Shawn Chung Kim, Product Manager in Portland, OR, United States
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Shawn Chung Kim

Verified Expert  in Product Management

Product Manager

Location
Portland, OR, United States
Toptal Member Since
April 4, 2023

Shawn is an accomplished product leader with a proven record of driving results across diverse industries. With deep expertise in the environmental, automotive, insurance, eCommerce, consulting, and education sectors, he excels at navigating complex nuances and leveraging diverse talents to deliver exceptional outcomes. Shawn's leadership inspires teams to achieve optimal results on every project, cementing his reputation as a trusted leader in the field.

Project Highlights

Root Embedded Insurance
Achieved a 120% increase in bind rate for single drivers through a premium-embedded insurance quote for Carvana customers.
Nike's O2O Marketplace Platform
Contributed to Nike's O2O marketplace platform that grew the company's digital revenue by 75% between 2020 and 2021.
Edmunds 2017 Website Re-launch
Established a new ad metric called cost-per-action, resulting in a 50% increase in page load speeds, 5% growth in overall traffic, and a 10% increase in ad sales.

Expertise

Work Experience

Head of Product

2023 - PRESENT
Togetherwork, LLC.
  • Led the product group to improve overall group NPS by 37%.
  • Reached a de-escalation score of 85% across the portfolio of nonprofit customers, retaining $5.6 million in ARR in 2023.
  • Introduced vision, mission, strategy, and roadmap across all product portfolios. Grew the team by 10% while achieving zero turnovers in 2023.

Principal Instructor – Product Management at UCLA Extension

2021 - PRESENT
edX
  • Improved the student satisfaction score by 20% by launching version 2 of the product management instruction curriculum taking feedback from the pilot instruction bootcamp.
  • Reached a 25% product job score rate 180 days after graduation.
  • Scaled additional UCLA product bootcamp instruction by training other instructors.

Director of Product

2021 - 2022
Root Insurance Co.
  • Increased direct contribution by $5 million by shortening the lifecycle of impact analysis, enabling a faster reaction to file new rates in states.
  • Saved $2 million in report costs by implementing a report-cost-optimizing feature for accounts with a solid intention to bind.
  • Mitigated $10 billion risk by forming a new product group taking on exposure and compliance risks.

Group Product Manager

2018 - 2021
Nike
  • Sustained 35% of Nike's digital channel growth year over year through productizing Nike's eCommerce platform for stakeholders and Nike partnership teams.
  • Increased 15% in retail store revenue by adding post-purchase features, such as "buy online, return in-store" (BORIS) and "buy online, pick up in-store" (BOPIS).
  • Grew 20% in digital revenue through partner integration, specifically leading dropship and reverse dropship programs.
  • Raised $8 million by launching digital stores in new countries.
  • Collected $3 million by launching the Mandarin language on Nike's US digital site.

Founder

2013 - 2018
CK Consulting
  • Created a reusable, non-high-touch process, allowing the company to take on multiple clients simultaneously and go from zero to $50,000 in the first two years.
  • Led a $250 million sale for a client under NDA in 2017.
  • Achieved a 100% client satisfaction rate in the first year and sustained it for five years.

Digital Product and Program Lead

2008 - 2018
Edmunds.com, Inc.
  • Saved $3 million by migrating our data platform to PostgreSQL, ultimately from our multiple data centers into AWS.
  • Achieved $100 million in additional revenue in five years by diversifying product offerings and creating a new source of revenue stream.
  • Increased Tier 1 advertising revenue by $20 million by launching a new, more modernized website in 2017.
  • Boosted the site's traffic to 22 million unique monthly visitors by optimizing lower-funnel traffic for organic search.
  • Launched core digital data products such as True Cost to Own and True Market Value.

GIS Product Manager

2005 - 2008
Track Info Services
  • Increased data quality of reports by 30% by creating a process that queues database updates to a source.
  • Drove customer satisfaction scores by 40% by introducing customer request backlog prioritization.
  • Pushed the company's mainline product quality by 60% by launching a new internship program with the University of California, Santa Barbara.

Root Embedded Insurance

https://www.joinroot.com/carvana/

Achieved a 120% increase in bind rate for single drivers through a premium-embedded insurance quote for Carvana customers.

Carvana is an online used-car shopping platform that empowers automotive shoppers to purchase a car entirely online. Root and Carvana have partnered to offer car buyers insurance to purchase in three clicks so they don't have to go through the insurance-switching process and potentially not get their cars delivered on time. In this role, I oversaw a team of product managers on the onboarding flow, legal, and privacy and collaborated with the Carvana team to successfully embed Root's product offering.

Nike's O2O Marketplace Platform

Contributed to Nike's O2O marketplace platform that grew the company's digital revenue by 75% between 2020 and 2021.

O2O (online to offline and offline to online) is a business program launched by Nike as a part of its corporate strategy to serve up more direct-to-consumer business. The O2O marketplace platform enables tracking every piece of inventory in every shipping node Nike has and calculates the most efficient way to deliver the right product to the customer. The platform allows features like "ship from store," "ship from node," "buy online, pick up in store," "buy in the store, return online," and many other ways to make Nike consumers' lives easier.

Edmunds 2017 Website Re-launch

Established a new ad metric called cost-per-action, resulting in a 50% increase in page load speeds, 5% growth in overall traffic, and a 10% increase in ad sales.

Up until 2016, Edmunds' leadership team decided that the site needed a more modern aesthetic appeal and new technology. The website's ad and page load times were not performant. Edmunds set out to fix these problems and sell new ad spaces to its trusted clients. In just one year, Edmunds was able to achieve the launch of this new site based on a hybrid of the old and latest technology, eventually being able to serve all of the pre-sold ads and performing as expected.

This project included over 120 employees, spanning six product scrum teams, a project team, SEO, marketing, Tier 1 advertising, sales, and more. A project of this size was an unprecedented experience for many at Edmunds, and we overcame many challenges, such as scope setting, untested Ad platform, and technical challenges as we were migrating to a new, mobile responsive coding platform. We overcame these challenges by prioritizing revenue-generating pages, working with sales and product teams to win over our customer trust, and constantly creating a hybrid environment on our platform migration plans.

Edmunds Dealer Product Suite

Drove a new line of business-to-business dealer subscription sales from $0 to $100 million in five years.

Our team delivered a suite of comprehensive tools designed to empower automotive dealers with valuable insights to sell their cars faster and better. With this suite of tools, dealers will have access to a range of features that enable them to make data-driven decisions, optimize their pricing strategy, and easily connect with customers.

While working as a group of three scrum teams, we managed to overcome many hurdles, such as setting the right deadline while being agile, deciding on the right MVP and product growth strategy, acquisition of a company (under NDA) and integrating their Ruby codebase into our Java platform, and other personal conflicts and differences that made the project high-friction.

We overcame these differences by achieving excellence in operating structure, figuring out how to correctly divide and conquer, and getting ruthless with our prioritizations. We iterated over and over again until we got this right.

This ultimately propelled our dealer sales from $0 to $100 million in ARR in just five short years, as dealers were able to confidently sign up with Edmunds knowing that we'd provide them with all the tools they needed to price competitively and succeed.
2001 - 2005

Bachelor's Degree in Physical Geography – Geographic Information Sciences

University of California, Santa Barbara - Santa Barbara, CA, USA

NOVEMBER 2014 - PRESENT

Certified Scrum Master

Scrum Alliance

Tools

Jira, Confluence, Balsamiq, Zoom, Google Analytics, Tableau, InVision, Figma, GIS

Paradigms

Agile Project Management, Agile Product Management, Scrum, Database Design, Agile, Design Thinking, Data Science, Testing

Other

Gmail, Product Vision, Product Roadmaps, SaaS Product Management, Team Leadership, Program Management, Teaching, Jira Administration, SQL, Executive Presentations, Pricing Strategy, Process Design, Process Improvement, Team Management, Mentorship, Agile Coaching, Training, Mentorship & Coaching, Digital Product Management, Product Management, Software, Data, Data Management, Organizational Change Management (OCM), Product Ownership, Product Owner, Minimum Viable Product (MVP), User Experience (UX), Consulting, Project Tracking, Roadmaps, Technical Product Management, Sprint Planning, User Journeys, Stakeholder Management, User Stories, Project Management, Feature Backlog Prioritization, Product Requirements Documentation (PRD), User Requirements, Digital Product Development, Feature Prioritization, Business to Consumer (B2C), Key Performance Indicators (KPIs), Lucidchart, PostgreSQL, R&D, Web Development, P&C Insurance, eCommerce, eCommerce APIs, Curriculum Development, Entrepreneurship, Snowflake, Data Modeling, Senior Executive Management, Executive Coaching, Dynamic Pricing, Mobile UI, Mobile Apps, API Platforms, Web Platforms, Agile DevOps, Startup Consulting, Data Engineering, Software Innovation, Innovation Labs, Search Engines, Product Growth, Business Services, Business to Business (B2B), Innovation, Agile Leadership, New Product Development, Wireframing, Web & Mobile Applications, Software as a Service (SaaS), Research, Funnel Optimization, Customer Service Support, SOP Development, Startups, Product Coach, Curriculum Design, Programming, iOS, Android, Web, Web UI, Actuarial, Telematics, Cloud, AWS Cloud Architecture, Sterling Integrator, Optimization, UI Testing, Release Management, Node.js, Amazon Web Services (AWS), UX Design, Artificial Intelligence (AI), Machine Learning, MVP Design, Product Lifecycle Management (PLM), Pricing Software, Agile CRM, Mobile Ads, Mobile, AWS DevOps, A/B Testing, Canary Releases, Leadership

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