Adam Roller
Verified Expert in Design
UX/UI Designer
Adam is a full-stack UX/UI product designer with a strong background in branding and deep expertise in mobile app and web design. His data-driven designs always follow the latest trends, ensuring that he delivers the best experience to the targeted audience. Adam believes in a robust, user-centered design process; he values attention to detail; and he enjoys using animation as one of many design tools.
Portfolio
Work Experience
Independent Senior Designer
Freelance
- Designed a customer-facing app (including a design system) for a US home warranty company. Created both UX and UI for these iOS and Android apps. User base: 1.7 million people.
- Designed a music marketplace iOS app for an existing web-based company. User base: 800,000+ people.
- Designed a cryptocurrency trading iOS app: UX, UI, crypto research, trading, staking, pools, etc.
- Designed a social app that connects people with their friends and their friends' friends. Helped this startup get its seed funding.
Senior Product Designer
The STRV
- Designed the entire Barry's X (on-demand and live fitness classes) platform from the ground up for iOS, iPadOS, macOS, Apple Watch, Android phone, tablet, web, web admin, and a web membership app to assist the in-app experience.
- Designed an iOS app that communicates with an external device and can read the device's location based on cell tower triangulation data. Created a landing page and brand identity, including a logo, typography, colors, icons, and other assets.
- Redesigned a website experience for a leading hair products company from the UK. This included redesigning the company homepage and designing a multi-step interactive questionnaire.
- Designed a responsive website and dashboard for an online service that provides help with students' textbook questions. Designed a landing page and brand identity, including a logo, typography, colors, icons, and other assets.
- Served on a product team that developed the three leading gay dating apps. Designed mainly the UI/UX and assets for marketing purposes and the App Store and Google Play.
- Designed an iOS app for AiFi, a company that provides automated stores of various sizes. AiFi brings a white-label solution for cashier-free checkout.
- Designed a web app for Monetics, a platform that deals with large amounts of data and transforms how commercial debt borrowers, lenders, and servicers manage their loans.
Senior Designer
Cocoon
- Assisted in designing packaging and brand materials for a new soft drink introduced to the European market by Molson Coors.
- Collaborated on design pitches for McDonald's, Lipton, Molson Coors, and other worldwide brands.
- Worked on a drug rebranding project for Proctor & Gamble, including logo and packaging designs.
Graphic Designer
Rency
- Designed a logo and visual identity, including a brand manual, for a CRM software company.
- Designed a 25-year anniversary logo and visual identity, including a brand manual, for a development company.
- Designed a logo and visual identity, including a brand manual, posters, brochures, and other brand assets, for a coworking center.
- Designed 100+ visually rich email newsletters with current car listings for a B2B automotive client.
- Collaborated on many other branding and marketing-related tasks and projects of different sizes.
- Managed a design intern and a junior designer. Collaborated with them on different projects while guiding them through the design process.
Certifications
Animation for Typographic Compositions
Domestika
Using Motion Design to Animate With Purpose and Create Delightful Experiences
Awwwards Academy
Skills
Tools
Figma, Adobe Photoshop, Adobe Illustrator, Adobe After Effects
Platforms
iOS, Mobile, Web, Android, Apple Watch
Industry Expertise
Real Estate, Architecture, Psychology & Mental Health, Professional Services, Exercise & Fitness, Sports, Advertising, Events, Fitness
Other
UX Design, UI Design, iOS App Design, Web Design, High-fidelity Prototypes, Wireframing, User Flows, Web App UX, Web App UI, Visual Design, Mobile Apps, Web UX, Web UI, Typography, App UI, App UX, Landing Page Design, Landing Pages, Questionnaires, Wireframe to Product, Profile Design, User Needs, User Profiles, Urban Development, Home Page Design, Art Direction, Scroll Animations, Conceptual Design, User Experience (UX), User Interface (UI), Mobile First, Product Design, Mobile App Design, Prototyping, Data Visualization, UX Research, Brand Guidelines, Color Palettes, Mockups, Software as a Service (SaaS), Android App Design, Animated Interactions, Interactive Videos, UX Thinking, Brand Design, Logo Design, Soccer, Branding, Web App Design, Video Walkthroughs, Dashboards, Design Leadership, Animation, Text Animation, Typography Animation, Sports & Athletics, Event Ticketing, Card Payments, Shops, Shopping, Checkout, Corporate Design, Word Searches, Fitness Trackers, LiveStream, iPad, Social, Non-fungible Tokens (NFT), eCommerce UX, eCommerce UI, Videos, Fintech, Crypto, Trading, Finance, Blockchain
Experience
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