Rehman Ashfaq

Wealthface is a powerful investment platform that helps you grow and manage your money by investing in stocks, ETFs, and commodities.

I led the design and development of a highly successful email marketing campaign. The campaign was specifically designed to convert MQLs to SQLs, ultimately leading to a greater number of conversions and sales. As a result of our campaign efforts, we increased the number of conversions by 11% in only three months. This was a significant accomplishment for our team and the company as a whole, as it positively impacted the overall business goals.

In leading the development of this email campaign, I leveraged my skills and experience in marketing and my understanding of our target audience's behavior, needs, and fears. I guided the team in creating messaging that resonated with the audience and structured the campaign in a way that made it easy for our audience to follow and understand.

Life Pharmacy is the biggest retail chain of pharmacies in the UAE, with over 350 retail outlets and one eCommerce store.

I led a talented team of content writers, web developers, and SEO specialists to optimize our eCommerce website's organic visibility. Our goal was to increase traffic to the website and make it more visible to potential customers searching for products similar to ours. Through our collaborative efforts, we implemented various strategies that resulted in a 200% increase in traffic to our website in just six months. This remarkable achievement had a significant impact on the overall success of the business.

The strategy involved fixing all the technical SEO issues, improving the eCommerce product page load speed, and optimizing the content with proper keywords and headers. The sole implementation of these basic strategies significantly optimized the website and made us meet our KPIs satisfactorily.

I led the design and development of a lead generation campaign to attract and convert potential customers into leads for our business. Through careful planning and execution, we were able to achieve remarkable results.

Our campaign resulted in 6,000 conversions, a significant achievement for us. Additionally, we achieved a goal conversion rate of 6%, our campaign target. These figures show that many people who engaged with our campaign became leads for our business. Moreover, we decreased the cost per conversion from $20 to $7. As a result, we achieved our goals while reducing the overall cost of the campaign, which was a significant win for us.