Vadym Kurdohlov

MY ROLE
The site is an international machine learning, data, tech training, and certification SaaS project. Due to business changes and new needs, the company required me to:
• Restructure particular website sections in an SEO-friendly way to improve the rankings and overall SEO potential.
• Drive more organic traffic to new services offered by the company globally.
• Optimize existing content of the restructured site section.
• Enhance existing services, certifications, and training pages from the SEO
point of view to drive more organic traffic from Google Search.
• Identify existing technical and onsite problems that don't allow this
website section to drive maximum organic traffic from Google Search.
• Improve Google Search rankings of existing essential pages based on the
priorities defined by the business owners.
• Ongoing technical SEO analysis and support.
• Create effective content strategies for missing website semantics.
• Analyze new semantic clusters of keywords, creation of landing pages for
them, optimize them, and drive new unique, relevant traffic from Google.

The client's goals in the SEO campaign were to grow overall organic traffic from Google Search, expand the organic traffic to the main/target solutions pages, compare the website with the main competitors, suggest SEO and overall site improvements, fix technical SEO issues if any, and build effective SEO content strategies for:
• Existing business categories
• Topical informational site sections
• New topics requested by the business development team
• Missed topical clusters relevant to the business
• Competitor outranking based on the content gap analysis
• New opportunities and content ideas based on GSC data and search trends
• Improve the on-page optimization of the existing site pages
• Suggest site structure optimization
• Develop a strong backlink profile with an optimized budget
• Verify tech SEO fixes
• Monitor site performance and report on SEO progress

STEPS OF THE SEO CAMPAIGN
• Full technical SEO analysis
• Major technical SEO issues picked by the SEO crawler
• Site crawlability issues/blockers
• Indexing Issues detected by GSC and the SEO crawler
• Google index analysis
• Page speed analysis
• On-site URL/content duplication
• Optimization of the website architecture
• Content quality check

MY ROLE
• Managed the implementation of all steps with in-house and external resources.
• Led a successful SEO migration.
• Headed the implementation of an effective SEO content strategy.

PROJECT REQUIREMENTS
• Create a site migration redirection strategy, including URL mapping, URL/content pruning, removal of duplicates, and ensuring no redirect loops and redirect chains.
• Certain sections on the old website needed to remain available for a certain period due to business reasons, so we used content canonicalization to properly pass the SEO power to all language versions of the new site and avoid any keyword cannibalization and competition between the old and the new site before migration could be implemented.
• Ensure proper local-distributed crawling and indexing via the correct server set up to allow all site pages for the Googlebot with geo-redirection of certain local solutions and content sections.
• Optimize old/new sitemaps.
• Ensure correct re-indexing of the old domain and correct traffic distribution from old URLs to the new ones.
• Ensure the correct SEO use of the old brand name and its organic traffic for the new website.
• Analyze the current organic traffic of the websites.
• Boost organic traffic by 2.7 times.