Oskar Smith
Verified Expert in Design
Designer
Malmö, Sweden
Toptal member since July 3, 2019
Oskar has acquired a unique insight into the mobile app industry and an intuition for making lovable products throughout a decade of experience. Most of his work has been focused on digital products and branding for startups and small businesses. Oskar's passion lies equally in crafting beautiful interfaces, prototyping elegant solutions, and optimizing user flows. He's versatile and can work both independently and in teams.
Portfolio
Work Experience
UX/UI Designer
Self-employed
- Unified the look and feel across all IvyWise communications and expanded the brand identity with brand elements, typography, and new colors.
- Conducted user interviews for their internal portal, distilled into personas that helped inform user stories and design decisions.
- Improved usability and performance of their internal web portal by simplifying workflows, search, and user onboarding.
- Wireframed, prototyped and tested the design for a new online dashboard that was introduced with different widgets depending on the type of user.
Web Designer
Self-employed
- Created the brand identity, including colors, typography, logo, UI elements, photography, and illustrations.
- Wireframed and designed web and mobile interfaces for the entire platform.
- Designed the landing page and onboarding experience.
Designer | Screenwriter | UX Head
Fonk
- Designed the UX and UI with a special focus on mobile.
- Helped startups define, visualize, and market their brands.
- Prototyped, tested, and iterated on digital products.
- Delivered production-ready assets and guidelines for development.
- Mentored a creative team of UX and visual designers.
- Developed tools and processes for internal collaboration.
Designer, Screenwriter/UX Head
Moblio
- Created an interaction and visual design with a focus on mobile interfaces.
- Designed social media campaigns and banner content.
- Led the design for a startup that aimed to digitalize business cards.
Designer, Screenwriter/UX Head
Isobar
- Created social media content, mockups, pitch decks, and final designs for web and mobile projects.
- Designed social media campaigns for brands such as Grolsch, BMW, Opel, Philips, and Bijenkorf.
- Published articles and created downloadable assets on the topic of mobile design.
Education
Vocational Education in Mobile Applications
Hyper Island - Karslkrona
Certifications
Nederlands 5
British Language Training Centre
Nederlands 3
British Language Training Centre
Skills
Tools
Sketch, Apple Keynote, Apple Pages, InVision, Slack, Principle, Photoshop CC, Illustrator CC, Affinity Designer, Affinity Publisher, Lightroom CC, GitLab, MindNode, OmniGraffle, Flinto, Marvel, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Zeplin, Lean Testing, Framer X, After Effects CC, Jira, GitHub, InDesign CC, Proto.io, Atomic.io, Miro, Adobe InDesign
Industry Expertise
Healthcare, Education, Food, Marketing, Retail & Wholesale, Hospitality, Restaurants & Dining, Real Estate, Banking & Finance
Platforms
Figma, iOS, Android, Mobile, Web, MacOS, WordPress, Cargo
Languages
HTML, CSS, Swift
Other
User Flows, Lean UX, Low-fidelity Prototypes, iPad, iPhone, SaaS Design, MVP Design, Visual Design, Apps, Web App Design, Mobile App Design, Wireframing, Information Architecture (IA), Interface Design, Branding, Prototyping, Kids & Families, User Experience (UX), Product Design, UI Design, Landing Page Design, App UI, App Design, Mobile UI, Mobile UX, Mobile App UI, Mobile UI Design, Mobile UX Design, Mobile Game Design, Web App UX, Web App UI, Web & Mobile Applications, Mockups, UI Components, Design Systems, B2C, Presentation Design, Native Mobile Apps, Mobile Design, Mood Board Design, Art Direction, Icon Design, Early-stage Startups, SaaS, Flowcharts, UX Flows, UX Design, Sprints, Web App Testing, Best Practices in Design, Dashboards, Web Dashboards, Responsive Web Apps, White Labeling, Landing Pages, Responsive Web Design (RWD), Websites, B2B, Keynote Templates, User Journeys, Brand Design, Responsive UI, Web Pages, Startups, User Interface (UI), Camera API, UI Branding, Animation, Style Guides, Children's Illustration, Hand Lettering, Recipes & Cooking, Minimum Viable Product (MVP), Typography Animation, Index, Responsive Design, Web Illustration, Lead Generation, App UX, Mobile Banking, POS, Illustration, Brand Identity, Logo Design, Brand Books, Web Design, Lean Startups, Design Sprints, Responsive, Platforms, Workshop Facilitation, Fintech, High-end Design, Concierge, High-fidelity Prototypes, Onboarding, Microinteractions, Card UI, Private Banking, Web UX, Web UI, Logotype, Mobile Web Design, Platform Design, Semplice, UI Prototyping, Personas, UI Animation, Iconography, Portals, User Onboarding, Annotated Wireframes, UX Research, Languages, Interactive UI, Brochure Design, Interactive PDFs, Community Growth, Community, eCommerce UX, eCommerce UI, eCommerce, Design Workshops, Typography
Experience
- Prototyping - 12 years
- User Experience (UX) - 12 years
- Wireframing - 12 years
- Product Design - 12 years
- Mobile App Design - 12 years
- Early-stage Startups - 7 years
- Branding - 6 years
- Landing Page Design - 6 years
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