Product Experimentation Consultant2018 - PRESENTOptimology
- Helped the world's best software companies uncover user insights that drive growth on web and mobile.
Head of Optimization/Product Manager, Growth2016 - 2018InVision
- Implemented growth strategies to drive user acquisition, activation, and engagement across InVision's core product.
- Launched personalized onboarding flows based on user personas and jobs to be done, leading to big wins across the entire funnel.
- Optimized product virality, making prototype sharing one of InVision's largest user acquisition channel.
- Designed and launched a world-class growth stack, ensuring proper integration of product analytics (Amplitude), client and server-side experimentation, and user lifecycle communications (Braze).
- Conducted non-stop customer research to uncover the key drivers of user acquisition and retention.
- Optimized the core product experience with rapid experimentation, focused on acquisition, retention, and virality.
Product Manager, Conversion Optimization2014 - 2016FreshBooks
- Grew subscriptions through rapid, data-informed experiments.
- Ran 100+ A/B tests across the marketing website and product, with documented lifts ranging from 10% to 300%.
- Set up analytics integrations (Optimizely, Mixpanel, GA) to measure the impact of product experiments on user behavior.