Syed Hasan Raza Badshah, Developer in Berlin, Germany
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Syed Hasan Raza Badshah

Verified Expert  in Engineering

Salesforce Architect and Developer

Berlin, Germany
Toptal Member Since
September 28, 2021

Hasan is a senior Salesforce developer and team lead with several years of experience in Salesforce Commerce Cloud. Besides being a certified B2C senior developer, Hasan is a capable architect who's designed several solutions and built, supported, and set up the core of many Salesforce apps. Hasan generally excels at leading teams, gathering requirements, and implementing analyses to increase efficiency, encourage growth, and deliver projects that meet or exceed a client's expectations.


JavaScript, TypeScript, Salesforce Commerce Cloud (SFCC), Demandware...
JavaScript, Salesforce Commerce Cloud (SFCC), Architecture...
Visionet Systems
JavaScript, Salesforce Commerce Cloud (SFCC), Architecture...




Preferred Environment

Windows, JavaScript, Web MVC, Salesforce, Salesforce Commerce Cloud (SFCC), Agile Project Management, Visualforce, Real Estate, Left Main REI, CRM Implementation (Salesforce)

The most amazing...

...project I've done was for Mattress Firm and, in which I completely revamped their SFCC website and integrated multiple 3rd-party add-ons.

Work Experience

Senior Salesforce B2C Commerce Developer

2022 - 2022
  • Developed a Salesforce Commerce Cloud link cartridge in which the imgix will override SFCC images hosted images. Link cartridge also focuses on page designer custom attributes design to integrate imgix data into page designer components.
  • Used Jira for stories and bug tracking. Side by side, we used Dropbox Paper tools to groom stories and estimate them during grooming calls.
  • Developed this link cartridge for brands who want to achieve the power of imgix imagery tools that Salesforce doesn't provide. After integrating this link cartridge to a brand cartridge, the merchandizer can handle images from imgix server.
Technologies: JavaScript, TypeScript, Salesforce Commerce Cloud (SFCC), Demandware, Back-end Development, API Integration, Home Page Design, Images, Backlog Management, User Stories, Salesforce CPQ, Salesforce REST API, Salesforce, Front-end, CRM Implementation (Salesforce), Pardot, CSS, HTML, HubSpot, Webpack, Web MVC, MacOS, Web Analytics, Order Management, CloudCraze, Salesforce Apex, Salesforce Lightning, Lightning Components, B2B, Minimum Viable Product (MVP), Apex, Lighting, HubSpot CRM

SFCC Technical Solution Architect

2020 - 2021
  • Worked as a managing consultant at the digital commerce department and gathered requirements and analyzed them, collaborated with business analysts to compile requirements, designed solutions, reviewed code, trained teams, and provided mentorship.
  • Oversaw deployment, including staging and production environments, meta-data compilations, and continuous integration and development.
  • Followed an Agile development model and used Jira for sprints and Slack for quick collaboration across team members and clients.
Technologies: JavaScript, Salesforce Commerce Cloud (SFCC), Architecture, Agile Software Development, API Integration, Back-end Development, Jira, Technical Requirements, Salesforce, Business Requirements, Backlog Management, QA Testing, User Stories, Demandware, Certified Salesforce Administrator, Salesforce API, Salesforce CPQ, Salesforce REST API, Front-end, Real Estate, CRM Implementation (Salesforce), Pardot, CSS, HTML, HubSpot, Webpack, Web MVC, MacOS, Order Management, CloudCraze, Salesforce Apex, Salesforce Lightning, Lightning Components, Salesforce System Administration, B2B, Minimum Viable Product (MVP), Apex, Lighting, Web UI, HubSpot CRM

Salesforce Commerce Cloud Managing Consultant

2020 - 2021
Visionet Systems
  • Served as an offshore technical team lead, designed solutions, worked within an Agile process, trained others in SFCC B2C Commerce Cloud, implemented SFCC website performance optimizations, and contributed to the recruiting process.
  • Improved the back-end and front-page load time to optimize the website performance; specifically used Google Lighthouse, a Salesforce Commerce Cloud pipeline, and code profiles to check the execution time on production instances.
  • Ran requirement discovery sessions for new clients, collaborated with the design team, evaluated and provide feedback for a smooth shopping experience (including checkout flows), and managed the extracurricular activities within the department.
Technologies: JavaScript, Salesforce Commerce Cloud (SFCC), Architecture, Technical Requirements, Jira, Agile Project Management, Salesforce, Backlog Management, Process Flows, User Stories, Salesforce Sales Cloud, Salesforce REST API, Salesforce Consultant, CRM Implementation (Salesforce), Pardot, CSS, HTML, HubSpot, Webpack, Web MVC, MacOS, Order Management, CloudCraze, Salesforce Apex, Salesforce Lightning, Lightning Components, Salesforce System Administration, B2B, Minimum Viable Product (MVP), Apex, Lighting, Web UI

Advisory Software Engineer

2017 - 2019
Visionet Systems
  • Developed, as a full-time senior developer and team lead, Mattress Firm's website in SFRA with a team of 15 developers; specifically implemented the SFCC controllers and revamped CPO Outlets' website.
  • Followed agile software development methodologies and used Jira and Slack.
  • Increased the back-end and front-page performances so that our Google Lighthouse score improved from 20 to 90.
  • Integrated multiple third-party integrations including PayPal, Amazon Pay, Amazon Cognito, USAePay, CyberSource, Avalara, Feedonomics, Klaviyo, Bazaarvoice, Yotpo, Tealium, Google Analytics, and other third-party login systems.
Technologies: JavaScript, Salesforce Commerce Cloud (SFCC), APIs, jQuery, Web Analytics, Order Management, Back-end Development, Agile Software Development, Salesforce, Backlog Management, User Stories, Salesforce Marketing Cloud, CRM Implementation (Salesforce), CSS, HTML, HubSpot, Webpack, MacOS, Salesforce Apex, Salesforce Lightning, B2B, Minimum Viable Product (MVP), Lighting

Software Engineer

2015 - 2017
Novatore Solutions
  • Worked as a .NET back-end developer on a dashboard for a Dubai company that provided services to Careem (a taxi company based in Saudi Arabia and Egypt) and that had plans to extend its network to America.
  • Created a dashboard for car owners to track their on-road car data to capture driving behavioral trends to quickly learn how the drivers were treating the cars and how they were being driven.
  • Produced hourly, daily, weekly, and monthly analytics data compiled through a .NET API which was then consumed in iOS, Android, and Angular apps.
  • Managed all the back-end activities, including overseeing big data streams, summarizing each car's data calculations, and displaying that info on individual portals of respective customers like Careem.
Technologies: .NET, API Development, ASP.NET MVC, CSS, HTML, HubSpot, Webpack, MacOS, Salesforce Apex, Salesforce Lightning, Minimum Viable Product (MVP), Lighting

Saks Fifth Avenue

As a senior Salesforce commerce cloud developer in the payments squad team, I worked directly with business people and led sprint development, process optimization, and deployment tasks. During the Saks Fifth Avenue payment squad assignment, I resolved taxation, penny distributions, gift cards, and customized promotions issues.

Mattress Firm Site

While working for Visionet Systems, I received the opportunity to work for Mattress Firm on the biggest project in my Salesforce Commerce Cloud career so far. I revamped the SFCC site as a lead developer and led a team of ten developers. I also integrated multiple third-party integrations, including Amazon Pay, PayPal, USAePay, CyberSource, Bazaarvoice, Tealium Analytics, Google Analytics, AX OMS for order fulfillment, and ones for custom promotions and shipping rates.

CPO Outlets
I revamped CPO outlets from pipelines to the SFRA platform (storefront reference architecture) in Salesforce Commerce Cloud. Specifically, I integrated Yotpo for reviews, PayPal, custom promotions, a bespoke pick-up in-store experience, a social media login system, and SFCC customizations for the checkout and shopping areas.

Mudbay | Pet Food Store
Mudbay was developed with Salesforce Commerce Cloud Storefront Reference Architecture (SFRA).

I worked on that project as a lead developer and technical architect. I integrated custom shipping costs, customized the checkout experience, implemented various delivery methods (local home delivery, ground delivery and pick up in-store), and integrated CyberSource, PayPal, AvaTax, Klaviyo, Feedonomics, and Google Analytics.

Overall it was a 6-month development project with five developers (three back end developers including myself as a team lead, two front-end developers, and one QA). was a project of the Mattress Firm brand, and it was developed in Salesforce Commerce Cloud SFRA (storefront reference architecture).

My work included customizing the PLP, PDP, and cart calculations and developing the checkout system. I also implemented various third-party integrations including a delivery availability shipping date, location-based delivery costs, a third-party social media login system, AX OMS, Bazaarvoice, Tealium, SureTax, USAePay, PayPal, and Google Analytics.

Nixon Watches
I worked on Nixon's Adidas watches as a freelance developer and implemented the customized shipping and tax integration. I also injected service cloud scripts for the Contact Us page. Nixon also revamped its checkout experience from a multi-step checkout to a single-page checkout flow.

AX OMS Connection for a Link Cartridge

The project involved building a customized OMS connection for the link cartridge to connect the SFCC with AX OMS so that orders could be made quickly in real-time to the OMS. I set up the REST APIs to send XML/JSON formatted data in OMS so that order fulfillment could be sped up.


JavaScript, CSS, SQL, HTML, Apex, SCSS, XML, TypeScript


.NET, Lightning Components, Visualforce, ASP.NET MVC


jQuery, API Development, Salesforce API, Salesforce REST API, React, Node.js, CyberSource


Webpack, Salesforce Commerce Cloud (SFCC), Salesforce Marketing Cloud, Jira, Salesforce Sales Cloud, Salesforce CPQ, Pardot, Salesforce DX, Visualforce Pages, Accounting Seed, Postman


Agile Software Development, Agile Project Management, B2B, Testing, Agile


Windows, MacOS, Salesforce, Demandware, Visual Studio Code (VS Code), Shopify, CloudCraze, Amazon Web Services (AWS)


Salesforce Commerce Cloud, Amazon S3 (AWS S3), JSON


Web MVC, APIs, API Integration, Back-end Development, Web Analytics, Order Management, Architecture, Technical Requirements, Agile Sprints, Web Development, Jobs, Customer Data, Storefront Reference Architecture (SFRA), Business Requirements, Backlog Management, QA Testing, User Stories, Food & Beverage, Certified Salesforce Administrator, Salesforce Lightning, Salesforce Apex, Salesforce Consultant, Front-end, Real Estate, Left Main REI, CRM Implementation (Salesforce), HubSpot, Salesforce System Administration, Minimum Viable Product (MVP), Lighting, Web UI, CI/CD Pipelines, HubSpot CRM, Operations Management Systems (OMS), Pipelines, Home Page Design, Images, Process Flows, Sprints

2010 - 2014

Bachelor's Degree in Computer Science

National University of Computer and Emerging Sciences - Lahore, Pakistan


Certified Salesforce B2C Commerce Developer


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