Alex Hall, Developer in Malmö, Sweden
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Alex Hall

Verified Expert  in Engineering

Software Developer

Malmö, Sweden
Toptal Member Since
November 15, 2022

Alex is a reliable and detail-focused developer who has assisted various design studios and companies since 2011 in building custom themes, plugins, and apps for Shopify and WordPress. His experience covers a broad range of modern front-end and back-end technologies, and he's constantly seeking to keep his skills updated in the ever-expanding and evolving world of JavaScript.


Snug - Main
Shopify, Shopify Plus, PHP, MySQL, APIs, Front-end, Laravel, Full-stack...
Tetra Intelligence Systems Inc.
HTML, JavaScript, CSS, Figma, User Interface (UI), User Experience (UX)...
Orca International AG
Shopify, Liquid, User Interface (UI), User Experience (UX), Shopify Design...




Preferred Environment

MacOS, Visual Studio Code (VS Code)

The most amazing...

...project I've worked on is a custom WordPress theme built for my childhood musical idols.

Work Experience

Shopify Plus Developer

2023 - PRESENT
Snug - Main
  • Oversaw deployments and workflow for publishing of theme updates and management of theme data. Responded rapidly to bugs.
  • Implemented test builds for A/B testing via the Convert platform.
  • Developed a custom theme feature for the management of warranty coverage for items in a customer order via the Shopify Ajax API.
Technologies: Shopify, Shopify Plus, PHP, MySQL, APIs, Front-end, Laravel, Full-stack, Full-stack Development, Front-end Development, Back-end Development, Back-end

Front-end Developer

2023 - 2023
Tetra Intelligence Systems Inc.
  • Implemented new Figma designs for the existing Craft CMS site.
  • Made suggestions for UI improvements to Figma designs and oversaw the implementation.
  • Liaised with the previous development team to re-establish workflow and version control.
Technologies: HTML, JavaScript, CSS, Figma, User Interface (UI), User Experience (UX), Craft CMS

Shopify Developer

2023 - 2023
Orca International AG
  • Built new features and extended functionality of existing client Shopify themes.
  • Developed a quiz that collects user input and recommends products accordingly.
  • Debugged and optimized themes for performance and scalability.
Technologies: Shopify, Liquid, User Interface (UI), User Experience (UX), Shopify Design, Liquid Template, Shopify Theme, Canvas, JavaScript, React, Vanilla JS

Senior Developer

2015 - 2022
  • Developed custom themes for Shopify Plus customers.
  • Co-created a custom framework for scaffolding Shopify themes with Node.js, Webpack, and React.
  • Optimized legacy client themes for performance and scalability.
  • Worked on small custom apps for Shopify API, according to client's needs.
  • Performed WCAG audits and implemented compliance updates.
Technologies: JavaScript, Shopify, Shopify Theme, Shopify API, Shopify Design, React, HTML5, Sass, CSS, Tailwind CSS, Node.js, Webpack, Shopify Customizations, HTML, HTML Templates, Figma, Responsive, Responsive UI, User Interface (UI), Responsive Layout, jQuery, MySQL, PostCSS, User Experience (UX), CSS3 Animation, JavaScript 5, JavaScript 6, Landing Page Design, Conversion Rate Optimization (CRO), UI Development, Liquid, Landing Pages, Vanilla JS, CSS3, Shopify Plus, Search Engine Optimization (SEO), Mobile-first Design, eCommerce, Front-end Development, Back-end Development

Freelance Developer

2011 - 2022
  • Developed pixel-specific custom themes for WordPress and Shopify based on provided design comps.
  • Created custom WordPress plugins according to client's needs.
  • Optimized existing client sites for performance, SEO, and WCAG compliance.
Technologies: HTML5, JavaScript, PHP, CSS, WordPress, Shopify, PSD to HTML, Adobe CC, Figma, Shopify Theme, Shopify Customizations, HTML, HTML Templates, Responsive, Responsive UI, Responsive Layout, jQuery, Sass, React, Node.js, Webpack, MySQL, Tailwind CSS, PostCSS, User Experience (UX), Drupal, Contentful, CSS3 Animation, JavaScript 5, JavaScript 6, Landing Page Design, User Interface (UI), UI Development, Liquid, Landing Pages, Vanilla JS, CSS3, Search Engine Optimization (SEO), Bootstrap, Mobile-first Design, eCommerce, Shopify Design, Front-end Development, Back-end Development

WordPress Developer

2015 - 2021
Sevenfold Creative
  • Developed an in-house modular WordPress theme framework for efficient scaffolding of client sites.
  • Provided support and consultation for existing client sites.
  • Oversaw QA protocol, staging infrastructure, and site launches.
Technologies: WordPress, WordPress API, PSD to PHP, JavaScript, Sass, HTML5, MySQL, Figma, Tailwind CSS, CSS3 Animation, JavaScript 5, UI Development, Landing Pages, CSS3, Mobile-first Design, Front-end Development, Back-end Development

Ultimate Ears Customizer
A browser UI tool for sequential selection of product options with a live visual reference. Built with JavaScript and CSS. The tool uses nested product options and a dynamic pricing scheme, both challenges within the rigid native Shopify architecture.

Canal Plastic Draft Orders
A custom private app for Canal Plastics Center is used as part of their customer quote approval workflow. The app allows the store's staff to use their highly customized storefront to populate a cart with products and convert the data directly into a new draft order in Shopify admin.

Sevenfold Creative theme
A WordPress theme developed for the Sevenfold Creative design agency. The theme was built as a modular system for quick and efficient scaffolding and construction of new client themes. Special attention was paid to creating simple and intuitive editing UI features.
1998 - 2002

Bachelor's Degree in Chemistry

Portland State University - Portland, OR


jQuery, Liquid, Shopify API, React, Node.js, WordPress API


Shopify Plus, Adobe CC, Figma, PostCSS, Webpack, Canvas


Tailwind CSS, Vanilla JS, Bootstrap, Sinatra, Laravel


JavaScript, Sass, CSS, Liquid Template, HTML, JavaScript 5, JavaScript 6, CSS3, HTML5, PHP, Ruby


Responsive, Responsive Layout, Conversion Rate Optimization (CRO), Search Engine Optimization (SEO)


WordPress, Shopify, Visual Studio Code (VS Code), Drupal, Contentful, Craft CMS




Shopify Theme, Shopify Customizations, PSD to HTML, HTML Templates, User Interface (UI), CSS3 Animation, UI Development, Mobile-first Design, eCommerce, Shopify Design, Front-end Development, Responsive UI, User Experience (UX), Landing Page Design, Landing Pages, Back-end Development, PSD to PHP, APIs, Front-end, Full-stack, Full-stack Development, Back-end

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