Alex is available for hire

Alex Hall

Verified Expert in Engineering

Software Developer

Malmö, Sweden

Toptal member since November 15, 2022

Expertise

HTML5 Shopify Development CSS WordPress Development jQuery Git Sass JavaScript Liquid Tailwind CSS Craft CMS

Bio

Alex is a reliable and detail-focused developer who has assisted various design studios and companies since 2011 in building custom themes, plugins, and apps for Shopify and WordPress. His experience covers a broad range of modern front-end and back-end technologies, and he's constantly seeking to keep his skills updated in the ever-expanding and evolving world of JavaScript.

Portfolio

GRWS CORP.

Shopify, Shopify Plus, Shopify Liquid, Search Engine Optimization (SEO), React...

UNUM SHOP, INC.

Shopify, Shopify API, Shopify Storefront API, React, Vue, Shopify Modules...

Orca International AG

Shopify Plus, Custom Shopify Apps, Shopify Customizations, Shopify Theme...

Experience

CSS - 10 years
WordPress - 10 years
HTML5 - 8 years
Sass - 8 years
Shopify - 8 years
JavaScript - 7 years
Node.js - 4 years
React - 3 years

Availability

Part-time

Preferred Environment

MacOS, Visual Studio Code (VS Code)

The most amazing...

...project I've worked on is a custom WordPress theme built for my childhood musical idols.

Work Experience

Shopify/Shopify Plus Developer

2024 - PRESENT

GRWS CORP.

Collaborated with marketing/engagement specialist to implement conversion and user data tracking.
Audited site for Core Web Vitals and implemented theme improvements.
Collaborated with UI/UX designer to enhance an existing theme.
Refactored existing theme features and developed new ones.

Technologies: Shopify, Shopify Plus, Shopify Liquid, Search Engine Optimization (SEO), React, Responsive Design, Shopify Scripts, UI Design, UX Design

Shopify Advisor/Developer

2024 - 2024

UNUM SHOP, INC.

Audited the site for Core Web Vitals and made edits for improvements.
Extended various theme features and fixed bugs in preparation for the site launch.
Consulted on UX concerns and suggested enhancements.

Technologies: Shopify, Shopify API, Shopify Storefront API, React, Vue, Shopify Modules, Dropshipping, eCommerce, Shopify Theme, Marketplaces, Responsive Design, UI Design

Shopify Developer

2023 - 2024

Orca International AG

Built a custom UI tool/app for user selection of bundled products.
Developed new features for the client's multiple stores.
Modified existing themes according to Figma comps and optimized for performance and CRO.

Technologies: Shopify Plus, Custom Shopify Apps, Shopify Customizations, Shopify Theme, Shopify, Vue, React, JavaScript, Git, Shopify SEO, Shopify Liquid, Responsive Design, Shopify Scripts, UI Design

Shopify Plus Developer

2023 - 2024

Snug - Main

Oversaw deployments and workflow for publishing theme updates and management of theme data. Responded rapidly to bugs.
Implemented test builds for A/B testing via the Convert platform.
Developed a custom theme feature for managing warranty coverage for items in a customer order via the Shopify Ajax API.

Technologies: Shopify, Shopify Plus, PHP, MySQL, APIs, Front-end, Laravel, Full-stack, Full-stack Development, Front-end Development, Back-end Development, Back-end, Git, Shopify SEO, REST APIs, Klaviyo, Shopify Liquid, A/B Testing, Responsive Design, Shopify Scripts, UI Design, UX Design

Front-end Developer

2023 - 2023

Tetra Intelligence Systems Inc.

Implemented new Figma designs for the existing Craft CMS site.
Made suggestions for UI improvements to Figma designs and oversaw the implementation.
Liaised with the previous development team to re-establish workflow and version control.

Technologies: HTML, JavaScript, CSS, Figma, User Interface (UI), User Experience (UX), Craft CMS, Git, Responsive Design

Shopify Developer

2023 - 2023

Orca International AG

Built new features and extended functionality of existing client Shopify themes.
Developed a quiz that collects user input and recommends products accordingly.
Debugged and optimized themes for performance and scalability.

Technologies: Shopify, Liquid, User Interface (UI), User Experience (UX), Shopify Design, Liquid Template, Shopify Theme, Canvas, JavaScript, React, Vanilla JS, Git, Shopify SEO, Responsive Design

Senior Developer

2015 - 2022

Softlimit

Developed custom themes for Shopify Plus customers.
Co-created a custom framework for scaffolding Shopify themes with Node.js, Webpack, and React.
Optimized legacy client themes for performance and scalability.
Worked on small custom apps for Shopify API, according to client's needs.
Performed WCAG audits and implemented compliance updates.

Technologies: JavaScript, Shopify, Shopify Theme, Shopify API, Shopify Design, React, HTML5, Sass, CSS, Tailwind CSS, Node.js, Webpack, Shopify Customizations, HTML, HTML Templates, Figma, Responsive, Responsive UI, User Interface (UI), Responsive Layout, jQuery, MySQL, PostCSS, User Experience (UX), CSS3 Animation, JavaScript 5, JavaScript 6, Landing Page Design, Conversion Rate Optimization (CRO), UI Development, Liquid, Landing Pages, Vanilla JS, CSS3, Shopify Plus, Search Engine Optimization (SEO), Mobile-first Design, eCommerce, Front-end Development, Back-end Development, Git, Shopify SEO, REST APIs, Klaviyo, Shopify Liquid, Responsive Design, Shopify Scripts, UX Design

Freelance Developer

2011 - 2022

Monastic

Developed pixel-specific custom themes for WordPress and Shopify based on provided design comps.
Created custom WordPress plugins according to client's needs.
Optimized existing client sites for performance, SEO, and WCAG compliance.

Technologies: HTML5, JavaScript, PHP, CSS, WordPress, Shopify, PSD to HTML, Adobe CC, Figma, Shopify Theme, Shopify Customizations, HTML, HTML Templates, Responsive, Responsive UI, Responsive Layout, jQuery, Sass, React, Node.js, Webpack, MySQL, Tailwind CSS, PostCSS, User Experience (UX), Drupal, Contentful, CSS3 Animation, JavaScript 5, JavaScript 6, Landing Page Design, User Interface (UI), UI Development, Liquid, Landing Pages, Vanilla JS, CSS3, Search Engine Optimization (SEO), Bootstrap, Mobile-first Design, eCommerce, Shopify Design, Front-end Development, Back-end Development, Git, REST APIs, Klaviyo, Shopify Liquid, Responsive Design, UI Design, UX Design

WordPress Developer

2015 - 2021

Sevenfold Creative

Developed an in-house modular WordPress theme framework for efficient scaffolding of client sites.
Provided support and consultation for existing client sites.
Oversaw QA protocol, staging infrastructure, and site launches.

Technologies: WordPress, WordPress API, PSD to PHP, JavaScript, Sass, HTML5, MySQL, Figma, Tailwind CSS, CSS3 Animation, JavaScript 5, UI Development, Landing Pages, CSS3, Mobile-first Design, Front-end Development, Back-end Development, Responsive Design

Experience

Ultimate Ears Customizer

https://custom.ultimateears.com/pages/design-your-own

A browser UI tool for sequential selection of product options with a live visual reference. Built with JavaScript and CSS. The tool uses nested product options and a dynamic pricing scheme, both challenges within the rigid native Shopify architecture.

Canal Plastic Draft Orders

https://www.canalplastic.com

A custom private app for Canal Plastics Center is used as part of their customer quote approval workflow. The app allows the store's staff to use their highly customized storefront to populate a cart with products and convert the data directly into a new draft order in Shopify admin.

Sevenfold Creative theme

https://sevenfoldinc.com/

A WordPress theme developed for the Sevenfold Creative design agency. The theme was built as a modular system for quick and efficient scaffolding and construction of new client themes. Special attention was paid to creating simple and intuitive editing UI features.

Education

1998 - 2002

Bachelor's Degree in Chemistry

Portland State University - Portland, OR

Skills

Libraries/APIs

jQuery, Liquid, Shopify API, React, Node.js, REST APIs, WordPress API, Vue, Shopify Storefront API

Tools

Shopify Plus, Git, Adobe CC, Figma, PostCSS, Webpack, Canvas

Languages

JavaScript, Sass, CSS, Liquid Template, HTML, JavaScript 5, JavaScript 6, CSS3, Shopify Liquid, HTML5, PHP, Ruby

Frameworks

Tailwind CSS, Vanilla JS, Bootstrap, Sinatra, Laravel

Paradigms

Responsive, Responsive Layout, Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), UI Design, UX Design

Platforms

WordPress, Shopify, Visual Studio Code (VS Code), Klaviyo, Drupal, Contentful, Craft CMS

Storage

MySQL

Other

Shopify Theme, Shopify Customizations, PSD to HTML, HTML Templates, User Interface (UI), CSS3 Animation, UI Development, Mobile-first Design, eCommerce, Shopify Design, Front-end Development, Responsive Design, Shopify Scripts, Responsive UI, User Experience (UX), Landing Page Design, Landing Pages, Back-end Development, Shopify SEO, A/B Testing, PSD to PHP, APIs, Front-end, Full-stack, Full-stack Development, Back-end, Custom Shopify Apps, Shopify Modules, Dropshipping, Marketplaces

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