
Travis Knepper
Verified Expert in Product Management
Product Manager
Woodville, OH, United States
Toptal member since October 13, 2021
Travis is a seasoned product leader and startup founder with over 17 years of experience delivering successful digital products across eCommerce, fintech, retail, and logistics. He excels in product strategy, data-driven decision-making, and supply chain optimization. With expertise in AI, workflow automation, and customer insights, Travis combines strategic vision with hands-on execution to drive business outcomes and enhance customer experiences through innovation and collaboration.
Project Highlights
Expertise
- Agile Product Management
- Collaboration
- Data Analysis
- Feature Prioritization
- New Product Development
- Product Strategy
- User Research
- eCommerce
Work Experience
eCommerce Product Manager
SimpleTire, LLC
- Wrote and prioritized user stories and managed the product backlog in Jira to drive iterative improvements to the eCommerce funnel, leading to a 3X increase in CVR and a 9X improvement in BCR.
- Partnered with the data science team to develop AI-generated product review summaries, synthesizing customer feedback into actionable insights that improved customer confidence and conversion rates.
- Queried data from Snowflake to identify trends and customer behavior patterns, influencing product strategy and increasing customer engagement.
- Delivered product roadmap updates and business impact reports to executive stakeholders, aligning business goals with development priorities.
- Worked closely with Engineering and UX teams to refine workflows and improve performance of embedded shopping widgets, driving additional revenue.
Senior Product Manager
7-Eleven
- Built the vision and strategy for an AI-powered virtual agent that streamlined support processes across three business units and two CRMs, achieving a projected 361% ROI.
- Used SQL, Mixpanel, Power BI, and Zendesk Explore to analyze customer behavior and transaction patterns, driving improvements in order accuracy and fulfillment through data-driven insights.
- Developed a rules engine to automate order resolution for late and missing orders, reducing customer complaints and improving operational efficiency.
- Wrote and refined user stories and managed backlog priorities to align engineering efforts with business objectives.
- Worked with Engineering to address challenges with legacy system integration, ensuring seamless customer support between mobile app and contact center platforms.
- Led chargeback reduction initiatives. Partnered with Stripe to integrate transaction and fulfillment data with chargeback dispute service APIs to automate and streamline the chargeback dispute process.
Director of New Product Initiatives, Transportation
Trapeze
- Established an incubator program that evaluated over 80 product ideas, transitioning three into production and leading to the successful launch of the RISC Incident Management Tool.
- Managed multiple SaaS products focused on transportation and logistics, including fleet tracking, dispatch, and scheduling.
- Owned product research, vision, strategy, execution, roadmap prioritization, commercial business plans, go-to-market plans, contract negotiations, 3rd-party partnerships, vendor management, and P&L for four transportation industry products.
- Prepared and presented quarterly financial presentations that included financial ratios and metrics, revenue forecasts, resource plans, customer satisfaction scores, market insights, and strategic plans.
- Led a next-generation re-platforming initiative focused on moving a legacy on-premise solution to the cloud.
Founder and CEO
RideHop
- Founded and scaled a SaaS fleet tracking and passenger information platform, achieving 98% customer retention and operational profitability within 24 months.
- Designed and launched mobile and web apps for customer and driver tracking, improving real-time dispatch accuracy and customer experience.
- Led market research and customer discovery, defining product requirements and writing detailed user stories to guide development.
- Leveraged Google Analytics, Tableau, and custom dashboards to generate insights and support data-driven decisions. Directly involved in data architecture, database management, and data warehouse strategy.
- Established a customer-centric product culture and vision that resulted in 98% customer retention and upsold contract values up to 220%.
- Delivered product demos and business case presentations to secure funding and grow market presence.
- Maintained and reported on the profit and loss statement (P&L) to investors.
- Developed strategic partnerships with 3rd-party providers to improve order fulfillment and scheduling.
Product Manager and Intrapreneur
Quicken Loans
- Led a product team of business analysts, designers, software engineers, and mobile developers to interview stakeholders, then design and implement web and mobile solutions that improved customer experience by 90%.
- Used Lean Startup methodology and qualitative and quantitative analysis to prioritize features, validate business models and create product-market fit.
- Led UX design, product strategy, customer collaboration, full-stack Agile web and mobile development, and pilot project deployments.
- Collaborated across multiple teams, stakeholders, and organizations to lead the spinout of RideHop, LLC as a sister company of Quicken Loans.
- Selected as a participant in the National Science Foundation’s Innovation Corps (NSF I-Corps) startup incubator program.
Business Analyst
Quicken Loans
- Redesigned the mortgage fulfillment process in partnership with UPS, including new roles, workspaces, processes, workflow automation, hardware, software, and API integrations, achieving a 76% productivity gain scalable with fulfillment volume.
- Developed and launched a mortgage calculator tool that reduced loan processing times and improved customer experience by analyzing key loan metrics.
- Conducted detailed discovery sessions with business stakeholders to define product requirements and align development with operational needs.
- Delivered presentations to senior leadership on fulfillment improvements and customer impact.
- Participated in agile scrum teams using the SAFe model. Created PRDs, conducted research, created multi-year roadmaps, wrote epics and user stories, ran scrum ceremonies, and planned releases.
- Spearheaded the internal adoption of business analyst and project manager best practices.
Business Analyst
The City of Ann Arbor, Michigan
- Provided CCTV and live video streaming support for Ann Arbor courts, police, and CTN Community Television.
- Designed a court audio and video recording system to comply with state requirements.
- Designed and implemented a covert audio and video recording system for police interrogation rooms.
President
Digicam Solutions
- Designed, sold, implemented, and supported CCTV, audio, and streaming video system integrations and IT-managed services for the university and government sectors.
- Coached and managed highly effective sales, installation, and application support teams.
- Designed and implemented streaming video streaming solutions that allowed nursing students to view and replay nursing instruction from remote locations.
Project History
Order Fulfillment Process Redesign
Redesigned the fulfillment pick, pack, and ship processes at Quicken Loans, improving efficiency by 76% through workflow automation and operational streamlining.
AI Agent for Omnichannel Customer Support
Led vision, strategy and development of an omnichannel AI-powered agent to consolidate support processes across three customer support teams and two CRMs (Zendesk and ServiceNow), achieving a projected ROI of 361%.
To evaluate vendor and technology capabilities, I conducted vendor selection and POC demonstrations, leveraging rapid prototyping to assess alignment with organizational goals and technical feasibility. The solution was designed to automate real-time resolution of late and missing orders while enhancing multilingual support capabilities, achieving a projected ROI of 361%.
This project highlights my ability to design transformative customer support solutions, lead cross-functional teams, and integrate advanced AI technologies to align with strategic business objectives.
Rules-based Engine for Order Resolution
Developed a rules-based engine at 7-Eleven to automate order resolution, improving order accuracy and reducing customer complaints.
AI-generated Product Review Summaries
https://simpletire.com/Developed and launched an AI-driven tool that synthesized customer reviews from multiple sources into concise summaries, improving consumer confidence during the consideration phase.
RideHop
Led the development and expansion of a B2B2C SaaS Fleet Tracking startup across the United States by growing the business from an idea to profitability in 24 months.
Innovation Program Leadership – New Product Solutions
https://www.trapezegroup.com/incident-managementDesigned an innovation pipeline, validating 80+ ideas and transitioning two into fully funded SaaS products, including the RISC Incident Management Tool.
Refund and Chargeback Reduction Initiative
Spearheaded an initiative that significantly curtailed the risk of refunds and chargebacks.
IoT-connected Safety Vest for Rail Workers
Developed an IoT-connected safety vest to save rail worker lives.
Real-time AI Avatar Streaming Solution for Content Creator
Designed a phased roadmap and go-to-market strategy for a real-time AI Avatar streaming solution tailored to privacy-conscious educational and coaching applications for a startup venture.
Geospatial Targeted Marketing
Led the design and development of geospatial targeted marketing capabilities for B2C Android, iOS, and web apps.
Training Management System
Designed a training management system to streamline scheduling, track certifications, recommend learning paths, reserve resources, and integrate with an LMS for efficient content management and delivery for bus drivers and fleet mechanics.
He managed the product roadmap and backlog, translating business needs into actionable technical specifications while prioritizing development efforts. The system streamlined scheduling, tracked certifications and renewals, recommended learning paths, and automated resource reservations such as buses and classrooms.
He also oversaw integrations with learning management systems (LMS) and Microsoft Calendar, enabling seamless content management and coordination for trainers. Additionally, I facilitated business acceptance testing (BAT) to ensure the product met user expectations and aligned with organizational goals.
His leadership and hands-on involvement delivered a scalable, efficient solution that improved training workflows and operational readiness, providing significant value to the client and its users.
Education
Undergraduate Coursework in Computer Science
University of North Texas - Denton, TX, USA
Certifications
Intermediate SQL
Datacamp
Databricks Fundamentals
Databricks
Introduction to Large Language Models
Google Cloud Skills Boost
Introduction to Generative AI
Google Cloud Skills Boost
Certified Scrum Product Owner (CSPO)
Scrum Alliance
Generative AI for Business Leaders
LinkedIn Learning
Change Management: Roadmap to Execution
LinkedIn Learning
Milestone Certified Integration Technician (MCIT)
Milestone Systems
Creating a Product-Centric Organization
LinkedIn Learning
Design Thinking: Understanding the Process
LinkedIn Learning
Design Thinking: Implementing the Process
LinkedIn Learning
Azure Administration Essential Training
LinkedIn Learning
The 4 Essential Roles of Leadership
FranklinCovey
Skills
Tools
Jira, Slack, Visio, MURAL, Atlassian, Tableau, Figma, AWS SDK, Confluence, Google Analytics, Microsoft Power BI
Paradigms
Agile, Scrum, Kanban, Rapid Prototyping, Agile Product Management, Requirements Analysis, Design Thinking, B2B2C, User Testing, Business to Business to Consumer (B2B2C), Agile Project Management, Change Management, Data Product Management, Acceptance Testing, Agile Business Analysis, B2C, Low Code
Platforms
Zendesk, Monday.com, Blockchain, Google Ads, Twilio, Shopify
Industry Expertise
Music, Marketplaces, Logistics, Product Ideation, Financial Services, Healthcare
Other
Lucidchart, Vision Development, Strategic Planning & Execution, Product Management, New Product Development, Collaboration, SaaS Product Management, User Flows, Business Cases, User Experience (UX), Financial Modeling, P&L Management, Coaching, Product Vision, Strategy, Leadership, Lean Product Management, User Requirements, Prototyping, Innovation Strategy, Process Flows, Work Process Design, Automation, User Workflows, Market Strategy and Research Product Manager, Process Design, Solution Design, Lean Startups, User Empathy, Data Synthesis, System Requirements, Business Requirements, Facilitation, Stakeholder Management, Customer Support, Execution, Integration, Sales, End-to-end Implementation (E2E), Project Management, Contract Review, Product Research, Process Documentation, Business Analysis, Business to Business (B2B), Microsoft PowerPoint, Scope of Work (SOW), Technology, Product Strategy, Product Discovery, Discovery Workshops, Feature Prioritization, Feature Backlog Prioritization, Requirements, User Stories, Software as a Service (SaaS), Product Roadmaps, Project Planning, Business Model Canvas, Innovation, Go-to-market Strategy, eCommerce, Customer Experience, Data, Operations, Tools, Consulting, Minimum Viable Product (MVP), Financial Forecasting, R&D, Artificial Intelligence (AI), Communication, Team Leadership, Product Development, Strategic Planning, Mentorship & Coaching, Roadmaps, Backlog Grooming, SaaS, Product Ownership, Product Owner, Marketing, User Research, B2B, Hypothesis Testing, User Personas, Business Strategy, Client Management, Creative Problem Solving, Stakeholder Analysis, Stakeholder Interviews, Consumer Applications, Geolocation, Mobility, Data Analysis, Feasibility Studies, User Interviews, Technical Product Management, Vendor Selection, Vendor Management, Team Mentoring, Best Practices, Service Design, Operational Workflow, User Journeys, Conceptualization, Ideation, GPS, Scheduling, Mobile GPS, Mobile Applications, Web Applications, Market Research, Product Operations, Objectives & Key Results (OKRs), Project Coordination, Remote Team Leadership, Enterprise Software, Wireframing, Pitch Decks, Budgeting, Pricing, Competitor Analysis & Profiling, Market Assessment, Empathy, Analytical Thinking, SOP Development, Key Performance Indicators (KPIs), Digital Product Management, Product Consultant, Process Improvement, Growth, Lean, Business Operations, Program Management, Finance, Project Portfolio Management (PPM), UX Testing, Sprint Planning, Process Automation, Estimation & Planning, Product Launch, Reporting, Voice of the Customer (VoC), User Surveys, Dashboards, Agile Leadership, Digital Transformation, Technical Project Management, Scrum Master, Discovery, Product Requirements Documentation (PRD), Feature Roadmaps, Product Descriptions, Project Scoping, Pricing Models, Financial Consultation, Subscription Pricing, Data Products, System Integration, CEO, Agile Coaching, Software Development, Contract Management, Mobile App Development, Direct to Consumer (D2C), Requirements & Specifications, Product Delivery, Quality Assurance (QA), Marketing Research & Analysis, Troubleshooting, Fraud Prevention, Technical Documentation, CTO, MVP Design, Technical Requirements, Market Fit, Mobile UX Design, Hardware Integration, Product Planning, Cross-functional Collaboration, Web & Mobile Applications, Mobile UI, Feature Analysis, Cost Estimation, UI Design, Data-driven Decision-making, Market Validation Strategy, AI Agents, Web Platforms, CRM APIs, CRM Systems, Agile Program Management, Content Management Systems (CMS), Mapping, Estimations, Workflow Automation, Storytelling, Customer Journey Optimization, Stakeholder Engagement, Business Process Optimization, Product Marketing, Cloud, Monetization Models, Product Sales, Web Marketing, Business Development, Mobile, Back-end, Web, Mobile UX, Analytics, Shipping Management, eCommerce Fulfillment, API Integration, Systems, Documentation, Business to Consumer (B2C), Android, iOS, Mobile Apps, Go-to-market Plans, Business Models, Project Timelines, Startups, Early-stage Startups, Staffing, Product Design, Platforms, Online Marketing, Internet of Things (IoT), User Interface (UI), A/B Testing, Data Analytics, Growth Strategy, Agile DevOps, Technology Trends, Video Streaming, Performance Marketing, Landing Pages, UX Design, Technical Writing, Mobility as a Service (MaaS), Big Data, Machine Learning, Social Media Analytics, Product Analytics, Subscriptions, Conversational Commerce, Go-to-market Optimization, UX Strategy, Design Strategy, Mockups, Data Science Product Manager, Data Science, Customer Service Support, Generative Artificial Intelligence (GenAI), Fintech, Social Networks, App Growth, APIs, Digital Marketing, Startup Funding, Organizational Change Management (OCM), Artificial Intelligence Product Manager, eCommerce APIs, Customer Experience Management, UX Research, Design Requirements, Privacy, Conversion-driven UX, Funnel Optimization, Sales Funnel, User Conversion, Google Maps API, Market Research & Analysis, Live streaming, Seed Fundraising, Search Engine Optimization (SEO), Migration, PCI Compliance, System Migration, Conversational AI, Learning Management Systems (LMS), No-code Development, Supply Chain, Marketing Technology (MarTech), Personalization, Omnichannel Marketing, SQL, Microsoft SQL Server, PostgreSQL, OpenAI, Robotic Process Automation (RPA), Online Payments, Audience Targeting, Advertising, Branding, Social Media APIs, Retail & Wholesale, POS, Digital Payments, Live Chat, Chatbots, Chatbot Conversation Design, SMS, Channel Strategy, Call Centers, Contact Centers, Amplitude, Computer Science, Delivery, Helpdesk, Mobile UI Design, Vendors & Suppliers, Messaging, React, Python, Django, New Product Business Cases, Hardware Development, Location-aware Technology, Customer Relationship Management (CRM), Microsoft Office, Generative Pre-trained Transformers (GPT), WordPress, Backlog Management, Generative Pre-trained Transformer 3 (GPT-3), Product Lifecycle Management (PLM), Innovation Workshops, Collaborative Design, Digital Product Development, Customer-centered Product Development, Lean Product Development, Cross-functional Team Leadership, Business Model Strategy, Microsoft Azure, Management, Payment APIs, OpenAI GPT-3 API, Over-the-top Content (OTT), Compliance, Regulations, Accessibility, B2C Marketing, Large Language Models (LLMs), Databricks, Advertising Technology (Adtech), Miro, ChatGPT, Claude, Microsoft Excel
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