Damir Bogadi

Led roadmap execution for a B2B self-service portal. Activities included team management (nine team members), stakeholder management, KPI’s tracking, vendor management, and alignment with other digital channels aimed at B2B. Integrated the ICT marketplace into the portal to enable a one-stop shop for managing telecommunications and ICT services.

The portal is planned to increase monthly usage by 35 pp (percentage points).

The portal uses the following technologies: Liferay CMS, Redis, Java, and Vue.js.

Led the strategy and roadmap development for B2B telecommunications digital channels. Activities included alignment with the overall company strategy and stakeholders, tracking strategy execution, tracking analytics, ensuring execution, and course correction.

I was also responsible for aligning the go-to-market plan with the development roadmap. The solution is planned to increase online telecommunication sales by 81% and monthly self-service usage up to 40%.

Led strategy and roadmap development for B2B telecommunications web shop. Activities included alignment with the overall company strategy and stakeholders, tracking strategy execution, tracking analytics, planning and ensuring digital campaigns execution, and course correction. The solution increased B2B online transactions by 43%.

Led the LivePerson chat implementation project of ex-T-Mobile’s portals for B2B customers from beginning to end. Activities included contracting, configuring the chat’s back end (user and agent surveys, routing, skills, placement, agents), adjusting front-end design, and onboarding chat agents.

The solution increased B2B telecommunication sales leads by 50% and ICT sales leads by 30% two months after implementation.

Led a project to implement a Tealium analytics solution on ex-T-Mobile’s portals for B2B customers (with a focus on ICT) from beginning to end. Activities included contracting, vendor management, and a tracking performance tool, among others. The solution increased B2B ICT sales leads by 30%.

Self-designed, coded, and launched pages that served as landing pages for ex-T-Mobile’s digital campaigns on Facebook and Google during holiday promotions, promotions of new devices, and new packages. The development required the use of HTML, CSS, Bootstrap, JavaScript, and a custom library (similar to Bootstrap).

Campaigns and landing pages increased web sales two-fold over the promotion period (B2B offers).

Developed and launched a WordPress site that collects news via RSS feeds and through web scraping. The site uses a custom template and a dozen plugins. It is a personal project that included arranging hosting, purchasing the domain, developing the site on a local host, and migrating it to production and maintenance.

Pepper is a humanoid robot that I introduced to a telecommunications company with several use cases to test its applicability in real-world scenarios. I also served as a speaker at a public event.

The project included an adaptation of the technology with the help of a university and a small startup. The robot was adapted to speak the local language and perform several interactive scenarios.

The Husky platform allowed visualizing in a heatmap form and exporting anonymized movement data from 50% of the country's population. The data was also stitched together with demographic (CRM) data to get more relevant insights (1-day delay). In the processing of data, the first step was a custom-built, on-the-fly streaming and anonymization platform.

The platform was used by both clients and internally to shift the working hours according to footfall times, planning locations of ATMs and stores, gathering information on open event visitors, and plans for traffic de-cluttering.

I oversaw the project ideation, contracting, managed the development (and vendors), and pitching the solution to the clients.

The technique used to protect and anonymize data was granted permission from the Data Protection Agency. Technologies used include Cloudera, Kibana, Elasticsearch, and a web GUI.

Telecommunications operators use statistical models to predict user churn, which impacts 10-20% of the user base in a year. To increase prediction accuracy, I led a team of internal stakeholders and internal and external data scientists that leveraged telecommunication traffic data (with consent) to create a new big data model that, in the end, increased churner identification by 40%.

I spearheaded the whole project from ideation, contracting, managing the team and sponsors, and project results.

Tools used in the project included Python, R, and SPSS.

Qatar-based investors wanted to invest up to 100 million euros in the agricultural sector in Bosnia and Herzegovina by consolidating existing companies in the market and expanding the company's reach to new markets, primarily Qatar and Saudi Arabia.

I carried out a high-level analysis of the business plan for the period 2014–2019. The focus was on the critical assumptions underlying the business plan and provided a view of the level of reasonableness of such assumptions.

The business plan included information on investments in different project phases and a P&L for the entire project. The plan also assumed parallel investment streams in wholesale, production, processing, and land acquisition.

Project objectives included designing a more efficient and less time-consuming procurement process, establishing a simplified procurement approval procedure, and implementation of a simplified approvals scheme in respect of SAP MM and FI documents.

To achieve project objectives, I led the following major tasks: Reviewed non-HC procurement process, gap analysis, and proposed simplifications which includes paper documents reduction, the reduction of needed paper signatures, reduction in lead times, and increased leverage of IT tools. I implemented proposed and approved procurement process simplifications to improve process efficiency. I reviewed the approval matrix related to the non-HC procurement process and proposed simplifications, including faster internal decision making and workload reduction, and implemented changes in the approval scheme within the SAP system for MM and FI modules documents.

I also designed and created a tool for tracking the efficiency of the procurement with an Excel-based interface.

A France-based concessioner performed a high-level analysis of airport operations (maintenance, logistics, back office), IT (synergy potential, contracts), and a P&L analysis of the service lines of the subject concession. The concession agreed to ti a 30 year-period valued at 1.94 billion euros.

The FERARI project had several objectives:
Provide support for large-scale services by making the sensor layer a first-class citizen in big data architectures;
provide support for Complex Event Processing technology for business users in big data architectures; provide support for integrating machine learning tasks in the architecture; provide support for flexible and adaptive analytics workflows; exemplify the new architecture's potential in the telecommunication and cloud domain.

I was responsible for delivering real-world applications to the project: Fraud detection in telecommunication networks and preventive fault detection in DSLAM devices.

The project received the highest mark from the EU Commission.

Coordinated a team consisting of communication experts, copywriters, designers, analysts, developers, and an agency to deliver campaigns for ex-T-Mobile's ICT portfolio, telecommunications promotions envisioned internally or in cooperation with external partners (e.g., Samsung, Apple).

Digital campaigns covered Facebook, Google, native articles, newsletters, and in-app advertising. The campaign budget was planned one year in advance with rolling re-planning. Continuously tracked campaign data to further optimize impact (CTR, the number of leads) and cost (CPC). Managed to drive CPC by 40% for ICT in 1.5 years.

Created a report for a telecommunications company (T-Mobile brand) for its ICT portfolio performance reporting. The report combined data from the company's data warehouse and a locally created MS Access database. It made it possible for the users to compare data from various periods, examine the performance of specific ICT products or services, and plan fulfillment. The report ingested around five years of historical data. The report itself was created with the help of Power Pivot.

Worked for a Swedish brand whose core product is razorblades and associated products targeted at Z gen in the form of monthly subscriptions. I helped them with decreasing churn and increasing conversion rates.

I also contributed to scaling and launching a separate vitamin subscription brand.

An app with more than 3,000 users worldwide (predominantly PR). I managed nine people in a scrum team. I prepared the roadmap and Jira tickets and interacted with users. I successfully launched AI in the app, which helped users get better insights into their media monitoring results.