Ankur Arora, Product Manager in Dublin, Ireland
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Ankur Arora

Verified Expert  in Product Management

Product Manager

Location
Dublin, Ireland
Toptal Member Since
June 17, 2021

Ankur is a seasoned product leader with a 12-year track record in developing and scaling B2B SaaS, AI-based, and consumer apps. He is skilled in crafting product visions and roadmaps and building MVPs with a data-driven approach. As a former founder, he supports other founders in ideation, business modeling, pitch deck creation, and team recruitment. Ankur has significant experience guiding enterprises through digital transformation initiatives and complex stakeholder management.

Project Highlights

Chartbeat: Transformation to Product-Led Growth
Onboarded 100+ users for a pilot program, gathering crucial feedback for product-market fit, retention, and engagement, enabling a shift to a product-led growth model, significantly reducing the sales cycle.
Everyday – Digital Cafeteria for Learn, Work, Heal and Play
Targeted over 100 million and activated over 2 million consumers with omnichannel applications that improved the dining experience in various institutions, marked by increased efficiency in order processing and elevated user satisfaction.
Atfarm – Precision Agriculture
Managed 13 million hectares of farmland and 40,000 users in over 10 countries. Conducted a rigorous tech analysis and roadmap creation aligning with market leads, fixing tech debt, growing user base, and launching new features with a 12-member team.

Expertise

Work Experience

Senior Product Manager

2023 - 2024
Yara
  • Oversaw Atfarm's operations across 13 million hectares in 10 American countries, engaging over 40,000 active users, including farmers, advisors, and agronomists, to drive precision agriculture forward.
  • Led a thorough technical assessment of Atfarm, scrutinizing tech debt, code quality, architecture, and team dynamics, laying the groundwork for targeted enhancements and future scalability.
  • Developed a 12-month strategic roadmap in collaboration with stakeholders across the Americas, ensuring Atfarm's alignment with regional agricultural needs and global innovation trends.
  • Managed a cross-functional team of 12 across various time zones, implementing agile methodologies to enhance coordination, accelerate product development, and uphold high-quality standards.

Product Head

2022 - 2023
Alterego
  • Collaborated with non-tech founders to translate their ideas into a clear product vision, utilizing discovery workshops and design sprints to refine and validate their concepts.
  • Directed user research and design efforts to evolve the product vision into a concrete prototype, facilitating user testing and demonstrations for potential investors to secure seed funding.
  • Assembled and led a team of 20 professionals across the US and Europe to develop the MVP, targeting high-net-worth individuals and global leaders, ensuring the product met specific user needs.
  • Crafted and executed a comprehensive go-to-market strategy, establishing the product's value proposition, name, brand identity, and online presence to solidify its market position and attract the target audience.

Head of Product and Technology

2022 - 2022
Gently
  • Performed extensive market research in London's on-demand logistics sector for retailers and consumers, fine-tuning the product vision and collaborating with founders to shape the service offerings.
  • Spearheaded the recruitment and integration of the startup's core team, including the COO and general managers, establishing a solid foundation for the company's operational and strategic direction.
  • Accelerated product development by enlisting contractors and a dedicated tech team, utilizing 3rd-party SaaS and APIs to streamline the development process, expediting the product's market entry.
  • Crafted and implemented the business and financial models, projecting the startup's trajectory and financial health for the initial 18 months, ensuring a clear path to growth and sustainability.

General Manager and Product Head

2021 - 2022
Contempo (By Chartbeat)
  • Achieved a significant milestone by securing over 100 customers within the first six months post-launch, continuously enhancing the onboarding, retention, and engagement tactics based on initial user feedback.
  • Orchestrated market testing and successfully launched a beta version of a content planning and analytics tool, establishing a strategic roadmap to achieve product-market fit.
  • Led a cross-functional team through the design, development, and launch phases, ensuring alignment with the product vision and roadmap.
  • Directed comprehensive user research and journey mapping, outlining the product roadmap, overseeing delivery, and formulating go-to-market and launch strategies.

Product Lead, New Market Expansion

2021 - 2021
Chartbeat
  • Executed pilot programs across five distinct industries with over 50 customers to test the product-market fit, assess customers' willingness to pay, and evaluate the product's value, solidifying the market entry strategy.
  • Crafted a comprehensive growth strategy to guide the company's expansion into new markets and sectors, utilizing existing products and capabilities, and outlined a detailed product roadmap, go-to-market, and brand strategy.
  • Directed the design and development of products tailored for new markets, delineating use cases, assessing market potential, and evaluating risks and benefits to ensure strategic alignment and market relevance.
  • Collaborated with cross-functional teams—Sales, Customer Success, and Marketing—to execute in-depth user and market research, uncovering valuable insights for identifying and capitalizing on growth opportunities.

Director, Products and Platforms

2018 - 2021
Sodexo
  • Led the transformation of Sodexo’s food and retail business towards a consumer-centric model, aiming to captivate 100 million consumers in 56 countries.
  • Managed a portfolio of digital B2B4C products, overseeing development, strategy, and marketing, achieving engagement with over 2 million active digital consumers.
  • Increased consumer interaction across over 2,000 diverse venues, including corporate environments, healthcare institutions, educational settings, sports venues, and transportation hubs.
  • Enhanced market reach and integrated local ecosystems by establishing strategic partnerships and aligning stakeholders in 13 countries, bolstering market penetration.
  • Directed comprehensive transformation initiatives, including change management and training for over 12,000 global employees, enhancing organizational adaptability.

Founder and CEO

2016 - 2018
Potluck
  • Launched a food-tech startup to foster inclusive growth by empowering over 5 million street vendors, securing seed funding of $200,000.
  • Established comprehensive business operations, assembled marketing and technology teams, and developed mobile and web platforms, onboarding 10,000 consumers through targeted activations and digital marketing.
  • Recognized for marketing excellence by CMO Asia, receiving an award for the best use of mobile technology in driving social and economic development.

Senior Program Manager

2015 - 2017
Godrej Design & Innovation Centre
  • Unified 14 distinct business units under a cohesive digital transformation strategy, streamlining costs and creating a group-level roadmap, projected to save approximately EUR 0.8 million and accelerate digital adoption.
  • Partnered with the executive team of a multinational corporation to craft an innovation roadmap aimed at expanding market share and venturing into new markets and segments.
  • Directed a specialized team of designers and social science experts to foster design-led innovation, guiding over 30 middle managers through a 6-month incubation and a 90-day idea-to-prototype acceleration program.
  • Took part in fast-track leadership development initiatives, collaborating across various business units and functions to address multifaceted challenges in alignment with senior leadership goals.

Senior Product Manager

2014 - 2015
Godrej Group Companies
  • Oversaw a diverse portfolio encompassing over 500 products across more than 10 brands, coordinating efforts across launch strategies, marketing, production, logistics, and sales planning.
  • Achieved a margin improvement of over 4% by implementing effective rationalization strategies, optimizing product assortment planning, and refining trade and incentive schemes.
  • Developed a comprehensive product and technology roadmap to guide the company's innovation efforts, ensuring sustained market leadership through strategic product development.

Business Development Manager

2013 - 2015
Godrej GP Batteries
  • Secured the business's largest order, amounting to 2 million units and surpassing $1.2 million in value, constituting about 20% of its annual revenue at the time, marking a significant milestone in its growth trajectory.
  • Forged strategic alliances with eight eCommerce entities and prominent retail chains, designing trade promotions, consumer incentives, and targeted marketing campaigns to boost online sales.
  • Crafted and implemented a comprehensive strategy to enhance the company's online visibility, utilizing trade websites, B2B eCommerce platforms, microsites, SEO, and social media marketing tactics.

Analyst, Loyalty Program (Payback)

2012 - 2012
American Express
  • Led a team of 50+ field research agents to perform interviews across eight major Indian cities, successfully collecting data from over 5,000 users within a stringent 6-week timeframe.
  • Collaborated with the global marketing team to design and execute primary user research, assessing the impact of a coalition loyalty program on consumer purchasing behavior.
  • Established research objectives, developed questionnaires, identified target demographics, and determined incentives, conducting over 10 in-depth interviews to validate the research approach.
  • Conducted thorough data analysis, segmenting, and identifying correlations to extract meaningful insights that informed strategic decisions.
  • Created an engaging, interactive video showcasing customer testimonials and key research findings, providing valuable insights to senior leadership and clients.

Subject Matter Expert

2009 - 2011
Amdocs
  • Partnered with client senior executives to capture and refine technical requirements, ensuring alignment with business objectives and facilitating effective communication between stakeholders and technical teams.
  • Engaged in negotiations with clients and third-party testers to establish clear service level agreements (SLAs) and precise software performance criteria, setting the foundation for successful project outcomes.
  • Acted as the sole on-shore engineer for the client. Had a critical role in upholding SLAs and addressing urgent software issues, contributing significantly to the team's readiness for major software releases.

Facilitator, Educational Robotics

2009 - 2009
Thinklabs (IIB Bombay)
  • Collaborated with multidisciplinary engineering teams consisting of hardware and software designers and developers to develop a DIY robotics kit for K12 students to introduce them to programming in a fun way.
  • Created educational content for the students based on basic concepts of physics, thermodynamics, deductive logic, etc., to simplify programming concepts.
  • Worked with designers and developers to improve Cimplify, a virtual programming language (WISWYG) based on the experience of training 500 students to use the kit and teaching them the basics of the program.

Chartbeat: Transformation to Product-Led Growth

https://chartbeat.com/

Onboarded 100+ users for a pilot program, gathering crucial feedback for product-market fit, retention, and engagement, enabling a shift to a product-led growth model, significantly reducing the sales cycle.

Chartbeat, a newsroom analytics software, empowers publishers with real-time data to make informed content decisions, fostering a deeper understanding of audience behavior.

As the product lead at Chartbeat, I was pivotal in transitioning the company from a sales-led to a product-led growth strategy. My role was comprehensive, involving user segmentation, leadership alignment, market testing, and cross-functional team coordination. I orchestrated the implementation of a pilot for a premium model, enabling over 100 users to engage with the platform through a self-service journey, minimizing the need for direct sales intervention.

This strategic pivot facilitated Chartbeat's expansion into new markets and industries, demonstrating my adeptness at driving product innovation and market adaptation.

Everyday – Digital Cafeteria for Learn, Work, Heal and Play

https://everyday.sodexo.com/

Targeted over 100 million and activated over 2 million consumers with omnichannel applications that improved the dining experience in various institutions, marked by increased efficiency in order processing and elevated user satisfaction.

As the lead, I oversaw the design and development of a comprehensive digital cafeteria platform crafted to streamline the food ordering and payment processes within institutional settings such as workplaces, educational institutions, and healthcare facilities. The platform, accessible via Android, iOS, and the web, provides users with a seamless experience ordering food from their institution's canteen or cafeteria. Beyond user-facing features, it offered an advanced dashboard for administrators, encompassing menu, order, and user management, enhancing operational efficiency and user engagement.

Atfarm – Precision Agriculture

https://at.farm/

Managed 13 million hectares of farmland and 40,000 users in over 10 countries. Conducted a rigorous tech analysis and roadmap creation aligning with market leads, fixing tech debt, growing user base, and launching new features with a 12-member team.

Utilized for managing over 13 million hectares of land in the Americas, serves a range of personas, including farmers, advisors, and agronomists.

Aligned with stakeholders from over three sub-regions and 10 countries in North, Central, and South America, I fostered product growth and user engagement in a complex, multi-national context. I implemented new analytics tools like Pendo to enhance data-driven decision-making, ensuring that the impact of every new feature is measured and aligned with strategic goals. I also led a 12-member team spread across 10 different time zones from Eastern Europe to the west coast. I implemented SAFe methodologies to streamline the development processes, aligning with other teams working upstream and downstream systems.

Contempo – Content Analytics, Strategy and Planning

https://www.linkedin.com/company/trycontempo/about/

Acquired over 100 customers within six months of launch, fine-tuning the product's onboarding, retention, and engagement strategies based on user feedback.

As the product lead for Contempo, I was instrumental in the market testing, launch, and user acquisition of this innovative content planning and analytics tool. I guided a cross-functional team through the product development lifecycle, from user research and journey mapping to roadmap definition and go-to-market execution, focusing on a tool that combines agile content calendar capabilities with performance data and insights.

Gently – Sustainable Logistics for Luxury Brands

https://www.gently.io/

Accelerated the initial development and market entry by utilizing a skilled freelance team and integrating 3rd-party SaaS solutions to test its core value proposition in key markets swiftly.

I collaborated closely with the bootstrapping promoter to define and refine the product vision. I orchestrated the assembly and onboarding of the foundational tech team, steering the product development with an agile methodology to craft a responsive and adaptable service model. I also conducted comprehensive market research to align the service with the nuanced demands of high-end retail, focusing on offering seamless, same-day, and next-day delivery to enrich the offline shopping experience.

Alterego – AI-based Personal Network Intelligence

https://getment.io/

Worked with non-tech founders to lead the product from concept to a market-ready stage, conducting thorough user research, the UI/UX design, and a compelling prototype that attracted potential users and investors, securing the seed funding.

The platform offers features such as pre-meeting briefings, intelligent note-taking, and network expansion insights, all designed with privacy at its core. I collaborated closely with the founders to refine their concept into a coherent product vision, employing discovery workshops and design sprints to translate ideas into a minimum viable product (MVP).

Potluck – Empowering Small Businesses through Digital Inclusion

https://www.facebook.com/potluck247

Achieved remarkable early success by onboarding the 1st 10,000 users within six months of launch. The platform received international awards highlighting my ability to leverage technology for meaningful social change and business impact.

I founded Potluck, a mobile-first platform that provides digital and financial inclusion for small food businesses lacking permanent establishments.

The platform, recognized for its innovative use of technology for social causes, was built from the ground up. He managed the project's ideation, development, and go-to-market strategy, engaging with government and non-government bodies to ensure the platform's success and societal impact.

Augeo – Location-based Audio Guide

Developed a platform as a new way to interact with places through intuitive design, voice search, and emphasis on audio content. Delivered MVP within 12 weeks and acquired over 1500+ organic users during the pilot phase through social media.

A location-based audio platform that blends geolocation with audio content to provide users with an immersive and informative experience of exploring places. Hosted on AWS and integrated with Google Places, Augeo offers a unique way to receive and share authentic advice on many locations, all within a 60-second audio clip. The platform's voice search capability and screen-free content consumption feature cater to users on the go, making it an ideal companion for travelers or individuals engaged in other activities.

Sodexo Healthcare Asset Management

https://us.sodexo.com/industry/healthcare/healthcare-technology-management/software.html

Implemented the system in over 10,000 pieces of equipment across 100+ hospitals that optimized asset maintenance in small and medium healthcare facilities, reducing equipment downtime and enhancing overall healthcare service quality.

I spearheaded the designing and developing an application aimed at small to medium-sized hospitals and pathology labs. This solution provided a digital alternative to manual or rudimentary asset management, enabling hospital administrators to track critical pieces of equipment efficiently. The platform's predictive maintenance features helped avoid equipment failures and extend asset lifecycles, bringing advanced technology management to facilities previously reliant on manual efforts.

Sodexo Zeta – Employee Benefits and Rewards

https://www.sodexo.in/

Used by over 11,000 companies as a market-leading solution. I significantly expanded the platform's reach and increased market penetration, user engagement, and growth through new Digital Cafeteria and Marketplace features.

I spearheaded the digital transformation of Sodexo and elevated the platform by leading the implementation of advanced food ordering and marketplace solutions, leveraging sophisticated technology to enrich work-life dynamics and foster employee motivation.

The enhanced digital solutions expanded the platform's reach and significantly increased user engagement, solidifying Sodexo Zeta's position as a leader in employee benefits and engagement.

Wando – Workplace Management Ecosystem

https://vimeo.com/399158240

Developed a sales toolkit, value prop, brand guide, video, and social media assets. Trained global workforce via monthly webinars, enhancing client retention and acquiring three new large global accounts, extending reach to 700+ locations worldwide.

I developed a cohesive product management strategy, clearly defining each solution, creating a sub-brand, and outlining specific value propositions and features. This approach fostered a sharp, client-specific understanding, enhancing value delivery to diverse clients. I bridged the gap in understanding disparate systems within a large multinational, clarifying the sale of varied tech solutions under one brand. I also addressed the sales team's lack of tech solution experience and clients' skepticism about the company's delivery capabilities.
2011 - 2013

Master of Business Administration Degree (MBA) in Advertising and Marketing

Symbiosis Centre for Management and Human Resource Development - Pune, India

2005 - 2009

Bachelor's Degree in Computer Science

Guru Nanak Dev University - Amritsar, India

APRIL 2023 - PRESENT

Product Leadership

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MARCH 2023 - PRESENT

Product-led Growth

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SEPTEMBER 2021 - PRESENT

Marketing Technology

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