Ignasi Boza
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since July 27, 2020
Ignasi has been working as a product designer and design lead for tech companies, consultancy agencies, and outsourcing services since 2012. He's an old hand at establishing research projects that can easily translate user-generated insights into design recommendations for new products and services. Ignasi excels at creating research frameworks, turning user insights into design concepts, visualizing those with wireframes, and then creating a vibrant design with an Atomic Design approach.
Portfolio
HMI Machine Interface | Vega EV Chargers, 2022
Payments and Consumer App | Caixabank SA
Tavus.io — AI-powered Videos | Simublade Inc
Work Experience
Human Machine Interface (HMI) Designer
Lotus Cars
- Designed a system that allows a team to deliver a consistent handover with information technology.
- Created user flows, evaluated happy and unhappy paths, and generated new proposals to validate in a usability lab.
- Prototyped with Figma and a principle hypothesis, presenting in front of the design manager and consolidating new UI patterns.
Human Machine Interface (HMI) Designer
MEMCO Engineering LLC
- Used user-centric design approach. Prioritized user needs and preferences through iterative design cycles, incorporating user feedback and usability testing results to refine the interface and address pain points effectively.
- Enhanced accessibility and implemented features such as high contrast modes, resizable fonts, and keyboard navigation to ensure inclusivity and compliance with accessibility standards (e.g., WCAG).
- Theme Creation: Developed a visually engaging theme that reflects MEMCO Engineering LLC's brand identity while ensuring clarity and ease of use for users across various industries.
- Worked on the design system implementation. Established a comprehensive design system, including reusable components, standardized layouts, and consistent variants.
- Contributed to the integration of new functionalities. Introduced innovative functionalities, such as predictive maintenance dashboards, real-time data visualization widgets, and customizable reporting tools, enhancing user productivity and decision-making capabilities.
- Focused on ergonomic optimization. Conducted ergonomic evaluations to optimize the interface layout, interaction flows, and control placement, reducing cognitive load and user fatigue during prolonged usage.
Senior Product Designer
Native
- Evaluated current projects, identifying improvements and generating design recommendations for new products and services.
- Turned user insights into design concepts and visualized those with wireframes.
- Created visual design skins using a UI component library with an Atomic Design approach.
- Designed templates and interfaces based on user stories.
Senior Product Designer
AKQA
- Managed and ensured the quality of all deliverables across the UI team.
- Oversaw and ensured the quality of all deliverables across the social media team.
- Served as a hands-on design expert, shaping the concept and seeing it through to detailed design and implementation across various devices, platforms, and channels.
Design Lead
Fjord Accenture
- Oversaw and ensured the quality of all deliverables across the project of an IBEX company across Spain, Italy, and the United States.
- Served as a hands-on design expert, shaping the concept and seeing it through to detailed design and implementation across various devices, platforms, and channels.
- Led user research with qualitative and quantitative methodologies.
- Prototyped several amounts of high-fidelity mockups.
Senior Product Designer
DDB Worldwide
- Turned user insights into design concepts and visualized those with wireframes.
- Created visual design skins using a UI component library with an Atomic Design approach.
- Designed screen templates and prototypes with Flinto to deliver specifications and a high-fidelity mockup with interaction.
UI Lead
HP Inc
- Conducted tests with users at the usability lab and shadowed with real users.
- Defined workflows and interaction specifications for a new bunch of 2D printers and software solutions.
- Performed low and high-fidelity prototyping and created interaction designs.
- Built a cloud-based design system for large format printers front-panels, remote app tablets, mobile iOS/Android, and software solutions.
Education
Bachelor's Degree in Design and Digital Creation
Universidad Oberta de Catalunya - Barcelona, Spain
Postgraduate Education in Mobile App Design
ELISAVA | Barcelona School of Design and Engineering - Barcelona, Spain
Postgraduate Education in Interaction Design and Usability
Universidad Oberta de Catalunya - Barcelona, Spain
Postgraduate Education in UX Research and Strategy
Universidad Oberta de Catalunya - Barcelona, Spain
Bachelor's Degree in Visual Design
ELISAVA | Barcelona School of Design and Engineering - Barcelona, Spain
Certifications
Interaction Design Foundations
Copenhagen Institute of Interaction Design
Skills
Tools
RemoteApp, Sketch, Adobe CC, Jira, Asana, Trello, Google Analytics, InVision, Principle, Maze, Adobe Experience Design (XD), Illustrator CC, Photoshop CC, Flinto, Unreal Engine, Miro, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Blender, Material 3
Industry Expertise
Automotive, Creative Tech, Information Technology, Professional Services, Healthcare
Platforms
Figma, iOS, Android, Shopify
Other
Interaction Design (IxD), Visual Design, UX Branding, Wireframing, Flowcharts, Design Systems, Atomic Design, Digital Creative Direction, Digital Art, User Experience (UX), Quantitative Research, User Testing, Evaluation, Design Libraries, Digital Brand Identity, Native Mobile Apps, Digital Product Design, User Flows, Desktop App Design, Interactive UX, Animated GIFs, Web Illustration, Human-machine Interface (HMI), Dashboard Design, Car Dashboards, Prototyping, Talent Management, Web UI Design, UX Design, UI Design, Product Design, Web Design, Illustration, Mobile Web, Graphics, Responsive Web Design (RWD), Mobile UI, User Interface (UI), Rapid Prototyping, Graphic Design, Responsive Web Apps, User Journeys, Web App UX, UX Audits, Sharetribe, Web UX Design, Websites, A/B Testing, Marketing Design, Banner Design, Component Libraries, Web App Design, Mobile Design, Information Architecture (IA), B2B, Web UI, User Research, Usability Testing, HTML UI, Animation, Research, Usability, Accessibility, Design Strategy, Conversion, Organic SEO, Design Evaluation, Design Reviews, Design Sprints, Wizards, Teams, Art Supervision, Branding, Brand Strategy, Journey Mapping, Conversion Rate Optimization (CRO), Landing Page Design, Growth, UX Research, Mobile App Design, Shopify Design, eCommerce Design, Questionnaires, Motion Design, Qualitative Research, eCommerce, System Design, Responsive, UI Components, App UI, App UX, Interface Design, Product Benchmarking, Information Design, UX Specifications, UI Specifications, Cryptocurrency, Mobile Wallet, Stock Market, Cryptocurrency Exchanges, User Personas, User Journey Maps, Live Chat, RSS Feeds, Social Media Apps, Search Engine Marketing (SEM), UI Libraries, Wireframe to Product, Benchmark Analysis, Responsive Design, Analytics, Workflow, Web UX, UX Wireframes, UI Prototyping, Design Specifications, Notion, Web Forms, Forms, Form Design, Apps
Experience
- Human-machine Interface (HMI) - 12 years
- UI Design - 10 years
- Product Design - 10 years
- Prototyping - 10 years
- UX Design - 10 years
- Design Systems - 8 years
- Responsive Web Design (RWD) - 7 years
- Figma - 6 years
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