Publication
Enhance User Flow: A Guide to UX Analysis
https://www.toptal.com/designers/ux/guide-to-ux-analysis
Arvand is available for hire
Hire ArvandArvand Alviri
Verified Expert in Design
Designer
Vancouver, BC, Canada
Toptal member since May 18, 2017
Bio
Arvand is a senior product designer who's worked on various web and mobile apps for Microsoft, Warner Music, Deloitte, Caterpillar, the US federal government, Kendall Jenner, NYSE-listed companies, and a Silicon Valley startup acquired by Amazon. He's also worked as a full-time Agile Scrum product manager in a Y-Combinator team. End users of Arvand's designs include millions of consumers, including PayPal, Hilton Hotels, and the County of Los Angeles.
Experience
- Product Design - 12 years
- User Research - 12 years
- UX Design - 12 years
- UI Design - 12 years
- User Experience (UX) - 12 years
- UX Research - 12 years
- Data Visualization - 10 years
- Software as a Service (SaaS) - 10 years
Portfolio
HR Portal for Employee Career Growth, Engagement, and Connection
SaaS DesignUser Experience (UX)User Interface (UI)React NativeDesktop Web DesignHuman Resource Management Systems (HRMS)+ 17 more
Data Visualization, Product Design, and UX Research
Data VisualizationDashboard DesignProduct DesignInformation DesignInformation Architecture (IA)SaaS Design+ 22 more
Data Visualization and Hardware Setup for AI-enabled Energy Usage
Information Architecture (IA)Dashboard DesignArtificial Intelligence (AI)Data VisualizationMachine LearningProduct Design+ 22 more
Mental Health App Design | Cognitive Behavioral Therapy
Psychology & Mental HealthUser Experience (UX)User Interface (UI)User PersonasMixpanelHealthcare+ 18 more
Work Experience
Senior UX/UI Product Consultant
2016 - PRESENT
Toptal Clients
- Contracted for various Fortune 500 companies mostly under NDA.
- Designed the SaaS AI platform for discourse.ai that leveraged AI and ML models for financial services companies. It unlocks the value of conversation data by creating smarter chatbots.
- Conducted user research for verdigris.co to allow for better property management decision making through a new hardware and software on-boarding process and created more intuitive analytics dashboards based on the research.
- Translated research from Deloitte into high-fidelity mobile app prototypes—capturing requirements, overcoming status quo pain points and preserving positives. Handed off to Deloitte to continue their research for their US federal government client.
- Designed a React web dashboard that enables building managers in various roles within the commercial real estate industry to monitor and report smart building’s utility and security through a fully customizable data visualization dashboard.
Technologies: Sketch, InVision, UI Design, Prototyping, UX Design, B2B, Wireframing, Dashboards, Web Design, User Research, Design Thinking, Workshops, Strategic Design, UX Leadership, Leadership, User Validation, Product Discovery, Discovery, Google Analytics, Research, UX Research, User Flows, Enterprise SaaS, Dashboard Design, Design Leadership, Responsive Web Design (RWD), Software as a Service (SaaS), Artificial Intelligence (AI), Design Systems, Atomic Design, Web Content Accessibility Guidelines (WCAG)
Senior UX/UI Consultant
2016 - PRESENT
Cakewalk Labs
- Worked as a remote UX/UI consultant specializing in data-driven interaction design and conversion optimization through UX research, UX audits, UI redesigns, and AB testing. Clients have included Deloitte, and a Fortune 100 company (under public NDA).
- Hired by a Fortune 100 company to restructure the team’s digital product design process by creating a usability testing program to gain clickable prototype feedback from a roster of 50+ highly specialized business users and an analytics strategy to gain insights on exactly how the product is being used post-launch, leading to data-driven team discussions, faster iterations, and less guess-work, contributing to $5.1 million in revenue in the first two months of product launch.
- Designed, coded, and launched various mobile and web apps using React Native and Ruby on Rails.
Technologies: Ruby on Rails (RoR), React Native, Sketch, InVision, UI Design, Prototyping, UX Design, B2B, Wireframing, Dashboards, Web Design, User Research, Design Thinking, Workshops, Strategic Design, UX Leadership, Leadership, User Validation, Product Discovery, Discovery, Google Analytics, Research, User Interviews, User Testing, Qualitative Research, Web, Quantitative Research, UX Research, User Flows, Enterprise SaaS, Dashboard Design, Design Leadership, Responsive Web Design (RWD), Software as a Service (SaaS), Artificial Intelligence as a Service (AIaaS), Conversational UI, Explainable Artificial Intelligence (XAI), Journey Mapping, Artificial Intelligence (AI)
Lead Product Designer
2022 - 2023
Warner Music Group
- Led all design for the application Warner uses to license its music globally, accounting for 19% YoY growth and $170+ million annual revenue.
- Introduced and championed various UX research methodologies to the product team, including user shadowing, user contextual inquiry, surveys, and usability testing with clickable prototypes.
- Improved the usability of existing features, leading to hours saved per week for each user to complete their music licensing tasks.
- Created new responsive Figma UI components, expanding and enhancing the existing design system.
Technologies: Figma, UX Research, Product Design, Digital Product Design, UI Design, User Validation, Product Discovery, Discovery, Research, User Flows, Enterprise SaaS, Design Leadership, Software as a Service (SaaS)
UX Consultant
2015 - 2016
Microsoft
- Acted as the sole UX designer and Product Manager on a small team to go from ideation to a several months long private beta for a social mobile app, which was later launched in the Chinese App Store.
- Defined KPIs and data analytics events to measure user behavior and feature success in a private beta test with multiple iterations that spanned several months.
- Led iterations and pivots based on user analytics data, among other methodologies.
- Designed A/B tests for certain features and iterations. The product was launched after my contract as an external consultant had finished.
- Translated Microsoft's mobile app idea into minimal viable product specs through a thorough understanding of the problem being solved and the vision.
Technologies: Mixpanel, Adobe Illustrator, Adobe Photoshop, UI Design, UX Design, Wireframing, Mobile UI, Mobile UX, Design Thinking, Strategic Design, UX Leadership, Leadership, Discovery, User Flows, Design Leadership, Mobile App Design
Product Manager
2014 - 2015
Green Dot Corporation
- Acted as an agile product owner largely managing the design team, and the product's design efforts as well as user experience. I worked very closely with the design team to prototype the next generation of certain features for the web and iPhone, and the next generation of the GoBank mobile, and web applications.
- Worked with the Y Combinator-backed Loopt team that was acquired by Green Dot (NYSE:GD) to build GoBank, an innovative FDIC insured online checking account (iPhone, Android, and web) with an extensive ATM and cash reload network.
- Collaborated with the design team to prototype the next generation of GoBank features for web, iPhone and Android.
- Launched, as the product manager, the GoBank Walmart product online—increasing the number of users by allowing registrations through the web, iPhone, and Android apps without a Walmart GoBank Starter Kit purchase.
- Led A/B testing efforts on iPhone and Android applications to optimize user conversions especially for user onboarding.
- Managed various product requests from multiple stakeholders (legal, customer care, information security, compliance, marketing, and more).
- Worked with both onshore and offshore (China) engineers from sprint-planning to production.
Technologies: Adobe Illustrator, Adobe Photoshop, Jira, UI Design, UX Design, Wireframing, Mobile UI, Mobile UX, Design Thinking, Strategic Design, UX Leadership, Leadership, Research, User Flows, Responsive Web Design (RWD), Mobile App Design
Product UX Manager
2012 - 2013
Best Apps Market
- Worked at the intersection of UX and Product on an app that, upon leaving the company, had over 10 million installs and 4.5 stars from +130,000 reviews.
- Spearheaded and led the rebranding of the apps like AppDisco to Fetch. Identified problems through data analysis and usability tests, conceptualized and drove new features by working closely with engineering— resulting in up to 5x increases in key performance metrics.
- Initiated and led product overhaul upon joining with a focus on simplification through user education, initial experience, and overall usability.
- Designed and prototyped next generation versions of the app which were user-tested and iterated on.
- Drove product features with a heavy focus on retention and new user experience, creating product roadmap and vision through wireframes, flow charts, and prototypes.
- Designed and conducted weekly user tests for various hypotheses and overall usability.
Technologies: InVision, Proto.io, Adobe Illustrator, Adobe Photoshop, UI Design, UX Design, Wireframing, Mobile UI, Mobile UX, User Research, Design Thinking, Research, UX Research, User Flows, Mobile App Design
UX Designer
2012 - 2012
Blindsight Corporation (Acquired by Amazon)
- Worked at a company that was eventually acquired by Amazon.
- Led focus groups and user tests with various age groups of low vision and blind users for the iPhone app TextDetective in addition to the iPad app SmartMagnifier, using quantitative and qualitative data to drive iterations.
- Conducted rapid prototyping to enable A/B tests designed to quantify differences in various user interaction design hypotheses.
- Defined and communicated product features to the engineering team.
- Led the design of an iPad application funded by the National Institute of Health which was created to benefit low-vision and legally-blind individuals: https://itunes.apple.com/us/app/smartmagnifier/id589564315.
Technologies: Adobe Illustrator, Apple Keynote, Adobe Photoshop, UI Design, UX Design, Wireframing, Mobile UI, Mobile UX, User Research, Design Thinking, Workshops, Research, UX Research, User Flows, Mobile App Design
Other Experience
Education
2014 - 2014
Foundation Course in Computer Science
Stanford Continuing Studies - Palo Alto, CA, USA
2006 - 2011
Bachelor of Business Administration Degree in Management Information System and Marketing
Simon Fraser University - Vancouver, Canada
Certifications
NOVEMBER 2012 - PRESENT
Human Computer Interaction
Coursera
Skills
Tools
Google Analytics, Sketch, InVision, Marvel App, Proto.io, Jira, Adobe Photoshop, Apple Keynote, Adobe Illustrator, Marvel
Industry Expertise
Banking & Finance, Healthcare, Psychology & Mental Health, Real Estate, Marketing, Health
Platforms
Web, Android, iOS, Figma, Mixpanel
Languages
HTML, CSS, JavaScript
Other
Social Media Apps, Enterprise Software, Enterprise Design, Event Management Platforms, Online Banking, Mobile Banking, Usability Guidelines, Usability, UX Architecture, UX Analysis, UX Assessment, UX Flows, Product-market Fit, Digital Product Management, Usability Heuristics, Usability Analysis, Remote Usability Testing, Web Usability, Unmoderated Remote Usability Testing, User Requirements, Business Requirements, User Stories, Financial Design, Interviews, User Interviews, Quantitative User Research, Stakeholder Interviews, High-fidelity Mockups, Innovative UX, iOS UI Design, Android UI Design, UX Sketching, UX Strategy, Wireframing, Mobile UI, Artificial Intelligence (AI), SaaS, Feature Prioritization, Product Strategy, Dashboard Design, Data Visualization, Conversion Rate Optimization (CRO), B2C, B2B, Rapid Prototyping, Interaction Design (IxD), Mobile UX, Click-through Rates (CTR), Agile UX, UI Design, Design Thinking, Product Management, Responsive Web Design (RWD), Responsive UI, UX Audits, User Personas, Information Architecture (IA), User Flows, User Testing, Fintech, Conversion-driven UX, Responsive UX Design, Agile Product Management, Agile Sprints, Product Ownership, Accessibility, A/B Testing, Conversion Rate, Conversion, Startups, Surveys, Mobile App Design, Storyboarding, UX Prototyping, UX Research, Agile, Interactive Prototypes, Google Material Design, Usability Testing, Web App UI, Prototyping, Production Management, Web App UX, Data Analytics, Data Analysis, App Design, iOS App Design, Web App Design, Android App Design, User Needs, Use Cases, Lean UX, User Interface (UI), User Experience (UX), SaaS Design, Product Design, User Research, Enterprise SaaS, Banking UI Design, Web Applications, Visual Design, Mobile App UI, App UX, MVP Design, Software as a Service (SaaS), Enterprise, UX Design, Design Leadership, Requirements Analysis, User Journeys, User Journey Maps, Mobile Design, Android Design Guidelines, Digital Product Design, Dashboards, Industrial IT, Charts, High-fidelity Prototypes, Cross-platform UX, System Design, Web Design, Workshops, Strategic Design, UX Leadership, Design Strategy, User Validation, Product Discovery, Discovery, Research, Qualitative Research, Quantitative Research, Artificial Intelligence as a Service (AIaaS), Conversational UI, Explainable Artificial Intelligence (XAI), Journey Mapping, Design Systems, Atomic Design, Web Content Accessibility Guidelines (WCAG), Cognitive Behavioral Therapy (CBT), Accessible Design, HR Tools, Connected Objects, Ruby on Rails (RoR), Commercial Real Estate, Machine Learning, Visual Impairment, Certified Scrum Product Owner (CSPO), Smart Devices, Leadership, Management Information Systems (MIS), Internet of Things (IoT), Apps, Companion Software, Wearable Technology, Smart Watches, App UI, Booking, On-demand, Meetups, UI Audits, Feature Planning, Feature Analysis, Social Networks, Social Design, Responsive, Mobile Web, Wellness, Personas, Analytics, Information Design, Google Tag Manager, React Native, Desktop Web Design, Human Resource Management Systems (HRMS)
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