Gabriel Maldonado, Designer in Chicago, IL, United States
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Gabriel Maldonado

Verified Expert  in Design


Chicago, IL, United States
Toptal Member Since
March 28, 2019

Gabriel has an MBA in digital media management and spent a year overseeing the planning and execution of the first native mobile app for Sears Corporation. He specializes in UI/UX human-centered design solutions on internal and external platforms, offering maximum visibility and efficiency for clients. Gabriel also enhanced CareerBuilder's client platform based on extensive design research and UI/UX best practices.


Work Experience

Senior Product Designer

2020 - PRESENT
  • Worked on the ZS UI visual design team implementing UX wires for a suite of products that help organizations streamline and automate sales business processes, improve sales decision-making, and account planning.
  • Contributed and collaborated on building the UI design system that is utilized across all products.
  • Worked with UX designers and the development team to ensure all visual designs are implemented properly throughout the entire design process.
Technologies: Figma

Senior Product Designer

2019 - 2019
  • Created mobile designs for one of the world’s leading medical technology companies that specialize in innovative products and services which help improve patient and hospital outcomes.
  • Developed wireframes and prototypes to illustrate UX features for client reviews.
  • Worked closely with product owners and business analyst to outline design requirements.
  • Collaborated with the development team to ensure product designs met all accessibility standards and guidelines.
Technologies: InVision, Figma, Sketch

Senior Product Designer

2019 - 2019
Punchkick Interactive
  • Created responsive web and mobile designs for one of the largest and most successful independent multi-specialty physician groups in Illinois.
  • Presented designs and interactive prototypes to client for feedback and direction.
  • Worked with internal development team to ensure all designs met all accessibility standards.
  • Assisted with user testing sessions and interviews to collect and analyze research for various website features.
  • Built style guides for all web and mobile designs.
Technologies: Abstracts, InVision, Sketch

Senior UI/UX Designer

2018 - 2019
Northern Trust
  • Developed desktop UI/UX designs for NT’s financial management tools for partners and clients.
  • Supported product design teams in updating and enhancing their specific financial portals for wealth management, asset management, and asset services for Northern Trust.
  • Provided support in building and testing NT’s digital design system against current and future product designs.
  • Collaborated, in an Agile environment, with various development teams, product owners, business strategist, and leads on all projects and tasks.
  • Worked closely with the accessibility team to ensure all product designs meet all requirements and guidelines.
Technologies: Zeplin, InVision, Sketch

Senior UX Designer

2018 - 2018
  • Created responsive desktop and mobile UX designs for channels.
  • Presented wireframes and interactive prototypes to business stakeholders providing digital solutions to increase conversion for’s small business insurance platform.
  • Developed low- and high-fidelity prototypes for moderated user testing sessions and
  • Collaborated remotely with the UX digital team which include product owners, business development, engineers, and other designers on all projects and tasks.
Technologies: Axure, InVision, Sketch

Lead Digital Art Director

2017 - 2018
  • Created UI/UX designs for responsive web and mobile channels on various brand campaigns.
  • Provided visual storyboards, user interface designs, and interactive videos for a national medical campaign.
  • Created visual and UX designs for a variety of mobile platforms such as Shopkick and Shazam for Fortune 500 clients.
  • Collaborated with agency cross-functional teams which include account managers, art directors, remote development teams, and creative directors on numerous design projects.
Technologies: InVision, Sketch

Senior Interaction Designer

2016 - 2017
  • Created wireframes, user flowcharts, and high-fidelity UI/UX designs for CareerBuilder’s B2B software products.
  • Partnered with marketing and eCommerce design teams to develop branding guidelines, pattern standards for interaction designs, and visual style guides to ensure product design consistency and tone.
  • Worked closely with product owners on user interaction, user personas, and UX research.
  • Collaborated with remote team members comprised of researchers, interaction designers, and software engineers throughout the design process providing insights, design concepts, and prototypes.
  • Provided guidance to junior designers to achieve individual progression, collaboration, and productivity benchmarks.
Technologies: Zeplin, InVision, Sketch

Senior Interaction Designer

2016 - 2016
Big Orange Lab
  • Created UI/UX designs for responsive web designs and digital marketing content for B2B clients.
  • Participated as a contributor to a small interdisciplinary team that included visual and UX designers, project managers, marketing strategists, and development team.
  • Provided creative direction on brand identity, marketing strategies, design requirements, project goals, and overall business objectives.
Technologies: Sketch

Lead UI/UX Designer

2015 - 2016
  • Led a UI/UX redesign initiative for desktop and web-based applications following a user-centered design approach.
  • Produced conceptual exploration, established UX/UI direction, and created iterative design solutions to help ensure successful implementation throughout project checkpoints.
  • Defined visual and UX design language systems for interaction standards, patterns, and visual brand styling.
  • Assisted in gathering user research and coordinating sessions for user testing.
  • Participated in strategic meetings with the account team to communicate design rationale, tracked issues, and estimated resource needs and deliverable schedules.
Technologies: Zeplin, InVision, Sketch

Senior UI/UX Designer

2014 - 2015
  • Created interaction and visual designs for Shop Your Way, Sears, and Kmart mobile applications.
  • Developed ideation and concepts for eCommerce and consumer-oriented product designs.
  • Produced sketches, wireframes, user personas, lo-fi mockups, interactive scenarios, and prototypes.
  • Worked closely with researchers and third-party engineering teams to ensure all design requirements were achieved.
Technologies: Zeplin, InVision, Sketch

Freelance UI/UX and Visual Designer

2010 - 2014
Digital Media, Entertainment, Education, and Healthcare Industries
  • Created visual and UI/UX designs for various clients through digital and interactive platforms.
  • Designed projects including mobile applications, web design, content-driven marketing campaigns, and brand identity.
  • Produced various forms of design assets, including wireframes, ecosystem diagrams, user journey maps, storyboards, flowcharts, design annotations, branding guidelines, prototypes, and high-fidelity designs.
  • Participated in strategic meetings with clients to effectively communicate research findings, conceptual ideas, detailed designs, and design rationale both verbally and through execution.
  • Collaborated with digital marketing teams in developing content for social media channels to promote brand awareness on various campaigns in film, gaming, music, and tech.
Technologies: Adobe Illustrator, Adobe Photoshop

Visual Designer

2008 - 2012
Booz Allen Hamilton
  • Created on-brand design solutions for the United States Air Force and multiple government agencies within the USAF.
  • Developed print and web designs for agency branding, content marketing, training materials, tradeshows, and leadership speaking engagements.
  • Provided art direction support to internal management teams and high-level stakeholders for the USAF.
Technologies: Adobe Illustrator, Adobe Photoshop
2010 - 2012

MBA in Digital Media Management

St. Edward's University - Austin, Texas

2003 - 2007

Bachelor's Degree in Environmental Design

Texas A&M University - College Station, Texas


Figma, InVision App, Photoshop CC, Illustrator CC, Sketch, Zeplin, InVision, UXPin, OmniGraffle, Axure RP Pro,


Mobile, iOS, Android, Axure

Industry Expertise

Health, Healthcare, Real Estate


CSS, HTML, Visual Design Language


Abstracts, UX Pattern Design, Web Applications, User Personas, SaaS, Atomic Design, Design Systems, Native Mobile Apps, eCommerce UX, Online Shopping, Whiteboarding, Mobile Applications, User Testing, System Design, Responsive Web Design (RWD), Desktop Web Design, Desktop App Design, Service Design, Enterprise System Design, Usability, Usability Testing, Wireframing, Flowcharts, Prototyping, UX Design, UI Design, User Research, User Experience (UX), Personas, User-centered Design (UCD), Design Thinking, Ideation, Branding, UX Branding, Logo Design, Visual Design, Web UI Design, Web UX Design, B2C, Product Design, Consumer-facing Product Design, Digital Product Design, Mobile UI, Mobile Design, Mobile UI Design, Mobile UX, Mobile App UI, UI Design Standards & Best Practices, User Flows, Web Design, UI Branding, Icon Design, UI Style Guides, Art Direction, Product Branding, Responsive UI, Responsive UX Design, Responsive Design, UX Sketching, Wireframe to Product, Data-informed Visual Design, UX Flows, App UX, Agile, Web App UI, Web App UX, Web App Design, User Interface (UI), Mobile App Design, Mobile UX Design, WordPress Design, Rebranding, Consulting, eCommerce, eCommerce UI, Shopping, User Onboarding, Security Design, Login Screens, Risk Analysis, Accessible Design, Multinational Banking, Geolocation, UX Research, B2B, Financial UX, Financial Design, Financial Data, Data Visualization, Designing for Data, Dashboard Design, Web Dashboards, Dashboards, Web App Security, AngularUI, eCommerce Design, Social Media Login, Social Media APIs, Conceptual Design, Angular, Kendo UI

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