Johnny El Msaoubaa

Successfully designed, implemented, and deployed a partner community project for a multinational industrial company.

The project allowed 300+ sales partners across the globe to communicate and directly input new leads and opportunities into the company's existing Salesforce implementation via Community Cloud.

This significantly boosted productivity, traceability, and increased the accuracy of the sales forecast.

External sales partner retention grew.

The commission calculation process was optimized by adopting Salesforce as a single source of truth for all sales.
User adoption and feedback were very positive.

The project featured customized sales dashboards and KPIs for each partner.

Direct communication via chatter between internal sales reps and external partners.

Restricted access rights between partners.

Internal sales reps were able to assign tasks to external partners which boosted productivity and efficiency.

Contributed to the functional analysis, technical architecture, development, and deployment of a Service Cloud/Community Cloud project for one of the global leading insurance companies.

The project consisted of multi-channel support ticket creation (email, online portal, phone, mail) for the insured clients.

Salesforce is the convergence point of the customer interaction channels and legacy back-end systems.

The Client 360 program's aim is to manage all support workflows and customer data in one platform and show the real-time status of every insured's claim, boosting the customer experience and increasing client retention.

Technically, the project has a strong emphasis on integration, and I made the architecture choice and then implemented an event-driven architecture using Salesforce Platform Events.

Another feature is the "Claim Lifecycle" screen developed in lightning components and updated in real-time from legacy back-end systems via Events API to give an accurate vision of the claim's status.

Service KPIs and dashboards were also implemented to follow up on and improve the claim resolution process.

Development, configuration, and deployment of a Sales Cloud and custom configure price quote (CPQ) module for an international construction company.

Following the project's implementation, the company was recognized as an innovator and leader in digital transformation on the local level.

Salesforce is now the central platform for the client's international expansion strategy.

Automation of repetitive back-end processes using both clicks and code.

Configuration of a custom CPQ module with Apex, Visualforce, and later on, Lightning Components tailored to complex customer requirements (project start preceded Salesforce CPQ and Lightning experience).

Generation of multilingual quotes.

Lead generation via Web to Lead.