Ankur Arora
Verified Expert in Product Management
Product Manager
Ankur is a seasoned product leader with a 12-year track record in developing and scaling B2B SaaS, AI-based, and consumer apps. He is skilled in crafting product visions and roadmaps and building MVPs with a data-driven approach. As a former founder, he supports other founders in ideation, business modeling, pitch deck creation, and team recruitment. Ankur has significant experience guiding enterprises through digital transformation initiatives and complex stakeholder management.
Project Highlights
Expertise
Work Experience
Senior Product Manager
Yara
- Oversaw Atfarm's operations across 13 million hectares in 10 American countries, engaging over 40,000 active users, including farmers, advisors, and agronomists, to drive precision agriculture forward.
- Led a thorough technical assessment of Atfarm, scrutinizing tech debt, code quality, architecture, and team dynamics, laying the groundwork for targeted enhancements and future scalability.
- Developed a 12-month strategic roadmap in collaboration with stakeholders across the Americas, ensuring Atfarm's alignment with regional agricultural needs and global innovation trends.
- Managed a cross-functional team of 12 across various time zones, implementing agile methodologies to enhance coordination, accelerate product development, and uphold high-quality standards.
Product Head
Alterego
- Collaborated with non-tech founders to translate their ideas into a clear product vision, utilizing discovery workshops and design sprints to refine and validate their concepts.
- Directed user research and design efforts to evolve the product vision into a concrete prototype, facilitating user testing and demonstrations for potential investors to secure seed funding.
- Assembled and led a team of 20 professionals across the US and Europe to develop the MVP, targeting high-net-worth individuals and global leaders, ensuring the product met specific user needs.
- Crafted and executed a comprehensive go-to-market strategy, establishing the product's value proposition, name, brand identity, and online presence to solidify its market position and attract the target audience.
Head of Product and Technology
Gently
- Performed extensive market research in London's on-demand logistics sector for retailers and consumers, fine-tuning the product vision and collaborating with founders to shape the service offerings.
- Spearheaded the recruitment and integration of the startup's core team, including the COO and general managers, establishing a solid foundation for the company's operational and strategic direction.
- Accelerated product development by enlisting contractors and a dedicated tech team, utilizing 3rd-party SaaS and APIs to streamline the development process, expediting the product's market entry.
- Crafted and implemented the business and financial models, projecting the startup's trajectory and financial health for the initial 18 months, ensuring a clear path to growth and sustainability.
General Manager and Product Head
Contempo (By Chartbeat)
- Achieved a significant milestone by securing over 100 customers within the first six months post-launch, continuously enhancing the onboarding, retention, and engagement tactics based on initial user feedback.
- Orchestrated market testing and successfully launched a beta version of a content planning and analytics tool, establishing a strategic roadmap to achieve product-market fit.
- Led a cross-functional team through the design, development, and launch phases, ensuring alignment with the product vision and roadmap.
- Directed comprehensive user research and journey mapping, outlining the product roadmap, overseeing delivery, and formulating go-to-market and launch strategies.
Product Lead, New Market Expansion
Chartbeat
- Executed pilot programs across five distinct industries with over 50 customers to test the product-market fit, assess customers' willingness to pay, and evaluate the product's value, solidifying the market entry strategy.
- Crafted a comprehensive growth strategy to guide the company's expansion into new markets and sectors, utilizing existing products and capabilities, and outlined a detailed product roadmap, go-to-market, and brand strategy.
- Directed the design and development of products tailored for new markets, delineating use cases, assessing market potential, and evaluating risks and benefits to ensure strategic alignment and market relevance.
- Collaborated with cross-functional teams—Sales, Customer Success, and Marketing—to execute in-depth user and market research, uncovering valuable insights for identifying and capitalizing on growth opportunities.
Director, Products and Platforms
Sodexo
- Led the transformation of Sodexo’s food and retail business towards a consumer-centric model, aiming to captivate 100 million consumers in 56 countries.
- Managed a portfolio of digital B2B4C products, overseeing development, strategy, and marketing, achieving engagement with over 2 million active digital consumers.
- Increased consumer interaction across over 2,000 diverse venues, including corporate environments, healthcare institutions, educational settings, sports venues, and transportation hubs.
- Enhanced market reach and integrated local ecosystems by establishing strategic partnerships and aligning stakeholders in 13 countries, bolstering market penetration.
- Directed comprehensive transformation initiatives, including change management and training for over 12,000 global employees, enhancing organizational adaptability.
Founder and CEO
Potluck
- Launched a food-tech startup to foster inclusive growth by empowering over 5 million street vendors, securing seed funding of $200,000.
- Established comprehensive business operations, assembled marketing and technology teams, and developed mobile and web platforms, onboarding 10,000 consumers through targeted activations and digital marketing.
- Recognized for marketing excellence by CMO Asia, receiving an award for the best use of mobile technology in driving social and economic development.
Senior Program Manager
Godrej Design & Innovation Centre
- Unified 14 distinct business units under a cohesive digital transformation strategy, streamlining costs and creating a group-level roadmap, projected to save approximately EUR 0.8 million and accelerate digital adoption.
- Partnered with the executive team of a multinational corporation to craft an innovation roadmap aimed at expanding market share and venturing into new markets and segments.
- Directed a specialized team of designers and social science experts to foster design-led innovation, guiding over 30 middle managers through a 6-month incubation and a 90-day idea-to-prototype acceleration program.
- Took part in fast-track leadership development initiatives, collaborating across various business units and functions to address multifaceted challenges in alignment with senior leadership goals.
Senior Product Manager
Godrej Group Companies
- Oversaw a diverse portfolio encompassing over 500 products across more than 10 brands, coordinating efforts across launch strategies, marketing, production, logistics, and sales planning.
- Achieved a margin improvement of over 4% by implementing effective rationalization strategies, optimizing product assortment planning, and refining trade and incentive schemes.
- Developed a comprehensive product and technology roadmap to guide the company's innovation efforts, ensuring sustained market leadership through strategic product development.
Business Development Manager
Godrej GP Batteries
- Secured the business's largest order, amounting to 2 million units and surpassing $1.2 million in value, constituting about 20% of its annual revenue at the time, marking a significant milestone in its growth trajectory.
- Forged strategic alliances with eight eCommerce entities and prominent retail chains, designing trade promotions, consumer incentives, and targeted marketing campaigns to boost online sales.
- Crafted and implemented a comprehensive strategy to enhance the company's online visibility, utilizing trade websites, B2B eCommerce platforms, microsites, SEO, and social media marketing tactics.
Analyst, Loyalty Program (Payback)
American Express
- Led a team of 50+ field research agents to perform interviews across eight major Indian cities, successfully collecting data from over 5,000 users within a stringent 6-week timeframe.
- Collaborated with the global marketing team to design and execute primary user research, assessing the impact of a coalition loyalty program on consumer purchasing behavior.
- Established research objectives, developed questionnaires, identified target demographics, and determined incentives, conducting over 10 in-depth interviews to validate the research approach.
- Conducted thorough data analysis, segmenting, and identifying correlations to extract meaningful insights that informed strategic decisions.
- Created an engaging, interactive video showcasing customer testimonials and key research findings, providing valuable insights to senior leadership and clients.
Subject Matter Expert
Amdocs
- Partnered with client senior executives to capture and refine technical requirements, ensuring alignment with business objectives and facilitating effective communication between stakeholders and technical teams.
- Engaged in negotiations with clients and third-party testers to establish clear service level agreements (SLAs) and precise software performance criteria, setting the foundation for successful project outcomes.
- Acted as the sole on-shore engineer for the client. Had a critical role in upholding SLAs and addressing urgent software issues, contributing significantly to the team's readiness for major software releases.
Facilitator, Educational Robotics
Thinklabs (IIB Bombay)
- Collaborated with multidisciplinary engineering teams consisting of hardware and software designers and developers to develop a DIY robotics kit for K12 students to introduce them to programming in a fun way.
- Created educational content for the students based on basic concepts of physics, thermodynamics, deductive logic, etc., to simplify programming concepts.
- Worked with designers and developers to improve Cimplify, a virtual programming language (WISWYG) based on the experience of training 500 students to use the kit and teaching them the basics of the program.
Project History
Chartbeat: Transformation to Product-Led Growth
https://chartbeat.com/Onboarded 100+ users for a pilot program, gathering crucial feedback for product-market fit, retention, and engagement, enabling a shift to a product-led growth model, significantly reducing the sales cycle.
As the product lead at Chartbeat, I was pivotal in transitioning the company from a sales-led to a product-led growth strategy. My role was comprehensive, involving user segmentation, leadership alignment, market testing, and cross-functional team coordination. I orchestrated the implementation of a pilot for a premium model, enabling over 100 users to engage with the platform through a self-service journey, minimizing the need for direct sales intervention.
This strategic pivot facilitated Chartbeat's expansion into new markets and industries, demonstrating my adeptness at driving product innovation and market adaptation.
Everyday – Digital Cafeteria for Learn, Work, Heal and Play
https://everyday.sodexo.com/Targeted over 100 million and activated over 2 million consumers with omnichannel applications that improved the dining experience in various institutions, marked by increased efficiency in order processing and elevated user satisfaction.
Atfarm – Precision Agriculture
https://at.farm/Managed 13 million hectares of farmland and 40,000 users in over 10 countries. Conducted a rigorous tech analysis and roadmap creation aligning with market leads, fixing tech debt, growing user base, and launching new features with a 12-member team.
Aligned with stakeholders from over three sub-regions and 10 countries in North, Central, and South America, I fostered product growth and user engagement in a complex, multi-national context. I implemented new analytics tools like Pendo to enhance data-driven decision-making, ensuring that the impact of every new feature is measured and aligned with strategic goals. I also led a 12-member team spread across 10 different time zones from Eastern Europe to the west coast. I implemented SAFe methodologies to streamline the development processes, aligning with other teams working upstream and downstream systems.
Contempo – Content Analytics, Strategy and Planning
https://www.linkedin.com/company/trycontempo/about/Acquired over 100 customers within six months of launch, fine-tuning the product's onboarding, retention, and engagement strategies based on user feedback.
Gently – Sustainable Logistics for Luxury Brands
https://www.gently.io/Accelerated the initial development and market entry by utilizing a skilled freelance team and integrating 3rd-party SaaS solutions to test its core value proposition in key markets swiftly.
Alterego – AI-based Personal Network Intelligence
https://getment.io/Worked with non-tech founders to lead the product from concept to a market-ready stage, conducting thorough user research, the UI/UX design, and a compelling prototype that attracted potential users and investors, securing the seed funding.
Potluck – Empowering Small Businesses through Digital Inclusion
https://www.facebook.com/potluck247Achieved remarkable early success by onboarding the 1st 10,000 users within six months of launch. The platform received international awards highlighting my ability to leverage technology for meaningful social change and business impact.
The platform, recognized for its innovative use of technology for social causes, was built from the ground up. He managed the project's ideation, development, and go-to-market strategy, engaging with government and non-government bodies to ensure the platform's success and societal impact.
Augeo – Location-based Audio Guide
Developed a platform as a new way to interact with places through intuitive design, voice search, and emphasis on audio content. Delivered MVP within 12 weeks and acquired over 1500+ organic users during the pilot phase through social media.
Sodexo Healthcare Asset Management
https://us.sodexo.com/industry/healthcare/healthcare-technology-management/software.htmlImplemented the system in over 10,000 pieces of equipment across 100+ hospitals that optimized asset maintenance in small and medium healthcare facilities, reducing equipment downtime and enhancing overall healthcare service quality.
Sodexo Zeta – Employee Benefits and Rewards
https://www.sodexo.in/Used by over 11,000 companies as a market-leading solution. I significantly expanded the platform's reach and increased market penetration, user engagement, and growth through new Digital Cafeteria and Marketplace features.
The enhanced digital solutions expanded the platform's reach and significantly increased user engagement, solidifying Sodexo Zeta's position as a leader in employee benefits and engagement.
Wando – Workplace Management Ecosystem
https://vimeo.com/399158240Developed a sales toolkit, value prop, brand guide, video, and social media assets. Trained global workforce via monthly webinars, enhancing client retention and acquiring three new large global accounts, extending reach to 700+ locations worldwide.
Education
Master of Business Administration Degree (MBA) in Advertising and Marketing
Symbiosis Centre for Management and Human Resource Development - Pune, India
Bachelor's Degree in Computer Science
Guru Nanak Dev University - Amritsar, India
Certifications
Product Leadership
Reforge
Product-led Growth
Reforge
Marketing Technology
Reforge
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