Daniyal Ahmed Khawaja
Verified Expert in Design
Designer
Lahore, Punjab, Pakistan
Toptal member since May 16, 2021
Daniyal is a design systems specialist with 10+ years of experience helping SaaS teams become AI-ready for a conversational future. With a strong technical background, he builds scalable systems that reduce costs and accelerate development. Daniyal's work has supported 75% of the US public safety, impacted agriculture in 60+ countries, and reached 10+ million users.
Experience
- Software as a Service (SaaS) - 10 years
- SaaS - 10 years
- Design Systems - 10 years
- UX Design - 10 years
- UI Design - 10 years
- Product Design - 10 years
- Conversational AI - 8 years
- B2B - 7 years
Portfolio
Work Experience
Lead Product Designer - Conversational AI Vendor Management
Wreno Home Services, LLC.
- Led product design for a SaaS contract management tool with AI integration, enabling the creation and management of vendor contracts and project documentation.
- Reviewed and improved the home services web app experience by identifying usability gaps, creating wireframes, and implementing user-centric design solutions.
- Collaborated cross-functionally with engineering and product teams to define requirements, streamline workflows, and ensure accessible, scalable design patterns.
Lead UX Designer - Web3 Crypto Dashboard
ARCx Labs Pty Ltd
- Handled 0->1 product development; led the design efforts from conceptualization to execution, laying the foundation for the entire project.
- Contributed to dashboard design; crafted visually compelling dashboards tailored to meet the specific needs of crypto analytics users, ensuring data was presented in an easily digestible format.
- Developed a design system and design tokens, standardizing UI components and interactions across the platform.
- Leveraged my expertise in data visualization to create interactive charts and graphs, enhancing overall analytical capabilities.
- Designed complex data grids that supported advanced filtering, sorting, and manipulation of large datasets.
- Demonstrated cross-functional collaboration; worked closely with developers, product managers, and other stakeholders to ensure seamless integration of design elements and adherence to project timelines.
Senior UX Designer - Public Safety Software
CentralSquare - Design Org
- Worked with the stakeholders and the product team to translate business requirements for browser-based services for Chicago Police Department with features like incident creation, dispatching units, resource allocation, internal communication, etc.
- Created functional user interfaces for web and mobile applications, adhering to design guidelines, brand standards, and accessibility principles for the public safety and jurisdiction services affecting the lives of 280,000,000+ people.
- Created wireframes, information architecture, and prototypes for complex user stories for a product unifying the public safety departments across North America for resource sharing with the potential to save more than 43,000 lives every year.
- Collaborated with UX designers to understand user needs, behaviors, and motivations and incorporate them into the interface design. Conducted user research and usability testing and iterated based on feedback to enhance the user experience.
Design Strategist - Fintech Dashboard
Pectus Finance
- Made strategic design and UX decisions related to new functions and features of the product.
- Developed an understanding of financial planning and analysis processes, such as budgeting and forecasting, to make informed decisions.
- Identified development areas in the design of the existing product.
- Helped develop a design-centric culture focused on adopting high design standards and practices.
- Formulated hypotheses together with product managers and turned them into high-quality design solutions.
- Translated concepts into user flows, wireframes, and prototypes that lead to intuitive user experiences.
Product Designer - Agritech SaaS Dashboard
Yara
- Translated fuzzy concepts for agri-tech SaaS products across 60 countries across Asia, Africa, the Americas, and Europe into UX deliverables such as mood boards, sketches, wireframes, and prototypes that lead to intuitive user experiences.
- Delivered digital solutions optimized for a wide range of interfaces for monitoring 10 million cropped hectares to reach 150 million actively monitored annually–approximately 10% of all arable land worldwide.
- Documented and maintained a design system by curating design patterns and guidelines to ensure consistency and efficiency throughout the platform, enabling the development team to implement user-centered designs seamlessly.
Product Designer
VentureDive Pvt
- Drove the UX vision for the product with over 10,000,000 downloads on Google Play and App Store.
- Worked closely with the stakeholders and the product team to translate business requirements into meaningful interactive experiences.
- Transitioned the business model of the app from in-app purchase-based to subscription-based.
- Performed usability studies to improve the experience of the existing features, which led to an increase in retention rate by 11%.
- Created and presented wireframes, mockups, process flows, information architecture, site maps, and prototypes for complex user stories.
- Collaborated with the engineering team to make pixel-perfect UI implementations.
UI/UX Designer
Online Freelance Agency
- Completed more than 100 projects with a 92% job completion rate.
- Maintained a full 5-star rating for six years on the platform.
- Managed projects from design to delivery in an agile environment.
- Conducted stakeholder interviews to gather their insights on the project.
Product Designer
Healthwire
- Developed creative design concepts for the healthcare platform, working closely with the production teams and the different stakeholders, using a design-thinking and user-centered approach.
- Created wireframes, designs, and functional prototypes to drive product direction and define the user interaction model and workflows for key tasks.
- Framed the design system to align with our target market experiences around Android and iOS devices. Used flows, colors, and copywriting that are meaningful and accessible to the target market.
- Oversaw branding, UI/UX, and launch of an MVP for an online pharmacy platform.
- Reviewed, iterated, and tested web and app to ensure that the designs are implemented with pixel-perfection.
User Experience Designer
Happa studios
- Introduced the concept of user-centric design in the company.
- Managed the process of gathering requirements from the clients.
- Highlighted the pain points in the client's products and suggested improvements.
- Delivered multiple products successfully, covering all phases from research to design.
Education
Master's Exchange Program in Service Design
Rochester Institute of Technology - Rochester, New York, USA
Master's Degree in Integrated Design
Hochschule Anhalt - Dessau, Germany
Bachelor's Degree in Computer Science
National University of Sciences and Technology - Islamabad, Pakistan
Certifications
Google UX Design Professional Certificate
Software Processes and Agile Practices
University of Alberta | via Coursera
Visual Elements of User Interface Design
California Institute of the Arts | via Coursera
Graphic Design Certification
University of Colorado | via Coursera
Skills
Tools
Miro, Jira, Adobe Illustrator, Adobe Photoshop, Sketch, Adobe Experience Design (XD), Google Web Designer, Zeroheight, Confluence, Claude
Languages
HTML, CSS
Platforms
Figma, Web, Shopify, iOS, Mobile, WordPress, Android, Webflow, Desktop, SharePoint
Industry Expertise
Sports, Health, Fitness, Exercise & Fitness, Events, Healthcare, Hospitality, Education Technology (Edtech), Sports & Recreation, Creative Tech, Consumer Products, Social Networking, Technology, Travel & Leisure, Human Resources (HR), Product Ideation, Professional Services, Health & Wellness
Other
Human-computer Interaction (HCI), User Psychology, UX Design, Web Development, User Research, Usability Testing, App Design, Responsive UI, Design Thinking, Agile UX, Agile Sprints, Scrum, Design Sprints, Kanban, News, UI Design, Dating Apps, Online Dating, Data Matching, Medical Software, Talent Management, Creative Talent Recruitment Industry, Web Design, Fitness Trackers, Community, Social Media, User Interviews, User Journey Maps, Responsive Layout, Football, Soccer, Surveys, Empathy Mapping, Task Analysis, User Validation, Information Architecture (IA), Design Systems, Rapid Interactive Prototyping, User Personas, Models, Acting, Islam, Social Media Apps, Content Creation, User Flows, Medical Applications, Consulting, Mood Boards, Healthcare IT, Healthcare Management Systems, Dashboards, Web Dashboards, User Onboarding, Augmented Reality (AR), Google Design Sprints, Card Sorting, Design Collaboration, UX Research, Wireframing, Project Management, Stakeholder Interviews, Theory Design, Google Apps, Product Design, Fintech, Edtech Design, Medtech, Collaborative Design, Agile, Data Visualization, Leadership, Data-driven Design, Ideation Workshops, UX Strategy, UX Workshops, Web UX, UX Leadership, Two-sided Marketplaces, Mobile Design, Responsive Web Design (RWD), B2C, Web App Design, Booking, Minimum Viable Product (MVP), eCommerce UX, Marketplaces, Marketplace Design, Mobile Apps, Mobile App Design, Google Material Design, Marketplace Platforms, Web App UI, Web UI, UI Branding, Scheduling, Agile Leadership, iOS UI Design, Web UI Design, Mobile UI, Mobile App UI, Mobile UX, Jobs to be Done (JTBD), Dashboard Design, Enterprise Resource Planning (ERP), Inventory Management, Qualitative Research, Quantitative Research, Behavioral Design, Behavioral Science, Data Analytics, Quantitative User Research, Prototyping, Branding, Web App UX, Non-fungible Tokens (NFT), Blockchain, Blockchain Platforms, B2B, User Experience (UX), Enterprise, User Retention, Graphic Design, Service Design, Strategy, Mobile UX Design, User Testing, Rapid Prototyping, ADA Compliance, Accessibility, Diversity, Equity, & Inclusion (DEI), Accessible Design, Web Accessibility, Universal Web Design, Inclusive Design, User Interface (UI), Android UI Design, Dashboard Development, Financial UX, Finance, Loans, Personal Loans, SaaS Design, Enterprise SaaS, Enterprise Design, User Journeys, Life Science, Bootstrap, Iterative Design, Landing Pages, Landing Page Design, Job Boards, Responsive, Responsive UX Design, Responsive Design, Desktop Web Design, Web UX Design, Web Design Strategy, Online Surveys, Interviews, Problem Statements, Process Definition, UX Documentation, UX Pattern Design, Health IT, Online Classes & MOOCs, App UX, App UI, Usability, Usability Analysis, Remote Usability Testing, Usability Heuristics, Usability Guidelines, Guerilla Usability Testing, iOS UX Design, Mobile UI Design, UI Design Standards & Best Practices, Medicine, Mobile Web Design, UIKit, Apple Design, Intuitive UX Design, Holistic UX Design, Loan Design, Digital Payments, Interactive Dashboards, Design, Data, Graphs, Data Virtualization, Data-informed Visual Design, Database Design, Data-heavy Design, Data Warehouse Design, Statistics, Typography, iOS App Design, Android App Design, Desktop App Design, Social, Social Media Design, Forum Design, UI Components, SaaS, Software as a Service (SaaS), CRM Design, Web Banner Design, Web Design Patterns, Research, Responsive Web Apps, Analytics, Customer Research, UX Audits, Interaction Design (IxD), Wellness, Android Design Guidelines, MVP Design, UX Wireflows, UX Wireframes, Layout Design, Complex Application User Interfaces (UI), Complex Web Systems, User Workflows, Supply Chain, Supply Chain Management (SCM), Websites, DataViz, Interactive UI, Social Networks, Mobile First, Layout, iOS Animations, Collaboration, Design Leadership, Product Discovery, Service Blueprints, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Journey Mapping, Mockups, Sitemaps, Style Guides, White Label Design, Artificial Intelligence (AI), UI Motion, Tailwind UI, Lottie, Conversational Design, Product Launch, Product Management, Product Owner, User Stories, UI Audits, E-learning, Instructional Design, Workshops, Adobe Creative Cloud, eCommerce, Design Workshops, Employee Experience, Ethnography, Presentations, Research Reports, HR Tools, Blueprint, Customer Blueprints, Ethnographic Interviews, Human Resource Management Systems (HRMS), Design Documentation, Tablet UX, Artificial Intelligence as a Service (AIaaS), Cryptocurrency, UI Prototyping, Lean, Task Management, Stakeholder Management, Content Management Systems (CMS), Pitch Decks, Presentation Design, UX Prototyping, Ideation, UX Principles, User-centered Design (UCD), Cross-platform Design, UX Sketching, Web App Testing, Legal Technology (Legaltech), UI Style Guides, General Data Protection Regulation (GDPR), Non-governmental Organizations (NGOs), User Experience Design, Brand Guidelines, Cross-platform UI, Generative Artificial Intelligence (GenAI), Language Learning, Component Libraries, Digital Banking, Online Banking, Email Templates, PDF Design, User Experience Strategy, Conversational AI, Visual Design, Conversion Rate Optimization (CRO), Web 3.0, Internet of Things (IoT), System Design, Intranets, HubSpot, React Native, Marketing Design, Healthtech, Digital Health, Apps, Agriculture, Maps, Design Strategy, Financing, Financials, Financial Data, Finance Reports, Financial Design, Personal Finance, Financial Systems, Financial Records, Financial Planning & Analysis (FP&A), Financial Markets, Corporate Finance, Financial Services, Financial Software, Tablet UI, Pivot Tables, Workflow, Controlling, Budget Modeling, Budget Management, Budgeting, Startups, Key Performance Indicators (KPIs), SaaS Monitoring, SaaS Product Management, B2B2C, Business to Business (B2B), Sales Pipeline Management, B2C Marketing, SEO Tools, SEO Audits, Financial Reporting Dashboards, Analytical Dashboards, Project Budget Management, Business to Business to Consumer (B2B2C), Software, Heuristic Evaluation, Heuristic Analysis, Front-end, Chart Design, Visualization Design, Web3, Crypto, Storybook, Material UI, Claude Code, AI Chatbots, AI Agents
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring