Miguel is available for hire
Hire MiguelMiguel Mora
Verified Expert in Design
Designer
Cali - Valle del Cauca, Colombia
Toptal member since December 8, 2021
Bio
Miguel is a senior product designer with 12 years of experience delivering data-heavy B2B products inside 20+ engineering teams: dashboards, complex flows, and AI features. He works with teams whose product works, but still feels clunky. Miguel reviews what's built, redesigns what gets in the way, and leaves design rules the team keeps building against. Engineers get designs ready to build, while users get a product that's easy to digest.
Experience
- UX Audits - 12 years
- UX Design - 12 years
- Prototyping - 12 years
- Software as a Service (SaaS) - 12 years
- Usability Testing - 12 years
- Dashboards - 10 years
- Data Visualization - 5 years
- AI-powered Product Design - 3 years
Work Experience
Data Visualization Expert
2025 - 2026
Swift Image Pty Ltd
- Designed analytics dashboards and reporting workflows for a B2B SaaS platform serving eCommerce brands and agencies, translating complex marketplace, advertising, and profitability data into clear KPI summaries and interactive trend visualizations.
- Created data visualization frameworks for high-density reporting modules, including vendor profitability comparisons, segmented performance views, interactive filters, and analytical tables to accelerate evaluation of commercial performance.
- Built AI-assisted reporting experiences that let users generate, refine, and present insights from performance data via guided prompts, editable commentary flows, and reusable report sections within a scalable design system.
Technologies: Data Visualization, User Experience (UX), UX Design, Analytical Dashboards, Dashboard Design, AI-powered Product Design, Conversational AI, Design Revamps, Workflow Optimization, A/B Testing, User Interface (UI), Agile, SaaS, Complex Application User Interfaces (UI), Artificial Intelligence (AI), AI-enabled Applications, Figma Component Library, Chatbot Conversation Design, CRM, Component Libraries, Responsive Layout, Interaction Design (IxD), AI-assisted UX, Conversational UX, Business to Business (B2B), User Experience Design, User Journeys, Low-fidelity Prototypes, Collaboration, Design Thinking, Communication, AI Tools, Web App UX, Research Synthesis, AI Design, Information Architecture (IA), User Flows, User-centered Design (UCD), Payment Gateways, High-fidelity Prototypes, Claude, UX Architecture, SaaS Design, Audits, Claude Code, AI Chatbots, Conversational Interfaces, Usability Testing, Desktop App Design, Data-heavy Design
UX and Data Visualization Consultant
2024 - 2026
Cuesta Partners
- Audited a live internal data app used by engineers and supply chain leads to track bills of materials, delivering an annotated audit in Figma.
- Proposed fixes native to Streamlit that back-end developers could build without advanced CSS, targeting the layout shift and missing loading states that made the tool feel broken.
- Designed a clickable Figma prototype for supplier cost and customer pricing modules, after interviewing expert pricing managers and mapping their workflows.
- Defined UI patterns for high-speed power users, including inline editing, column hiding, toast confirmations, and quote generation flows.
- Designed a reusable report library for a client team with one self-taught Power BI developer, so reports stayed consistent without a designer.
Technologies: Figma, A/B Testing, User Interface (UI), Agile, SaaS, Complex Application User Interfaces (UI), Artificial Intelligence (AI), Figma Component Library, Component Libraries, Responsive Layout, Interaction Design (IxD), AI-assisted UX, Business to Business (B2B), User Experience Design, User Journeys, Low-fidelity Prototypes, Collaboration, Design Thinking, Communication, AI Tools, Web App UX, Research Synthesis, AI Design, Information Architecture (IA), User Flows, User-centered Design (UCD), High-fidelity Prototypes, Claude, UX Architecture, Audits, Claude Code, Usability Testing, Desktop App Design, Data-heavy Design
UX Researcher and Designer
2025 - 2025
Innovative Insights LLC
- Conducted a comprehensive UX audit of a citizen data web application, identifying usability, accessibility, and information architecture gaps across core data collection and reporting workflows.
- Evaluated the application against accessibility standards (WCAG) and developed clear, actionable recommendations to enhance inclusivity, readability, and cross-platform usability.
- Developed a structured usability roadmap that prioritized high-impact improvements by balancing user needs, technical constraints, and project timelines over a three-month engagement.
- Recommended usability testing methodologies and success metrics for citizen-generated data systems that support ongoing measurement and iterative improvement beyond the initial audit.
Technologies: UX Design, UX Research, UX Audits, Product Design, Accessibility, Web Content Accessibility Guidelines (WCAG), AI-powered Product Design, Design Revamps, Workflow Optimization, A/B Testing, User Interface (UI), Agile, SaaS, Figma Component Library, Mobile Design, Component Libraries, Responsive Layout, Interaction Design (IxD), AI-assisted UX, User Experience Design, User Journeys, Low-fidelity Prototypes, Collaboration, Design Thinking, Communication, AI Tools, Web App UX, Information Architecture (IA), User Flows, User-centered Design (UCD), High-fidelity Prototypes, Claude, UX Architecture, Audits, Claude Code, Usability Testing, Data-heavy Design
UX/UI Designer
2024 - 2024
Soluciones IP Hispanas SL
- Revamped an existing product, improving the layout consistency to increase the learnability of the product.
- Designed the UI revamp for an existing product, creating a new, modern look and feel.
- Built the design system from scratch for product consistency.
- Defined and created the design system for the product using Figma.
- Identified user personas and the user journey of the current customers to align the business goals.
- Defined the product roadmap based on data gathered through usage metrics.
Technologies: B2B, UX Design, UI Design, Dashboard Design, Product Design, Analytical Dashboards, Design Revamps, Workflow Optimization, A/B Testing, User Interface (UI), Agile, Complex Application User Interfaces (UI), Figma Component Library, CRM, Component Libraries, Responsive Layout, Interaction Design (IxD), User Experience Design, User Journeys, Low-fidelity Prototypes, Collaboration, Design Thinking, Communication, AI Tools, Web App UX, Information Architecture (IA), User Flows, User-centered Design (UCD), High-fidelity Prototypes, UX Architecture, SaaS Design, Audits, Claude Code, Mobile UX Design, Mobile UX, Usability Testing, Desktop App Design, Data-heavy Design
Product Designer
2024 - 2024
Filtered, Inc
- Designed the referral feature strategy and user journey for organic growth and customer loyalty program.
- Revamped the live product's user experience for various features, including the candidate layout, assessment management flow, referral flow, and rewards.
- Revamped the user interface based on feature updates, including the marketing section.
- Updated and maintained the product design system library.
Technologies: Product Design, UX Design, UI Design, B2B, B2C, Web Application Design, Website Design, Design Revamps, Workflow Optimization, A/B Testing, User Interface (UI), Agile, Figma Component Library, Component Libraries, Interaction Design (IxD), Business to Business (B2B), User Experience Design, User Journeys, Low-fidelity Prototypes, Collaboration, Design Thinking, Communication, Web App UX, Information Architecture (IA), User Flows, Payment Gateways, High-fidelity Prototypes, UX Architecture, SaaS Design, Audits, Claude Code, Usability Testing, Desktop App Design, Data-heavy Design
UI/UX Designer
2023 - 2023
Hawaii Life Real Estate Services, LLC
- Revamped the search engine website user experience.
- Developed and defined the entire design system and new product versions for the company.
- Built more than five different projects for internal use: an escrow transaction app, an internal sales rep app, an external sales agent app, a job management app, and the contact/listing record's new layout.
- Ran the Lean UX design process, building prototype flows based on previous business knowledge and iterating until the pain points were solved.
Technologies: Web Design, UI Design, Figma, Prototyping, User Interviews, Web UI Design, Responsive Web Apps, Design Systems, UX Consulting, Web Application Design, Website Design, B2B, Analytical Dashboards, Design Revamps, Workflow Optimization, User Interface (UI), Cross-functional Collaboration, Figma Component Library, Component Libraries, Interaction Design (IxD), User Experience Design, User Journeys, Low-fidelity Prototypes, Collaboration, Design Thinking, Communication, AI Tools, Information Architecture (IA), User Flows, High-fidelity Prototypes, UX Architecture, Claude Code, Usability Testing, Data-heavy Design
UX/UI Designer
2023 - 2023
www.takeup.ai
- Ran a UX audit of the existing web app to identify early wins for the redesign.
- Redesigned the UI and navigation section by section, building the component library as each area moved to engineering handoff.
- Designed the performance dashboard and the AI risk management settings, delivered across two web releases.
- Designed "Why this rate," which explains each AI price recommendation to non-technical hotel managers, and tested it with a hotel customer.
- Worked with the founding team and an external engineering team through weekly design reviews.
Technologies: UX Design, Product Design, UX Research, Artificial Intelligence (AI), User Experience Design, Web Application Design, Website Design, B2B, Design Revamps, Workflow Optimization, AI-powered Product Design, A/B Testing, User Interface (UI), Figma Component Library, Component Libraries, Interaction Design (IxD), Business to Business (B2B), User Journeys, Low-fidelity Prototypes, Collaboration, Design Thinking, Communication, Information Architecture (IA), User Flows, High-fidelity Prototypes, UX Architecture, SaaS Design, Usability Testing, Data-heavy Design
Data Visualization Expert
2022 - 2023
Pageless Creative Inc.
- Designed the printable report about sentiment analysis for current customers.
- Ran user interviews and concept testing to gather user needs, expectations, and feedback.
- Created the handoff documentation for the developer team.
Technologies: Data Visualization, Dashboard Design, Responsive Web Design (RWD), UI Design, Visual Design, User Experience Design, UX Consulting, Website Design, Analytical Dashboards, Workflow Optimization, User Interface (UI), Component Libraries, Interaction Design (IxD), Low-fidelity Prototypes, Collaboration, Design Thinking, Communication, Information Architecture (IA), User Flows, High-fidelity Prototypes, UX Architecture, Usability Testing, Data-heavy Design
Product Designer
2022 - 2023
SPOTIO, Inc
- Created the design system library of the new product version.
- Built a high-fidelity prototype of the new data model evolution of the product.
- Created the user journey of different product features, routing, offline mode, and onboarding.
- Ran a design sprint workshop for fast iteration of the product onboarding process, learning, identifying, prototyping, and testing the new feature in five days.
Technologies: Mobile App Design, Product Design, Web Design, Web App Design, User Experience (UX), Figma, Design Systems, User Experience Design, UX Consulting, Mobile Applications, B2B, Analytical Dashboards, Workflow Optimization, User Interface (UI), Cross-functional Collaboration, CRM, Mobile Design, Responsive Layout, Interaction Design (IxD), MVP Design, Business to Business (B2B), Low-fidelity Prototypes, Collaboration, Design Thinking, Communication, Information Architecture (IA), User Flows, High-fidelity Prototypes, UX Architecture, SaaS Design, Mobile UX Design, Mobile UX, Usability Testing, Data-heavy Design
UX/UI Designer
2021 - 2021
enerBit
- Led the research implementation, customer journey mapping, A/B testing, user interviews, card sorting, and a one-click path to building a friendly layout.
- Designed the product and prototype for the MVP version in one month. This included concept, validation, development, and QA with the technical team, all using Scrum.
- Created and replaced a 30-year-old energy billing layout with a fresh new one based on user needs.
- Delivered the app version of the product for iOS and Android.
Technologies: Figma, UX Design, User Research, Visual Design, User Interviews, User Experience (UX), Web UX, Rapid Prototyping, Mobile App Design, Wireframing, Web UI, Web UX Design, Web Usability, Design Systems, Data Visualization, B2C, UX Research, Product Design, Design Leadership, B2B, UX Audits, User Experience Design, Mobile Applications, Workflow Optimization, User Interface (UI), Cross-functional Collaboration, Mobile Design, IoT, Interaction Design (IxD), MVP Design, Low-fidelity Prototypes, Collaboration, Design Thinking, Communication, Information Architecture (IA), User Flows, High-fidelity Prototypes, UX Architecture, SaaS Design, Mobile UX Design, Mobile UX, Usability Testing, CSS, Data-heavy Design
UX/UI Designer
2020 - 2021
Celsia
- Conducted user testing of two related projects simultaneously: the Charge Point Operator app (CPO) and the Electric Vehicles Fleets management system.
- Developed the entire design system for both projects in Figma.
- Managed and led the delivery of the product value in each sprint. Delivered the MVP in two months with a team of four developers.
Technologies: Figma, UX Design, User Research, Visual Design, User Interviews, User Experience (UX), Rapid Prototyping, Mobile App Design, Dashboards, Wireframing, Web Design, Web UI, Web UX Design, Web Usability, Software as a Service (SaaS), Design Systems, Web App Design, Business to Business (B2B), Data Visualization, Dashboard Design, B2C, Responsive Web Design (RWD), UX Research, Design Leadership, B2B, User Experience Design, Mobile Applications, Workflow Optimization, A/B Testing, User Interface (UI), Mobile Design, IoT, Interaction Design (IxD), MVP Design, Low-fidelity Prototypes, Collaboration, Design Thinking, Communication, Information Architecture (IA), User Flows, High-fidelity Prototypes, Mobile UX, Usability Testing, CSS
Co-founder
2017 - 2021
Notiplac
- Led the commercial strategy of the hardware GPS line product. Focused on customer experiences, services, and processes to improve the long-term value of our clients.
- Created brand identity for the product and conducted concept testing with users.
- Led the customer service experience and support line of the product.
- Developed four focus groups to identify user needs and pain points.
- Led Figma software tool implementation into the development workflow.
Technologies: Figma, Web Design, UX Design, User Interviews, User Experience (UX), Web UX, Rapid Prototyping, Mobile App Design, Dashboards, Wireframing, Web UI, Web UX Design, Web UI Design, Web Usability, Software as a Service (SaaS), Responsive Web Apps, Design Systems, Web App Design, Business to Business (B2B), B2C, Responsive Web Design (RWD), UX Research, Product Design, Design Leadership, UX Audits, Mobile Applications, B2B, Workflow Optimization, User Interface (UI), Cross-functional Collaboration, Mobile Design, IoT, Interaction Design (IxD), Collaboration, Communication, Information Architecture (IA), High-fidelity Prototypes, Mobile UX Design, Mobile UX, Usability Testing, CSS
UX/UI Designer
2017 - 2020
Celsia
- Conducted user and stakeholders interviews to define pain points and business goals and find the intersection points for the product.
- Designed the product's UI concept and aligned it with the visual identity of the business.
- Led user testing to create user flows, wireframes, UIs, and prototypes.
Technologies: Figma, UX Design, User Research, Visual Design, User Interviews, User Experience (UX), Rapid Prototyping, Dashboards, Wireframing, Web Design, Web UI, Web UX Design, Web UI Design, Web Usability, Software as a Service (SaaS), Design Systems, Web App Design, Data Visualization, Dashboard Design, UX Research, Design Leadership, Web Applications, B2B, Mobile Applications, Workflow Optimization, Mobile Design, IoT, MVP Design, Collaboration, Communication, Information Architecture (IA), Mobile UX Design, Mobile UX, Usability Testing, CSS
Co-founder and Commercial Director
2014 - 2020
Boken
- Assisted over 45 small, medium, and large businesses across UX, UI, and value proposals.
- Managed the development team with scrum methodology to make weekly client deliveries.
- Created and implemented the workflow to user validations (UX) based on the agency's needs.
- Created a commercial strategy to offer our clients an MPV delivery and lean UX for rapidly prototyping.
- Designed an automatic proposal template for new projects that decreased 30 minutes of the process saving the agency significant resources long-term.
- Managed a team of designers, supervised their quality output, and provided direction.
Technologies: Figma, UX Design, User Research, Visual Design, User Interviews, User Experience (UX), Web UX, Rapid Prototyping, Mobile App Design, Wireframing, Web Design, Web UX Design, Web UI Design, Web Usability, Software as a Service (SaaS), Responsive Web Apps, Web App Design, Business to Business (B2B), B2C, Responsive Web Design (RWD), UX Research, Design Leadership, Web Applications, UX Audits, Gamification, Mobile Applications, Agile, MVP Design, Information Architecture (IA), Mobile UX Design, Mobile UX, Usability Testing, CSS
Education
2009 - 2014
Interactive Media Design in School of Engineering
ICESI University - Colombia, Cali
Certifications
OCTOBER 2022 - PRESENT
Advanced Figma
UXLab Icesi University
NOVEMBER 2020 - PRESENT
Tecnología para Gerentes y Directores no Técnicos
Platzi
NOVEMBER 2020 - PRESENT
Engineering Management
Platzi
NOVEMBER 2017 - PRESENT
Scrum and Agile Methodologies
OpenWebinars
Skills
Tools
Figma Component Library, AI Tools, Claude
Platforms
Figma
Languages
CSS
Other
UX Design, User Research, Visual Design, UI Design, Prototyping, User Interviews, Usability Testing, User Experience (UX), Mobile UX, Rapid Prototyping, Software as a Service (SaaS), Mobile App Design, Dashboards, Responsive Layout, Design Systems, Web UI Design, Wireframing, Web Design, Web App Design, Business to Business (B2B), Data Visualization, Dashboard Design, B2C, Responsive Web Design (RWD), UX Research, Product Design, Web Applications, B2B, UX Audits, Component Libraries, Artificial Intelligence (AI), User Experience Design, UX Consulting, Web Application Design, Complex Web Systems, Website Design, UX Prototyping, Mobile Applications, Analytical Dashboards, Complex Application User Interfaces (UI), AI-powered Product Design, Conversational AI, Design Revamps, Workflow Optimization, A/B Testing, User Interface (UI), Agile, Cross-functional Collaboration, SaaS, AI-enabled Applications, Chatbot Conversation Design, CRM, Mobile Design, Interaction Design (IxD), User Journeys, Usability, MVP Design, Low-fidelity Prototypes, Collaboration, Design Thinking, Communication, Web App UX, Research Synthesis, AI Design, Information Architecture (IA), User Flows, User-centered Design (UCD), High-fidelity Prototypes, UX Architecture, SaaS Design, User Journey Maps, Audits, Claude Code, AI Chatbots, User Testing, Conversational Interfaces, Mobile UX Design, Desktop App Design, Data-heavy Design, Web UX, Responsive Web Apps, Web Usability, Web UX Design, Design Leadership, Gamification, Accessibility, Framer, IoT, AI-assisted UX, Payment Gateways, Web UI, Web Content Accessibility Guidelines (WCAG), Consumer-facing Product Design, Agile UX, Design Sprints, Onboarding, User Onboarding, DataViz, Conversational UX
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