Ethan Gans
Verified Expert in Product Management
Product Manager
Ethan is an accomplished, performance-driven professional with hands-on experience in product lifecycle and operations management. He's worked for many Fortune 500 companies improving their product strategy and performance. Ethan combines his technology skills with experience in Agile and Scrum to achieve business objectives, drive innovation, and fulfill creative goals while meeting quality standards and financial targets.
Project Highlights
Expertise
Work Experience
Product Manager | Global Digital Payments
Mastercard
- Decreased by 60% the customer onboarding time of BIN enablement for wallet providers, such as Google Pay and Apple Pay.
- Managed the entire product lifecycle, including strategic planning, product development, release scheduling, pricing, and sales training.
- Facilitated conversations and implementations with over 40 cross-functional client teams, including product, architecture, customer analytics, and marketing.
- Collaborated with the marketing team to develop our go-to-market strategy and assisted in creating marketing materials.
VP and Product Manager | Emerging B2B & B2C Payments
Citi
- Generated over $12 million in annual revenue while acting as a sales expert and development approver for client implementations comprising 400+ cross-functional client teams.
- Led P&L management and forecasting for an emerging payments product portfolio in North America, consisting of 100+ clients from both Fortune 100 and 500 lists across a myriad of industries.
- Minimized implementation time by 25% through onboard package restructuring initiatives.
- Decreased corporate transactions' fraud ratio by developing and implementing an enterprise-level fraud mitigation solution.
Senior Digital Product Consultant
IBM
- Reduced support ticket resolution times by 20% while redesigning support protocols in collaboration with senior management.
- Identified and resolved 150+ product defects with the coordination and cooperation of IBM's marketing cloud software developers.
- Spearheaded eight Agile team members focused on software delivery and support to ensure optimal efficiency and productivity.
- Determined the optimal time to contact and market end customers resulting in an average of 35% higher click-through rates.
- Roadmapped strategic integration paths to support customers using IBM's marketing cloud. This was done by visualizing the existing architecture, a better product understanding, and client limitations.
Account Manager
IBM
- Served as the first point of contact for over 20 client accounts and assisted in product troubleshooting and escalated issues.
- Forecasted and tracked key account metrics driving higher click-through rates for our customers.
- Conducted research on the latest mobile developments, such as geocoding services, in conjunction with key stakeholders.
Project History
Fraud Mitigation Tool Development
Developed an enterprise-level fraud mitigation tool for Fortune 500 companies.
I wrote business requirements, created the UI/UX, and collaborated with cross-functional teams, such as development, engineering, operations, marketing, and customer support. I also developed Citi's go-to-market strategy, which helped me obtain and market new clients yearly. As a result, Citi's customers could validate millions of transactions annually and significantly mitigate the amount of fraud that was occurring.
Digital Payment Network Integrations
Integrated over eight payment networks into Citigroup's enterprise product ecosystem, including PayPal, Venmo, Mastercard Send, and Zelle.
Push Notification Software Integration
Integrated push notification software into IBM's marketing cloud product suite.
Education
Bachelor of Science Degree in Entrepreneurship and Emerging Enterprises and Marketing Management
Syracuse University - Syracuse University, NY, USA
Skills
Tools
Google Docs, Slack, Jira, Confluence, Figma, Apple Push Notifications
Industry Expertise
Consumer Products, Digital Banking
Paradigms
B2C, Agile Product Management, Agile, Conversion Rate Optimization (CRO), Digital Marketing Best Practices
Other
Product Management, Microsoft Office, Product Strategy, Product Lifecycle Management (PLM), Tech Sales, Mobile, B2B, Product Operations, Digital Payments, Mobile Payments, eCommerce Payments, Minimum Viable Product (MVP), Project Scoping, Budgeting, Product Requirements Documentation (PRD), Consulting, Growth Hacking, Business Strategy, Growth Strategy, Product Roadmaps, Business Models, Customer Experience Management, Business to Consumer (B2C), A/B Testing, Customer Experience, User Engagement, Customer Engagement, User Validation Testing, Critical Thinking, Agile Leadership, Detail-oriented, Market Research, Customer Success, Sales, Expansion Strategy, Software as a Service (SaaS), Business to Business (B2B), Product Frameworks, Stakeholder Management, Feature Prioritization, Customer Insights, SaaS, Corporate Strategy, eCommerce, Head of Product, Consumer-facing Product Design, Growth, Analytics, Direct to Consumer (D2C), Omnichannel Marketing, Customer Journeys, User Experience (UX), Product Leadership, Feature Roadmaps, Feature Backlog Prioritization, Product Coach, User Requirements, Release Management, Product Launch, Mobile Apps, Complex Problem Solving, Cross-functional Collaboration, Key Performance Indicators (KPIs), Product Design, Fintech, Billing Systems, Finance, Product Vision, Payment APIs, Product Growth, Financials, Feature Analysis, APIs, Marketing Plans, Presales, Product Marketing, Business Analysis, Specs, New Product Development, Roadmaps, Technical Product Management, Strategy, Voice of the Customer (VoC), MVP Design, Data Management, Jira Administrator, Decision Analysis, Data-driven Decision-making, Digital Marketing, Push Notifications, Early-stage Startups, Startups, Technical Requirements, Expansion, Market Entry, Branding, Subscriptions, Web Analytics, Website Traffic, Kickstarter, SaaS Product Marketing, Operations, iOS, Android, Digital Media, Digital Marketing Strategy, Nutrition & Supplements
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