Hooman Baradaran, Developer in Toronto, ON, Canada
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Hooman Baradaran

Verified Expert  in Engineering

Bio

Hooman is a PMP and software developer with over 18 years of experience in different areas of agile software development. He has led teams of developers and managed agile projects for over 8 years and has also worked as a senior web and mobile developer for over 18 years. Hooman has an academic background (MSc) in web usability and accessibility, and he has clients that include big-name media companies and ad agencies in the US and Canada.

Portfolio

Amytis IT Solutions, Inc.
Android, Flutter, Vue, Laravel, WordPress, PHP, JavaScript, Mobile Web, HTML5...
The Bluegrass Standard Magazine, Inc.
WordPress, WooCommerce, MemberPress, PHP, Gravity Forms, ACF PRO...
Nestlé Purina
Loyalty Programs, Loyalty Management, AWS Amplify, React, React Native, APIs...

Experience

  • WordPress - 12 years
  • PHP - 11 years
  • JavaScript - 11 years
  • Mobile Web - 10 years
  • Agile - 6 years
  • Web Accessibility - 5 years
  • Loyalty Programs - 3 years
  • Product Management - 3 years

Availability

Full-time

Preferred Environment

Visual Studio Code (VS Code), Slack, Jira, Linux, WordPress, Web UI, Agile Project Management, Loyalty Programs, Figma, Scrum

The most amazing...

...thing I've done is port an existing mobile application to the web resulting in significant time and cost savings. I've done this multiple times.

Work Experience

Founder

2006 - PRESENT
Amytis IT Solutions, Inc.
  • Designed and built an educational LTI platform (TeacherTools.ca) in Laravel and Vue that was sold to a number of schools. The user interface and ease of use was praised over competitors.
  • Built high traffic WordPress sites and content and media Android applications to go with it.
  • Created a multi-purpose mobile map and directory platforms in native Android. The app was later ported to Flutter and React Native to support new platforms.
  • Developed web interfaces for Cisco devices using XSLT and JavaScript.
Technologies: Android, Flutter, Vue, Laravel, WordPress, PHP, JavaScript, Mobile Web, HTML5, Linux, CSS3, MySQL, Git, Agile, Jira, Android Studio, Visual Studio Code (VS Code), Web Accessibility, Usability Testing, Accessibility, Shell, Chrome OS, Slack, Front-end Development, HTML, CSS, WordPress Plugins, WordPress Themes, WooCommerce, APIs, WordPress Design, Object-oriented Programming (OOP), jQuery, System Administration, WordPress REST API, Responsive Web Design (RWD), Databases, Web Design, Web Development, Responsive UI, Project Management, REST APIs, Full-stack, MVP Design, Advanced Custom Fields (ACF), Amazon Web Services (AWS), GitHub, Deployment, Search Engine Optimization (SEO), User Interface (UI), UI Design, User Experience (UX), Elementor, Web Animation, UI Animation, Figma to WordPress, Content Management, WordPress API, Gutenberg Editor, Web UI, UI Development, Shopify, WooCommerce API, Database Design, MariaDB, React, Learning Management Systems (LMS), General Data Protection Regulation (GDPR), Security, Symfony, SQL, Content Management Systems (CMS), ECMAScript (ES6), Google Tag Manager, Tailwind CSS, Corporate Websites, LearnDash, BuddyPress, Design, Front-end, Google Maps, Maps, Shopify Theme, Membership Sites, Subscriptions, Payment APIs, Responsive, Mobile Design, Application Security, Marketo, Technical Leadership, PostgreSQL, Webpack, HTML to WordPress, FTP, Minimum Viable Product (MVP), WCAG 2, ADA Compliance, Google Analytics, Web Scraping, Data Scraping, Coupons, eCommerce, API Integration, PayPal, Dashboards, Technical Architecture, Pixel Perfect, MERN Stack, SCSS, Healthcare IT, UX Design, WordPress SEO, Google Maps API, LAMP, Docker, Websites, Responsive Design, Drupal, No-code Development, Plugins, Page Speed Optimization, Express.js, Mobile, Chrome Extensions, Firebase, Data Analytics, Bootstrap, Web Applications, Microsoft Access, Microsoft Excel, Technical Consulting, Back-end, Geolocation, JSON, Testing, React Native, Mailchimp, Blog Design, Divi Theme Builder, Moodle, PHP 5, PHP 7, Mobile Payments, Leadership, Desktop, Python, Google Cloud Platform (GCP), Google Cloud, Bitbucket, Team Leadership, Software QA, Software Design, Architecture, New Products, Software as a Service (SaaS), Canva, Stripe

Full-stack and WordPress Developer

2024 - 2025
The Bluegrass Standard Magazine, Inc.
  • Created a collaborative platform for the music industry, allowing artists to present their work to DJs and media.
  • Developed a WordPress site that contains many multimedia features like streaming and social interactions.
  • Acted as the project manager, creating a workflow, Kanban board, product roadmap, deployment process, and more.
Technologies: WordPress, WooCommerce, MemberPress, PHP, Gravity Forms, ACF PRO, Advanced Custom Fields (ACF), WordPress Multi-user, Music, Audio Streaming, Software Design, Architecture, New Products, Stripe

Technical Lead and Product Owner

2022 - 2023
Nestlé Purina
  • Managed the technical development of the company's loyalty program.
  • Acted as the product owner for the loyalty web application.
  • Helped the company make strategic decisions for the loyalty program, saving them $300,000.
  • Managed business requirements, RFPs, BRs, and more. Dealt with 3rd-party company contracts, internal and external staff, and other stakeholders to keep the project on track.
Technologies: Loyalty Programs, Loyalty Management, AWS Amplify, React, React Native, APIs, Architecture, Product Management, Agile Project Management, Jira, Scrum, Integration, Membership Sites, Subscriptions, Payment APIs, Responsive, Mobile Design, Application Security, Content Management Systems (CMS), Technical Leadership, Webpack, Minimum Viable Product (MVP), WCAG 2, ADA Compliance, Google Analytics, Accessibility, eCommerce, API Integration, Dashboards, Technical Architecture, Pixel Perfect, MERN Stack, SCSS, UX Design, Docker, Responsive Design, No-code Development, Mobile, Firebase, Data Analytics, Web Applications, Technical Consulting, Back-end, Geolocation, Mailchimp, Mobile Payments, Leadership, Bitbucket, Team Leadership, Software QA, Customer Relationship Management (CRM), Software Design, New Products, Software as a Service (SaaS)

WordPress Developer

2021 - 2022
Teknicks
  • Developed a number of WordPress sites for numerous clients in a number of different industries.
  • Provided guidance and technical consultation to the client, including decisions on using the right platform and saving time or money.
  • Created WordPress plugins integrating with the third-party APIs.
  • Managed the integration and code, creating proper code management, deployment, continuous integration, and the required pipelines.
Technologies: WordPress, Divi, Elementor, WordPress API, Divi Builder 3, APIs, Database Design, MariaDB, Security, Symfony, SQL, Content Management Systems (CMS), ECMAScript (ES6), Google Tag Manager, Tailwind CSS, Multilingual Websites, Corporate Websites, Front-end, Maps, Payment APIs, Responsive, Mobile Design, Application Security, HTML to WordPress, FTP, WCAG 2, ADA Compliance, Google Analytics, Coupons, Accessibility, eCommerce, API Integration, PayPal, Dashboards, Pixel Perfect, SCSS, WordPress SEO, Google Maps API, LAMP, Responsive Design, Pantheon, Custom Themes, Plugins, Page Speed Optimization, Mobile, Data Analytics, Bootstrap, Web Applications, JSON, Mailchimp, Blog Design, Divi Theme Builder, PHP 7, Bitbucket, ACF PRO, Customer Relationship Management (CRM), Jira, New Products

Technical Project Manager | Senior Developer

2021 - 2022
Barrel
  • Planned and oversaw the releases, meetings, and sprint progress.
  • Worked with clients and developers to keep projects on track.
  • Managed remote teams of developers from around the world.
  • Developed projects using PHP/WordPress, JavaScript, and Vue.js.
Technologies: Agile, IT Projects, Technical Project Management, Agile Project Management, Git, Release Management, PHP, WordPress, eCommerce, APIs, WordPress Design, Object-oriented Programming (OOP), jQuery, Gravity Forms, Responsive Web Design (RWD), Databases, Web Development, Responsive UI, Project Management, Full-stack, Advanced Custom Fields (ACF), GitHub, Deployment, Search Engine Optimization (SEO), User Experience (UX), UI Animation, Figma to WordPress, WordPress API, Gutenberg Editor, Web UI, Shopify, General Data Protection Regulation (GDPR), Security, SQL, Content Management Systems (CMS), ECMAScript (ES6), Google Tag Manager, Tailwind CSS, Corporate Websites, Front-end, Google Maps, Maps, Shopify Theme, Membership Sites, Subscriptions, Payment APIs, Responsive, Mobile Design, Application Security, Technical Leadership, PostgreSQL, Webpack, HTML to WordPress, WCAG 2, ADA Compliance, Google Analytics, Accessibility, API Integration, PayPal, Dashboards, Technical Architecture, Pixel Perfect, SCSS, WordPress SEO, LAMP, Docker, Responsive Design, Pantheon, Custom Themes, Plugins, Page Speed Optimization, Mobile, Firebase, Data Analytics, Stripe API, Web Applications, Technical Consulting, Geolocation, JSON, Mailchimp, Blog Design, PHP 7, Leadership, Team Leadership, Software QA, Software Design

Senior Developer | Special Projects

2019 - 2021
Strategic Content Labs
  • Led special WordPress projects (themes and plugins, WooCommerce eCommerce and subscription, and membership) from start to finish independently.
  • Developed high-traffic sites and tools successfully for big-name business and government clients.
  • Performed accessibility audits of dozens of websites to pass WCAG and local standards.
Technologies: Node.js, WordPress, PHP, JavaScript, HTML5, Mobile Web, Linux, CSS3, MySQL, Git, Agile, Jira, Android Studio, Visual Studio Code (VS Code), Vue, Web Accessibility, Usability Testing, Accessibility, Shell, Slack, Front-end Development, HTML, CSS, WordPress Plugins, WordPress Themes, WooCommerce, APIs, WordPress Design, jQuery, Gravity Forms, WordPress REST API, Responsive Web Design (RWD), Databases, Web Design, Web Development, Responsive UI, REST APIs, Full-stack, MVP Design, Advanced Custom Fields (ACF), Amazon Web Services (AWS), GitHub, Deployment, Search Engine Optimization (SEO), User Experience (UX), Elementor, Web Animation, UI Animation, Figma to WordPress, Content Management, WordPress API, Gutenberg Editor, Web UI, UI Development, WooCommerce API, Database Design, MariaDB, Security, Symfony, SQL, Content Management Systems (CMS), ECMAScript (ES6), Google Tag Manager, Multilingual Websites, Corporate Websites, Design, Front-end, Google Maps, Maps, Membership Sites, Subscriptions, Payment APIs, Responsive, Mobile Design, Stripe, Application Security, Marketo, Technical Leadership, Webpack, HTML to WordPress, Minimum Viable Product (MVP), WCAG 2, ADA Compliance, Google Analytics, Coupons, eCommerce, API Integration, PayPal, Dashboards, Technical Architecture, Pixel Perfect, SCSS, UX Design, WordPress SEO, Google Maps API, LAMP, Docker, Responsive Design, WPML, Custom Themes, Plugins, Page Speed Optimization, Express.js, Mobile, Data Analytics, Bootstrap, Stripe API, Web Applications, Geolocation, JSON, Mailchimp, Blog Design, PHP 7, Mobile Payments, Bitbucket, MemberPress, ACF PRO, Team Leadership, Software QA, Software Design, Architecture, New Products

Team Lead | Senior Developer

2017 - 2019
Postmedia Network, Inc.
  • Led and mentored teams of up to four developers achieving the best performance within the company every time. Performed agile project management duties.
  • Performed code reviews, release management, and agile activities. Consolidated major websites with thousands of lines of code into unified code significantly improving maintainability.
  • Developed WordPress sites as well as Android and iOS apps for The National Post and Financial Post (major newspapers and media outlets). Performed on-site user studies to test prototype usability.
  • Developed mobile-friendly responsive WordPress themes, plugins, and functionality as a WordPress VIP developer for major media brands.
Technologies: Node.js, React, JavaScript, Android, WordPress, PHP, HTML5, Mobile Web, Linux, CSS3, MySQL, Git, Agile, Jira, Android Studio, Visual Studio Code (VS Code), Web Accessibility, IT Project Management, Usability Testing, Accessibility, Shell, Slack, Front-end Development, HTML, CSS, WordPress Plugins, WordPress Themes, APIs, Object-oriented Programming (OOP), jQuery, WordPress REST API, Responsive Web Design (RWD), Web Design, Web Development, Responsive UI, Project Management, REST APIs, Full-stack, MVP Design, Advanced Custom Fields (ACF), Amazon Web Services (AWS), GitHub, Deployment, Search Engine Optimization (SEO), User Experience (UX), Web Animation, UI Animation, Content Management, WordPress API, Gutenberg Editor, Web UI, Database Design, WordPress VIP, Security, Content Management Systems (CMS), ECMAScript (ES6), Google Tag Manager, Multilingual Websites, Corporate Websites, Integration, Design, Front-end, Google Maps, Maps, Membership Sites, Subscriptions, Responsive, Mobile Design, Application Security, Technical Leadership, HTML to WordPress, Minimum Viable Product (MVP), WCAG 2, ADA Compliance, Google Analytics, eCommerce, API Integration, Dashboards, Technical Architecture, Pixel Perfect, MERN Stack, SCSS, UX Design, WordPress SEO, Google Maps API, LAMP, Responsive Design, Custom Themes, Plugins, Page Speed Optimization, Express.js, Mobile, Data Analytics, Web Applications, Back-end, iOS, Geolocation, JSON, Blog Design, PHP 7, Leadership, Desktop, Team Leadership, Software QA, Software Design, Architecture, New Products, Software as a Service (SaaS)

Experience

New Loyalty Program

Built a new loyalty program, including loyalty as a service, mobile applications, and web applications. Served as the technical product owner and project manager, collaborating with vendors, cross-functional teams, and project managers to successfully launch and implement the program.

Directory Platform for Android

A customization directory platform for Android with a similar Flutter version to support more platforms. The features include searching and listing locations with a map display, saving favorites, getting directions, and filtering by category.

Online Platform for Teachers

An online platform to create online lesson plans by high school teachers. It was built using Laravel and Vue and supports LTI integration with online learning platforms. It includes access management by school principals as well as complex custom reports and PDF exports.

WordPress Base Theme for Media

A common parent WordPress theme for media sites. The theme was expandable to support the unique needs of dozens of media sites, while at the same time minimizing duplicate work. All the common elements need to be updated in the parent theme. Yet each site needed to be able to customize the theme. This would range from simple configurable options to a complete override of parent theme features.

Both parent and child themes needed to be updated via Git and are easily deployed to all sites.

Toptal React Accelerator

The Toptal React Accelerator is an exclusive learning program that educates JavaScript developers in React, Next.js, Redux, and GraphQL. This two-month program consists of rigorous learning exercises and hands-on activities, a stringent evaluation process, comprehensive learning assessments, and 30–40 hours of building an invoice management system. Users can track invoices, clients, and company information within this invoicing application.

eCommerce Website Using WordPress and WooCommerce

http://classful.com
Helped an existing team of developers create WooCommerce sections for an eCommerce website built on WordPress. The site was built using legacy jQuery code, and advanced JavaScript was added to support new UI functionality using legacy code.

Website Accessibility Audit and Fix

https://reunitus.com/
The client needed their website to pass ADA accessibility requirements. The website was built in WordPress using page builders, a purchased theme, and custom plugins. The website was audited, and accessibility fixes were applied. Some fixes required hooks and tricks to fix issues with 3rd-party code. All the issues were resolved, and the website passed using multiple accessibility tools.
In addition to the accessibility enhancements, the client had other feature requests that were applied and deployed.

Moodle Fixes

This was a short project. The client had a broken Moodle site. I found and resolved the issue and updated Moodle. I applied additional fixes, including fixes on the server side, ensuring the Linux environment could support the Moodle instance. I applied multi-site fixes and more.

Education

2007 - 2009

Master's Degree in Computer Science (Human-computer Interaction)

York University - Toronto, Ontario, Canada

2001 - 2005

Bachelor's Degree in Computer Science

York University - Toronto, Ontario, Canada

Certifications

JULY 2022 - PRESENT

Toptal React Accelerator Graduate

Toptal, LLC

MARCH 2020 - PRESENT

Project Manager Professional

Project Management Institute

Skills

Libraries/APIs

Node.js, React, WordPress REST API, jQuery, REST APIs, WordPress API, Google Maps, Google Maps API, Stripe API, Stripe, Vue, WooCommerce API, AWS Amplify, React Native for Web, BuddyPress, React Redux

Tools

Jira, Git, Advanced Custom Fields (ACF), GitHub, Gutenberg Editor, Divi Builder 3, ACF PRO, Microsoft Access, Microsoft Excel, Mailchimp, Bitbucket, Figma, Google Analytics, WPML, Moodle, Canva, Shell, Android Studio, Slack, LearnDash, Webpack

Languages

PHP, JavaScript, HTML5, CSS3, HTML, CSS, SQL, SCSS, TypeScript, PHP 5, PHP 7, ECMAScript (ES6), GraphQL, Python, Java, C, C++, Sass

Frameworks

Laravel, Divi, React Native, Express.js, Bootstrap, Symfony, Tailwind CSS, Next.js, Flutter, Redux

Paradigms

Responsive Web Design (RWD), UI Design, Database Design, Responsive, Mobile Design, UX Design, Testing, Agile, Object-oriented Programming (OOP), Search Engine Optimization (SEO), Usability Testing, Agile Project Management, Human-computer Interaction (HCI), User Testing, Functional Programming, Scrum, Kanban

Platforms

WordPress, Linux, WooCommerce, Shopify, WordPress VIP, LAMP, Mobile, Firebase, Amazon Web Services (AWS), Marketo, Webflow, Docker, Drupal, Pantheon, Desktop, Google Cloud Platform (GCP), Chrome OS, Google App Engine, Visual Studio Code (VS Code), Android, iOS

Storage

MySQL, Databases, MariaDB, JSON, PostgreSQL, Google Cloud, Web Forms

Industry Expertise

Project Management, Web Design

Other

Accessibility, Front-end Development, Web Accessibility, Mobile Web, WordPress Plugins, WordPress Themes, Gravity Forms, APIs, System Administration, eCommerce, WordPress Design, Web Development, Responsive UI, Full-stack, MVP Design, Deployment, User Interface (UI), User Experience (UX), Elementor, UI Animation, Figma to WordPress, Content Management, Web UI, UI Development, Content Management Systems (CMS), Multilingual Websites, Corporate Websites, Architecture, Integration, Front-end, Maps, Membership Sites, Subscriptions, Payment APIs, Technical Leadership, HTML to WordPress, FTP, Minimum Viable Product (MVP), WCAG 2, ADA Compliance, Coupons, API Integration, PayPal, Dashboards, Pixel Perfect, WordPress SEO, Websites, Responsive Design, Custom Themes, No-code Development, Plugins, Chrome Extensions, Data Analytics, Web Applications, Technical Consulting, Back-end, Blog Design, Divi Theme Builder, Mobile Payments, Leadership, Software Architecture, MemberPress, Team Leadership, Software QA, Software Design, New Products, Software as a Service (SaaS), IT Project Management, Web Animation, Learning Management Systems (LMS), General Data Protection Regulation (GDPR), Security, Google Tag Manager, Product Management, Shopify Theme, Application Security, Technical Architecture, MERN Stack, Page Speed Optimization, Geolocation, Customer Relationship Management (CRM), IT Projects, Technical Project Management, Release Management, Information Architecture (IA), Software Development, Waterfall Methodology, Stakeholder Management, Risk Management, Loyalty Programs, Loyalty Management, Design, QR Codes, Web Scraping, Data Scraping, Healthcare IT, Widgets, WordPress Multi-user, Music, Audio Streaming

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