Mike Fiorillo

The new InVision platform—codename V7—is a massive update with a brand new codebase, revamped collaboration features, and countless performance improvements. But before the product was ready for mass adoption, we decided to test how users would react by quietly releasing the product to a test market.

This project required a coordinated effort across product teams to release the new platform as an early proof of concept, making sure to deliver an outstanding user experience to these early users.

The result was that we were able to gather valuable insights that helped the company prepare for a broader product launch in 2019.

As InVision began to attract a wider audience outside of the traditional designer market, it was clear the product's onboarding had to evolve. As the product lead for user activation (the metric we used to ensure users were reaching early success in the product), my job was to understand how non-core personas (developers, product managers, etc..) were using InVision at their company and create a more optimal experience for those users.

After a user research deep-dive garnered valuable insights about the needs and intent of these users, we completely refactored the product's onboarding to ensure it wasn't just designers who were able to quickly grok the power of InVision's product collaboration platform. The result was a massive improvement in user activation and retention (a notoriously hard metric to influence) that helped an already fast-growing company grow even faster.