Gabriella Martins

JunT is a versatile mobile app designed to streamline the management of members, associates, and audiences through a unified 5-in-1 platform. As the product manager and innovation director, I spearheaded comprehensive market research to identify user needs and industry gaps. I guided the branding process, aligning it with our target market's expectations, and led intensive design sprints that shaped the app's functionality and user interface. My role also involved developing a robust business model, ensuring that every aspect of the app was tailored for scalability and market impact. This meticulous approach culminated in a well-defined market entry strategy, positioning JunT as a leading solution in audience management technology. My leadership was instrumental in transforming JunT from a concept into a fully operational product, ready to make a significant mark in the market.

A leading business support service in South America aimed to expand its reach by launching a tech-based spinoff—a business coaching and mentorship marketplace. I managed the project from initial market research to the technical rollout of a mobile-first digital platform.

This innovative platform enables clients to select and buy consulting hours from a vetted selection of business consultants and coaches. It incorporates integrated video chat for seamless peer-to-peer interactions. I utilized advanced payment gateways and integrated video and ticket management technologies to enhance the platform's functionality and ensure streamlined, efficient product delivery to the client.

I played a pivotal role in transforming innovative ideas into viable businesses by providing a comprehensive one-stop solution that equipped startups and spinoffs with all the necessary assets and tools.

As a leader, I orchestrated a joint venture between Locus custom software and Werkbund innovation and strategic design company, creating a synergistic partnership that addressed the full spectrum of digital business development needs.

This collaboration offered a robust portfolio of services, including MVP-as-a-service and complete innovation squad solutions, tailored to accelerate the development and market entry of new products and services. Under my guidance, this venture successfully empowered emerging businesses to navigate the complexities of the market with strategic and technical support, significantly enhancing their potential for success.

Spearheaded the development of a transformative platform for a B2B-focused neobank, which simplified access to open banking features for partners and clients lacking technical expertise. From concept to MVP and the subsequent MMP, I efficiently managed the project, completing all phases within six months.

The platform, built on Open Finance APIs, incorporated a gamification element that motivated partners, mainly accountants, to onboard clients in exchange for commissions. It also enabled consultants to offer financial BPO services. This strategic enhancement significantly boosted user engagement and operational efficiency.

The startup achieved a successful exit, selling to a major private bank for $30 million shortly after the launch.

WriteMyCV is an AI-powered resume builder, an innovative solution that empowers professionals and jobseekers to create compelling and tailored resumes. With a dual-focus approach, this platform revolutionizes the way individuals manage their career information and apply for job positions.

Bringing to life the concept of being people's career path companions, overpassing the value proposition of being only a CV builder, and becoming the support for every crucial moment of the user's career. From understanding their own academic and professional trajectory to crafting and holding compelling CV pieces to empower all the job-hunting moments of their life.

I helped from the starting moment to transform an initial idea into a concept and a concept into an MVP plan. Finally, into the materialization of a new digital product, including UI/UX design, branding, business model, and go-to-market strategy.

In my role leading the Toptal Utilities expansion, I worked on a portfolio of tools for developers, designers, and other professionals. I was responsible for reimagining and executing a comprehensive product and growth strategy.

I managed the entire product development lifecycle, from concept creation through launch. My strategic direction resulted in the development of new products and features tailored to enhance user engagement and retention. I also implemented a new product and design process that streamlined product launches across the portfolio, making my team one of the most efficient within the Growth Squad.

This initiative led to a 23% increase in average users, a 122% rise in returning users, a decrease in bounce rate by 89.7%, and an increase in average session time by 36.5%. Additionally, my efforts contributed to a 9% overall increase in total traffic. My hands-on leadership and deep understanding of user needs were instrumental in achieving these impressive outcomes, showcasing my ability to effectively drive product growth and enhance user experience in a competitive market.

Spearheaded the conceptualization and development of an SEM intelligence and optimization platform, targeting one of the company's most significant expenses—search engine marketing.

After a deep dive into the business strategy and existing issues, I identified SEM as a critical area for cost optimization. I led the collaboration with stakeholders, including direct SEM professionals, marketing strategists, and the engineering team, to ensure the solution met diverse needs. I guided the initial research, design iterations, and the development of proof of concepts, culminating in the successful delivery of the first MVP.

I was also instrumental in crafting a comprehensive year-long roadmap that outlined potential product evolutions, incorporating regular user testing and feedback mechanisms to refine the platform continuously. My strategic and hands-on approach not only streamlined SEM processes but also set the stage for ongoing enhancements, ensuring the platform remained aligned with user needs and business goals.