Helen Wood

Helen Wood

Designer
London, United Kingdom
Member since May 6, 2019
Helen is a creative UX director with a true passion for design, UX, UI, and the overall customer experience. She has built and managed large UX teams for enterprise clients and still likes to do some hands-on work to stay relevant in the industry. She has often been brought into jobs to "rescue" problematic projects and has done so with great success.
Helen is now available for hire
Portfolio
Digital Design
Employment
  • Executive Creative Director
    2019 - 2019
    IBM
    • Led user experience strategy and the UX and design team on an enterprise digital transformation program of all the government services in Abu Dhabi, United Arab Emirates. On behalf of the Abu Dhabi Smart Solutions Services Authority.
    • Brought in as a consultant for a failing project where there was no consistency in the user experience.
    • Tasked with turning the project around with strong leadership.
    • Came up with a UX strategy meaning this vast site could evolve and be scaleable moving forward.
    • Taught the business how to approach UX, what the value in UX is to the business and the end-users.
    • Designed a new UX architecture as the foundation to build on.
    Technologies: Sketch, Adobe Photoshop, Keynote
  • Executive Creative Director
    2019 - 2019
    Darkmatter
    • Served as the executive lead for user experience strategy and the UX and design team on an enterprise digital transformation program of all the government services in Abu Dhabi, United Arab Emirates. On behalf of the Abu Dhabi Smart Solutions Services Authority.
    • Completely transformed the direction of this program ensuring it is user-centered and not tech-led.
    • Rearchitected the entire UX of the site which will contain journeys for 80 different government entities. It's a large program with a team of 350 digital experts.
    • Presented the plan to change the UX and effectively start the UX again as the way the site was architected meant it wasn't scalable and therefore led to many inconsistencies across the digital experience.
    • Received the go-ahead to rearchitect the site and change the direction of the UX from Her Excellency, the Director General.
    • Set my plan for the UX team in place which consists of UX designers, UI designers, user researchers, content writers (English and Arabic), SEO manager, front end developers (to build the design language system) and a scrum master (totaling 25 people for the core UX team).
    Technologies: Sketch, Adobe Photoshop, Keynote
Education
  • Bachelor of Arts degree with honors in Graphic Information Design
    1990 - 1995
    Falmouth University - United Kingdom
Experience
Tools

Location

London, United Kingdom

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