
John Franck
Verified Expert in Product Management
Product Manager
John is a strategic product manager with ten years of experience in product and project management. He combines in-depth industry knowledge with user-focused designs, product launches, and revenue-driving features. John excels at creating high-impact products and maintaining consistent version releases across multiple products. He is the author of Every Product Manager's First 90 days.
Project Highlights
Expertise
Work Experience
Senior Product Manager
Tribevest
- Increased revenue growth to 20% month over month while not increasing churn.
- Led the transition from Kanban to Scrum for the development team.
- Built and launched a referral program to increase the K-factor, increasing the product's virality.
Senior Product Manager
WEX
- Delivered a new funding mechanism for customers where they can deposit money in a pre-funded account in order to increase their credit limit.
- Assisted with moving Encompass from on-premise to the cloud.
- Led a team of US and remote developers across multiple time zones.
Senior Product Manager
IPWe
- Collaborated with the CEO to determine the best online marketing avenues for a new product. Set up and optimized the digital ads.
- Designed the marketing materials for both print and digital marketing.
- Improved the UX of the user dashboard within the main product.
- Optimized and tested marketing landing pages for the product.
Senior Digital Product Manager
Outreach
- Grew new SaaS products gaining over 1,000 paid users within the first five months.
- Launched two MVP products and managed them through their second version.
- Managed products with combined 20 million monthly page views.
- Regularly tested and optimized site elements to increase pages per session, sessions per user, time on site, and bounce rate.
- Hired, trained, and managed two junior product managers.
- Created and launched multiple eCommerce websites both on WordPress and through Shopify. Tested numerous site variations to optimize eCommerce conversion rates.
Owner
Lamplighter Creatives
- Owned a digital agency providing website and marketing services for clients.
- Ranked multiple websites first for keywords related to their business.
- Designed and built over 20 websites, including multiple eCommerce websites.
Product Manager
Hively, Inc.
- Collaborated with the development team to launch a beta version of the application.
- Conducted user interviews with local businesses to determine their needs for the application.
- Developed a presentation and a pitch deck for local and state presentations.
Project Manager
Fisk Lawnscapes
- Grew the company from $500,000 to one million annual gross in three years.
- Grew the landscape and maintenance sales by 50% in one season.
- Hired and managed a team of 25 employees, including other project managers.
- Led the website to rank first on Google for key search terms.
- Built an eCommerce site for landscape-related services and products.
Project History
Hiring Application Based on Personality Match
https://www.sos.state.co.us/pubs/newsRoom/pressReleases/2016/PR20160527GoCode.htmlLed the product to win first place in the statewide data and code competition.
Every Product Manager's First 90 Days: A Workbook for New Product Managers
https://www.amazon.com/Every-Product-Managers-First-Days/dp/B08LNNT245Wrote a book for product managers teaching them how to navigate the first 90 days in a new role.
Shopify Store for the Largest US Darjeeling Tea Seller
Optimized and improved a Shopify store to increase sales, pages per session, checkout abandonments, and store SEO. Helped the store rank first organically for several keywords. Increased year-over-year growth.
Education
Bachelor of Innovation Degree in Business Administration
University of Colorado Colorado Springs (UCCS) - Colorado, USA
Certifications
User Experience
Interaction Design Foundation
Certified eCommerce Marketing Specialist
DigitalMaketer
Certified Analytics & Data Specialist
DigitalMarketer
Certified Optimization & Testing Specialist
DigitalMarketer
Certified Search Marketing Specialist
DigitalMarketer