John Franck
Verified Expert in Product Management
Product Manager
Colorado Springs, CO, United States
Toptal member since October 26, 2020
John is a strategic product manager with 10 years of experience in product and project management. He combines in-depth industry knowledge with user-focused designs, product launches, and revenue-driving features. John excels at creating high-impact products and maintaining consistent version releases across multiple products. He is the author of Every Product Manager's First 90 Days and the co-creator of the Product Cards.
Project Highlights
Expertise
- A/B Testing
- Analytics
- Product Growth
- Product Management
- Project Management
- Search Engine Optimization (SEO)
- Startups
- eCommerce
Work Experience
Website Strategist
Werkt LLC
- Project-managed a design sprint for the client, identifying key areas to improve the website and customer journey.
- Oversaw the Jira project with 2-week sprints for designers and developers.
- Created project documentation and best practices for the team to follow, enhancing their processes.
Senior Product Manager
SamCart
- Built integrations with strategic eCommerce partners, expanding the existing API capabilities. Responsible for scoping all technical requirements.
- Developed customer onboarding, resulting in an increase of 15% for new product creation.
- Created a roadmap for three teams across checkouts, offering automation and integrations.
- Led the development of rebuilding the dashboard and reporting in React, the new design library, and Cube.
Lead Product Manager
Wilbur Ellis Co. - Product Management
- Created and refined user stories and the product backlog for the engineering team.
- Worked closely with the developers to understand architectural constraints within the platform.
- Oversaw the implementation of new features and presented them to stakeholders and end-users to collect their feedback.
Senior Product Manager
Tribevest
- Increased revenue growth to 20% month over month while not increasing churn.
- Led the transition from Kanban to Scrum for the development team.
- Built and launched a referral program to increase the K-factor, increasing the product's virality.
Senior Product Manager
WEX
- Delivered a new funding mechanism for customers where they can deposit money in a pre-funded account in order to increase their credit limit.
- Assisted with moving Encompass from on-premise to the cloud.
- Led a team of US and remote developers across multiple time zones.
- Created technical product requirements and wrote user stories defining those requirements.
Senior Product Manager
IPWe
- Collaborated with the CEO to determine the best online marketing avenues for a new product. Set up and optimized the digital ads.
- Designed the marketing materials for both print and digital marketing.
- Improved the UX of the user dashboard within the main product.
- Optimized and tested marketing landing pages for the product.
Senior Digital Product Manager
Outreach
- Grew new SaaS products gaining over 1,000 paid users within the first five months.
- Launched two MVP products and managed them through their second version.
- Managed products with combined 20 million monthly page views.
- Regularly tested and optimized site elements to increase pages per session, sessions per user, time on site, and bounce rate.
- Hired, trained, and managed two junior product managers.
- Created and launched multiple eCommerce websites both on WordPress and through Shopify. Tested numerous site variations to optimize eCommerce conversion rates.
Owner
Lamplighter Creatives
- Owned a digital agency providing website and marketing services for clients.
- Ranked multiple websites first for keywords related to their business.
- Designed and built over 20 websites, including multiple eCommerce websites.
Product Manager
Hively, Inc.
- Collaborated with the development team to launch a beta version of the application.
- Conducted user interviews with local businesses to determine their needs for the application.
- Developed a presentation and a pitch deck for local and state presentations.
Project Manager
Fisk Lawnscapes
- Grew the company from $500,000 to one million annual gross in three years.
- Grew the landscape and maintenance sales by 50% in one season.
- Hired and managed a team of 25 employees, including other project managers.
- Led the website to rank first on Google for key search terms.
- Built an eCommerce site for landscape-related services and products.
Project History
Hiring Application Based on Personality Match
https://www.sos.state.co.us/pubs/newsRoom/pressReleases/2016/PR20160527GoCode.htmlLed the product to win first place in the statewide data and code competition.
Every Product Manager's First 90 Days: A Workbook for New Product Managers
https://www.amazon.com/Every-Product-Managers-First-Days/dp/B08LNNT245Wrote a book for product managers teaching them how to navigate the first 90 days in a new role.
Shopify Store for the Largest US Darjeeling Tea Seller
Optimized and improved a Shopify store to increase sales, pages per session, checkout abandonments, and store SEO. Helped the store rank first organically for several keywords. Increased year-over-year growth.
The Product Cards
https://www.theproductcards.com/Created a card deck to teach product managers key strategies and tactics.
Education
Bachelor of Innovation Degree in Business Administration
University of Colorado Colorado Springs (UCCS) - Colorado, USA
Certifications
User Experience
Interaction Design Foundation
Certified eCommerce Marketing Specialist
DigitalMaketer
Certified Analytics & Data Specialist
DigitalMarketer
Certified Optimization & Testing Specialist
DigitalMarketer
Certified Search Marketing Specialist
DigitalMarketer
Skills
Tools
Trello, Slack, WP eCommerce, Google Analytics, Google Optimize, Jira, Skype, Zoom, Basecamp, Stripe Checkout, Figma, Confluence
Paradigms
Agile Product Management, Agile Project Management, Agile, Scrum, B2C, Agile Software Development, Iterative Development, Stage Gate Process
Platforms
Google Analytics 4, Google Ads, Shopify, Productboard
Industry Expertise
Marketplaces, Construction
Other
Adobe CC, Google Meet, Product Management, On-page SEO, eCommerce, Startups, SaaS, Leadership, Feature Backlog Prioritization, Backlog Management, Search Engine Optimization (SEO), SaaS Product Management, Marketing, Product Roadmaps, Product Strategy, Technical Product Management, Communication, Mobile Apps, Website Redesign, Digital Product Management, Digital Project Management, Product Leadership, Product Owner, Sprint Planning, Roadmaps, Feature Prioritization, User Requirements, Market Research & Analysis, Competitor Analysis & Profiling, User Stories, Product Discovery, Market Research, Competition Research, Revenue Strategy, Pricing Strategy, Product Ownership, Paid Media, Social Media, User Onboarding, Product-market Fit, User Journeys, User Retention, User Behavior, Customer Research, Documentation, Market Research Analyst, Requirements, Business Analysis, Digital Strategy, Web Analytics, SEO Content, ROI, Cross-functional Team Leadership, Business, Build/Buy Analysis, Business Cases, Software as a Service (SaaS), Mobile UX, Product Vision, Project Management, Project Coordination, Team Management, Software Development, Wireframing, Local SEO, Strategy, User Interface (UI), Analytics, Online Marketing, Search, Optimization, A/B Testing, Project Management, Project Planning, Automation Tools, Stripe Payments, Product Analytics, Digital Marketing, Google Tag Manager, Product Marketing, User Experience (UX), Product Design, Product Development, Minimum Viable Product (MVP), Prototyping, Web Applications, SMS, Customer Journeys, Fintech, Customer Experience Management, Customer Experience, Business to Consumer (B2C), User Engagement, Ideation Workshops, Checkout, Data Analytics, User Feedback, Growth Strategy, Growth Marketing, Go-to-market Strategy, Product Development Manager, Digital Product Development, Coaching, Mentorship & Coaching, Product Growth, Mentorship, Team Mentoring, Growth, Organization, Organizational Strategy, Organizational Structure, Research, Operational Efficiency Improvement, Digital Transformation, Email Marketing Automation, Mobile, iOS, Feature Roadmaps, Product Coach, Release Management, Product Launch, Product Lifecycle Management (PLM), Key Performance Indicators (KPIs), Complex Problem Solving, Cross-functional Collaboration, Specs, Feature Planning, UX Wireframes, WordPress, MVP Design, Project Timelines, Technical Requirements, Scope Management, UX Design, User Acceptance Testing (UAT), Audience Targeting, Monetization, Budget Modeling, Apps, Software Development Management, LinkedIn Marketing, Business Process Analysis, Business Processes, Workflow, Process Optimization, Data Analysis, Data-driven Decision-making, Early-stage Startups, Agile Leadership, Diagrams, Executive Presentations, Workshops, B2B, Search Engine Marketing (SEM), Website Traffic, Learning Management Systems (LMS), Marketing Technology (MarTech), Waterfall Methodology, New Product Business Cases, Voice of the Customer (VoC), Technical Documentation, Pitch Decks, App Design, Consulting, Startup Consulting, Digital Strategy, Shopify, Social Media, Social Networks, Digital Agencies, Digital Marketing, Team Leadership, Design, Enterprise SaaS, Large-scale Systems, Motivation, Field Service, Agile Coaching, Business Planning, Web Product Management, HTML, Budgeting, Data, Paid Search, User Interviews, Lean Startups, Business Development, Cost Estimation, Project Estimation, Hiring, Presentations, User Research, Advertising Technology (Adtech), CSS, APIs, Employee Training, Go-to-market Plans, Websites, SQL, Cloud, Card Payments, Payment APIs, Investing, Consumer Banking, Stripe, Growth Hacking, Mobile Applications, Automation, Data-driven Dashboards, Vendor Selection, Process Flows, End-to-end Implementation (E2E), Dashboard Design, Product Requirements Documentation (PRD), Scrumban, Technical Project Management, ClickUp, Big Data, eCommerce UX, API Integration, Email Integration, Integration, Onboarding, Notion, Generative Artificial Intelligence (GenAI), Machine Learning, Program Management
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