Ed Cupaioli, Developer in Sacramento, CA, United States
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Ed Cupaioli

Verified Expert  in Engineering

Software Developer

Location
Sacramento, CA, United States
Toptal Member Since
August 17, 2022

Ed is a one-person web department with many years of experience embedded with marketing, digital, and communications teams. From enterprise websites to landing pages, he coded and optimized them all with a user-first approach driven by data. Typically the roles of developer, UX specialist, and product manager are separate, but you get all three with Ed.

Portfolio

Self-employed
Product Management, HTML, CSS, jQuery, Sass, UI Development...
Wonderbolt LLC
JavaScript, Lazy Loading, HTML, Webflow, jQuery, Site Speed Optimization
University of Tulsa
Google Analytics, User Experience (UX), User Interface (UI), WordPress, Ajax...

Experience

Availability

Part-time

Preferred Environment

Google, Slack, Jekyll, Gatsby, GitHub, Shopify

The most amazing...

...thing I've developed is a polling place locator for the Democratic National Committee. It ensured voters knew where and when to vote in the elections.

Work Experience

Senior Front-end Developer

2021 - PRESENT
Self-employed
  • Led and provided technical and design direction for products, which included project scoping and budgeting, responsive design, user story mapping, front-end development, quality assurance, and documentation.
  • Collaborated with designers, engineers, third-party vendors, content writers, and C-suite staff to gather product requirements, scope projects, and create and assign tasks.
  • Created and implemented product management processes into existing client-based project management software for website maintenance, feature additions, and new pages, ensuring quick and organized launches and fixes.
  • Supported organization objectives by identifying and configuring tracking for key conversions.
  • Facilitated user testing and training sessions, including written documentation for non-technical users and engineers.
Technologies: Product Management, HTML, CSS, jQuery, Sass, UI Development, User Experience (UX), Responsive UI, NetSuite, NetSuite API, Web Project Management, Liquid, Web Development, Google Analytics, SCSS, React, HTML Email, Front-end, Landing Pages, SEO Tools, Figma, HubSpot Marketing Hub, User Interface (UI), HTML5, Web UI, Web UX, Pixel Perfect, Responsive Web Design (RWD), JavaScript, CSS3, PHP, eCommerce, Responsive Design, Politics, Quality Assurance (QA), Shopify, Liquid Template, API Integration, Web Design, Content Management Systems (CMS), Shopify Plus, Shopify Design, Shopify Customizations, Ajax, Single-page Applications (SPA), REST, JSON, Site Speed Optimization

UI Developer

2023 - 2023
Wonderbolt LLC
  • Implemented the Scrum framework in order to gather product requirements, create acceptance criteria, and ultimately complete client objectives within 10 hours.
  • Fixed a UI issue and implemented a new feature within existing code and frameworks in order to provide a maintainable solution for the client.
  • Performed extensive quality assurance testing within acceptance criteria in order to guarantee no issues after project conclusion.
Technologies: JavaScript, Lazy Loading, HTML, Webflow, jQuery, Site Speed Optimization

Website Analytics Expert

2023 - 2023
University of Tulsa
  • Organized and cataloged a Google Tag Manager instance for simple identification of ad campaigns and analytics events.
  • Engineered solutions and provided documentation on Google Analytics 4 and advertiser pixel tracking solutions.
  • Correlated KPIs with user events on the website to provide detailed analytics reporting.
Technologies: Google Analytics, User Experience (UX), User Interface (UI), WordPress, Ajax, REST, JSON

Director of Experience

2020 - 2021
eStreet
  • Established the user experience and web development department to provide technical direction for product development, design, management, and maintenance.
  • Collaborated with clients, account managers, designers, content editors, engineers, and third-party vendors to create accessible, user-friendly front-end and web solutions for eCommerce, political campaigns, and marketing projects.
  • Established an objective-based project management process for ease of client onboarding and allocation of human capital resources that streamlined the timeline creation process and budget and identified potential blockers to project success.
  • Created, managed, and implemented A/B testing focused on eCommerce user journeys and implemented tracking and analyzed data with Google Tag Manager, Facebook Business Manager, Google Ads, and Google Analytics.
  • Coordinated with directors to develop long-term strategies for clients to improve user experience, track and increase conversion rates, and comply with accessibility, privacy, and beverage industry regulations.
  • Provided subject matter expertise, feature scoping, and client-based communication for third-party software vendors.
  • Trained staff on accessibility standards, basic HTML and CSS concepts, and A/B testing to deliver user-focused and objective-based web products.
  • Organized a quality assurance procedure for site launches that accurately detailed issues for engineers while providing two-way communication channels between clients and internal staff.
  • Developed Jekyll and WordPress sites and integrated eCommerce, CMS, and CRM solutions.
Technologies: Product Management, A/B Testing, IT Management, eCommerce, Jekyll, WordPress, HTML, CSS, UI Development, User Experience (UX), Responsive UI, Web Project Management, Liquid, Web Development, Google Analytics, SCSS, jQuery, HTML Email, Front-end, Sass, Landing Pages, SEO Tools, Figma, Adobe Experience Design (XD), User Interface (UI), HTML5, Web UI, Web UX, Pixel Perfect, Responsive Web Design (RWD), JavaScript, CSS3, PHP, Responsive Design, Politics, Quality Assurance (QA), Shopify, WooCommerce, Liquid Template, API Integration, Web Design, Content Management Systems (CMS), Shopify Design, Shopify Customizations, Ajax, Single-page Applications (SPA), REST, JSON, Site Speed Optimization

Web Product Manager

2018 - 2020
Arcadia Power
  • Led and implemented processes for A/B testing based on qualitative and quantitative research and bayesian statistics to achieve user acquisition KPIs as part of the marketing team.
  • Ensured scientific viability, the integrity of experimentation, and baseline requirements to manage simultaneous tests on multiple platforms efficiently and reported findings to cross-department stakeholders in communications and product.
  • Created user-friendly analysis reports which provided experiment conditions, data controls and variables, Bayesian analysis of results, and clear next steps for further conversion rate optimization.
  • Managed and reliably translated the flow of information with communications, software engineers, designers, data engineers, and marketing into Agile methodology for creating front-end applications on an enterprise-scale website.
  • Acted as the technical representative of the marketing team for large-scale, multidisciplinary initiatives for the organization and external software vendors.
  • Ensured organizational branding was standardized and implemented across all properties of an enterprise website, blog, and support center for multiple brand redesigns.
  • Developed a conversion tracking solution with Google Tag Manager for simple integration of tracking services on digital, print, and television campaigns and ensured accuracy in cross-platform acquisition channels.
  • Developed, optimized, and maintained the Jekyll website and blog and Zendesk support center for a renewable energy startup.
Technologies: A/B Testing, Jekyll, REST APIs, Zendesk, HTML, CSS, UI Development, User Experience (UX), Responsive UI, Web Project Management, Product Management, Liquid, Web Development, Google Analytics, SCSS, jQuery, HTML Email, Front-end, Sass, Landing Pages, SEO Tools, Figma, User Interface (UI), D3.js, HTML5, Web UI, Web UX, Pixel Perfect, Responsive Web Design (RWD), JavaScript, CSS3, Responsive Design, Quality Assurance (QA), Liquid Template, API Integration, Web Design, Content Management Systems (CMS), Ajax, Single-page Applications (SPA), REST, JSON, Site Speed Optimization

Front-end Developer

2015 - 2018
Democratic National Committee
  • Served as the front-end representative of the engineering team for digital and communications teams through translating Democratic Party initiatives and objectives into front-end applications and communicating needs to back-end and data engineers.
  • Developed new features for and maintained the enterprise-level website for the Democratic Party.
  • Implemented and participated in an Agile methodology for the quick development and quality assurance of rapid response microsites and front-end applications.
  • Developed a reusable website template for rapid response microsites, complete with a CMS and compliant with accessibility, campaign finance laws, and legacy browsers.
Technologies: JavaScript, REST APIs, Jekyll, WordPress, HTML, CSS, UI Development, User Experience (UX), Responsive UI, Liquid, Web Development, Google Analytics, SCSS, jQuery, HTML Email, Front-end, Sass, Landing Pages, SEO Tools, User Interface (UI), D3.js, HTML5, Web UI, Web UX, Pixel Perfect, Responsive Web Design (RWD), CSS3, Bootstrap, PHP, eCommerce, Responsive Design, Politics, Quality Assurance (QA), Shopify, Liquid Template, API Integration, Web Design, Content Management Systems (CMS), Shopify Design, Shopify Customizations, Ajax, Single-page Applications (SPA), REST, JSON, Site Speed Optimization

Web Developer

2014 - 2015
Self-employed
  • Improved the CMS and reorganized content for the DCPCSB website for improved user experience of content editors and users.
  • Created an elementary science curriculum to use in conjunction with i-Tree software; designed and developed the website for the project.
  • Designed and developed WordPress and Drupal websites that enabled clients to manage their content.
  • Provided subject matter expertise on content management, accessibility, and UX to non-technical users in the form of written documentation and in-person training.
Technologies: WordPress, Drupal, HTML, CSS, UI Development, User Experience (UX), Responsive UI, Web Development, Google Analytics, SCSS, jQuery, HTML Email, Sass, SEO Tools, D3.js, HTML5, Web UI, Web UX, Pixel Perfect, Responsive Web Design (RWD), JavaScript, CSS3, Bootstrap, PHP, Responsive Design, Politics, Quality Assurance (QA), Web Design, Content Management Systems (CMS), Ajax, REST, JSON

Web Communications Specialist

2013 - 2014
Office of the State Superintendent of Education
  • Led and implemented the reorganization of an enterprise Drupal site, which resulted in decreased bounce rates and increased organic search traffic.
  • Developed and trained staff on no-cost, easy-to-use solutions for public-facing programs needing event management, assessments/surveys, public commenting, and mapping.
  • Managed and created content for agency social media properties and developed the weekly newsletter.
Technologies: WordPress, Drupal, HTML, CSS, UI Development, User Experience (UX), Responsive UI, Web Development, Google Analytics, HTML Email, SEO Tools, HTML5, Web UX, Pixel Perfect, Responsive Web Design (RWD), CSS3, Politics, Quality Assurance (QA), Responsive Design, Web Design, Content Management Systems (CMS)

Storyteller Overland Portal

https://edcupaioli.com/project/storyteller-overland-portal/
Storyteller Overland needed a user portal for their owners and dealers, but all they had was a bulleted list of actions users could take and a partially completed design. No problem for me, as I wear many hats. I built this portal with Gatsby to act as a front end for NetSuite and used Netlify Identity to connect users to their data without giving them NetSuite access. I worked with a great designer and a team of back-end engineers to get this massive but rewarding job done.

Arcadia Website

https://edcupaioli.com/project/arcadia-power/
When I started working at Arcadia Power, they had a website that looked great but wasn’t optimized and lacked a lot of functionality. I refactored their website and shaved significant load time, improving new account conversions. Along with the tuneup, I added many pages that helped my marketing team achieve its goals.

DC Gay Flag Football League

https://edcupaioli.com/project/dcgffl/
As a league member, I had to use their old WordPress site, and I was thrilled when they sent out an RFP for their new site. I built this on my speed, search engine optimized Jekyll template and gave them a custom CMS to manage both on and off-field communications. Every single line of text and image is fully editable, and they don't have to worry about plugin updates or security so that they can focus on their mission instead of bugs. Read more about my approach to the design and user flows.

Farmer Murph

https://edcupaioli.com/project/farmer-murph/
Although I love creating great web experiences, Farmer Murph has the best job in the world—gardening and spreading his hobby all over California like a west coast Johnny Appleseed.

The mission here was fairly straightforward—create a website for Farmer Murph to sell his wares. I used my Jekyll template and integrated it with Snipcart’s eCommerce tool, allowing him to easily manage content. Farmer Murph can edit everything on the site if he needs to transplant or propagate.

eStreet Website

https://edcupaioli.com/project/estreet-co/
Before I came to eStreet, they had a DIY WordPress site and zero search presence. I worked with designers to create an agency website that put its best foot forward with clean designs that emphasized our creativity while optimizing performance. I also set up our portfolio so that staff could easily add a diverse array of projects and content feeds into features on the site like the homepage carousel.

Tolenas Winery

https://edcupaioli.com/project/tolenas/
Though this site was designed before I arrived at eStreet, the outsourced developers built a buggy website that wasn't even connected to Tolenas Winery’s eCommerce provider! I didn’t fret; I created a fast Jekyll-based website with a forestry CMS and seamlessly integrated Commerce7 for simple wine buying.

Republic Restoratives Distillery

https://edcupaioli.com/project/republic-restoratives/
Fun fact—I got married at Republic Restoratives Distillery, and my good friends established it, so when they asked if I could build them a website, I jumped on it. There's a saying about not mixing friends and business, but they were a perfect cocktail of flexible and goal-oriented.

Before we came along, they had a broken WordPress site that was expensive to host but not functional. I created a lightning-fast Jekyll site with a CMS that allowed them to easily keep every aspect of the site up to date. I worked with our designer at eStreet to create a functional, minimalist, yet sleek and beautiful website. It's one of my favorite websites.

Arcadia Blog

https://edcupaioli.com/project/arcadia-blog/
I took an old, broken WordPress blog and rebuilt it with Jekyll. Our content managers were able to easily make posts and add components to posts like calls to action and sliders with the simple click of a button. I also created AMP versions of the page to boost the search rankings.

Mikuna Press Page

https://edcupaioli.com/project/mikuna-press-page/
Most of my work with Mikuna was making fixes to their Shopify site, including figuring out a solution for single-quantity purchases, but I did get to create a new press page for them as well. This page works with Shopify's content management system and allows users to easily drop in new press clippings.

Umbrella Consulting LLC

https://edcupaioli.com/project/umbrella-consulting-llc/
I created this site for my friend's consulting business. I wanted to build a WordPress template completely from scratch and without the help of any plugins (with the exception of the custom fields plugin, which allows users to edit custom fields I added). Everything is customizable by the admin user. From the meta text to the slider, everything has an editable field for my admin to change to his delight. Not that most would notice, but I used the Google Static Maps API to generate a background image map of Umbrella Consulting's address, so if their address changes, so will the map!
2005 - 2009

Bachelor's Degree in Political Science/Marketing

University of Arkansas - Fayetteville, AR, USA

Libraries/APIs

jQuery, React, Facebook SDK, REST APIs, NetSuite API, Liquid, D3.js

Tools

Jekyll, GitHub, Google Analytics, Google Optimize, Figma, Adobe Experience Design (XD), Shopify Plus

Languages

HTML, CSS, SCSS, JavaScript, Sass, HTML5, CSS3, Liquid Template, GraphQL, PHP

Paradigms

Responsive Web Design (RWD), REST, Web UX Design

Platforms

Shopify, WordPress, Zendesk, Drupal, WooCommerce, Netlify, Webflow

Storage

JSON

Frameworks

Bootstrap

Industry Expertise

Web Design

Other

Google Tag Manager, Web Project Management, Product Management, A/B Testing, Optimization, Data Analysis, eCommerce, Content Management Systems (CMS), UI Development, User Experience (UX), Responsive UI, Front-end, HTML Email, User Interface (UI), Web UI, Web UX, Pixel Perfect, Responsive Design, Quality Assurance (QA), API Integration, Shopify Design, Ajax, Site Speed Optimization, SEO Tools, Politics, Shopify Customizations, Single-page Applications (SPA), Gatsby, Leadership, IT Management, SEO Audits, Landing Pages, NetSuite, Web Development, HubSpot Marketing Hub, Lazy Loading

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