John Franck, Product Manager in Colorado Springs, CO, United States
John is available for hire
Hire John

John Franck

Verified Expert  in Product Management

Product Manager

Location
Colorado Springs, CO, United States
Toptal Member Since
October 26, 2020

John is a strategic product manager with ten years of experience in product and project management. He combines in-depth industry knowledge with user-focused designs, product launches, and revenue-driving features. John excels at creating high-impact products and maintaining consistent version releases across multiple products. He is the author of Every Product Manager's First 90 days.

Project Highlights

Every Product Manager's First 90 Days: A Workbook for New Product Managers
Wrote a book for product managers teaching them how to navigate the first 90 days in a new role.
Shopify Store for the Largest US Darjeeling Tea Seller
Optimized and improved a Shopify store to increase sales, pages per session, checkout abandonments, and store SEO. Helped the store rank first organically for several keywords. Increased year-over-year growth.

Expertise

Work Experience

Senior Product Manager

2023 - 2024
SamCart
  • Built integrations with strategic eCommerce partners.
  • Developed customer onboarding, resulting in an increase of 15% for new product creation.
  • Created a roadmap for three teams across checkouts, offering automation and integrations.
  • Led the development of rebuilding the dashboard and reporting in React, the new design library, and Cube.

Senior Product Manager

2022 - 2022
Tribevest
  • Increased revenue growth to 20% month over month while not increasing churn.
  • Led the transition from Kanban to Scrum for the development team.
  • Built and launched a referral program to increase the K-factor, increasing the product's virality.

Senior Product Manager

2021 - 2022
WEX
  • Delivered a new funding mechanism for customers where they can deposit money in a pre-funded account in order to increase their credit limit.
  • Assisted with moving Encompass from on-premise to the cloud.
  • Led a team of US and remote developers across multiple time zones.

Senior Product Manager

2020 - 2021
IPWe
  • Collaborated with the CEO to determine the best online marketing avenues for a new product. Set up and optimized the digital ads.
  • Designed the marketing materials for both print and digital marketing.
  • Improved the UX of the user dashboard within the main product.
  • Optimized and tested marketing landing pages for the product.

Senior Digital Product Manager

2017 - 2020
Outreach
  • Grew new SaaS products gaining over 1,000 paid users within the first five months.
  • Launched two MVP products and managed them through their second version.
  • Managed products with combined 20 million monthly page views.
  • Regularly tested and optimized site elements to increase pages per session, sessions per user, time on site, and bounce rate.
  • Hired, trained, and managed two junior product managers.
  • Created and launched multiple eCommerce websites both on WordPress and through Shopify. Tested numerous site variations to optimize eCommerce conversion rates.

Owner

2013 - 2017
Lamplighter Creatives
  • Owned a digital agency providing website and marketing services for clients.
  • Ranked multiple websites first for keywords related to their business.
  • Designed and built over 20 websites, including multiple eCommerce websites.

Product Manager

2016 - 2016
Hively, Inc.
  • Collaborated with the development team to launch a beta version of the application.
  • Conducted user interviews with local businesses to determine their needs for the application.
  • Developed a presentation and a pitch deck for local and state presentations.

Project Manager

2013 - 2016
Fisk Lawnscapes
  • Grew the company from $500,000 to one million annual gross in three years.
  • Grew the landscape and maintenance sales by 50% in one season.
  • Hired and managed a team of 25 employees, including other project managers.
  • Led the website to rank first on Google for key search terms.
  • Built an eCommerce site for landscape-related services and products.

Hiring Application Based on Personality Match

https://www.sos.state.co.us/pubs/newsRoom/pressReleases/2016/PR20160527GoCode.html

Led the product to win first place in the statewide data and code competition.

Hively is an application that fits employee talent into the business culture. It saves businesses time in their hiring process by allowing hiring managers to see the applicant's personality and competencies before bringing them in for an interview.

Every Product Manager's First 90 Days: A Workbook for New Product Managers

https://www.amazon.com/Every-Product-Managers-First-Days/dp/B08LNNT245

Wrote a book for product managers teaching them how to navigate the first 90 days in a new role.

You just got hired! Congrats! Now what? It takes most new product managers six to eight months to reach full productivity. Most companies and managers don't have onboarding training designed specifically for product managers. This means you would spend half of your first year haphazardly gathering the bits of information you need to be an effective product manager. Every Product Manager's First 90 Days is the solution to this problem. With over 40 interactive exercises and 90 questions, you will systematically work your way through your company, discovering the knowledge necessary to be successful.

Shopify Store for the Largest US Darjeeling Tea Seller

Optimized and improved a Shopify store to increase sales, pages per session, checkout abandonments, and store SEO. Helped the store rank first organically for several keywords. Increased year-over-year growth.

Boston Tea Campaign is the largest US Darjeeling tea seller. I was brought on to increase the store's sales and SEO. I would regularly meet with the store owner to align on their goals for the site. The first focus was understanding a customer's journey through the site and where customers were dropping off. Then the product and checkout pages were optimized to reduce bounces. Afterward, the site's SEO and product pages were optimized to rank. The store saw significant revenue from the changes made and continues to grow year over year.
2010 - 2013

Bachelor of Innovation Degree in Business Administration

University of Colorado Colorado Springs (UCCS) - Colorado, USA

MARCH 2019 - PRESENT

User Experience

Interaction Design Foundation

DECEMBER 2018 - PRESENT

Certified eCommerce Marketing Specialist

DigitalMaketer

DECEMBER 2018 - PRESENT

Certified Analytics & Data Specialist

DigitalMarketer

SEPTEMBER 2017 - PRESENT

Certified Optimization & Testing Specialist

DigitalMarketer

SEPTEMBER 2017 - PRESENT

Certified Search Marketing Specialist

DigitalMarketer

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring