Agustin Tonna, Product Manager in Berlin, Germany
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Agustin Tonna

Verified Expert  in Product Management

Product Manager

Berlin, Germany
Toptal Member Since
January 15, 2019

Agustin is an accomplished product leader that built and led high-performing teams to create scalable, user-centric products. His data-driven approach and strategic guidance help organizations achieve business goals, navigate complex challenges, and maintain high team morale. He is a strong leader comfortable with managing distributed teams. Agustin brings valuable expertise to any organization seeking to deliver innovative, high-quality products that meet the needs of users and stakeholders.

Project Highlights

Document Processing
Led from ideation, execution, and iteration, the development of the document checking capabilities.
New Learning Management System
Created and executed the vision for a new learning management system and platform for the internal tools.
B2B Strategy
Introduced a B2B revenue stream in a traditionally B2C company through the introduction of product discovery methodologies.


Work Experience

Head of Product

2020 - PRESENT
  • Built and managed a product and design team, hiring junior and senior members from both internal and external sources and providing mentorship.
  • Established the product discovery process, defining each stage from ideation to delivery. This involved facilitating brainstorming sessions, creating prototypes and mockups and gathering user feedback.
  • Led efforts to improve talent signup to full profile completion rate, resulting in a 25% increase through product discovery and implementation of the best solution.
  • Led cross-functional initiatives to improve user onboarding and retention, resulting in a 15% increase in user engagement.
  • Increased our client's time to hire by at least 20% compared to market benchmarks.
  • Implemented Agile methodologies and best practices, resulting in a 20% increase in team productivity.

VP of Product

2018 - 2020
  • Grew the product, engineering, and data teams from 3 people to over 15 in two years, increasing engagement and efficiency year on year.
  • Increased 5-fold the product portfolio by defining product lines, missions, and KPIs.
  • Designed product innovation methods to build defensibility and diversify revenue streams.
  • Established dual-track methodology for discovery and delivery in an agile way.
  • Increased operational efficiency of campuses by 50% through automating manual processes and removing redundant practices.
  • Oversaw and set the long-term vision and strategy for the company's products.
  • Managed directly a distributed team consisting of product managers, engineers and engineering leads, product designers, and more.

Product Manager

2015 - 2018
  • Defined cross-functional squads mapped to Product lines based on business needs. Built a strong team of five product managers and a CPO.
  • Examined and improved business processes and systems to ensure the company could continue to grow unhindered.
  • Designed and managed new product lines of identity verification products, such as document verification, supporting a significant increase in business requests month over month.
  • Worked alongside AI/ML teams to deliver automation of manual processes in one year, supporting a 300% increase in daily operations while maintaining SLAs.

Scrum Master

2014 - 2015
  • Created, onboarded, and integrated project teams into the organization while providing them with a clear vision of the product.
  • Hosted daily meetings to get hands-on updates, address potential impediments, and link up team activities with the product strategy. Also held demo sessions to demonstrate the progress to the stakeholders.
  • Owned the product backlog management, organization, and prioritization.
  • Organized scrum events as necessary, adapting the best practices in order to work out maximum efficiency for the team's velocity.
  • Identified blockers and implemented changes and steps in order to increase the team’s productivity.
  • Facilitated communication and information exchange between external groups and the development teams.

Co-founder | Product Manager

2011 - 2014
  • Defined the product roadmap, product strategy, and execution timelines.
  • Acted as the owner of the product and software development best practices, such as Scrum adoption.
  • Arranged and optimized the different products' backlogs.
  • Managed from concept to design the sample production, testing, forecast, cost, mass production, promotion, support, and finally, the product's end of life.
  • Delivered the operating plans, including the achievement of growth objectives like market share, revenue, profit, and return on investment for all the channels of business and key customers.

Document Processing

Led from ideation, execution, and iteration, the development of the document checking capabilities.

At Onfido, a financial technology startup that focused on identity verification, I was the product manager responsible for end-to-end the product and operations of internal tools and document checks.

By introducing a hybrid strategy of manual and automatic processes, quality control, and machine learning, we were able to work at scale, increasing operations from 300 document checks a month to over 10,000 daily, in less than a year.

In a further iteration, I was responsible for adapting the product so it would be ready for outsourcing manual processes to a third party whilst remaining ISO-270001 compliant. The new way of operating reduced costs by approximately 30% thus increasing the profitability of the product and allowing flexibility to handle more volume.

New Learning Management System

Created and executed the vision for a new learning management system and platform for the internal tools.

After performing a detailed analysis of all of the available solutions in the market and assessing the capabilities of building software internally, I developed a hybrid strategy that consisted on using open source software for our learning management platform.

I led the architecture, design, and implementation. This has increased NPS by 30% and the operational efficiency by approximately 35%.

The stakeholder management was specifically challenging as there were many interested parties due to this product being the core of the business.

B2B Strategy

Introduced a B2B revenue stream in a traditionally B2C company through the introduction of product discovery methodologies.

At Ironhack, an edtech and web development boot-camp company, part of the value proposition for our students was the access to a curated list of companies that created job opportunities for them.

By conducting interviews with the companies that we were partnered with, I've identified multiple pain points that the current market solutions weren't addressing. Based on this, I created a low complexity proof of concept which helped validate the hypothesis.

This research became the basis for a new business strategy supported by a product strategy that reused existing products and processes, thus creating a new source of recurring revenue with high profitability.

Product Lines Creation, Organization, and Strategy

Defined the product lines mapped to the user lifecycle and delivered a strategy for each, aligned to the product vision.

I identified the different products with their mission, remit and key metrics by conducting user research and internal business analysis.

Based on this, I created the product lines, populated each cross-functional squad with key members, and led the strategy for each to become independent but highly cohesive.


Achieved funding by Wayra and Start-Up Chile.

As the product leader of the organization, I led the discovery and documentation of our vision, creating the necessary assets needed to achieve funding at the early stages.

Student Engine Verification

Led a team of product managers, product designers, and engineers that created a student verification engine SDK.

At Unidays, a student affiliate network, I was responsible for the student verification product.

Under my leadership, the team managed to aggregate all the different means of verification under an engine that was self-contained, self-scaling, and self-healing. This became the foundation of a much more scalable platform.

As a further iteration, the team managed to wrap the engine as an iOS SDK which we released to beta customers who helped validate the value proposition.

By doing this, the sales team had a new selling tool, the business a new revenue stream, and the users enjoyed a much more seamless experience whilst browsing our clients' apps.

Queue Prioritization Engine

Led the product design and development of software to handle high-scale requests for manual processing.

By designing a combined effort between internal software and third parties such as Zendesk, the team managed to handle thousands of requests daily which were allocated to different queues following logic dictated by business.
2007 - 2011

Master's Degree in Computer Science

Universidad de Belgrano - Buenos Aires, Argentina


Business and Product Strategy

Universidad de Belgrano


Trello, Jira, Sketch, Figma, InVision, Balsamiq, Slack, Zoom, Asana, GitHub

Industry Expertise

Education Technology (Edtech), Financial Services, Insurance, Banking & Finance


Scrum, Kanban, Agile, Agile Product Management, Agile Workflow, Design Thinking, B2C


Product Strategy, Product Management, Documentation, Product Roadmaps, Backlog Grooming, Feature Backlog Prioritization, Team Effectiveness, Business Analysis, Requirements, Go-to-market Plans, User Research, Business Models, Product Design, Product Frameworks, Innovation, Product Ownership, Product Discovery, Product Delivery, Education, Design Sprints, Lean Development, Data Analytics, Product Marketing, B2B, Subscriptions, Fintech, Edtech Design, ClickUp, Google, Management, Leadership, iOS, Salesforce, Scrumban, Strategy, Cross-cultural Management, Cross-departmental Collaboration, Stakeholder Management, Roadmaps, Story Mapping, Business to Business (B2B)

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