Alvaro Franz, Developer in Seville, Spain
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Alvaro Franz

Verified Expert  in Engineering

WordPress Developer

Seville, Spain
Toptal Member Since
August 20, 2021

Alvaro is a full-stack web developer specializing in WordPress with 10+ years of experience. He started his web development journey at a very young age and has kept learning the ins and outs of the web and everything revolving around development. Alvaro is exceptionally passionate and stays up to date with current practices in the field. He spends most of his time working with WordPress, which he considers the most beautiful open-source technology ever.


JavaScript, HTML, CSS, Angular, React, WordPress, PHP, Illustrator CC...
Visit Us Ltd
Web Development, WordPress, PHP, JavaScript
Three Ventures
JavaScript, PHP, WordPress, CSS, HTML, Tailwind CSS, NPM, Docker, Vagrant...




Preferred Environment

Visual Studio Code (VS Code), WordPress, Laragon, Git, Amazon Web Services (AWS)

The most amazing...

...project I've developed is a WordPress-based wellness platform for the Spanish fitness influencer Ginna Pedrós.

Work Experience

Freelance WordPress Developer

2016 - PRESENT
  • Developed custom WordPress plugins for several clients to satisfy special requirements that could not be solved with already available options.
  • Maintained the created solutions to make sure they kept working with WordPress updates.
  • Helped the clients find the best solution for their problems, always starting with the most simple solution to keep the cost as low as possible without compromising the project requirements.
Technologies: JavaScript, HTML, CSS, Angular, React, WordPress, PHP, Illustrator CC, Development, Docker, WooCommerce, WordPress Plugins, Migration, Elementor

WordPress Developer

2023 - 2023
Visit Us Ltd
  • Added a booking platform to an existing site, to allow users book services like accommodation, tours, and other activities.
  • Fixed performance issues with the previous site to avoid page loads taking too long and improve the overall user experience.
  • Created new components to showcase the services they provide.
Technologies: Web Development, WordPress, PHP, JavaScript

Full-stack Developer

2021 - 2023
Three Ventures
  • Developed new components for the corporate site based on designs provided via Figma.
  • Added custom functionality to multiple WordPress websites via plugins and theme modifications.
  • Worked on page-speed optimization by applying modern standards and best practices.
Technologies: JavaScript, PHP, WordPress, CSS, HTML, Tailwind CSS, NPM, Docker, Vagrant, NGINX, WordPress Design, Development, WordPress Plugins, Content Management, WordPress Themes

WordPress Expert

2022 - 2022
Right Venerable Means, LLC
  • Developed a custom theme and plugins for a personal brand.
  • Helped the client manage the website by creating modules that can be modified without assistance.
  • Optimized the website for a fast and clean user experience.
Technologies: WordPress, WordPress Plugins, WordPress Themes, Content Management

Full-stack Developer

2017 - 2020
everis Spain, S.L.U
  • Contributed to the development of the front end for Iberia Airlines.
  • Tracked and fixed bugs for several internal tools for Orange Spain.
  • Worked on a team in charge of launching a new product for Iberia Airlines, starting from the product design to the final implementation and release.
  • Followed Agile methodology on a daily basis to stay productive and coordinated with the team.
Technologies: JavaScript, PHP, HTML, CSS, Ajax, Angular, React, Development, WordPress Themes

Full-stack Developer

2014 - 2016
  • Created optimized landing pages for email marketing campaigns, with eye-catching design and fast performance to increase conversion rates.
  • Set up an email server on CentOS and ensured that DKIM and SPF were configured correctly to guarantee good email delivery.
  • Implemented SendGrid API in a custom plugin to manage and keep track of massive email campaigns.
  • Coordinated a team of three front-end developers who were in charge of creating the HTML/CSS layouts that had to be converted into optimized WordPress themes.
Technologies: PHP, Linux, SendGrid, WordPress, HTML, CSS, CentOS, DomainKeys Identified Mail (DKIM), SPF, Development, WordPress Plugins, WordPress Themes

Website for Rhonda V. Magee
Professor Rhonda V. Magee, a renowned law professor, mindfulness teacher, and author, required a personal website to enhance her online presence, showcase her work, and connect with her audience. The primary objective was to create a professional, user-friendly, and aesthetically pleasing website that reflects her expertise and personality.

• Platform: WordPress – for ease of content management
• Design tools: Adobe XD, Photoshop, Illustrator
• Development tools: HTML5, CSS3, JavaScript, PHP
• Responsive design: Ensured seamless experience across desktop, tablet, and mobile devices.
• SEO optimization: Implemented on-page SEO best practices to improve search engine ranking.
• Accessibility: Followed WCAG guidelines to ensure the website is accessible to all users.

The challenge was creating a design that balanced professionalism with a personal touch. As a solution, I used a clean and modern design with personalized elements like custom photography and a color scheme that reflects Professor Magee's brand.
2016 - 2021

Ph.D. Degree in Engineering

Universidad de Sevilla - Seville, Spain


React, MathJax


Illustrator CC, SendGrid, LaTeX, Git, NPM, Vagrant, NGINX, Adobe Experience Design (XD)


Visual Studio Code (VS Code), WordPress, WooCommerce, Linux, CentOS, Amazon Web Services (AWS), Docker


Angular, SPF, Tailwind CSS


PHP, HTML, CSS, JavaScript


Ajax, WordPress Design, WordPress Plugins, Content Management, WordPress Themes, Elementor, Migration, Laragon, User Interface (UI), User Experience (UX), Design, DomainKeys Identified Mail (DKIM), Product Development, Development, Web Development

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