Nicholas Marengere
Verified Expert in Product Management
Product Manager
Nicholas is a digital strategist and entrepreneur based in Ottawa, Canada. Nicholas is a seasoned product manager with extensive experience in user experience research and design, web development, digital marketing, search engine optimization, and customer experience automation. With over 12 years of experience, he has had the opportunity to work with some of the most notable brands and organizations, helping them launch and optimize new and existing products.
Project Highlights
Expertise
Work Experience
Product Manager
LeapUX
- Managed large digital transformation projects for several enterprise clients.
- Implemented agile project management philosophies as a standard for all projects.
- Implemented multiple systems and processes to manage clients, employees, and partner relations.
- Coordinated teams of SMEs who worked collectively on some projects.
- Led sales and marketing teams through new customer acquisition strategies.
- Designed proprietary processes that act as the foundation for all digital services.
Product Manager
TEREPOSKY & DEROSE
- Developed a digital transformation strategy to identify project and operational goals.
- Performed end-to-end UX research and design thinking methods to understand user needs, tasks, problems, and solutions.
- Implemented usability testing to identify information architecture and task completion challenges.
- Defined information architecture and validated it through additional usability testing.
- Designed low-fidelity and high-fidelity wireframes, designs, and prototypes.
- Developed a website that is optimized for internal and external search.
- Integrated the WordPress content management system to allow client web management.
- Offered change management services to create and establish web governance standards and best practices.
- Developed training and documentation for client web management.
- Consulted on email automation and social media management for eventual digital marketing campaigns.
UX Designer and Researcher
Government of Canada
- Facilitated multiple design thinking workshops for data gathering and task analysis.
- Presented findings to the internal stakeholders and partners.
- Provided low-fidelity and high-fidelity designs for the new Canada Gazette website.
- Consulted clients and partners on best practices for internal and external search engine optimizations.
- Worked with the development team to implement new designs for the new Canada Gazette website.
- Consulted the communications team for content planning and strategy.
Project Manager
St. John Ambulance
- Developed a digital strategy to renew their entire website and integrate eCommerce, learning management, MS Dynamics 365, and more.
- Established and implemented new supply chain management processes for the centralization of online sales.
- Created governance and policies around web publishing and content management and implemented them across Canada.
- Conducted UX research and usability testing to better understand and design specifically their users’ needs.
- Strategized a content architecture to better user journeys, increase conversions and sales, and improve search engine optimization.
- Procured new product fulfillment vendors to allow for a complete drop ship solution.
eCommerce Consultant
Medic Alert
- Gathered, analyzed, and presented business information and opportunities for growth.
- Walked the client through the exploration of new systems and integrations for their digital transformation.
- Helped the client select services to support their ERP and CRM.
- Developed eCommerce and supply chain management strategy.
- Worked on the migration and implementation of new and existing ERP and CRM services.
- Helped the client develop a plan for new content management, website, eCommerce, and supply chain management processes.
Web Developer
TD Bank Group
- Developed a custom CMS that allowed web publishers to create branded credit card applications.
- Managed the development and publishing of the mbna.ca public website.
- Organized off-shore development resources to expedite projects.
- Worked with stakeholders to develop several digital assets.
- Supported development efforts during TD Bank's MBNA acquisition.
- Assisted the digital marketing team to set up and track ongoing affiliate marketing, social media, and ad display campaigns.
Digital Marketer
Bank of America
- Implemented affiliate marketing strategies that accounted for 70% of all online credit card acquisitions.
- Managed digital assets for strategic partners such as Sony, the NHL, the CFL, CAA-Quebec, Harley-Davidson, and multiple colleges and universities.
- Developed gamification marketing campaigns for Sony and the NHL.
- Developed branded credit card applications for the same strategic partners.
- Managed relationships with industry-leading advertisers such as Red Flag Deals, Yellow Pages, and a multitude of other independent publishers.
- Managed the design and development of Bank of America's branded digital products.
- Managed and optimized day-to-day marketing operations.
Project History
The Canada Gazette
https://www.gazette.gc.ca/accueil-home-eng.htmlLed the complete redesign of their website to enhance user experience while ensuring their brand and voice were heard.
As such, they acquire plenty of visitors daily; however, they recognized usability issues with their existing website—it was outdated, complex, complicated, and received negative feedback.
To tackle this, I worked with them to address their concerns and proposed alternative user-friendly solutions. Recognizing usability issues with their existing website (outdated, complex, complicated, and negative feedback).
Tereposky and DeRose
https://tradeisds.com/Led the complete redesign and redevelopment of their website to enhance user experience while ensuring their brand and voice were heard.
Wanting to upgrade their website to represent these services better, they connected with me and I identified opportunities for improvement in their website that had an outdated design and was difficult to use. I worked collaboratively with them to address these issues.
St. John Ambulance
https://www.sja.caLed the complete redesign and development of their website, allowing them to begin selling their products and services online while creating a robust, authenticated experience for their clients.
I worked with SJA to help them understand their opportunities, develop an implementation strategy, project manage the build, and implement change management policies and procedures within their organization.
Education
College Diploma in Business Administration
Algonquin College - Ottawa, Canada
Certifications
Google Partner
Facebook Marketing Partner
Google Analytics Certification
Shopify Partner
Shopify
Hootsuite Certified Professional
Hootsuite University
Google Adwords Certification
Skills
Tools
Office 365, Trello, Draw.io, Asana, Google Analytics, Google Data Studio, Facebook Ads Manager, Slack, Figma, Advertising Tools & Platforms, Jira, Confluence, Microsoft Project, Microsoft Dynamics CRM, Microsoft Dynamics GP
Platforms
Monday.com, Drupal 8, Enterprise Resource Planning (ERP), Acquia
Paradigms
Change Management, Pay-per-Click (PPC), Usability Testing, Design Thinking, Agile Product Management, Requirements Analysis, Agile, Agile Project Management, Scrum, Agile UX, Conversion Rate Optimization (CRO), Gamification
Other
Miro, Microsoft Teams, Marketing, Sales, Project Management, Analysis, Strategy, UX Research, Digital Marketing, Search Engine Optimization (SEO), UX Design, Web Design, Web Development, Customer Relationship Management (CRM), Email Marketing Automation, Search Engine Marketing (SEM), Google Ads, Google AdWords, Google Display Network, eCommerce, Learning Management Systems (LMS), Content Management, Inventory Management, Vendor Management, Web Content, Content Management Systems (CMS), Affiliate Marketing, Email Marketing, Display Advertising, Social Media, Facebook Ads, Landing Pages, User Research, Online Payments, Online Sales, User Experience (UX), Design Validation, User Empathy, User Journey Maps, Journey Mapping, Wireframing, Information Architecture (IA), Prototyping, Jobs to be Done (JTBD), Data Analysis, Reporting, UX Workshops, Treejack, Card Sorting, WordPress, Content Strategy, Social Media Marketing (SMM), Pricing, Product Roadmaps, Product Discovery, Project Timelines, Requirements, Pricing Software, Backlog Management, Discovery, Discovery Workshops, Dynamic Pricing, eCommerce Management, Technical Recruiting, Procurement, Pricing Strategy, Pricing Models, Retail & Wholesale, Requirements & Specifications, SaaS Product Management, SaaS Design, SaaS Product Marketing, SaaS, System Requirements, Business Requirements, Design Requirements, Enterprise SaaS, Feature Backlog Prioritization, Staffing, Project Discovery, B2B, B2B Lead Generation, Growth Marketing, Product Growth, Google SEO, Google Tag Manager, Google API, Google APIs, Facebook, Facebook Ads API, Facebook Marketing, Facebook Promotion & Advertisement, Google Search Console, A/B Testing, Agile Sprints, Project Planning, Technical Project Management, Waterfall Methodology, Google, Business to Business (B2B), Risk Management, Stakeholder Management, Strategic Planning, Scrum Master, Mobile Apps, Mobile Payments, User Stories, Backlog Grooming, Direct to Consumer (D2C), Product Analytics, HubSpot CRM, Annotated Wireframes, Websites, Website Audits, Product Planning, Organization, Subscription Pricing, Adobe CC, Web UI Design, Web UX, Design, Product Owner, Forecasting, eCommerce UX, eCommerce Design, Product Research, Feature Roadmaps, Product Ownership, UI Design, Feature Planning, Feature Analysis, Business to Consumer (B2C), B2B Product Management, Agile Deployment, Dynamics CRM 365, Finance, Software as a Service (SaaS), AngularJS, Amazon Web Services (AWS), JavaScript, Material Design, CRM Configuration, Supply Chain Management (SCM), ASP.NET, Training, Product Management
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