Oskar Smith, Designer in Malmö, Sweden
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Oskar Smith

Verified Expert  in Design


Malmö, Sweden
Toptal Member Since
July 3, 2019

Oskar has acquired a unique insight into the mobile app industry and an intuition for making lovable products throughout a decade of experience. Most of his work has been focused on digital products and branding for startups and small businesses. Oskar's passion lies equally in crafting beautiful interfaces, prototyping elegant solutions, and optimizing user flows. He's versatile and can work both independently and in teams.


Work Experience

UX/UI Designer

2020 - 2022
  • Unified the look and feel across all IvyWise communications and expanded the brand identity with brand elements, typography, and new colors.
  • Conducted user interviews for their internal portal, distilled into personas that helped inform user stories and design decisions.
  • Improved usability and performance of their internal web portal by simplifying workflows, search, and user onboarding.
  • Wireframed, prototyped and tested the design for a new online dashboard that was introduced with different widgets depending on the type of user.
Technologies: UX Design, UI Prototyping, Annotated Wireframes, User Interface (UI), Branding, UX Research, Web UI, User Onboarding, Visual Design, Sketch, UI Design, UX Flows, Design Systems, User Journeys, Web Design, Brand Design, Mood Board Design

Web Designer

2019 - 2019
  • Created the brand identity, including colors, typography, logo, UI elements, photography, and illustrations.
  • Wireframed and designed web and mobile interfaces for the entire platform.
  • Designed the landing page and onboarding experience.
Technologies: Web Design, Web UX, Web UI, Wireframing, Branding, Visual Design, Sketch, UI Design, UX Flows, iPhone, Logo Design, Early-stage Startups, User Journeys, Brand Design, Mood Board Design

Designer | Screenwriter | UX Head

2013 - 2018
  • Designed the UX and UI with a special focus on mobile.
  • Helped startups define, visualize, and market their brands.
  • Prototyped, tested, and iterated on digital products.
  • Delivered production-ready assets and guidelines for development.
  • Mentored a creative team of UX and visual designers.
  • Developed tools and processes for internal collaboration.
Technologies: Product Design, SaaS Design, User Experience (UX), UI Design, Wireframing, Information Architecture (IA), Interface Design, Mobile App Design, iPhone, Flinto, Zeplin, Adobe After Effects, Apple Keynote, Principle, Jira, GitLab, InVision, Sketch, Adobe Illustrator, Adobe Photoshop, Photoshop CC, Visual Design, Android, UX Flows, Logo Design, Early-stage Startups, Low-fidelity Prototypes, Design Systems, Native Mobile Apps, User Journeys, Mobile Design, Web Design, Brand Design, Mood Board Design

Designer, Screenwriter/UX Head

2012 - 2013
  • Created an interaction and visual design with a focus on mobile interfaces.
  • Designed social media campaigns and banner content.
  • Led the design for a startup that aimed to digitalize business cards.
Technologies: Product Design, User Experience (UX), UI Design, Wireframing, Information Architecture (IA), Interface Design, Mobile App Design, iPhone, Adobe After Effects, Web Pages, Apple Keynote, Sketch, Adobe Illustrator, Adobe Photoshop, Photoshop CC, Visual Design, Android, UX Flows, Early-stage Startups, Native Mobile Apps, User Journeys, Mobile Design

Designer, Screenwriter/UX Head

2011 - 2012
  • Created social media content, mockups, pitch decks, and final designs for web and mobile projects.
  • Designed social media campaigns for brands such as Grolsch, BMW, Opel, Philips, and Bijenkorf.
  • Published articles and created downloadable assets on the topic of mobile design.
Technologies: UI Design, Wireframing, Interface Design, Mobile App Design, iPhone, OmniGraffle, Adobe Illustrator, Adobe Photoshop, Photoshop CC, Visual Design, Android, UX Flows, Native Mobile Apps, Mobile Design
2010 - 2011

Vocational Education in Mobile Applications

Hyper Island - Karslkrona


Nederlands 5

British Language Training Centre


Nederlands 3

British Language Training Centre


Sketch, Apple Keynote, Figma, Apple Pages, InVision, Slack, Principle, Photoshop CC, Illustrator CC, Affinity Designer, Affinity Publisher, Lightroom CC, GitLab, MindNode, OmniGraffle, Flinto, Marvel, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Zeplin, Lean Testing, Framer X, After Effects CC, Jira, GitHub, InDesign CC, Proto.io, Atomic.io, Miro, Adobe InDesign

Industry Expertise

Healthcare, Education, Food, Marketing, Retail & Wholesale, Hospitality, Restaurants & Dining, Real Estate, Banking & Finance


iOS, Android, Mobile, Web, MacOS, WordPress, Cargo


HTML, CSS, Swift


User Flows, Lean UX, Low-fidelity Prototypes, iPad, iPhone, SaaS Design, MVP Design, Visual Design, Apps, Web App Design, Mobile App Design, Wireframing, Information Architecture (IA), Interface Design, Branding, Prototyping, Kids & Families, User Experience (UX), Product Design, UI Design, Landing Page Design, App UI, App Design, Mobile UI, Mobile UX, Mobile App UI, Mobile UI Design, Mobile UX Design, Mobile Game Design, Web App UX, Web App UI, Web & Mobile Applications, Mockups, UI Components, Design Systems, B2C, Presentation Design, Native Mobile Apps, Mobile Design, Mood Board Design, Art Direction, Icon Design, Early-stage Startups, SaaS, Flowcharts, UX Flows, UX Design, Sprints, Web App Testing, Best Practices in Design, Dashboards, Web Dashboards, Responsive Web Apps, White Labeling, Landing Pages, Responsive Web Design (RWD), Websites, B2B, Keynote Templates, User Journeys, Brand Design, Responsive UI, Web Pages, Startups, User Interface (UI), Camera API, UI Branding, Animation, Style Guides, Children's Illustration, Hand Lettering, Recipes & Cooking, Minimum Viable Product (MVP), Typography Animation, Index, Responsive Design, Web Illustration, Lead Generation, App UX, Mobile Banking, POS, Illustration, Brand Identity, Logo Design, Brand Books, Web Design, Lean Startups, Design Sprints, Responsive, Platforms, Workshop Facilitation, Fintech, High-end Design, Concierge, High-fidelity Prototypes, Onboarding, Microinteractions, Card UI, Private Banking, Web UX, Web UI, Logotype, Mobile Web Design, Platform Design, Semplice, UI Prototyping, Personas, UI Animation, Iconography, Portals, User Onboarding, Annotated Wireframes, UX Research, Languages, Interactive UI, Brochure Design, Interactive PDFs, Community Growth, Community, eCommerce UX, eCommerce UI, eCommerce, Design Workshops, Typography

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