Krishna Venkatraman, Product Manager in Laredo, TX, United States
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Krishna Venkatraman

Verified Expert  in Product Management

Product Manager

Location
Laredo, TX, United States
Toptal Member Since
December 20, 2019

For the past 18 years, Krishna has successfully launched software products in various industries as a product manager. He has experience in applied machine learning, business intelligence, SaaS, mobile apps, IoT, CRM, and ITSM markets, to name a few. Having worked in both startups and Fortune 500 companies, Krishna is well-versed in end-to-end product lifecycle management with a highly effective and influential leadership style.

Project Highlights

Brand Abuse Monitoring System with Infringement Detection Engine and Graphical User Interface
Developed an advanced analysis platform concept with projected first-year sales of $10 million. Provisional patent pending.
Conversational AI Chatbot
Assisted a large healthcare insurance provider in the definition and rollout of their NLP-based chatbot for desktop and mobile.

Expertise

Work Experience

Principal

2017 - PRESENT
ThreeIron Consulting
  • Provided specialized consulting services focused on helping clients with their inbound and outbound marketing needs.
  • Served as the product owner, assisting a major healthcare insurance company in the buildout of their NLP-based conversational AI chatbot persona for desktop and mobile created to increase customer engagement for better health and lower costs.
  • Assisted with the design and execution of email marketing programs to propel prospects and customers on their online website journey, including nurturing, onboarding, engagement, purchase, and retention.
  • Assisted the founder of a stealth-mode consumer home services marketplace startup with product strategy and go-to-market planning.
  • Assisted an AI/ML test data annotation-focused startup with a product strategy for an on-premise offering.
  • Implemented NLP extractive summarization and named entity recognition of medical research PDF reports.

Client-facing Product and Program Manager

2023 - 2024
Algomarketing Ltd
  • Led program management, requirements gathering, and communication between clients and internal teams. Managed a variety of stakeholders, including senior business team members.
  • Developed product roadmaps and collaborated with engineering in the development of innovative AI applications to optimize sales and marketing efforts.
  • Applied generative AI via LLMs (ChatGPT/Llama) to prioritize accounts to ensure sales focused on the highest-value accounts.
  • Utilized generative AI via LLMs (ChatGPT/Llama) to identify the next best actions provided for each account and an ideal timeframe for action.
  • Implemented generative AI via LLMs (ChatGPT/Llama) to forecast sales pipelines, which were fed back into the account prioritization process.

Technical Product Manager

2023 - 2023
Chris Chapin
  • Identified the MVP version 1.0 product concept with UX mockups.
  • Worked with the founder to identify the MVP concept of a revolutionary product that would enable big box sporting goods retailers to reduce losses from unsold inventory while concurrently increasing revenue from the sales of that unsold inventory.
  • Identified the personae, major epics, and stories for the MVP and documented these so that it is easy for a development team to execute the vision.

VP of Product

2022 - 2023
Evvnt
  • Oversaw the cross-functional launch and product strategy for Evvnt, a leading cloud-based white-labeled event ticketing and marketing solution provider.
  • Translated product vision into an executable product strategy and defined a process to drive product tactical and strategic roadmap planning efforts.
  • Drove key features, such as integrated eCommerce with ticketing to sell event-related merchandise, a gate app to drive ticket sales at event gates and ticket offices, and a consumer-focused app for enhanced event discovery.
  • Drove the definition and delivery of an MVP for an eCommerce feature within Evvnt's platform, aimed at the sale of events-related merchandise and flexible enough to handle a wide variety of products and services.
  • Managed payment processing via integration with Stripe's platform and Stripe Connect, covering cash, credit card, QR code, or mobile/online payments, with authentication, authorization, and email receipts.
  • Handled exception scenarios, including ticket and merchandise returns, card declines, and issuing refunds.

Director of Product Management

2020 - 2022
Property Meld
  • Translated product vision into an executable product strategy for this property management maintenance solutions provider whose target market is 3rd-party professionally managed single-family residential property management companies.
  • Drove the definition of a public API for our customers and partners to build a platform supporting a rich ecosystem of add-ons and apps.
  • Played a crucial role in tracking the company's annual goals of 60% or more revenue growth and 90% or more customer retention.
  • Identified, applied, and selected the optimal ML model to predict customer churn to increase customer retention. Classifier models included logistic regression, Gaussian Naive Bayes, k-nearest neighbors algorithm, decision trees, and random forest.
  • Drove product vision for a smart-home-based maintenance solution with IoT devices and home automation networks for 3rd-party property management companies managing a single family, aka professionally managed residential real estate.

CPO | CTO

2018 - 2019
SkyAlert
  • Reported to the CEO and oversaw product strategy, development, and launch for SkyAlert, which provides earthquake early warning (EEW) solutions. Created a culture of transparency, collaboration, and commitment to excellence.
  • Drove integration of the US Geological Survey's ShakeAlert system into a platform for EEW alert delivery to US customers. Assisted sales in pilots and deal closure. Drove the development of a consumer-focused B2C smartphone app.
  • Led the migration to AWS from Azure, re-architected the platform for enhanced scalability and resilience, and conducted FCC certification of IoT receivers.
  • Managed a team of 15 developers, UX, QA, IoT hardware, and DevOps engineers in a roadmap, product definition, design, and delivery. Developed Agile product development processes to support the effective definition and delivery of products.
  • Shipped one major upgrade, rewritten from the ground up, and 12 minor releases to the IoT device software.
  • Drove a digital product strategy for desktop and mobile visitors to skyalertusa.com to assist in inbound lead generation programs aimed at both businesses and consumers. Led website design and copy, including blog content.
  • Developed product documentation, including installation, administration, and user guides for receivers and customer consoles. Wrote product data sheets for administration and customer consoles.
  • Drove the FCC certification for the SkyAlert Epicenter IoT-based receiver for businesses. Defined and drove the development of the SkyAlert consumer phone app.

VP of Product Management

2016 - 2017
FusionOps
  • Led product strategy for FusionOps, a company specializing in cloud-based machine learning-driven supply chain intelligence solutions. Oversaw defining and delivering roadmaps that generated products close to $10 million in recurring revenue.
  • Managed three product lines that applied machine learning in pharmaceuticals, manufacturing, and retail supply chains.
  • Headed a team of five product managers collaborating with engineering in product delivery.
  • Defined Agile processes for release planning and execution to support organizational growth and evolution to CI/CD.
  • Shared informal development team oversight with CTO over a 24-person developer, QA, UX, data science, and DevOps team.

Senior Director of Product Management

2014 - 2016
MarkMonitor
  • Served as a senior director of product management at MarkMonitor, a cloud-based online brand protection solution vendor.
  • Managed a machine learning-based solution for fighting counterfeiting in apparel, accessories, and shoe verticals. Revenues totaled $2 million.
  • Developed an advanced analysis platform concept with projected first-year sales of $3 million. The patent-pending technology is titled "Brand Abuse Monitoring System with an Infringement Detection Engine and Graphical User Interface."
  • Conceived a machine-learning solution for fighting online sales of fake prescription drugs. Justified allocation of resources to upper management via stage gate process.
  • Collaborated with engineering, UX, product marketing, and sales to deliver the fake prescription drugs detection solution, resulting in 1st-year revenue of $1.5 million.

Senior Director | Director | Senior Product Manager

2005 - 2013
Actuate
  • Oversaw a product strategy for the open-source Eclipse Business Intelligence and Reporting Tools (BIRT) project and commercial value-add product line. Owned product licensing, packaging, and server scalability. Led usability studies for all products.
  • Drove the definition of the enterprise mobile app strategy, including application creation, management, distribution, extension services, and app analytics.
  • Assisted in driving the definition and rollout of BIRT onDemand, a platform as a service (PaaS) solution for BI and reporting in the cloud. Ensured the deployability of the server into private and public clouds.
  • Built BIRT into one of the most popular projects within the Eclipse ecosystem, ranking among the top five. Achieved double-digit growth in license revenues each year.
  • Launched two products that delivered $2 million in new revenue. Produced double-digit growth among all four product lines each year. Facilitated tens of millions of dollars in license and product revenues.
  • Improved visibility and downloads among the BIRT community each year by authoring white papers, case studies, newsletters, technical articles, and promotional materials.
  • Increased brand awareness by designing and delivering webinars, promoting the product at international conferences, and contributing content for the top BIRT developer community sites. Built market share to 6% in the first two years.
  • Wireframed v1.0 of BIRT-Exchange.com, the primary community for BIRT developers. Led online marketing like content SEO and purchasing ad words. Led a site redesign to accommodate a 'try-and-buy' self-service sales model for commercial products.
  • Contributed to inbound lead generation by developing/delivering webinars. Co-authored BIRT newsletters and technical articles for various e-zines. Created data sheets, white papers, case studies, and Actuate BIRT ad copy for online and print media.
  • Built Bass diffusion models to analyze BIRT adoption rates based on viral marketing plans. Contributed to share-of-voice studies, the definition of programs, and channel selection to increase product awareness via webcasts and analyst engagements.

VP of Product Strategy

2011 - 2012
Esperient PTAV
  • Oversaw a product strategy for a startup that uses 3D game engine technology for CAD data visualization in interactive training use cases.
  • Developed product roadmaps and processes to support effective engagements.
  • Assisted in closing deals with large enterprise customers such as SAP, Boeing, and Raytheon.

Senior Product Manager

2004 - 2005
Saba
  • Served as the product manager in charge of the LMS (e-learning) platform and defined the features for the next generation of the LMS. Collaborated with engineering to implement these features and assisted in its launch.
  • Collaborated with customers to understand the pain points related to their e-learning needs and defined a product roadmap.
  • Worked cross-functionally to launch new releases and monitor their adoption.

Product Manager

2002 - 2004
Remedy Corporation
  • Pioneered the help desk and customer service automation software. Developed roadmaps and prepared new data sheets, FAQs, and marketing collateral.
  • Took citizen response and quality management products from stagnant sales to $3 million in annual revenue.
  • Designed new product positioning for Remedy's CRM suite of products.

Product Manager

2001 - 2002
Seaprende
  • Assisted the CEO of this LATAM e-learning startup in defining a product strategy and presentations to VCs leading to the first round of funding of $5 million.
  • Analyzed the competitive landscape for the e-learning market in LATAM, including technology providers and content developers.
  • Defined the features and worked with engineering to develop and roll out a learning management system (LMS).
  • Assisted in pricing and licensing definition for the LMS platform and in-house developed content.

Principal

1998 - 2000
ThreeIron Consulting
  • Assisted SMBs with business process definition, development, deployment, and operational support automation.
  • Identified optimal business workflow, KPIs, and appropriate resources for workflow implementation.
  • Averaged annual revenues of $500,000 from client engagements.

Senior Strategic Accounts Lead | Senior Software Engineer

1993 - 1998
Remedy Corporation
  • Contributed to Remedy's growth from a 55-person early-stage startup through a successful 1995 IPO to 1998 revenue of $158 million with 600 employees.
  • Acted as team lead for Strategic Accounts between 1997 and 1998.
  • Rewarded the Customers' Advocate award for exemplary service to strategic accounts.
  • Led a team of four professionals in managing strategic accounts.
  • Oversaw project as the senior project manager between 1995 to 1997.
  • Streamlined internal licensing, contract renewal, and order entry processes, increasing revenue by $6 million.
  • Served as a senior software engineer from 1993 to 1995.
  • Gained revenues from full-text search products in the first year, which totaled $5 million.
  • Led feature definition, development, and rollout of a text search product.

Staff Software Engineer

1989 - 1993
Oracle Corporation
  • Served as a member of the technical staff in the Office Automation Group. Contributed to the development of the GUI for Oracle*Mail.
  • Contributed to the integration with Oracle Office Calendar/Scheduler, directory services, and document management.
  • Assisted IT operations in the deployment of Oracle Office, administration, and monitoring.

Eclipse Business Intelligence and Reporting Tools Project

https://www.eclipse.org/birt

Achieved double-digit growth for license revenues per year. Built Business Intelligence and Reporting Tools (BIRT) into the top five most popular Eclipse projects.

I oversaw all product strategies for the BIRT product line, including analytics, mobile, and PaaS. Also, I led the development of product strategies and managed multiple releases, as well as hired, trained, and supervised a team of five product managers with an over $1 million budget.

I drove the definition of the enterprise mobile app strategy, including application creation, management, distribution, extension services, and app analytics. Finally, I successfully launched two products that delivered $2 million in new revenue and facilitated the generation of tens of millions of dollars in license and product revenues.

Brand Abuse Monitoring System with Infringement Detection Engine and Graphical User Interface

Developed an advanced analysis platform concept with projected first-year sales of $10 million. Provisional patent pending.

Collaborated with customers to identify needs and prioritize requirements. Worked closely with data scientists, UX, developers, services, and sales force.

Patent pending: "Brand Abuse Monitoring System with Infringement Detection Engine and Graphical User Interface."

Developed an advanced analytics platform with projected first-year sales of $3 million. Filed a provisional patent ("Automated Identification of High-Value Targets from Incidents Online"). Conceived and collaborated with engineering, data science, and product marketing to deliver a machine-learning solution for online brand protection in the pharmaceutical industry that resulted in $1.5 million in first-year revenues—managed a machine-learning-based solution for fighting counterfeiting in apparel, accessories, and shoe verticals. Revenues totaled $2 million.

Business Process Automation

Streamlined internal licensing, contract renewal, and order entry processes increasing revenue by $6 million.

Worked with licensing, contract renewals, and order entry teams to identify opportunities for process improvements and KPIs for operational success and implemented the KPIs. This effort resulted in increased revenues by $6 million.

Conversational AI Chatbot

Assisted a large healthcare insurance provider in the definition and rollout of their NLP-based chatbot for desktop and mobile.

The goal was to increase customer engagement for better health and lower costs. As the product owner, I researched the market and competition and identified, planned, prioritized, and defined key features.

I developed chatbot utterance similarity tools in Python to enable the definition of new intents. I assisted in the migration from the RASA NLP platform to the IBM Watson NLP platform. I also collaborated with a team of eight onshore/offshore engineers.

eCommerce for an Event Ticketing and Marketing Platform

Drove the definition and delivery of an MVP for an eCommerce feature within Evvnt's platform.

As VP of products at Evvnt, a cloud-based events discovery, ticketing, and marketing solutions provider, I drove the definition and delivery of an MVP for an eCommerce feature within Evvnt's platform. This is initially aimed at the sale of events-related merchandise and is flexible enough to handle a wide variety of products and services. Each purchase transaction involves processing the payment via Evvnt's integration with Stripe's platform and Stripe Connect. Payments can be in cash, credit card, QR code, or via mobile/online. After collecting the email and address and calculating shipping and tax charges, the transaction is authenticated and authorized. After the payment, receipts are emailed. Exception handling included ticket and merchandise returns, card declined, and issuing refunds.

Invoicing

Led the development of an estimates feature that included collecting project estimates and producing and sending invoices to vendors.

Property Meld is a startup focused on providing property management companies with a cloud-based maintenance automation solution. A key shortcoming in the platform was the ability to request work estimates or bids from 3rd-party vendors before a maintenance item was addressed. This included the ability for invoices to be generated and sent to the vendors and payments of invoices.

I identified an MVP (v1.0 release) for the feature, starting with its vision, pain points addressed, and a roadmap with major epics. I also built a prototype mockup of the MVP feature set and validated it by obtaining feedback from prospects and existing customers. Further, I incorporated the feedback into the prototype and MVP and then collaborated with engineering and product marketing teams to design, develop, and launch the feature.
2000 - 2002

Master's Degree in Business Administration

University of California - Berkeley, California, USA

1986 - 1988

Master of Science Degree in Computer Science

University of Illinois at Chicago - Chicago, Illinois, USA

1982 - 1986

Bachelor of Engineering Degree in Electronics and Communications Engineering

Coimbatore Institute of Technology - Coimbatore, India

AUGUST 2019 - PRESENT

Neural Networks and Deep Learning

Coursera

AUGUST 2019 - PRESENT

Structuring Machine Learning Projects

Coursera

AUGUST 2019 - PRESENT

Sequence Models

Coursera

AUGUST 2019 - PRESENT

Improving Deep Neural Networks: Hyperparameter tuning, Regularization and Optimization

Coursera

AUGUST 2019 - PRESENT

Deep Learning Specialization

Coursera

AUGUST 2019 - PRESENT

Convolutional Neural Networks

Coursera

JULY 2013 - PRESENT

Product Launch Essentials

Pragmatic Marketing

JULY 2013 - PRESENT

Effective Product Marketing

Pragmatic Marketing

Tools

Jira, Azure Machine Learning, Confluence, Slack, Trello

Industry Expertise

High-tech Startups, Marketplaces, Consumer Products, Healthcare

Paradigms

Requirements Analysis, B2B2C, Acceptance Testing, Scrum, Agile Software Development, Agile Product Management, Agile, Business to Business to Consumer (B2B2C), Agile Project Management, Stage Gate Process, B2C, Service-oriented Architecture (SOA), Kanban

Platforms

AWS IoT, Shopify

Other

Product Owner, New Product Development, Senior Executive Management, Product Research, Executive Presentations, Feature Planning, Agile Product Delivery, Requirements & Specifications, Feature Analysis, Feature Backlog Prioritization, User Stories, User Research, Business Planning, Competitor Analysis & Profiling, Business Strategy, Business Models, Innovation Strategy, Innovation, Market Segmentation, Product Vision, Product Entry, Valuation, Business Analysis, Business Modeling, Startups, Minimum Viable Product (MVP), Technical Business Analysis, Data Analytics, Data Analysis, Digital Product Management, Stakeholder Management, Project Planning, Roadmaps, Team Building, Workflow, Requirements, Product Strategy, Scrum Product Owner, APIs, API Integration, Product-market Fit, User Journey Maps, Product Design, User Experience (UX), A/B Testing, Feature Prioritization, Feature Roadmaps, User Personas, Use Cases, User Journeys, B2B Product Management, User Requirements, Technical Product Management, SaaS, Pricing Strategy, Product Licensing, Cloud Platforms, Pricing, Software Packaging, B2B, Use Case Analysis, Competitive Strategy, Competitive Intelligence, SaaS Product Management, Data Product Manager, Web Product Management, Leadership, Team Leadership, Writing & Editing, Product Packaging, Design Sprints, Product Discovery, Web & Mobile Applications, Software as a Service (SaaS), Product Lifecycle Management (PLM), Market Sizing, Product Marketing, Business Process Flow Diagrams, Sales Enablement, Online Brand Protection, Neural Networks, Analytics, Strategic Planning, Market Research & Analysis, Product Roadmaps, Product Management, Go-to-market Plans, Positioning, Viral Marketing, Deep Learning, Artificial Intelligence (AI), Machine Learning, Supply Chain Management (SCM), Business Intelligence (BI), Cloud, Business Process Optimization, Business Process Automation, Process Execution, Workflow Analysis, Key Performance Indicators (KPIs), Product Ownership, Product Planning, Ideation, Product Conceptualization, Conceptualization, Subscriptions, Mockups, Project Timelines, Discovery Workshops, Data Reporting, Databases, Technical Project Management, Competition Research, Market Research, Feasibility Studies, People Management, Sprint Planning, Agile Leadership, MVP Design, Business Consulting, Backlog Grooming, Process Automation, Enterprise, Analytical Thinking, Process Ownership, Documentation, Business Cases, Waterfall Methodology, New Product Business Cases, Voice of the Customer (VoC), Strategy, Scope of Work, Chief Product Officer (CPO), Critical Thinking, Backlog Management, Stakeholder Interviews, Technical Requirements, Cross-functional Collaboration, Data-driven Decision-making, Software Development Lifecycle (SDLC), Prototyping, User Behavior, Product Strategy Consultant, User Needs, User Flows, Team Mentoring, Business Requirements, Technical Product Management, Technical Project Management, User Journeys, Launch Strategy, Product Launch, Email Marketing, Cloud Migration, Migration, Technical Documentation, SQL, Data Queries, Mobile, Marketing Collateral Development, IT Strategy, Message Queues, IT Service Management (ITSM), Mobile Apps, Two-sided Marketplaces, Two-sided Communities, Community Development, Internet of Things (IoT), Azure IoT Hub, Pinpoint, Notification Hubs, Mobile Applications, Mobile App Development, Pricing Models, App Product Management, Monetization, Pitch Decks, Quality Assurance (QA), Integration, Project Management, Consumer Technology, Small Business, Business to Consumer (B2C), Reporting, Dashboards, User Interface (UI), eCommerce, Product Consultant, Consulting, Inventory Management, Catalogs, Wireframing, Program Management, Marketing, Technical Writing, Content Creation, Applications, Direct to Consumer (D2C), App Development, Growth, User Experience Design, Software Development, Project Management & Work Tracking Tools, Finance, Product Delivery, Conversational AI, Data Visualization, Data Auditing, CTO, Software Development Management, Client Management, Web Development, Agile Coaching, Software Engineering, Mobile UI Design, Web UI Design, Cross-functional Team Leadership, Project Reporting, Code Review, Performance Tuning, Code Architecture, Project Rescue, Learning Management Systems (LMS), CRM Systems, Web UX, Customer Journeys, Natural Language Processing (NLP), Marketing Programs, Amazon Web Services (AWS), Generative Pre-trained Transformers (GPT), Core ML, UX Roadmaps, Go-to-market Strategy, Chatbot Conversation Design, Chatbots, Customer Relationship Management (CRM), QA Leadership, Web App Development, Inventory Management Systems, Web Application Architecture, Sales, Business to Business (B2B), Sales Forecasting, Sales Pipelines, Cloud Services, Marketing Campaigns, Large Language Models (LLMs), ChatGPT, Product Growth, E-learning, Generative AI, Retail & Wholesale, Legacy Software, Supply Chain, Android, iOS, Communication Management, Microsoft 365, Code Review, Payment Processing, Stripe, Invoicing, Vendors & Suppliers, eCommerce APIs, Field Service, UI Design, UX Design, Project Controls, JavaScript, Scrum Master

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