Alex Feltwell, Product Manager in London, United Kingdom
Alex is available for hire
Hire Alex

Alex Feltwell

Verified Expert  in Product Management

Product Manager

London, United Kingdom
Toptal Member Since
July 8, 2022

Alex is a relentless leader and product professional with over 20 years of experience. His creative, enthusiastic, and galvanizing attitude helps deliver successful projects through high-performing and collaborative teams. Clients and colleagues highly praise Alex's ability to think outside the box and guide projects in the most challenging circumstances.

Project Highlights

Providing Clarity to a Startup
Enabled company executives to understand the value of their business and how to make it a reality via early stage startup consulting
Global Head of Solution Design for Bravura Solutions
Led a global team of 56 product managers, product owners, designers, and UX professionals.
Remediation of Corrupted Investment Accounts
Designed and led the remediation engine delivery to calculate compensation for around 15,000 investors.


Work Experience

Chief Product Officer

2023 - PRESENT
Share With Marvin
  • Defined an MVP for a SaaS solution for a new social media management tool.
  • Secured initial funding from investors for a solution.
  • Defined the 18-month roadmap post MVP as the basis for the investment.
  • Crafted a pitch deck for approaching VCs and angel investors.

Design Program Manager

2023 - PRESENT
Personio - Main
  • Implemented a governance approach within a strategically significant product, resulting in increased visibility, quality, and confidence in delivery.
  • Provided program management on-going delivery of the component library and design system.
  • Reworked key rituals within a strategic product and across the organization to support greater quality and scale.


2021 - PRESENT
Blockchain Startup
  • Produced competitor research for a new startup using distributed ledger technology.
  • Designed SaaS API and MVP offering for the startup, including costings.
  • Produced a go-to-market strategy and five-year roadmap.

Fractional CPO

2023 - 2024
Marlo Technologies Limited
  • Reworked the organization's SDLC, delivering agile working methods across the entire company.
  • Defined product roadmap to deliver quarterly releases of Marlo.
  • Delivered product coaching and mentoring to Marlo's product management team to provide them with a range of skills, techniques, and approaches for defining product change.

User Journey Expert | Product Manager

2023 - 2023
Visual Sectors Ltd
  • Worked with senior executives to define USP and redefine product offerings.
  • Developed progressive go-to-market strategies targeting specific demographics.
  • Defined early-stage customer journeys around onboarding and registration.

Product Manager

2022 - 2023
Trader X
  • Worked with the senior executives to establish the product roadmap.
  • Established agile ways of working across the development team.
  • Delivered an MVP solution for a new global fintech business.

Product Management Consultant

2022 - 2022
Lux IPS, Inc.
  • Worked with the senior executives to develop a business model canvas.
  • Shaped the 12-month roadmap and feature backlog in readiness for development.
  • Provided the coaching on product development and agile ways of working.

Global Head of Solution Design

2020 - 2022
Bravura Solutions
  • Worked across the organization to transform the software development lifecycle (SDLC) to Agile principles through multiple Bravura products.
  • Led a global team of 56 designers to span the functional, technical, and UX design.
  • Implemented SAFe across microservices and digital products.
  • Applied "shift left" testing within product design.
  • Executed a functional governance model across strategic enterprise products.

Solution Architect | Product Manager

2016 - 2020
Bravura Solutions
  • Drove approximately £10 million per annum revenue working with senior executives.
  • Injected new impetus to a failing implementation to restore client confidence and motivate the delivery team while adjusting its size.
  • Developed a multi-million-pound roadmap to expand wealth management functionality across European markets.
  • Managed the establishment and development of equity trading and brokerage functionality.
  • Led a team of approximately 30 product owners and implementation consultants across a four-year program.
  • Managed migration of clients' fee functionality across approximately one million client accounts.

UK Head of Business Analysis

2015 - 2016
DST Bluedoor
  • Developed a team of five to 26 business analysts across various experience levels to establish an Australian startup in the UK.
  • Established SDLC requirements and design phases.
  • Implemented the International Institute of Business Analysis study program across the UK-based team.

Chief Product Officer

2007 - 2015
Apps & Analysis
  • Established mobile app offshore development teams in India, Pakistan, and China.
  • Managed white-labeled mobile applications to target specific use cases for SMEs, resulting in 40+ client sales.
  • Established partnership arrangements with five digital agencies to provide outsourced mobile app development services.
  • Led the feasibility study for the pan-European wealth management operating model.
  • Developed content and managed an estate agency app and website for a startup agency.

Solution Architect | Product Manager

2008 - 2011
  • Supervised the remediation of approximately 15,000 client accounts that became corrupted due to poor administration and deficient systems.
  • Designed key remediation algorithms to use during the program.
  • Produced and maintained the remediation product roadmap to align calculations with available functionality.

Actuarial Analyst Programmer

2001 - 2004
Higham Group
  • Developed a suite of actuarial functions for use within MS Excel directly from the API.
  • Designed and built the pension scheme data-migration toolset.
  • Developed an actuarial valuation software for small pension schemes, using a prescribed valuation basis.

Providing Clarity to a Startup

Enabled company executives to understand the value of their business and how to make it a reality via early stage startup consulting

LuxIPS is a fintech startup with an extremely unique and innovative approach to helping its users be more successful financially. The project had stalled and Lux reached out to Toptal to provide a fresh pair of eyes. Alex led the team through a series of exercises to help them understand the value of their business, its stakeholders, and the value proposition they intend to offer. Alex then helped the team translate this value into functional deliverables via a product and architectural roadmap

Global Head of Solution Design for Bravura Solutions

Led a global team of 56 product managers, product owners, designers, and UX professionals.

I reworked the company's SDLC to adopt modern Agile practices by transitioning from a high waterfall environment. This change involved aligning multiple teams across several geographies to require the accommodation of future state microservice products.

Remediation of Corrupted Investment Accounts

Designed and led the remediation engine delivery to calculate compensation for around 15,000 investors.

Aviva's administration system became corrupted due to poor administration and deficient systems. The regulator forced them to cease using the system and migrate to a new platform to stop the flow of issues. However, the problem financially impacted most investors by an unknown amount. To remedy this, I proposed a solution to replicate the instructions to a calculation engine we would build and assess the delta between the actual and calculated positions.

Over two years, I constructed a roadmap based on required investor functionality to allow performing the calculations. Upon the roadmap agreement, I switched to a product owner role to build the calculations, collaborating in detail with the development teams.

Fidelity Wealth Management

Managed the Bravura roadmap to deliver Fidelity UK's next-generation wealth management platform, resulting in over one million customer migrations.

"The Path To Live" was a six-year program designed to move Fidelity's UK wealth management clients to a new platform. After two years, the project effectively stalled and needed someone to add a further propel. I joined the program with dual responsibilities. Firstly, to product manage the Sonata roadmap, Bravura's wealth management software, and secondly, to act as a solution architect to meet the stakeholder key requirements. Over four years, I developed a product roadmap to periodically release functionality and enable the migration of various cohorts of clients. Upon conclusion, over one million accounts were successfully migrated, representing the most significant migration in the UK.
1997 - 2000

Bachelor's Degree in Mathematics

University of Leeds - Leeds, the UK


Certified Scaled Agilist

Scaled Agile


Microsoft Word, Confluence, Strategyzer, Visio, Jira, Zoom, ETL, Slack, Kafka Streams, Figma, Microsoft Power BI, Asana, JD Edwards

Industry Expertise

Financial Services, Banking & Finance, Marketplaces, Financial Markets, Insurance, Education Technology (Edtech), Real Estate, Healthcare, Health & Wellness


Agile, Scrum, Agile Product Management, Change Management, B2C, Requirements Analysis, Agile Project Management, Design Thinking, Data Product Management, Agile Software Development, User Testing, Kanban, Team Development, Testing, Data-driven Design, Business to Business to Consumer (B2B2C), Mobile App Design, Microservices Architecture, Model View Presenter (MVP)


Blockchain, Blockchain Platforms, Shopify


Analysis, Numerical Analysis, Numerical Simulations, Mathematical Modeling, Applied Mathematics, Statistics, Programme Planning, Design, Product Management, Product Owner, Business Analysis, Systems Analysis, Business Cases, SaaS, Microsoft PowerPoint, Microsoft Excel, Wealth Management, Financial Service API, APIs, Solution Design, Solution Architecture, Business Architecture, Operating Models, Target Operating Models, Process Design, Team Mentoring, Offshore Team Management, Distributed Team Management, Digital Solutions, Creative Thinking, Fintech, Software Design, Stakeholder Management, IT Consulting, Fintech Consultant, Product Consultant, Product Design, Business Process Analysis, Business Processes, Business Process Modeling, Product Ownership, Product Roadmaps, Cross-functional Team Leadership, Digital Product Management, Websites, Consulting, Innovation, Feature Roadmaps, Feature Planning, Feature Analysis, Feature Prioritization, Feature Backlog Prioritization, End-to-end Implementation (E2E), Discovery Workshops, Refactoring, System Requirements, System Design, Product Strategy, Product Vision, Minimum Viable Product (MVP), GAP Analysis, People Management, Stakeholder Interviews, Stakeholder Analysis, Stakeholder Engagement, Business Transformation, Communication, Organizational Design, Organizational Change Management (OCM), Enterprise, Financial Software, Market Research, B2B, Algorithms, Mobile Applications, Mobile Apps, Resource Management, Roadmaps, Best Practices, Sprint Planning, Technical Product Management, User Stories, Agile Leadership, IT Business Analysis, SWOT Analysis, Team Management, Implementation, Software Implementation, User Requirements, Wireframing, Workflow, Software Consulting, Web Development, Vendor Selection, Agile Product Delivery, Reporting, Project Management, Client Relations, Business Requirements, Product Discovery, Software as a Service (SaaS), User Feedback, User Interviews, Wireframe to Product, SaaS Product Management, User Needs, Technical Business Analysis, Project Timelines, Business to Consumer (B2C), Backlog Management, Scope Management, Go-to-market Plans, Go-to-market Strategy, New Products & Services, Business Process Optimization, Business Process Re-engineering, Process Improvement, Process Mapping, Process Optimization, Documentation, Technical Writing, Sprint Retrospectives, Business Consulting, Collaborative Design, Cost Estimation, MVP Design, Scope, Workshops, Process Improvement Project Management, Business Process Improvement (BPI), Project Planning, Business Strategy, Data Analysis, Cost Analysis, Process Analysis, Operations Improvement, Technology Consulting, Outsourcing, Risk Analysis, Digital Transformation, Business Planning, Business Models, Financials, Trading, Trading Systems, Digital Product Development, Technical Consulting, Technical Requirements, Customer Experience, Customer Success, Customer Service, Transformational Leadership, Software Requirements Specifications (SRS), Web App Development, Strategy, New Product Development, Product Development, Proof of Concept (POC), New Products, Product Development Manager, Product Lifecycle Management (PLM), Writing & Editing, Timelines, Finance, Customer Interviews, Customer Research, Voice of the Customer (VoC), Backlog Grooming, Focus Groups, Product Requirements Documentation (PRD), Product Coach, Software Development, Data-driven Dashboards, Project Scoping, Budgeting, Conceptualization, Ideation, Mentorship & Coaching, Planning, Business to Business (B2B), Product Frameworks, Financial Modeling, Forecasting, System Integration, Requirements, Payment APIs, Online Payments, Web Applications, Presentations, Team Leadership, Data Reporting, Staffing, Project Reporting, Remote Team Leadership, Negotiation, Management Consulting, ROI, User Personas, Feasibility Studies, Project Budget Management, Interactive Prototypes, Personas, Product Descriptions, User Flows, Architecture, Function Flow, B2B Product Management, User Research, Product Launch, Technical Hiring, Technical Project Management, Product Strategy Consultant, Ideation Workshops, High-frequency Trading (HFT), Investments, Stock Market, Budget Management, UI Prototyping, Functional Requirements, Web & Mobile Applications, Analytical Thinking, Data Product Manager, Dashboards, Data, Pricing Strategy, Software Development Lifecycle (SDLC), Client Reporting, Waterfall Delivery, Product Enhancement, Databases, Website Redesign, Coaching, Platform as a Service (PaaS), Quantitative Analysis, Qualitative Research, Web Platforms, Cross-functional Collaboration, Templates, Key Performance Indicators (KPIs), Progress Reporting, Project Tracking, UX Specifications, Specs, Market Fit, Investment Analysis, Cash Flow Modeling, Legacy Software, Product Demonstrations, User Acceptance Testing (UAT), Software Architecture, Pricing Models, User Journeys, Financial UX, Mobile/Web Project Management, Prototyping, Web Project Management, Digital Project Management, Process Control, Project Rescue, Consumer-facing Product Design, User Surveys, Product Leadership, Requirements & Specifications, Estimation & Planning, Excel 365, Excel Expert, Training, Operational Efficiency Improvement, Software Engineering, Unstructured Data Analysis, Mockups, Production, Agile Coaching, Growth, Customer Data Platform (CDP), Use Cases, Product Conceptualization, User Retention, Integration, RFPs, RFQs, ITTs, Responses, Proposals & Quotes, Request for Proposal (RFP), Optimization, Process Ownership, Data Management, Front-end Development, Quality Assurance (QA), Project Coordination, Design Specifications, Program Management, Agile Program Management, Project Design & Management, Operations Management, Digital Product Design, Scope of Work, Business Systems Analysis, Third-party Management, Platforms, Discovery, Strategic Planning, Servant Leadership, Interim CPO, R&D, Leadership, Onboarding, Miro, Motivation, API Integration, Technical Documentation, App Design, Teams, Enterprise SaaS, iOS, Scaled Agile Framework (SAFe), SQL, User Experience (UX), UX Wireframes, Consumer Applications, Mobile App Development, B2B Sales Pipeline, Business Plan Consulting, Revenue Strategy, Sales, Sales Strategy, IT Project Management, Educational Platform Design, Pitch Decks, Startups, User Interface (UI), UX Design, Marketing, Community, Live Chat, Social Media, Early-stage Startups, Chief Product Officer (CPO), Customer Insights, Corporate Strategy, Monetization Models, Competitor Analysis & Profiling, Data Analytics, Billing Systems, Apps, Market Research & Analysis, App Development, UX Flows, Market Segmentation, Data Visualization, Know Your Customer (KYC), International Finance, Data Privacy, Product Growth, Scrum Master, Consumer Services, Head of Product, Director of Product, Business Development, Business Administration, Product Positioning, Developer Relations, Web Content, Consumer Behavior, User Behavior, Web App Design, QA Testing, Process Automation, Market Strategy and Research Product Manager, Vendor Management, Headless Software, Google Sheets, Product Research, Marketing Research & Analysis, Monetization, Usability, Bid Management, Direct to Consumer (D2C), Business Transformation Program Management, Startup Consulting, Growth Strategy, Android, Go-to-market Optimization, Mobile Design, Web Design, Android SDK, Mobile UX, Brand Building, Visual Basic, Visual Basic for Applications (VBA), Excel VBA, Insurance Broking, Project Management Professional (PMP), Distributed Ledger Technology (DLT), Web App UX, User-generated Content, Community Management, Social Networks, Lean Startups, Amazon Web Services (AWS), Learning Management Systems (LMS), Performance Analysis, Website Performance, Smart Contracts, Blockchain Design, Crypto, Hedge Funds, Cryptocurrency, eCommerce UX, UX Research, Jobs to be Done (JTBD), Accounting, Online Banking, Laravel, Design Systems, Brainstorming, Mobile, Brand Strategy, Build Processes, Healthcare IT, Artificial Intelligence (AI), ServiceNow, eCommerce, Startup Funding, Fundraising, WordPress, Wix, Launch Strategy, Social Media Apps, Product Analytics, Video Streaming, Over-the-top Content (OTT), ChatGPT, Marketing Technology (MarTech), Digital Marketing, Travel & Leisure, Wellness, Booking Apps, Early-stage Funding, A/B Testing, App Support, Human Resources (HR), Neobanks, Generative AI, Machine Learning, HR Tools

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.


Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring