Ignasi Boza
Verified Expert in Design
Designer
Ignasi has been working as a product designer and design lead for tech companies, consultancy agencies, and outsourcing services since 2012. He's an old hand at establishing research projects that can easily translate user-generated insights into design recommendations for new products and services. Ignasi excels at creating research frameworks, turning user insights into design concepts, visualizing those with wireframes, and then creating a vibrant design with an Atomic Design approach.
Portfolio
Work Experience
Human Machine Interface (HMI) Designer
Lotus Cars
- Designed a system that allows a team to deliver a consistent handover with information technology.
- Created user flows, evaluated happy and unhappy paths, and generated new proposals to validate in a usability lab.
- Prototyped with Figma and a principle hypothesis, presenting in front of the design manager and consolidating new UI patterns.
Human Machine Interface (HMI) Designer
MEMCO Engineering LLC
- Used user-centric design approach. Prioritized user needs and preferences through iterative design cycles, incorporating user feedback and usability testing results to refine the interface and address pain points effectively.
- Enhanced accessibility and implemented features such as high contrast modes, resizable fonts, and keyboard navigation to ensure inclusivity and compliance with accessibility standards (e.g., WCAG).
- Theme Creation: Developed a visually engaging theme that reflects MEMCO Engineering LLC's brand identity while ensuring clarity and ease of use for users across various industries.
- Worked on the design system implementation. Established a comprehensive design system, including reusable components, standardized layouts, and consistent variants.
- Contributed to the integration of new functionalities. Introduced innovative functionalities, such as predictive maintenance dashboards, real-time data visualization widgets, and customizable reporting tools, enhancing user productivity and decision-making capabilities.
- Focused on ergonomic optimization. Conducted ergonomic evaluations to optimize the interface layout, interaction flows, and control placement, reducing cognitive load and user fatigue during prolonged usage.
Senior Product Designer
Native
- Evaluated current projects, identifying improvements and generating design recommendations for new products and services.
- Turned user insights into design concepts and visualized those with wireframes.
- Created visual design skins using a UI component library with an Atomic Design approach.
- Designed templates and interfaces based on user stories.
Senior Product Designer
AKQA
- Managed and ensured the quality of all deliverables across the UI team.
- Oversaw and ensured the quality of all deliverables across the social media team.
- Served as a hands-on design expert, shaping the concept and seeing it through to detailed design and implementation across various devices, platforms, and channels.
Design Lead
Fjord Accenture
- Oversaw and ensured the quality of all deliverables across the project of an IBEX company across Spain, Italy, and the United States.
- Served as a hands-on design expert, shaping the concept and seeing it through to detailed design and implementation across various devices, platforms, and channels.
- Led user research with qualitative and quantitative methodologies.
- Prototyped several amounts of high-fidelity mockups.
Senior Product Designer
DDB Worldwide
- Turned user insights into design concepts and visualized those with wireframes.
- Created visual design skins using a UI component library with an Atomic Design approach.
- Designed screen templates and prototypes with Flinto to deliver specifications and a high-fidelity mockup with interaction.
UI Lead
HP Inc
- Conducted tests with users at the usability lab and shadowed with real users.
- Defined workflows and interaction specifications for a new bunch of 2D printers and software solutions.
- Performed low and high-fidelity prototyping and created interaction designs.
- Built a cloud-based design system for large format printers front-panels, remote app tablets, mobile iOS/Android, and software solutions.
Other Experience
Education
Bachelor's Degree in Design and Digital Creation
Universidad Oberta de Catalunya - Barcelona, Spain
Postgraduate Education in Mobile App Design
ELISAVA | Barcelona School of Design and Engineering - Barcelona, Spain
Postgraduate Education in Interaction Design and Usability
Universidad Oberta de Catalunya - Barcelona, Spain
Postgraduate Education in UX Research and Strategy
Universidad Oberta de Catalunya - Barcelona, Spain
Bachelor's Degree in Visual Design
ELISAVA | Barcelona School of Design and Engineering - Barcelona, Spain
Certifications
Interaction Design Foundations
Copenhagen Institute of Interaction Design
Experience
Tools
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