Andrew Bellay, Product Manager in San Francisco, CA, United States
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Andrew Bellay

Verified Expert  in Product Management

Bio

Andrew is an experienced product manager and inherently curious, strategic, and process-oriented entrepreneur. He has two engineering degrees, and a liberal arts degree from Stanford and UT Austin. He was trained in human-centered design by the founders of IDEO. Since 2010, he has built and shipped dozens of products on time and budget, primarily for start-ups and innovation groups within established companies.

Project Highlights

Large Health Insurance Provider
Helped lead the team to develop and deploy the client's flagship app to a total membership base of over 40 million Americans. Reduce tens of millions in costs by driving customers to digital channels.
FacePop
Led all technical initiatives as the head of product.
WELL Health
Led scoping, design, development, and deployment for the public MVP.

Expertise

  • Competitive Strategy
  • Product Management
  • Product Strategy
  • Project Management
  • Technology Consulting
  • Technology Strategy & Architecture
  • User Experience (UX)
  • Web App Development

Work Experience

Owner and Author

2017 - PRESENT
Straty.com
  • Founded straty.com as a collection of my writings about strategy.

Founder, Product Manager

2010 - PRESENT
MetaNeer Labs
  • Evaluated new business opportunities.
  • Scoped MVPs, and mobile and web applications.
  • Designed applications and developed detailed specifications.
  • Identified technical risks and performed technical tests.
  • Interviewed and hired specialized technical talent for each project.
  • Managed development and shipped products.

Co-founder, CEO

2011 - 2014
FounderSoup
  • Brought together hundreds of entrepreneurs to found over 220 companies, including Door Dash and WatchUp (acquired by Plex).

Process Engineer

2007 - 2009
ExxonMobil
  • Coordinated the production of 3% of the US gasoline supply at the nation's largest refinery, approximately $1 billion per month.

Large Health Insurance Provider

Helped lead the team to develop and deploy the client's flagship app to a total membership base of over 40 million Americans. Reduce tens of millions in costs by driving customers to digital channels.

Assisted in the launch of the client's new innovative mobile concept. I led a team of talented mobile developers to ship the first versions of the iOS and Android apps in September 2019. After launch, we grew my team from six to 11 to take on more responsibilities, including back end and web features. In addition to assuring that we developed high-impact features for the client's 40+ million insured members, I leveraged my start-up experience to bring innovative features and benefits to a historically slow-moving industry, modernize, and improve the client's development practices across all of the development teams, and to scale Toptal's impact within the client to over 100 developers. My work has also helped save over $10 million in lost developer productivity while increasing the value of the client's digital offerings, benefiting their customers and our sales partners.

After 12 months, I shifted roles to spearhead several dozen initiatives to increase member adoption of digital channels (mobile apps, websites, and chatbots, to name a few) to help reduce the multi-hundred million dollars cost of client's call centers. After only eight weeks, these initiatives are on track to save tens of millions over the next year.

FacePop

Led all technical initiatives as the head of product.

Managed the development of the website and iOS app for FacePop. The app used the brand new iPhone X True Camera depth sensor to extract the user's head from their background using a custom algorithm. I designed the app, scoped the project, found and managed an extremely talented developer, and ultimately delivered this project for approximately 10% of the total cost that two other firms had quoted.

WELL Health

https://wellapp.com/

Led scoping, design, development, and deployment for the public MVP.

I developed the MVP for this company. We built the first version of this HIPAA-compliant application in only six days. Since then, WELL has raised several rounds of funding and secured millions in recurring revenue. After launching, I became an advisor and shareholder.

PocketLab

https://thepocketlab.com/

Led scoping, design, and development of several iOS apps for an education company.

Over a four year period, I designed, developed, shipped, and maintained the iOS applications for PocketLab. With a small budget, I built several applications to collect and display the data from their Bluetooth-enabled hardware. I've earned two patents as a result of our work with this team and became an advisor and shareholder.
2009 - 2011

Master of Science Degree in Management Science and Engineering

Stanford University - Stanford, CA, USA

2005 - 2009

Bachelor of Arts Degree in Plan II, Liberal Arts Honors

University of Texas at Austin - Austin, TX, USA

2005 - 2009

Bachelor of Science Degree in Chemical Engineering

University of Texas at Austin - Austin, TX, USA

Tools

Trello, Sketch

Paradigms

Agile, Agile Product Management, Agile Workflow

Industry Expertise

Insurance, Oil & Gas, Healthcare, Telecommunications

Platforms

Heroku

Other

App Product Management, User Experience (UX), UX Flows, iOS, Scope Management, Mobile, Product-market Fit, Product Management, Project Management, Strategy, App Design, Competitive Strategy, Entrepreneurship, Negotiation, Technology Consulting, Decision Analysis, Scope of Work (SOW), WordPress, Technology Strategy & Architecture, Business Analysis, Requirements, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Frameworks, Innovation, Product Ownership, Product Discovery, Product Delivery, Product Launch, Consulting, Product Conceptualization, Medical Product Manager, Product Consultant, Director of Product, Healthcare Product Manager, Insurance Product Manager, Product Strategy Consultant, Swift, Objective-C, Web App Development, Product Marketing, Economics, 5G, Pricing Strategy, MongoDB, Bluetooth Low Energy (LE)

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