Arvand is a senior UX/UI designer who has worked on a variety of web and mobile apps for companies such as Microsoft, Deloitte, a Fortune 100 company, and a Silicon Valley startup that was acquired by Amazon. He's also worked as a full-time Agile Scrum product manager in a Y-Combinator team working on fintech after they were acquired by an NYSE-listed company.
Worked as a remote UX/UI consultant specializing in data-driven interaction design and conversion optimization through UX research, UX audits, UI redesigns, and AB testing. Clients have included Deloitte, and a Fortune 100 company (under public NDA).
Hired by a Fortune 100 company to restructure the team’s digital product design process by creating a usability testing program to gain clickable prototype feedback from a roster of 50+ highly specialized business users and an analytics strategy to gain insights on exactly how the product is being used post-launch, leading to data-driven team discussions, faster iterations, and less guess-work, contributing to $5.1 million in revenue in the first two months of product launch.
Designed, coded, and launched various mobile and web apps using React Native and Ruby on Rails.
Technologies: InVision, Sketch, React Native, Ruby on Rails
2015 - 2016
Translated Microsoft's product idea into minimal viable product specs through a thorough understanding of the problem being solved and the vision.
Defined KPIs and data analytics events to properly measure user behavior and feature success in a private beta test with multiple iterations that spanned several months.
Led iterations and pivots based on user analytics data, among other methodologies.
Designed A/B tests for certain features and iterations.
The product was launched after my contract as an external consultant had finished.
Acted as an agile product owner largely managing the design team, and the product's design efforts as well as user experience. I worked very closely with the design team to prototype the next generation of certain features for web and iPhone, and the next generation of the GoBank mobile, and web applications.
Worked with the Y Combinator-backed Loopt team that was acquired by Green Dot (NYSE:GD) to build GoBank, an innovative FDIC insured checking account with an extensive ATM and cash reload network.
Collaborated with the design team to prototype the next generation of Combinator-backed features for web and iPhone, and the next generation of the GoBank mobile, and web applications.
Launched, as the product manager, the GoBank Walmart product online—increasing the number of users by allowing registrations through the web, iPhone, and Android apps without a Walmart GoBank Starter Kit purchase.
Led A/B testing efforts on iPhone and Android applications to optimize user conversions especially for user onboarding.
Managed various product requests from multiple stakeholders (legal, customer care, information security, compliance, marketing, and more).
Worked with both onshore and offshore (China) engineers from sprint-planning to production.
Worked on an app—that when upon leaving the company—had over 10 million installs.
Created apps that had 4.5 stars from +130,000 reviews.
Spearheaded and led the rebranding of the apps like AppDisco to Fetch. Identified problems through data analysis and usability tests, conceptualized and drove new features by working closely with engineering— resulting in up to 5x increases in key performance metrics.
Initiated and led product overhaul upon joining with a focus on simplification through user education, initial experience, and overall usability.
Designed and prototyped next generation versions of the app which were user-tested and iterated on.
Drove product features with a heavy focus on retention and new user experience, creating product roadmap and vision through wireframes, flow charts, and prototypes.
Designed and conducted weekly user tests for various hypotheses and overall usability.
Worked at a company that was eventually acquired by Amazon.
Led focus groups and user tests with various age groups of low vision and blind users for the iPhone app TextDetective in addition to the iPad app SmartMagnifier, using quantitative and qualitative data to drive iterations.
Conducted rapid prototyping to enable A/B tests designed to quantify differences in various user interaction design hypotheses.
Defined and communicated product features to the engineering team.
Led the design of an iPad application funded by the National Institute of Health which was created to benefit low-vision and legally-blind individuals: https://itunes.apple.com/us/app/smartmagnifier/id589564315.