Alvaro Franz, Developer in Seville, Spain

Alvaro Franz

WordPress Developer

Seville, Spain
Toptal Member Since
August 20, 2021

Alvaro is a full-stack web developer specializing in WordPress with 10+ years of experience. He started his web development journey at a very young age and has kept learning the ins and outs of the web and everything revolving around development. Alvaro is exceptionally passionate and stays up to date with current practices in the field. He spends most of his time working with WordPress, which he considers the most beautiful open-source technology ever.

Alvaro is available for hire
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Three Ventures
JavaScript, PHP, WordPress, CSS, HTML, Tailwind CSS, NPM, Docker, Vagrant...
JavaScript, HTML, CSS, Angular, React, WordPress, PHP, Illustrator CC...
Right Venerable Means, LLC
WordPress, WordPress Plugins, WordPress Themes, Content Management


Seville, Spain



Preferred Environment

Visual Studio Code (VS Code), WordPress, Laragon, Git, Amazon Web Services (AWS)

The most amazing...

...project I've developed is a WordPress-based wellness platform for the Spanish fitness influencer Ginna Pedrós.

Work Experience

2021 - PRESENT

Full-stack Developer

Three Ventures
  • Developed new components for the corporate site based on designs provided via Figma.
  • Added custom functionality to multiple WordPress websites via plugins and theme modifications.
  • Worked on page-speed optimization by applying modern standards and best practices.
Technologies: JavaScript, PHP, WordPress, CSS, HTML, Tailwind CSS, NPM, Docker, Vagrant, NGINX, WordPress Design, Development, WordPress Plugins, Content Management, WordPress Themes
2016 - PRESENT

Freelance WordPress Developer

  • Developed custom WordPress plugins for several clients to satisfy special requirements that could not be solved with already available options.
  • Maintained the created solutions to make sure they kept working with WordPress updates.
  • Helped the clients find the best solution for their problems, always starting with the most simple solution to keep the cost as low as possible without compromising the project requirements.
Technologies: JavaScript, HTML, CSS, Angular, React, WordPress, PHP, Illustrator CC, Development, Docker, WooCommerce, WordPress Plugins
2022 - 2022

WordPress Expert

Right Venerable Means, LLC
  • Developed a custom theme and plugins for a personal brand.
  • Helped the client manage the website by creating modules that can be modified without assistance.
  • Optimized the website for a fast and clean user experience.
Technologies: WordPress, WordPress Plugins, WordPress Themes, Content Management
2017 - 2020

Full-stack Developer

everis Spain, S.L.U
  • Contributed to the development of the front end for Iberia Airlines.
  • Tracked and fixed bugs for several internal tools for Orange Spain.
  • Worked on a team in charge of launching a new product for Iberia Airlines, starting from the product design to the final implementation and release.
  • Followed Agile methodology on a daily basis to stay productive and coordinated with the team.
Technologies: JavaScript, PHP, HTML, CSS, Ajax, Angular, React, Development, WordPress Themes
2014 - 2016

Full-stack Developer

  • Created optimized landing pages for email marketing campaigns, with eye-catching design and fast performance to increase conversion rates.
  • Set up an email server on CentOS and ensured that DKIM and SPF were configured correctly to guarantee good email delivery.
  • Implemented SendGrid API in a custom plugin to manage and keep track of massive email campaigns.
  • Coordinated a team of three front-end developers who were in charge of creating the HTML/CSS layouts that had to be converted into optimized WordPress themes.
Technologies: PHP, Linux, SendGrid, WordPress, HTML, CSS, CentOS, DomainKeys Identified Mail (DKIM), SPF, Development, WordPress Plugins, WordPress Themes


Wellness Platform Based on WordPress
Developed the front end and back end of a wellness platform where clients can buy fitness and nutrition plans and administrators can manage their workers (specialists) with all the necessary tools to create and organize fitness and nutrition plans and stay in touch with their clients via a private panel.

I built everything on my own, without using third-party plugins, covering the following areas:
• Converted a layout made by a professional graphic designer to HTML5/CSS3.
• Implemented a payment gateway (in this case, the client chose Stripe).
• Implemented a custom "pay per bank transfer" flow in which clients can show the bank transfer confirmation to validate their payment.
• Built an invoice generator that would send PDFs by email after purchasing a plan.
• Created a page for clients to allow easy management of active clients.
• Made a private messaging system between clients and specialists.
• Created custom templates for nutrition and fitness plans.
• Created a built-in calendar page to allow specialists and administrators to keep track of all important events.

Also, I am proactively maintaining the platform and proposing new features that will increase its provided value and ease of use.

Open-source Plugin to Extend Front-end User Functionality
As the most vital point of WordPress is that it is open source, I wanted to contribute in a meaningful way. I released a custom plugin that allows handling user login, registration, and dashboard functionalities on the front end, adding as little bloat as possible. I actively maintain this plugin by adding functionalities and improving its code quality regularly.

Educational Blog Based on WordPress
Salamarkesa is an educational blog made for a local private academy. It is based on WordPress and uses a custom theme with built-in support for good SEO practices and optimized performance.

It also includes a custom plugin that adds extended functionality to the native WordPress admin area, helping authors publish faster and write math, chemistry, and physics equations.



PHP, HTML, CSS, JavaScript


Visual Studio Code (VS Code), WordPress, WooCommerce, Linux, CentOS, Amazon Web Services (AWS), Docker


Ajax, WordPress Design, WordPress Plugins, Content Management, WordPress Themes, Elementor, Migration, Laragon, User Interface (UI), User Experience (UX), Design, DomainKeys Identified Mail (DKIM), Product Development, Development


Angular, SPF, Tailwind CSS


React, MathJax


Illustrator CC, SendGrid, LaTeX, Git, NPM, Vagrant, NGINX


2016 - 2021

Ph.D. Degree in Engineering

Universidad de Sevilla - Seville, Spain