Alex Delgado, Developer in Envigado - Antioquia, Colombia
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Alex Delgado

Verified Expert  in Engineering

WordPress Developer

Location
Envigado - Antioquia, Colombia
Toptal Member Since
January 9, 2018

Over the last 18+ years, Alejandro has worked on websites for a variety of clients around the world in higher education, marketing, and personal finance industries. He is well-versed in front-end and back-end website development, including HTML5, CSS3, JavaScript, PHP, Ruby on Rails, Python, and WordPress. In the last few years, he has held senior, lead, and architect roles, allowing Alejandro to get comfortable with client- and leadership-facing roles and grow his leadership abilities.

Portfolio

CPC Marketing, Inc.
CSS, HTML, JavaScript, Tailwind CSS, Ruby on Rails (RoR), Alpine.js...
Mango Media Group
WordPress, React, PHP, JavaScript, CSS, HTML, Web Development...
Beyond Finance, LLC
HTML, CSS, JavaScript, Ruby on Rails (RoR), Web Development, Architecture...

Experience

Availability

Part-time

Preferred Environment

MacOS, Agile, Remote Work

The most amazing...

...decision I've made in my career is taking time off to enjoy life and travel because it helps me recover, reframe, and allows me to stay interested in my job.

Work Experience

Senior Front-end Engineer

2022 - PRESENT
CPC Marketing, Inc.
  • Led the front-end team, conducted code reviews, established coding standards, and implemented best practices.
  • Established a component system and codified it in Storybook to enable reusability, improve speed, create consistency, and address accessibility.
  • Helped the growth marketing team build, deploy, track, and optimize a number of micro-sites targeted at specific audiences/segments.
Technologies: CSS, HTML, JavaScript, Tailwind CSS, Ruby on Rails (RoR), Alpine.js, Architecture, Web Development, Project Management, Front-end Development, Back-end Development, User Experience (UX), User Interface (UI)

Founder | CEO

2014 - PRESENT
Mango Media Group
  • Successfully handled all the lead generation, client management, accounting, and operations responsibilities myself.
  • Redesigned the national and city university websites, created an email builder in Gutenberg, and did some freelance development for JFK University.
  • Set up, maintained, and scaled a WordPress Multisite install that hosts a network of highly-targeted online magazines that receives consistent weekly traffic.
Technologies: WordPress, React, PHP, JavaScript, CSS, HTML, Web Development, Project Management, MySQL, REST APIs, Architecture, Front-end Development, Back-end Development, User Experience (UX), User Interface (UI), WordPress Themes, WordPress Plugins

Senior Front-end Engineer

2022 - 2023
Beyond Finance, LLC
  • Helped identify and resolve codebase bugs that prevented the application from functioning correctly.
  • Assessed the current tech stack and gave feedback and recommendations on possible enhancements and upgrades.
  • Conducted code reviews and enforced best practices to ensure code quality and assist in quality assurance.
Technologies: HTML, CSS, JavaScript, Ruby on Rails (RoR), Web Development, Architecture, Front-end Development

Senior Front-end Developer

2020 - 2022
Modern Tribe
  • Developed Gutenberg blocks for an eCommerce platform plugin using their latest React components library.
  • Wrote a WordPress starter theme for a large, multi-national eCommerce platform specifically designed to highlight the platform's WordPress plugin.
  • Contributed to a complex, large-scale international eCommerce platform hosted on a WordPress multi-site installation.
Technologies: HTML, MySQL, PHP, React, TypeScript, WordPress, CSS, Web Development, Project Management, JavaScript, REST APIs, Architecture, Front-end Development, Back-end Development, User Experience (UX), User Interface (UI), WordPress Themes, WordPress Plugins

WordPress Developer

2020 - 2020
YouTurn, Inc
  • Set up a secure WordPress multi-site environment to host multiple instances of the learning platform to white-label and secure client data.
  • Created a minimalistic LearnPress theme based on the client's back and front-end requirements.
  • Oversaw the product's launch and provided support over the first few months afterward.
Technologies: WordPress, PHP, WordPress Themes, WordPress Plugins, CSS, HTML, Web Development, Project Management, JavaScript, MySQL, Architecture, Front-end Development, Back-end Development, User Experience (UX), User Interface (UI)

Front-end Software Engineer

2018 - 2019
Car Next Door
  • Helped to ideate, design, and deploy more than 10 A/B tests to improve conversion and target KPIs utilizing the Rails A/B testing gem, Mixpanel, and Google Analytics.
  • Rebuilt and migrated several Angular components for the Car Next Door v2 Mobile Application that was deployed to iOS and Android using the Cordova platform.
  • Implemented a number of UI/UX-focused improvements and brand updates for the public-facing website, including the redesign and refactoring of the vehicle search experience.
  • Added process-driven feature enhancements to the internal management platform written in Ruby on Rails.
Technologies: Ruby on Rails (RoR), JavaScript, CSS, HTML, Web Development, Project Management, REST APIs, Front-end Development, Back-end Development, User Experience (UX), User Interface (UI), WordPress Themes

WordPress Developer

2018 - 2018
PCS Share
  • Created an online community for Primary Sclerosing Cholangitis (PSC) patients.
  • Integrated WordPress and BuddyPress APIs to provide a client with the required functionality.
  • Implemented updates and feature enhancements to a legacy codebase, including custom themes and plugins.
Technologies: JavaScript, CSS, HTML, WordPress, Web Development, Project Management, PHP, MySQL, Front-end Development, Back-end Development, User Experience (UX), User Interface (UI), WordPress Themes, WordPress Plugins

Senior Front-end Developer

2017 - 2017
Southern Cross Austereo
  • Developed and implemented several feature enhancements for the HIt and Triple M networks including geo-location detection, campaign monitor integration, Facebook Instant Articles, and Google Accelerated Mobile Pages (AMP).
  • Built a Node.js app that queries AWS using the Amazon Web Services Software Development Kit (AWS SDK) library and displays a dashboard of our EC2 Instances and Route 53 definitions.
  • Implemented TypeScript and ES6 using SystemJS to build a modern, strongly-typed, reliable framework used throughout the Hit and Triple M networks.
  • Designed and built out version 2.0 of the in-house digital radio player APIs.
Technologies: JavaScript, CSS, HTML, Web Development, Project Management, REST APIs, Front-end Development, Back-end Development, User Experience (UX), User Interface (UI), TypeScript

Lead Front-end Developer

2016 - 2016
Competitor Group, Inc.
  • Wrote the majority of the front-end markup (HTML, CSS, JavaScript) for the VeloNews and Triathlete redesigns and assisted on the development and refactoring of the back-end logic (PHP, WordPress).
  • Provided recommendations for enhancing and optimizing the development process and introduced a more Agile development process by working closely with the design and editorial teams to establish agreed upon deliverables.
  • Assisted the design and editorial team in creating a more user-centered design by using and applying UX best practices including a responsive design, mobile-first development, consistent iconography/design, ARIA roles, and user testing.
Technologies: WordPress, PHP, JavaScript, CSS, HTML, Web Development, Project Management, MySQL, Front-end Development, Back-end Development, User Experience (UX), User Interface (UI), WordPress Themes, WordPress Plugins

Senior Software Developer

2014 - 2016
National Basketball Association
  • Architected a high-availability WordPress multisite platform hosted on the AWS Platform for optimal reliability and scalability. The platform integrates various technologies to serve content to/from several NBA properties.
  • Developed highly customized WordPress themes and plugins for the NBA which communicate with various tiers and data sources, such as the NBA Replay Center website, which automatically ingests and publishes replay videos within minutes of broadcasting.
  • Led the development, migration, and relaunch of the NBA D-League's league and team sites. The fully responsive redesign marked a first for major league sports and was honored by the 2015 Webby Awards for Best Home Page.
  • Advocated for and supported the introduction of modern continuous integration processes and established new coding standards based on industry best practices and personal experience working with WordPress.
Technologies: WordPress, PHP, JavaScript, CSS, HTML, Architecture, Web Development, Project Management, REST APIs, MySQL, Front-end Development, Back-end Development, User Experience (UX), User Interface (UI), WordPress Themes, WordPress Plugins

Web Developer

2012 - 2014
Rutgers, The State University of New Jersey
  • Assisted in the supervision and mentoring of 30 student interns, six of which directly reported to me and assisted in day-to-day updates of the main departmental website and development of new websites.
  • Developed WordPress-driven websites for various events, student organizations, and offices utilizing purchased and custom-built themes that featured built-in WordPress functionality and added logic, HTML, CSS, JavaScript, and Photoshop.
  • Built a WordPress LDAP authentication plugin that was integrated with the built-in WordPress logic to control user access.
Technologies: WordPress, PHP, JavaScript, CSS, HTML, Web Development, Project Management, Front-end Development, Back-end Development, User Experience (UX), User Interface (UI), WordPress Themes, WordPress Plugins

Freelance Web Developer

2010 - 2014
Tisha Creative
  • Transformed multiple high-fidelity comps into fully functional WordPress driven websites for the firm's clients.
  • Developed numerous side projects such as coding out static websites, creating email templates, and some intermediate server ops tasks.
  • Created two unique WordPress filtering plugins that leveraged the capabilities of Backbone.js and jQuery to create a dynamic user interface that allows users to quickly find the content they are searching for.
  • Reverse-engineered a real-time bus tracking application using open-source mapping APIs and a proprietary GPS tracking API in order to embed a real-time transit overlay on the hMAG website.
Technologies: WordPress, PHP, JavaScript, CSS, HTML, Web Development, Project Management, MySQL, Front-end Development, Back-end Development, User Experience (UX), User Interface (UI), WordPress Themes, WordPress Plugins

Web Developer

2011 - 2012
Rutgers, The State University of New Jersey
  • Built Joomla-driven websites for several departments utilizing a custom-built Joomla template that harnessed the framework's dynamic content capabilities to reduce the time spent on designing and developing new and updated websites.
  • Reviewed the existing project management process and implemented a workflow to standardize the process and make it more efficient; this included developing a new starter template with the necessary assets to create new websites quickly.
  • Supervised a student intern who designed web banners and made content updates for departments that did not have someone on staff capable of making the changes themselves.
Technologies: PHP, JavaScript, CSS, HTML, WordPress, Web Development, Project Management, MySQL, Architecture, Front-end Development, Back-end Development, User Experience (UX), User Interface (UI), WordPress Themes, WordPress Plugins

Associate UX Lead

2010 - 2011
Hachette Book Group
  • Developed the look and feel of a proprietary content management application by modifying the HTML within the Django templating framework and leveraging the power of CSS and jQuery.
  • Created a highly customized WordPress driven eCommerce website that integrated directly with PayPal and the company’s content management application via a JSON API.
  • Utilized my user experience and design knowledge to consult on an internal business-to-business website which was in the planning and design stage.
Technologies: JavaScript, CSS, HTML, Web Development, Project Management, Front-end Development, Back-end Development, User Experience (UX), User Interface (UI)

National University

https://www.nu.edu/
I built the front end of National University's website when it was redesigned in 2018. We built a custom WordPress theme from scratch using the Bootstrap framework as a base with a component-based system layered on top. The result is a highly flexible and reusable design system.

I also built a suite of React-Redux components that was API-driven and customizable from the WordPress Admin. These components power the site search modal, the program finder, location finder, and tuition calculator. These components include advanced functionality such as: caching, deep-linking, dynamic rendering, and filtering.

WNBA Redesign

http://www.wnba.com/
I led the development team that worked on redesigning and re-platforming the WNBA and its 19 team websites to a WordPress multisite instance in 2016. We created a parent theme for the WNBA league site and a child theme for the team sites to create a centralized yet customizable look-and-feel.

NBA D-League

I led the development team that worked on redesigning and re-platforming the D-League and its 20+ team websites to a WordPress multisite instance in 2015. We created a parent theme for the D-League league site and a child theme for the team sites to create a centralized yet customizable look-and-feel.

NBA Official

http://official.nba.com/
I led the development of the NBA's replay center website, which allows fans and sports enthusiasts to view the official replay videos within minutes of recording. The videos are ingested through a webhook that connects to the video management platform used by the league.

NBA Global

http://global.nba.com
I led the development of the NBA Global website, the first destination fans outside the United States see. It has the ability to pull in content from a variety of sources using a content API that was directly integrated via a custom WordPress plugin.

Southern Cross Austereo

https://www.hit.com.au/
I handled the redesign of the Hit and Triple M networks, which are comprised of more than 70 different radio stations across Australia. The sites were developed on the open-source, .net-based Umbraco platform.

Triathlete Magazine

I worked collaboratively with the design team to create the redesigned Triathlete Magazine experience and wrote the entire front-end architecture as a custom WordPress theme. The component-based design allowed for highly customizable landing pages using custom-built WordPress widgets.

VeloNews

I was tasked to help build a new experience for the VeloNews website in WordPress. We translated the grid design into a custom responsive WordPress theme with custom meta boxes to power specific data-heavy sections of the site.

Toptal React Accelerator

The Toptal React Accelerator is an exclusive learning program that educates JavaScript developers in React, NextJS, Redux, and GraphQL. This is a two-month program that consists of rigorous learning exercises and hands-on activities along with a stringent evaluation process, comprehensive learning assessments, and 30-40 hours of building an Invoice Management System. Within this invoicing application, users are able to track invoices, clients, and company information.

Lead Generation Platform

https://billdoctor.org/
A network of targeted micro-sites built on Ruby on Rails, Alpine.js, and Tailwind that generate leads in the personal finance industry. Each micro-site has its own identity but shares a common set of components and back-end architecture to simplify design and increase development speed.
2012 - 2014

Master of Business Administration (MBA) in Marketing and Entrepreneurship

Rutgers, The State University of New Jersey - New Brunswick, NJ, USA

2006 - 2010

Bachelor of Arts Degree in Economics

Rutgers, The State University of New Jersey - New Brunswick, NJ, USA

JULY 2022 - PRESENT

Toptal React Accelerator Graduate

Toptal, LLC

Libraries/APIs

REST APIs, React, Node.js

Industry Expertise

Project Management

Languages

HTML, CSS, JavaScript, PHP, TypeScript

Platforms

WordPress

Storage

MySQL

Frameworks

Ruby on Rails (RoR), Next.js, Tailwind CSS, Alpine.js

Other

Web Development, Architecture, Front-end Development, Back-end Development, User Experience (UX), User Interface (UI), WordPress Themes, WordPress Plugins, Remote Work

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