Ben Eelen, Developer in Hamme, Belgium
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Ben Eelen

Verified Expert  in Engineering

WordPress Developer

Hamme, Belgium
Toptal Member Since
October 28, 2021

Ben is a UI/UX designer and WordPress developer dedicated to helping brands and businesses to deliver better-designed products and captivating user experiences. With 15 years of experience in designing and building digital products across various industries, he helps marketers and business owners to create more value for their businesses by delivering people-first digital experiences.


HTML5, CSS, CSS3, WordPress, WordPress REST API, JavaScript, jQuery, HubSpot...
PHP, Drupal, JavaScript, jQuery, HTML5, CSS, Sass, Responsive Web Apps...
MSC Medlog
Adobe Flex, Flex, Responsive Web Apps, Responsive Web Design (RWD)




Preferred Environment

Visual Studio Code (VS Code), Adobe Experience Design (XD), WordPress

The most amazing...

...custom editor I've developed allows creating artwork engraved on wooden planks and was used for an art installation at the world's largest EDM festival.

Work Experience

UI/UX Designer | WordPress Developer

2014 - PRESENT
  • Developed multiple websites on WordPress CMS with custom themes.
  • Built a full website on Hubspot COS (CMS) for a marketing agency.
  • Designed modern user interfaces for eCommerce websites to sell car accessories. These were four different websites, each for a specific car brand belonging to the same group.
  • Developed custom WordPress plugins for multiple clients.
  • Created minisites and landing pages for multiple clients.
  • Developed a calendar and resource management system on WordPress CMS for an event agency to manage and keep track of product stock and availability for their field events. This also included after-event reporting with PDF and XLS exports.
  • Programmed a user management tool, similar to a CRM, for a market research company. It enabled them to manage their user base and create surveys on WordPress CMS.
  • Designed multiple modern user interfaces for various clients.
  • Used Node.js to develop a website for the largest media publishers in Belgium.
  • Worked on information architecture, wireframes, and UX design on multiple projects.
Technologies: HTML5, CSS, CSS3, WordPress, WordPress REST API, JavaScript, jQuery, HubSpot, HubSpot COS, Node.js, Responsive Web Apps, Responsive Web Design (RWD), Advanced Custom Fields (ACF), SCSS, MySQL, Yoast SEO, Web Design

Digital Manager | Web Developer

2012 - 2013
  • Developed and maintained multiple websites for clients in a wide range of industries.
  • Managed various web design and development projects.
  • Developed a custom eCommerce website with an integrated editor to create custom designs engraved on wooden slates and used in a permanent art installation for the world's largest EDM festival.
Technologies: PHP, Drupal, JavaScript, jQuery, HTML5, CSS, Sass, Responsive Web Apps, Responsive Web Design (RWD), SCSS

Web Developer

2012 - 2012
MSC Medlog
  • Developed a new functionality and screens for a cargo container tracking application.
  • Fixed multiple bugs and uncompleted features for a cargo container tracking application.
  • Maintained and tested a cargo container tracking application.
Technologies: Adobe Flex, Flex, Responsive Web Apps, Responsive Web Design (RWD)

Web Developer | UI and Interaction Designer

2008 - 2012
Verso Europe
  • Developed four minisites for a financial institution to highlight the different products and services they provided.
  • Developed extra functionality and improvements for an in-house custom CMS written in Adobe Flash to create, edit, and manage full Flash websites.
  • Developed functionality for a custom sales presentation software that included asset management written in Flash.
  • Developed a custom website for international travelers that want to get a newspaper or magazine from their home country. Used a mobile website and GPS location to find newsstands where they sell the newspaper or the magazine they are searching for.
Technologies: Flash, Adobe Flash, Adobe Flex, HTML5, CSS, JavaScript, jQuery, Responsive Web Apps, Responsive Web Design (RWD)

Graphic Designer

2007 - 2008
AIM Productions
  • Created graphical assets for a mobile device video game.
  • Designed 3D models with different states for a mobile video game.
  • Created graphical assets for a cycling simulator video game.
Technologies: Adobe Photoshop, Modo

Royal Botania | Luxury Garden Furniture
I was involved in the initial workshops to gain clarity and determine the project scope, create an information architecture on wireframes and UI design, and then develop the website on WordPress CMS.

Earlyfeed | Young Animal Nutrition
A website for an agricultural firm's sub-brand specific for young animals' nutrition. They offer innovative solutions and expert advice to maximize the animals' genetic potential through a healthy and profitable rearing strategy. Built on WordPress CMS with a custom theme, custom blocks, and a few small custom plugins.

CEFIC | User Interface Design

To improve its communication and collaboration processes, both internally and externally, CEFIC wanted to offer its members, non-members, and staff an online platform to share essential information. I was commissioned to design a user-friendly Salesforce community UI following the CEFIC brand guidelines.

Agrimprove | Animal Feed and Nutrition
A website for a new sub-brand of an agricultural firm promoting functional feed ingredients and nutrition to raise healthy animals for sustainable human consumption. It was built on WordPress CMS with a custom theme.

INVE | Aquaculture Website
A website for a leading brand in aquaculture. They support hatcheries and farms worldwide with new concepts, best practices, and technologies to enable sustainable healthy growth of fish and shrimp. It was built on WordPress CMS with a custom theme.

ELD Architects
A website for a European independent multi-disciplinary firm of architects, engineers, consultants, technical specialists, project managers, and cost consultants. It was built on WordPress CMS with a custom theme.

Car Accessory | Webshop Redesign

D'Ieteren provides a wide range of mobility services and is a long-time exclusive importer of most Volkswagen group car brands in Belgium. They manage multiple websites. A few of them are eCommerce websites that offer a wide range of accessories for the car brands that D'Ieteren distributes. I was commissioned to design the new UI for the accessory shops for Seat, Skoda, Volkswagen, and Audi.

Website for a Marketing Agency
The House of Marketing commissioned me to build their website on the HubSpot COS, CMS. After a complete rebrand, I also made their new website on HubSpot, and over the years, I've optimized the existing pages, built new ones, and created a bunch of custom modules inside the HubSpot CMS.

Debugging and Performance Optimization for a Bank

One of the sub-sites of a large bank in Belgium had a lot of issues. I was commissioned to analyze the issues, create a to-do list with priorities, and plan to resolve them. The issues ranged from minor visual and layout problems to bugs and speed performance. I worked on fixing all of them, including debugging a complex custom-built plugin.

Optimizations and Changes for an Online Magazine

I was commissioned to work on one of the websites for a physical magazine of a large publishing firm. I did some optimizations and created some extra features on the website that was built in Node.js.
2005 - 2007

Bachelor's Degree in Multimedia and Creative Technologies

Howest University of Applied Sciences - Kortrijk, Belgium

2002 - 2005

Bachelor's Degree in Electronics ICT

Thomas More University of Applied Sciences - Geel, Belgium


jQuery, WordPress REST API, WooCommerce API, WordPress API, Node.js


Adobe Experience Design (XD), Photoshop CC, Illustrator CC, Gulp, Adobe Photoshop, HubSpot COS, Gutenberg Editor, Advanced Custom Fields (ACF), Flash, Adobe Flash, NPM, Modo, Git


Twig, Adobe Flex, Flex


PHP, JavaScript, CSS, HTML5, Sass, CSS3, HTML, Timber, HubL, SCSS, PHP 5, PHP 7


Web UI Design, UX Design, UI Design, Responsive Web Design (RWD), Search Engine Optimization (SEO)


Visual Studio Code (VS Code), WordPress, WordPress Theme Design, WooCommerce, Drupal, HubSpot, Windows Server, Linux

Industry Expertise

Web Design




Web Development, Front-end, User Interface (UI), User Experience (UX), WordPress Plugins, Wireframing, Information Architecture (IA), Website Performance, WordPress Themes, Performance Tuning, Site Speed Optimization, WordPress Design, Front-end Design, Responsive Web Apps, Content Management Systems (CMS), Yoast SEO, APIs, Cisco CCNA Voice Certification

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