Axel is a sought-after design expert with 11 years of experience in UX design, service design, and DesignOps, and seven years as a design leader. He has designed the user experience of an eCommerce website with 190 million users and $5 billion in revenue; huge B2C, B2B, and B2E platforms; video games, military cockpits, space and satellites, and music festivals. Axel has managed creative teams of up to 30 designers for a large organization, a design agency, and a fast-growing startup.
Created the entire user experience, from scratch, to create a smooth and innovative experience in a new kind of social network.
Led the brand, design, and experience activities for B2C and B2E products.
Created the design system to support the practice and workflows for the mobile B2C components.
Technologies: InVision, Sketch
UX and Design Lecturer
2014 - PRESENT
Universities and Design Schools (Self-employed)
Lectured in several design schools on digital project management, ethnographic research, user experience, design thinking, co-design, prototyping tools, design tools, cognitive psychology, human factors, ergonomics, service design, and more.
Created a 1,000-hour training program to train non-designers to be UX designers. Topics ranged from psychology to prototyping.
Delivered over 1,500 hours of training to more than 500 students and professionals on the UX design and other topics listed above.
Technologies: Mentorship & Coaching, UX Mentoring, Training & Training Content Development, Training
Head of Design and Global Head of DesignOps
2018 - 2019
Led a team of 15 designers focused on service design, UX design, and UI design.
Spearheaded a design team during the rebranding and redesign of a major eCommerce website with $5 billion in revenue.
Created a DesignOps department to support 70+ designers by providing tools, workflows, career paths, skills, and more.
Technologies: Zeplin, InVision, Sketch
VP Design, Co-founder
2013 - 2019
Co-founded a design agency ranked in the top-10 UX agencies in France. Focused on hiring, sales, methodology, and design leadership.
Managed and hired a team of 16 talented designers, a PhD in cognitive science, and user researchers.
Designed extraordinary digital experiences and services for military, avionics, eCommerce, B2B, B2C, B2E, and innovative early-stage startups.
Technologies: Flinto, Principle, InVision, Sketch
Principal User Experience Designer
2014 - 2016
Designed the experience of an eCommerce website with 190 million users, covering every international market.
Designed the experience of a mobile app with 13 million users, ranked as the top eCommerce app in France.
Designed an innovative experience for Google Glasses and Android wearables.
Technologies: Augmented Reality (AR), Android Wearables, Axure RP Pro
Human Factors and Cockpit Designer
2011 - 2014
Thales and CNRS
Co-animated research for simulator and real flight observations.
Designed the wireframes and first UI concept for the military and civilian cockpit interface.
Led a European project work package through 22 European partners.
User Experience Designer
2010 - 2011
Designed the new yield management tool for one of the biggest airlines in the world.
Created complex dashboards to monitor the demand for 500+ planes.
Created the design system for a complex B2E application.
Technologies: Dashboards, DataViz, User Testing, Wireframing
2009 - 2010
Designed digital user experiences for a chain of retail shops.
Designed digital user experiences for one of the five biggest pharmaceutical groups in the world.
Wrote design specifications and guidelines for developer handovers.