Axel Johnston, Designer in Bordeaux, France
Axel Johnston

Designer in Bordeaux, France

Member since October 19, 2020
Axel is a sought-after design expert with 11 years of experience in UX design, service design, and DesignOps, and seven years as a design leader. He has designed the user experience of an eCommerce website with 190 million users and $5 billion in revenue; huge B2C, B2B, and B2E platforms; video games, military cockpits, space and satellites, and music festivals. Axel has managed creative teams of up to 30 designers for a large organization, a design agency, and a fast-growing startup.
Axel is now available for hire


Digital Design


  • Vice President, Brand, Design, and Experience

    2019 - PRESENT
    • Created the entire user experience, from scratch, to create a smooth and innovative experience in a new kind of social network.
    • Led the brand, design, and experience activities for B2C and B2E products.
    • Created the design system to support the practice and workflows for the mobile B2C components.
    Technologies: InVision, Sketch
  • UX and Design Lecturer

    2014 - PRESENT
    Universities and Design Schools (Self-employed)
    • Lectured in several design schools on digital project management, ethnographic research, user experience, design thinking, co-design, prototyping tools, design tools, cognitive psychology, human factors, ergonomics, service design, and more.
    • Created a 1,000-hour training program to train non-designers to be UX designers. Topics ranged from psychology to prototyping.
    • Delivered over 1,500 hours of training to more than 500 students and professionals on the UX design and other topics listed above.
    Technologies: Mentorship & Coaching, UX Mentoring, Training & Training Content Development, Training


  • Master's Degree in Cognitive Engineering
    2006 - 2009
    École Nationale Supérieure de Cognitique (ENSC) - Bordeaux, France



Bordeaux, France

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