Omkar Deshpande, Marketing Expert in Toronto, ON, Canada
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Omkar Deshpande

Verified Expert  in Marketing

Marketing Expert

Location
Toronto, ON, Canada
Toptal Member Since
September 21, 2022

Omkar is a marketing expert and full-stack product marketer with 8+ years of hands-on experience. He has managed successful campaigns for startups and enterprises, specializing in on and off-page SEO, paid searches, social media, and display and video marketing to help drive businesses forward. Omkar is also a digital marketing instructor at BrainStation with in-depth experience in strategy, market research, and competitor analysis.

Project Highlights

One Search Campaign for a Fintech Company
Improved ROAS by 15% and reduced spending on paid ads by 30% by combining SEM and organic search.
Product Marketing Strategy for a Retail App
Led and managed highly successful campaigns on Google Ads and Facebook Ads for a retail app, increased downloads by 110% MoM, and reduced CPI by 17%.
SEO for eCommerce
Oversaw an SEO campaign for an electronics eCommerce retail store with over 50,000+ pages and 15 locations.

Expertise

Work Experience

SEO Manager

2023 - PRESENT
EDITED
  • Conducted an in-depth technical search engine optimization (SEO) audit for 5,000+ pages that uncovered systemic issues on the website.
  • Achieved top positions (3rd to 8th) in the UK and US for vital keywords such as retail analytics software, retail analytics tool, assortment planning tool, and merchandising software.
  • Increased organic visibility by 30% by conducting WordPress SEO, remarketing, and extensive research, and helping EDITED revamp its website content strategy.

Product Owner and Digital Marketing Team Lead

2019 - PRESENT
Digital Marketing Agency
  • Set up a digital vertical from scratch and designed the scope, systems, and processes. Led migration for 100+ clients from an external service provider to an in-house team. Managed the P&L of $1.7 million per year and retained 96% of accounts YoY.
  • Hired, trained, and led a team of 10+ content writers, web developers, and performance marketers. Conducted weekly lunch and learns events and career development plans.
  • Handled campaign management, including social media marketing (SMM) strategies, for some of Canada's largest enterprise businesses, such as real estate marketing for RE/MAX Canada, Intuit TurboTax, Maison Birks, and Mogo, to improve ROAS.

SEO Specialist and Semrush Coach

2022 - 2023
Linx Solutions, LLC
  • Created an in-depth SEO training plan for the outsourcing team. The plan included technical SEO, on-page SEO, voice search optimization, and backlinking techniques and strategies, along with the use of tools like Semrush, Basecamp, and Ahrefs.
  • Created highly optimized SEO processes and documentation for the successful execution of client SEO campaigns, leveraging AI content creation.
  • Led a team of 10 which included project managers, SEO strategists, content writers, and website developers.

SEM and Paid Social Manager

2022 - 2023
Martin Monroe LLC
  • Performed ad optimization and maintained PPC campaigns on Google, Facebook, Microsoft Advertising, and Instagram for over 10 clients with monthly budgets exceeding $50,000.
  • Designed highly optimized Apple Search Ads, Instagram marketing, Spotify Ads, and other campaigns that exceeded ROAS targets by 15% month-over-month.
  • Created a pacing and reporting dashboard for at-glance campaign performance for stakeholders.
  • Developed a dashboard for a quick overview of campaign performance for stakeholders, including budget pacing and reporting features.

Senior Digital Marketing Manager

2013 - 2019
Digital Marketing Agency - Among #Top 3 in Canada
  • Conducted market research (e.g., conjoint analysis) to understand consumer requirements, habits, and trends. Performed competitor analysis and profiling. Brainstormed and developed ideas for creative marketing campaigns, including video marketing.
  • Defined a campaign strategy and deliverables plan that exceeded Fortune 1000 clients' expectations.
  • Owned and managed highly optimized paid campaigns across search (SEM), display, video, and social platforms for our clients. Conducted A/B test of ad copy, bid strategies, landing pages, and targeting options.
  • Performed daily paid search and social campaign activities, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion. Managed monthly media spending from CAD 200,000 to 1 million.
  • Set up systems to aggregate campaign data (campaign results, conversion rates, traffic, etc.) and determined campaign efficiency to support data narrative and shape future B2C marketing strategies.
  • Used MS Excel for campaign data analysis and manipulation using pivot tables, charts, and VLOOKUP.
  • Undertook active account management of clients, including sales, campaign execution, reporting, measurement, and insights. Grew deep client relationships built on trust, strong communication skills, and opportunity identification.
  • Conducted technical SEO audits to provide recommendations for the title, URL, header tags, content, and linking to improve rankings. Tracked keyword positions and analyzed organic website traffic with Google Search Console and Google Analytics.
  • Used Hotjar to analyze landing page heat maps. Created plans to improve conversion rate optimization. Conducted A/B test versions of landing pages using Google Optimize for landing page optimization.
  • Created dashboards to track key PPC and SEO metrics using Google Data Studio.

One Search Campaign for a Fintech Company

Improved ROAS by 15% and reduced spending on paid ads by 30% by combining SEM and organic search.

I used sophisticated targeting within Google Ads to focus on highly engaged in-market audience segments and suppressed returning users. The project ended with reduced spending of 30% YoY and an improved CTR of 15%.

Product Marketing Strategy for a Retail App

Led and managed highly successful campaigns on Google Ads and Facebook Ads for a retail app, increased downloads by 110% MoM, and reduced CPI by 17%.

Booster Juice is an original juice and smoothie bar with over 400 locations across Canada. I created, launched, and managed the app campaigns to increase downloads for Booster Juice. I also introduced the company to sophisticated targeting over Apple Search Ads.

SEO for eCommerce

Oversaw an SEO campaign for an electronics eCommerce retail store with over 50,000+ pages and 15 locations.

I conducted a technical SEO audit and collaborated with a team of developers to improve features such as web core vitals and schema. I also produced on-page SEO recommendations for category pages and product pages, designed content strategy for blog, leveraged AI content to write unique content for product pages, and presented reports with KPIs. It resulted in traffic growth of over 100% in the first three months and over 60% in keywords ranking.

Digital Marketing Strategy for a Hospital for Sick Children

Led the digital strategy on Google Ads, Bing Ads, and social media to increase donations for a large hospital for sick children in Canada

SickKids is Canada's largest, hospital-based child health research institute dedicated to improving the health of children. Played a critical role in digitally implementing the SickKids "VS" campaign.
2014 - 2016

Master's Degree in Business Administration

IESEG School of Management - Paris, France

2008 - 2012

Bachelor's Degree in Engineering

University of Pune - Pune, India

JANUARY 2022 - PRESENT

Google Analytics Certification

Google Analytics Academy

JANUARY 2022 - PRESENT

Google AdWords Certification

Google

MAY 2021 - PRESENT

Semrush Certification

Semrush

Core

Local SEO, SEO Audits, Search Engine Optimization (SEO), Google Ads, Facebook Ads, LinkedIn Marketing, Reddit Ads, Paid Advertising, Product Marketing, Digital Marketing, SEO Marketing, Conversion Rate Optimization (CRO), Go-to-market Strategy, B2C Marketing, Digital Marketing Strategy, Search Engine Marketing (SEM), SEO Tools, Funnel Optimization, Funnel Marketing, Ad Campaigns, Lead Generation, Google AdWords, Digital Campaigns, Campaign Management, Performance Marketing, Growth Hacking, A/B Testing, Social Media Advertising, Content Marketing Strategy, Marketing Leadership, WordPress SEO, Marketing Analytics, Google SEO, Link Building, SEO Keyword Research, Social Media Marketing (SMM), Market Research & Analysis, Landing Pages, Content Marketing, LinkedIn Ads, YouTube Ads, Marketing Strategy, Pay-per-Click (PPC), Inbound Marketing, Social Media, Keyword Research, SEO Content, Copywriting, On-page SEO, Off-page SEO, TikTok Ads, Digital Marketing Best Practices, Apple Search Ads, Account Planning, Competitive Intelligence

Platforms & Tools

Bing Ads, Google Analytics, HubSpot, CRM Systems, Google Data Studio, Ahrefs, Instagram Ads, Asana

Technical

HTML, CSS, Google Search Console

Business Models

Business to Business (B2B), SaaS Product Marketing, B2B

Other

Product Growth, eCommerce, Digital Marketing Design, Product Management, Key Performance Indicators (KPIs), Customer Acquisition, Landing Page Optimization, Growth Marketing, Team Leadership, Coaching, Mentorship, Paid Media, Competitor Analysis & Profiling, Keyword Analysis, Ad Optimization, Website Audits, WordPress, Project Management, New Products, Growth Strategy, Digital Marketing Product Manager, Retail & Wholesale, Hardware, B2B Lead Generation, Product Roadmaps, Data Analysis, Agile Project Management, Apple, Shopify, Semrush, Software Development, Market Research, Figma, Jira, Leadership, Salesforce, Startups, Video Marketing, Microsoft Advertising, Real Estate Marketing, Technical SEO, Spotify Ads, Remarketing, Voice Search Optimization, AI Content Creation, Conjoint Analysis, Basecamp

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