Daniyal Ahmed Khawaja, Designer in Berlin, Germany
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Daniyal Ahmed Khawaja

Verified Expert  in Design


Berlin, Germany
Toptal Member Since
May 16, 2021

Daniyal is an expert in SaaS design, with over 7+ years of experience in UX design and strategic planning. His work has improved safety across 75% of America, played a pivotal role in managing 10% of the world's agricultural land, and gained 10 million+ downloads on B2C digital storefronts. Throughout his career, Daniyal has demonstrated expertise across a diverse range of domains, including SaaS, healthcare, fintech, dashboard design, social apps, and B2B platforms.


Work Experience

Senior User Interface Designer

2022 - 2023
CentralSquare - Design Org
  • Worked with the stakeholders and the product team to translate business requirements for browser-based services for Chicago Police Department with features like incident creation, dispatching units, resource allocation, internal communication, etc.
  • Created functional user interfaces for web and mobile applications, adhering to design guidelines, brand standards, and accessibility principles for the public safety and jurisdiction services affecting the lives of 280,000,000+ people.
  • Created wireframes, information architecture, and prototypes for complex user stories for a product unifying the public safety departments across North America for effective resource sharing with the potential to save more than 43,000 lives every year.
  • Collaborated with UX designers to understand user needs, behaviors, and motivations and incorporate them into the interface design. Conducted user research and usability testing and iterated based on feedback to enhance the user experience.
Technologies: User Interface (UI), UI Design, Visual Design, Design Systems, UX Design, User Experience (UX), Figma, Software, Software as a Service (SaaS), SaaS Design, Dashboards, ADA Compliance, Accessible Design, Web Accessibility, Professional Services, Intranets, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization

Design Strategist

2022 - 2022
Pectus Finance
  • Made strategic design and UX decisions related to new functions and features of the product.
  • Developed an understanding of financial planning and analysis processes, such as budgeting and forecasting, to make informed decisions.
  • Identified development areas in the design of the existing product.
  • Helped develop a design-centric culture focused on adopting high design standards and practices.
  • Formulated hypotheses together with product managers and turned them into high-quality design solutions.
  • Translated concepts into user flows, wireframes, and prototypes that lead to intuitive user experiences.
Technologies: Strategy, Design Strategy, Product Design, UX Design, Figma, UX Wireflows, UX Wireframes, SharePoint, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization

Product Designer

2021 - 2021
  • Translated fuzzy concepts for agri-tech SaaS products across 60 countries across Asia, Africa, the Americas, and Europe into UX deliverables such as mood boards, sketches, wireframes, and prototypes that lead to intuitive user experiences.
  • Delivered digital solutions optimized for a wide range of interfaces for monitoring 10 million cropped hectares to reach 150 million actively monitored annually–approximately 10% of all arable land worldwide.
  • Documented and maintained a design system by curating design patterns and guidelines to ensure consistency and efficiency throughout the platform, enabling the development team to implement user-centered designs seamlessly.
Technologies: Figma, Agriculture, Maps, Product Design, UX Design, UI Design, UX Wireflows, UX Wireframes, Service Blueprints, Use Cases, Use Case Analysis, Workflow Optimization

Product Designer

2020 - 2021
VentureDive Pvt
  • Drove the UX vision for the product with over 10,000,000 downloads on Google Play and App Store.
  • Worked closely with the stakeholders and the product team to translate business requirements into meaningful interactive experiences.
  • Transitioned the business model of the app from in-app purchase-based to subscription-based.
  • Performed usability studies to improve the experience of the existing features, which led to an increase in retention rate by 11%.
  • Created and presented wireframes, mockups, process flows, information architecture, site maps, and prototypes for complex user stories.
  • Collaborated with the engineering team to make pixel-perfect UI implementations.
Technologies: Adobe Illustrator, Miro, Jira, Design Collaboration, Design Sprints, Google Apps, Product Design, User Retention, User Interviews, App Design, Responsive UI, User Research, User Psychology, UX Design, Agile Sprints, User Experience (UX), Adobe Experience Design (XD), Agile Leadership, UX Leadership, Ideation Workshops, Leadership, UX Research, Google Design Sprints, Exercise & Fitness, Mood Boards, User Flows, Social Media Apps, Apps, Community, Islam, Design Systems, Visual Design, Adobe Photoshop, Scrum, Human-computer Interaction (HCI), Enterprise SaaS, UX Wireflows, UX Wireframes, Social Networks, Intranets, SharePoint, Use Cases, Use Case Analysis, Workflow Optimization

UI/UX Designer

2015 - 2021
Online Freelance Agency
  • Completed more than 100 projects with a 92% job completion rate.
  • Maintained a full 5-star rating for six years on the platform.
  • Managed projects from design to delivery in an agile environment.
  • Conducted stakeholder interviews to gather their insights on the project.
Technologies: User Interviews, Wireframing, UI Design, Responsive UI, Project Management, Agile Sprints, Stakeholder Interviews, App Design, User Research, User Psychology, Design Sprints, UX Design, User Experience (UX), Adobe Experience Design (XD), Social Media Apps, Rapid Interactive Prototyping, Design Systems, Sports, News, Adobe Photoshop, Adobe Illustrator, Miro, UX Wireflows, UX Wireframes, Professional Services, Intranets, SharePoint

Product Designer

2019 - 2020
  • Developed creative design concepts for the healthcare platform, working closely with the production teams and the different stakeholders, using a design-thinking and user-centered approach.
  • Created wireframes, designs, and functional prototypes to drive product direction and define the user interaction model and workflows for key tasks.
  • Framed the design system to align with our target market experiences around Android and iOS devices. Used flows, colors, and copywriting that are meaningful and accessible to the target market.
  • Oversaw branding, UI/UX, and launch of an MVP for an online pharmacy platform.
  • Reviewed, iterated, and tested web and app to ensure that the designs are implemented with pixel-perfection.
Technologies: UX Design, Figma, App Design, Responsive UI, Healthcare, Healthcare IT, Medical Software, Medical Applications, Consulting, User Interviews, User Research, User Psychology, Design Sprints, Agile Sprints, User Experience (UX), Adobe Experience Design (XD), Agile Leadership, UX Leadership, Ideation Workshops, Leadership, Medtech, Product Design, UX Research, Design Collaboration, Google Design Sprints, Exercise & Fitness, Apps, Healthcare Management Systems, Mood Boards, User Flows, Rapid Interactive Prototyping, Health, Adobe Photoshop, Adobe Illustrator, Scrum, Miro, Human-computer Interaction (HCI), Life Science, Health IT, Fitness Trackers, Wellness, UX Wireflows, UX Wireframes

User Experience Designer

2019 - 2019
Happa studios
  • Introduced the concept of user-centric design in the company.
  • Managed the process of gathering requirements from the clients.
  • Highlighted the pain points in the client's products and suggested improvements.
  • Delivered multiple products successfully, covering all phases from research to design.
Technologies: UX Design, Visual Design, Design Sprints, User Research, Design Thinking, Theory Design, User Interviews, App Design, Responsive UI, User Psychology, Agile Sprints, User Experience (UX), Adobe Experience Design (XD), Agile Leadership, UX Leadership, Ideation Workshops, Leadership, Product Design, UX Research, Design Collaboration, Google Design Sprints, Mood Boards, User Flows, Social Media Apps, Apps, Community, Models, User Personas, Rapid Interactive Prototyping, Fitness Trackers, Exercise & Fitness, Fitness, Web Design, Creative Talent Recruitment Industry, Talent Management, Data Matching, Online Dating, Dating Apps, Adobe Photoshop, Adobe Illustrator, Scrum, Miro, Human-computer Interaction (HCI), UX Wireflows, UX Wireframes, SharePoint
2022 - 2023

Master's Exchange Program in Service Design

Rochester Institute of Technology - Rochester, New York, USA

2021 - 2022

Master's Degree in Integrated Design

Hochschule Anhalt - Dessau, Germany

2015 - 2019

Bachelor's Degree in Computer Science

National University of Sciences and Technology - Islamabad, Pakistan


Google UX Design Professional Certificate



Software Processes and Agile Practices

University of Alberta | via Coursera


Visual Elements of User Interface Design

California Institute of the Arts | via Coursera


Graphic Design Certification

University of Colorado | via Coursera


Figma, Miro, Jira, Adobe Illustrator, Adobe Photoshop, Sketch, Adobe Experience Design (XD), Google Web Designer



Industry Expertise

Sports, Health, Fitness, Exercise & Fitness, Events, Healthcare, Hospitality, Education Technology (Edtech), Sports & Recreation, Creative Tech, Consumer Products, Professional Services, Health & Wellness


Web, Shopify, iOS, Mobile, WordPress, Android, Webflow, Desktop, SharePoint


Human-computer Interaction (HCI), User Psychology, UX Design, Web Development, User Research, Usability Testing, App Design, Responsive UI, Design Thinking, Agile UX, Agile Sprints, Scrum, Design Sprints, Kanban, News, UI Design, Dating Apps, Online Dating, Data Matching, Medical Software, Talent Management, Creative Talent Recruitment Industry, Web Design, Fitness Trackers, Community, Social Media, User Interviews, User Journey Maps, Responsive Layout, Football, Soccer, Surveys, Empathy Mapping, Task Analysis, User Validation Testing, Information Architecture (IA), Design Systems, Rapid Interactive Prototyping, User Personas, Models, Acting, Islam, Social Media Apps, Content Creation, User Flows, Medical Applications, Consulting, Mood Boards, Healthcare IT, Healthcare Management Systems, Dashboards, Web Dashboards, User Onboarding, Augmented Reality (AR), Google Design Sprints, Card Sorting, Design Collaboration, UX Research, Wireframing, Project Management, Stakeholder Interviews, Theory Design, Google Apps, Product Design, Fintech, Edtech Design, Medtech, Collaborative Design, Agile, Data Visualization, Leadership, Data-driven Design, Ideation Workshops, UX Strategy, UX Workshops, Web UX, UX Leadership, Two-sided Marketplaces, Mobile Design, Responsive Web Design (RWD), B2C, Web App Design, Booking, Minimum Viable Product (MVP), eCommerce UX, Marketplaces, Marketplace Design, Mobile Apps, Mobile App Design, Google Material Design, Marketplace Platforms, Web App UI, Web UI, UI Branding, Scheduling, Agile Leadership, iOS UI Design, Web UI Design, Mobile UI, Mobile App UI, Mobile UX, Jobs to be Done (JTBD), Dashboard Design, Enterprise Resource Planning (ERP), Inventory Management, Qualitative Research, Quantitative Research, Behavioral Design, Behavioral Science, Data Analytics, Quantitative User Research, Prototyping, Branding, Web App UX, Non-fungible Tokens (NFT), Blockchain, Blockchain Platforms, B2B, User Experience (UX), Enterprise, User Retention, Graphic Design, Service Design, Strategy, Mobile UX Design, User Testing, Rapid Prototyping, ADA Compliance, Accessibility, Diversity, Equity, & Inclusion (DEI), Accessible Design, Web Accessibility, Universal Web Design, Inclusive Design, User Interface (UI), Android UI Design, Dashboard Development, Financial UX, Finance, Loans, Personal Loans, SaaS Design, Enterprise SaaS, Enterprise Design, User Journeys, Life Science, Bootstrap, Iterative Design, Landing Pages, Landing Page Design, Job Boards, Responsive, Responsive UX Design, Responsive Design, Desktop Web Design, Web UX Design, Web Design Strategy, Online Surveys, Interviews, Problem Statements, Process Definition, UX Documentation, UX Pattern Design, Health IT, Online Classes & MOOCs, App UX, App UI, Usability, Usability Analysis, Remote Usability Testing, Usability Heuristics, Usability Guidelines, Guerilla Usability Testing, iOS UX Design, Mobile UI Design, UI Design Standards & Best Practices, Medicine, Mobile Web Design, UIKit, Apple Design, Intuitive UX Design, Holistic UX Design, Loan Design, Digital Payments, Interactive Dashboards, Design, Data, Graphs, Data Virtualization, Data-informed Visual Design, Database Design, Data-heavy Design, Data Warehouse Design, Statistics, Typography, iOS App Design, Android App Design, Desktop App Design, Social, Social Media Design, Forum Design, UI Components, SaaS, Software as a Service (SaaS), CRM Design, Web Banner Design, Web Design Patterns, Research, Responsive Web Apps, Analytics, Customer Research, UX Audits, Interaction Design (IxD), Wellness, Android Design Guidelines, UX Wireflows, UX Wireframes, Layout Design, Complex Application User Interfaces (UI), Complex Web Systems, User Workflows, Supply Chain, Supply Chain Management (SCM), Websites, DataViz, Interactive UI, Social Networks, Mobile First, Layout, iOS Animations, Collaboration, Design Leadership, Product Discovery, Service Blueprints, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Visual Design, Conversion Rate Optimization (CRO), Web 3.0, Internet of Things (IoT), System Design, Intranets, Healthtech, Digital Health, Apps, Agriculture, Maps, Design Strategy, MVP Design, Financing, Financials, Financial Data, Finance Reports, Financial Design, Personal Finance, Financial Systems, Financial Records, Financial Planning & Analysis (FP&A), Financial Markets, Corporate Finance, Financial Services, Financial Software, Tablet UI, Pivot Tables, Workflow, Controlling, Budget Modeling, Budget Management, Budgeting, Startups, Key Performance Indicators (KPIs), SaaS Monitoring, SaaS Product Management, B2B2C, Business to Business (B2B), B2B Sales Pipeline, B2C Marketing, SEO Tools, SEO Audits, Financial Reporting Dashboards, Analytical Dashboards, Project Budget Management, Business to Business to Consumer (B2B2C), Software, Heuristic Evaluation, Heuristic Analysis, Front-end

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