Alex Delgado
Verified Expert in Engineering
WordPress Developer
Envigado - Antioquia, Colombia
Toptal member since January 9, 2018
Over the last 18+ years, Alejandro has worked on websites for a variety of clients around the world in higher education, marketing, and personal finance industries. He is well-versed in front-end and back-end website development, including HTML5, CSS3, JavaScript, PHP, Ruby on Rails, Python, and WordPress. In the last few years, he has held senior, lead, and architect roles, allowing Alejandro to get comfortable with client- and leadership-facing roles and grow his leadership abilities.
Portfolio
Experience
Availability
Preferred Environment
MacOS, Agile, Remote Work
The most amazing...
...decision I've made in my career is taking time off to enjoy life and travel because it helps me recover, reframe, and allows me to stay interested in my job.
Work Experience
Senior Front-end Engineer
CPC Marketing, Inc.
- Led the front-end team, conducted code reviews, established coding standards, and implemented best practices.
- Established a component system and codified it in Storybook to enable reusability, improve speed, create consistency, and address accessibility.
- Helped the growth marketing team build, deploy, track, and optimize a number of micro-sites targeted at specific audiences/segments.
Founder | CEO
Mango Media Group
- Successfully handled all the lead generation, client management, accounting, and operations responsibilities myself.
- Redesigned the national and city university websites, created an email builder in Gutenberg, and did some freelance development for JFK University.
- Set up, maintained, and scaled a WordPress Multisite install that hosts a network of highly-targeted online magazines that receives consistent weekly traffic.
Senior Front-end Engineer
Beyond Finance, LLC
- Helped identify and resolve codebase bugs that prevented the application from functioning correctly.
- Assessed the current tech stack and gave feedback and recommendations on possible enhancements and upgrades.
- Conducted code reviews and enforced best practices to ensure code quality and assist in quality assurance.
Senior Front-end Developer
Modern Tribe
- Developed Gutenberg blocks for an eCommerce platform plugin using their latest React components library.
- Wrote a WordPress starter theme for a large, multi-national eCommerce platform specifically designed to highlight the platform's WordPress plugin.
- Contributed to a complex, large-scale international eCommerce platform hosted on a WordPress multi-site installation.
WordPress Developer
YouTurn, Inc
- Set up a secure WordPress multi-site environment to host multiple instances of the learning platform to white-label and secure client data.
- Created a minimalistic LearnPress theme based on the client's back and front-end requirements.
- Oversaw the product's launch and provided support over the first few months afterward.
Front-end Software Engineer
Car Next Door
- Helped to ideate, design, and deploy more than 10 A/B tests to improve conversion and target KPIs utilizing the Rails A/B testing gem, Mixpanel, and Google Analytics.
- Rebuilt and migrated several Angular components for the Car Next Door v2 Mobile Application that was deployed to iOS and Android using the Cordova platform.
- Implemented a number of UI/UX-focused improvements and brand updates for the public-facing website, including the redesign and refactoring of the vehicle search experience.
- Added process-driven feature enhancements to the internal management platform written in Ruby on Rails.
WordPress Developer
PCS Share
- Created an online community for Primary Sclerosing Cholangitis (PSC) patients.
- Integrated WordPress and BuddyPress APIs to provide a client with the required functionality.
- Implemented updates and feature enhancements to a legacy codebase, including custom themes and plugins.
Senior Front-end Developer
Southern Cross Austereo
- Developed and implemented several feature enhancements for the HIt and Triple M networks including geo-location detection, campaign monitor integration, Facebook Instant Articles, and Google Accelerated Mobile Pages (AMP).
- Built a Node.js app that queries AWS using the Amazon Web Services Software Development Kit (AWS SDK) library and displays a dashboard of our EC2 Instances and Route 53 definitions.
- Implemented TypeScript and ES6 using SystemJS to build a modern, strongly-typed, reliable framework used throughout the Hit and Triple M networks.
- Designed and built out version 2.0 of the in-house digital radio player APIs.
Lead Front-end Developer
Competitor Group, Inc.
- Wrote the majority of the front-end markup (HTML, CSS, JavaScript) for the VeloNews and Triathlete redesigns and assisted on the development and refactoring of the back-end logic (PHP, WordPress).
- Provided recommendations for enhancing and optimizing the development process and introduced a more Agile development process by working closely with the design and editorial teams to establish agreed upon deliverables.
- Assisted the design and editorial team in creating a more user-centered design by using and applying UX best practices including a responsive design, mobile-first development, consistent iconography/design, ARIA roles, and user testing.
Senior Software Developer
National Basketball Association
- Architected a high-availability WordPress multisite platform hosted on the AWS Platform for optimal reliability and scalability. The platform integrates various technologies to serve content to/from several NBA properties.
- Developed highly customized WordPress themes and plugins for the NBA which communicate with various tiers and data sources, such as the NBA Replay Center website, which automatically ingests and publishes replay videos within minutes of broadcasting.
- Led the development, migration, and relaunch of the NBA D-League's league and team sites. The fully responsive redesign marked a first for major league sports and was honored by the 2015 Webby Awards for Best Home Page.
- Advocated for and supported the introduction of modern continuous integration processes and established new coding standards based on industry best practices and personal experience working with WordPress.
Web Developer
Rutgers, The State University of New Jersey
- Assisted in the supervision and mentoring of 30 student interns, six of which directly reported to me and assisted in day-to-day updates of the main departmental website and development of new websites.
- Developed WordPress-driven websites for various events, student organizations, and offices utilizing purchased and custom-built themes that featured built-in WordPress functionality and added logic, HTML, CSS, JavaScript, and Photoshop.
- Built a WordPress LDAP authentication plugin that was integrated with the built-in WordPress logic to control user access.
Freelance Web Developer
Tisha Creative
- Transformed multiple high-fidelity comps into fully functional WordPress driven websites for the firm's clients.
- Developed numerous side projects such as coding out static websites, creating email templates, and some intermediate server ops tasks.
- Created two unique WordPress filtering plugins that leveraged the capabilities of Backbone.js and jQuery to create a dynamic user interface that allows users to quickly find the content they are searching for.
- Reverse-engineered a real-time bus tracking application using open-source mapping APIs and a proprietary GPS tracking API in order to embed a real-time transit overlay on the hMAG website.
Web Developer
Rutgers, The State University of New Jersey
- Built Joomla-driven websites for several departments utilizing a custom-built Joomla template that harnessed the framework's dynamic content capabilities to reduce the time spent on designing and developing new and updated websites.
- Reviewed the existing project management process and implemented a workflow to standardize the process and make it more efficient; this included developing a new starter template with the necessary assets to create new websites quickly.
- Supervised a student intern who designed web banners and made content updates for departments that did not have someone on staff capable of making the changes themselves.
Associate UX Lead
Hachette Book Group
- Developed the look and feel of a proprietary content management application by modifying the HTML within the Django templating framework and leveraging the power of CSS and jQuery.
- Created a highly customized WordPress driven eCommerce website that integrated directly with PayPal and the company’s content management application via a JSON API.
- Utilized my user experience and design knowledge to consult on an internal business-to-business website which was in the planning and design stage.
Experience
National University
https://www.nu.edu/I also built a suite of React-Redux components that was API-driven and customizable from the WordPress Admin. These components power the site search modal, the program finder, location finder, and tuition calculator. These components include advanced functionality such as: caching, deep-linking, dynamic rendering, and filtering.
WNBA Redesign
http://www.wnba.com/NBA D-League
NBA Official
http://official.nba.com/NBA Global
http://global.nba.comSouthern Cross Austereo
https://www.hit.com.au/Triathlete Magazine
VeloNews
Toptal React Accelerator
Lead Generation Platform
https://billdoctor.org/Education
Master of Business Administration (MBA) in Marketing and Entrepreneurship
Rutgers, The State University of New Jersey - New Brunswick, NJ, USA
Bachelor of Arts Degree in Economics
Rutgers, The State University of New Jersey - New Brunswick, NJ, USA
Certifications
Toptal React Accelerator Graduate
Toptal, LLC
Skills
Libraries/APIs
REST APIs, React, Node.js
Languages
HTML, CSS, JavaScript, PHP, TypeScript
Industry Expertise
Project Management
Platforms
WordPress
Storage
MySQL
Frameworks
Ruby on Rails (RoR), Next.js, Tailwind CSS, Alpine.js
Other
Web Development, Architecture, Front-end Development, Back-end Development, User Experience (UX), User Interface (UI), WordPress Themes, WordPress Plugins, Remote Work
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