Ericka Carazo
Verified Expert in Design
Designer
Curridabat, San José Province, Costa Rica
Toptal member since April 10, 2018
Ericka is an experienced UI/UX designer with over 10 years of experience working with diverse companies and clients locally and internationally. She loves to keep up to date with the latest tools and trends and thrives on working on challenging projects and being involved in all stages of the design process. Ericka has worked with successful startups like Flowhub and Socialdesk and big-name clients such as Scaled Agile, PayPal, Deloitte, Morneau Shapell, EQ Bank, and Nissan.
Portfolio
Socialdesk | Intelligent Response Assistant Bots
African Travel
MetroCard App Onboarding
Smart Scan Cloud
Work Experience
UI/UX Lead
Socialdesk
- Directed the design product creation from the early stage to launch, considering the user needs and the best UI/UX practices.
- Built and directed the creation of the brand guide identity, including logo, colors, typography, and illustrations.
- Illustrated design ideas using flows, sitemaps, wireframes, and prototypes.
- Collaborated with the marketing team, leads team, and design team to ensure the creation and delivery of tailored experiences for the digital user.
Senior UI/UX Designer
Sdamp
- Designed a digital platform that manages art galleries and authenticates artworks through Blockchain (NFT).
- Translated complex information architecture and user flows into intuitive visual designs that met user needs and exceeded client expectations.
- Worked closely with the client and team members to refine and improve the initial concept, resulting in a unique and innovative platform that has received positive feedback from users and industry experts.
- Developed a cohesive and visually appealing design language for the platform that consistently reinforced brand identity and established a strong visual presence in the art gallery community.
- Collaborated closely with the engineering team to ensure that visual designs were effectively translated into working code, following best practices for a good user experience.
Designer
Scaled Agile
- Contributed to creating a design system and building the navigation experience for a new platform.
- Identified and solved UX problems in the platform.
- Gathered and evaluated user requirements in collaboration with product managers and engineers.
- Defined UX and UI standards for different product features from early-stage creation to launch.
UI/UX Designer
Flowhub
- Built different features for a POS Platform, including prototypes, designs, and component library.
- Applied the results from user research and usability testing to create new features and improve the current ones.\.
- Identified UX problems in the platform and solved them.
- Gathered and evaluated user requirements in collaboration with product managers and engineers.
- Defined UI and UX standards for different product features from the creation in the early stages to the launch.
UI/UX Designer
Global Software Ventures, LLC
- Designed a mobile application that allows truck drivers to track their waiting time as they navigate the construction plant to collect various materials.
- Collaborated with the client and stakeholders to define and refine the user journey, resulting in a streamlined and intuitive app that met the needs of truck drivers and management alike.
- Created a mobile user interface that aligns with the client's brand identity and follows their established style guide.
Insurance Payments Analytics UI
One Inc
- Designed new user flows and internal interfaces for an Insurance payment platform.
- Collaborated closely with the client. Ensuring that the design aligns with their vision and goals.
- Refined style guides and design systems for the platform.
Freelance Designer
Freelance Designer
- Drafted UX documentation for different starting projects.
- Built the information architecture for different sites.
- Organized and executed an app for wedding planners.
- Planned flows, roadmaps, user journeys, and personas based on the information gathered about the business.
- Applied the results from user research and usability testings to create new features and improve the current features.
- Tailored style guides and design systems for websites and apps.
- Conceptualized multiple brands for different clients.
- Constructed a real estate website starting from wireframes to design.
- Worked on the whole design process for a CRM dashboard.
UI/UX Designer
The Hangar Interactive | Critical Mass
- Created UX documentation for different starting projects.
- Developed wireframes for different sites according to user needs.
- Built and crafted style guides and design systems.
- Presented designs to the team and clients for approval.
- Mapped a corporate platform using material design for a worldwide recognized brand of cars.
- Redesigned websites for cruises including design for desktop, tablet and mobile.
UI/UX Designer
Konrad Group
- Sketched and wireframed layouts and navigational structure for assigned projects.
- Created the visual design and user experience for web and mobile apps.
- Optimized and created assets for different mobile platforms.
- Worked with motion graphics for explanation videos and animations.
- Collaborated with others and worked well with developers and product management.
Designer
NINJA*
- Communicated with pharmaceutical clients, providing them with good management of multiple projects.
- Integrated compelling artwork for social media channels, including all daily client posts.
- Handled promotional design across the board, including illustration, branding, visual identity, videos, and banners.
- Produced all kinds of print materials in different formats.
- Designed logos, brochures, posters, and websites for a variety of industries.
Education
Bachelor's Degree in Graphic Design
Universidad Creativa - Costa Rica
Certifications
Front End Foundations
Codeschool
Glenn Carpers Photography Seminar
Universidad Creative
Skills
Tools
Sketch, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, InVision, Zeplin, Adobe Premiere Pro, Marvel App, Flinto Prototyping, Marvel, Flinto, Adobe, Adobe InDesign, Jira, Trello, Figma, Adobe Experience Design (XD), InVision App
Platforms
iOS, Craft CMS, Mobile, Desktop
Languages
HTML, CSS
Industry Expertise
Real Estate, Travel & Leisure, Retail & Wholesale
Other
Visual Design, Email, Information Design, Prototyping, Wireframing, User Interface (UI), Branding, Responsive Design, Research, User Flows, Web Design, Web App Design, Mockups, Responsive Web Design (RWD), UI Design, Data Visualization, Design Systems, Web App UI, Web App UX, UX Wireframes, App Design, Layout Design, Mobile UI Design, Brand Guidelines, Mobile UX Design, Graphic Design, Social Media Design, Instructional Design, Presentation Design, Chatbots, User Journeys, Interactive Prototypes, Mobile Prototypes, UX Branding, Logo Design, UI Motion, User Experience (UX), Motion Graphics, Google Material Design, Cannabis, Point of Sale, B2C, B2B, Product Design, Web UX, Responsive Web Apps, UX Design, Music Production, Email Design, Landing Page Design, Mobile App Design, User Interviews, Interaction Design (IxD), Social Media, Abstracts, Artificial Intelligence (AI), Desktop App Design, Cloud, Scanning, Dashboard Design, Networks, Websites, eCommerce, Residential Real Estate, Apps, Onboarding, Redesign, Desktop Web Design, App UI, App UX, Native Software, User Stories, Wireframe to Product, Testing, CRM Design, Style Guides, Styled-components, Dashboards, Construction, Mortgages, Responsive, Mobile Design, UX Testing, UX Research, Platform Design, Social Media Apps, Chatbot Conversation Design, Agile, Inventory, Mobile Payments, Analytics, Mobile UI, Mobile UX, Web UI Design, Healthcare Services
Experience
- Prototyping - 5 years
- Motion Graphics - 5 years
- User Interface (UI) - 5 years
- UI Motion - 5 years
- User Experience (UX) - 5 years
- Responsive Design - 5 years
- Google Material Design - 3 years
- Sketch - 2 years
Tools
- Sketch
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