Eric is an award-winning designer with a strategic approach focused on products with more than 10 years of experience. With in-depth experience working with top companies like IBM, Deloitte, Universal Music, and Inbev, Eric's created many B2B/B2C platforms and data visualization but also has a strategic view that contributes to startup projects that need a holistic approach.
Led the design for new and innovative features along with the business team.
Refined the app's look and feel to a more aesthetically appealing approach and optimized the product based on user feedback and market trends.
Contributed to the creation of features that won an award on Product Hunt.
Technologies: Figma, Adobe After Effects, Cinema 4D
2019 - 2019
Universal Music Group
Worked with the streaming promotions and a development team to create an exclusive platform for playlist creators on Spotify.
Spearheaded the product concept development with the promotions team. Created a digital product brand, UX, and UI with early prototype deliverables going through higher-level approvals and feedback. Delivered the design handoff for the developing team.
Created high-fidelity prototypes and animations to guide developers through complex ideas and user flows.
Created handoff documentation for developers. Followed up on the project development for the implementation of quality control.
Technologies: Principle, Adobe After Effects, InVision, Sketch
2016 - 2018
Led the design while working along with business analysts to create a state-of-the-art platform for the United States' health market.
Reviewed the requirements in the design-business meetings—focusing our efforts on meeting business requirements and creating a cutting-edge user experience.
Presented solutions in our design-tech reviews and satisfied the interests of the user and business requirements and technology.
The company was acquired by a bigger player in the industry—Kipu Health.
Technologies: Web, Azure, Sketch, InVision
2013 - 2015
Oversaw and was responsible for the product strategy plan.
Created a business intelligence solution focused on financial management.
Created new brand guidelines for all the company's subsidiary groups.
Designed and oversaw the development of all the company's subsidiary websites and products.
Redesigned all the company's software solutions.
Technologies: Adobe After Effects, InVision, Visio, Axure, Adobe Photoshop, Fireworks
Co-founder | Entrepreneur
2009 - 2015
Birth Manufacturing Group
Created branding, positioning, and visual communication.
Designed the clothing collections and directed the photo and video productions.
Developed the website and directed the eCommerce direction in WooCommerce.
Responsible for brand productions in events and brand media.
Technologies: Microsoft Office, WooCommerce, WordPress, Adobe Photoshop, Fireworks
User Experience Designer
2012 - 2014
Created wireframes for ERP's software.
Defined the information architectures in mobile and desktop solutions for major companies such as AMBEV.
Developed websites and apps for fashion companies.
Engineered selling force solutions.
Worked with multidisciplined teams to create an ERP for manufacturing facilities.
Technologies: Microsoft Visio, Adobe Photoshop, Fireworks, Axure
2009 - 2012
Inmeta | Seekr
Developed many websites for a number of companies.
Created a conceptual project for crowd-sourcing solutions.
Engineered a collaborative tool for AMBEV distributors which was used in all of the country's territory.
Created the information architecture innovations for the social media monitoring tool called Seekr.
Managed and led the eCommerce layouts.
Technologies: Adobe After Effects, Axure, Microsoft Visio, Adobe Photoshop, InVision, Fireworks