Rehman Ashfaq, Marketing Expert in Dubai, United Arab Emirates
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Rehman Ashfaq

Verified Expert  in Marketing

Marketing Expert

Location
Dubai, United Arab Emirates
Toptal Member Since
May 11, 2023

Rehman is a growth-centric marketing expert who has led the development and execution of various digital marketing campaigns for products in eCommerce, B2C, and B2B organizations. He has experience working with distributed teams for all types of organizations, from startups to large companies. Rehman excels at creating inspired and innovative messaging to acquire qualified leads with solid intent.

Project Highlights

Lead Generation
Led the design and development of a lead generation campaign on Facebook, Instagram, Google, TikTok, LinkedIn, and Twitter, achieving 6,000 conversions and a 6% goal conversion rate while decreasing the cost per conversion from $20 to $7.

Expertise

Work Experience

SEM/ASO Specialist

2024 - PRESENT
VaicAI Inc
  • Implemented a successful ASO strategy for better in-app search result visibility.
  • Created an in-app search ads campaign, and with continuous optimization, it decreased the cost per install from $30 to $14.
  • Planned a social media promotional campaign to increase the engagement of apps' social media pages.

Digital Marketing Manager

2021 - PRESENT
Wealthface
  • Collaborated with senior executives and experts to develop a comprehensive sales and marketing communication plan, incorporating strategies for mobile advertising and several solutions like Microsoft Advertising and social media optimization.
  • Automated the marketing and sales process using tools such as GetResponse to ensure consistency and well-delivered communication between the team, clients, and stakeholders.
  • Led a team of expert marketers and business development managers to achieve short- and long-term goals.
  • Performed marketing attribution analyses to demonstrate the effectiveness and impact of solutions on key metrics such as traffic, conversions, and SaaS sales.

Digital Marketing Associate

2020 - 2021
Life Pharmacy
  • Worked with the digital marketing manager to build and execute a marketing plan on all online channels.
  • Led the website and mobile development team in redesigning the website and sitemaps and building mobile applications from scratch on new technologies.
  • Guided a team of designers, content creators, and influencer marketers to increase awareness, engagement, and sales through the strategic use of visual media.
  • Fixed all technical SEO issues, improved the product page load speed, and optimized the content with proper keywords and headers.

Digital Marketing Manager

2019 - 2021
Blue Box Packaging
  • Implemented an SEO strategy for the startup and increased the organic traffic from 0 visitors to 6.4k visitors a month within six months.
  • Created a complete B2B digital marketing plan to increase brand awareness and lead generation.
  • Optimized website content, landing pages, and paid search copy. Collected data and created reports on traffic, rankings, and other SEO aspects.
  • Collaborated closely with the sales team to understand customers' needs, software sales, and the quality of leads generated by digital marketing campaigns.

Digital Marketing Specialist

2020 - 2020
ViaMe.ae
  • Created a complete B2B and B2C digital marketing plan for the business.
  • Planned, executed, and tracked SEO and app store optimization (ASO) campaigns. I achieved a ranking for highly competitive keywords, resulting in an organic traffic increase of 1,400 to 5,500 visitors a month.
  • Performed SWOT analysis on competitors, compiling a list of their strengths, weaknesses, opportunities, and threats.
  • Built an engaging social media calendar and worked closely with a designer to create exciting posts. Ran Facebook, Instagram, and Apple Search Ads.
  • Implemented complete app store optimization to increase visibility and traffic on Android and iOS mobile apps.
  • Introduced an SEO strategy to increase the website's search engine ranking and attract more relevant organic and paid traffic that generates more conversions and ROI.
  • Monitored daily performance metrics to understand SEO strategy performance and efficiently communicate with other marketing professionals to align goals.
  • Handled creating and optimizing Google Ads campaigns, searches, displays, and shopping. I set up conversion tracking with Google Analytics and event tracking with Google Tag Manager and Adobe DTM.

Wealthface Financial Services

Led the design and development of a highly successful email marketing campaign to convert marketing-qualified leads (MQLs) to sales-qualified leads (SQLs). I managed to increased the conversion rate by 11% in three months.

Wealthface is a powerful investment platform that helps you grow and manage your money by investing in stocks, ETFs, and commodities.

I led the design and development of a highly successful email marketing campaign. The campaign was specifically designed to convert MQLs to SQLs, ultimately leading to a greater number of conversions and sales. As a result of our campaign efforts, we increased the number of conversions by 11% in only three months. This was a significant accomplishment for our team and the company as a whole, as it positively impacted the overall business goals.

In leading the development of this email campaign, I leveraged my skills and experience in marketing and my understanding of our target audience's behavior, needs, and fears. I guided the team in creating messaging that resonated with the audience and structured the campaign in a way that made it easy for our audience to follow and understand.

Organic Visibility for Life Pharmacy

Led a team of content writers, web developers, and SEO specialists to optimize the overall eCommerce website's organic visibility, increasing traffic by 200% in just six months.

Life Pharmacy is the biggest retail chain of pharmacies in the UAE, with over 350 retail outlets and one eCommerce store.

I led a talented team of content writers, web developers, and SEO specialists to optimize our eCommerce website's organic visibility. Our goal was to increase traffic to the website and make it more visible to potential customers searching for products similar to ours. Through our collaborative efforts, we implemented various strategies that resulted in a 200% increase in traffic to our website in just six months. This remarkable achievement had a significant impact on the overall success of the business.

The strategy involved fixing all the technical SEO issues, improving the eCommerce product page load speed, and optimizing the content with proper keywords and headers. The sole implementation of these basic strategies significantly optimized the website and made us meet our KPIs satisfactorily.

Lead Generation

Led the design and development of a lead generation campaign on Facebook, Instagram, Google, TikTok, LinkedIn, and Twitter, achieving 6,000 conversions and a 6% goal conversion rate while decreasing the cost per conversion from $20 to $7.

I led the design and development of a lead generation campaign to attract and convert potential customers into leads for our business. Through careful planning and execution, we were able to achieve remarkable results.

Our campaign resulted in 6,000 conversions, a significant achievement for us. Additionally, we achieved a goal conversion rate of 6%, our campaign target. These figures show that many people who engaged with our campaign became leads for our business. Moreover, we decreased the cost per conversion from $20 to $7. As a result, we achieved our goals while reducing the overall cost of the campaign, which was a significant win for us.
2008 - 2010

Bachelor's Degree in Business Communications

University of the Punjab - Lahore, Pakistan

SEPTEMBER 2022 - PRESENT

Email Marketing Certification

HubSpot

SEPTEMBER 2022 - PRESENT

Content Marketing Certification

HubSpot

AUGUST 2022 - PRESENT

Search Engine Optimization

Hubspot

AUGUST 2022 - PRESENT

Social Media Marketing Certification

HubSpot

AUGUST 2022 - PRESENT

Microsoft Advertising Certified Professional

Microsoft

AUGUST 2022 - PRESENT

Google Analytics Certification

Google

AUGUST 2022 - AUGUST 2023

Google Ads Certification

Google

Core

Digital Marketing, Organic Social Media, Social Media Content, Digital Marketing Strategy, Search Engine Marketing (SEM), Digital Advertising, Search Engine Optimization (SEO), Social Media Optimization, App Store Optimization (ASO), SEO Content, SEO Audits, SEO Tools, SEO Keyword Research, Advertising Campaigns, Marketing Campaigns, Lead Generation, Go-to-market Strategy, Product Marketing, Conversion Rate Optimization (CRO), Copywriting, Keyword Research, Link Building, Pay-per-Click (PPC), Google Ads, Email Campaigns, Social Media, Social Media Management, YouTube Ads, LinkedIn Ads, Email Marketing, Display Advertising, Paid Advertising, Marketing Automation, Social Media Marketing (SMM), Media Buying, Performance Marketing, App Store Marketing, Content Marketing, Marketing Technology (MarTech), Apple Search Ads, Account-based Marketing (ABM), Content Creation, Content Marketing Strategy, Content Strategy, Google SEO, Facebook Ads, Digital Campaigns, Sales, Social Media Strategy, TikTok Ads, Twitter Ads, Email Marketing Automation, Content, Social Media Posting, Cold Emailing, Local SEO, On-page SEO, Off-page SEO, Organic SEO, WordPress SEO, SEO Backlinking, SEO Marketing, Google AdWords, Google Advertising, Google Paid Ads, Facebook Video Ads, Blogging, Google Tag Manager, Mobile Advertising, Software Sales, Responsive Email Templates, Google AdMob, Reddit Ads

Platforms & Tools

Omnisend, Ahrefs, Facebook Ads Manager, Google Ad Manager, Google Analytics, Google Analytics 4, Bing Ads, HubSpot, Mailchimp, Amazon SEO, Meta Platform, Instagram Ads, Marketo, GetResponse

Other

Semrush, Digital Strategy, B2B Lead Generation, Startups, Product Launch, Marketing ROI Optimization, Website Optimization, Landing Page Optimization, Shopify, Business Development, Project Management, Sales & CRM Platforms, YouTube, Paid Search, Google Display Network, Email Autoresponders, Event Marketing, Programmatic Marketing, Marketing Attribution, Growth Marketing, Go-to-market Plans, Customer Experience, Web Design, Forum Posting, Salesforce, WordPress, Paid Media, Web Content, Branded Content, Email, Drip Email, YouTube SEO, Sales Support, Technical SEO, Microsoft Advertising, Crypto, Adobe DTM, Sitemaps, SaaS Sales, Conjoint Analysis, Tech Sales, Native Ads, Yahoo Ads, Screenwriting, CX Strategy, Healthcare Sales, Data Analytics Sales, Full-stack

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