Oskar Smith

Designer in Malmö, Sweden

Member since July 3, 2019

Oskar has acquired a unique insight into the mobile app industry and an intuition for making lovable products throughout a decade of experience. Most of his work has been focused on digital products and branding for startups and small businesses. Oskar's passion lies equally in crafting beautiful interfaces, prototyping elegant solutions, and optimizing user flows. He's versatile and can work both independently and in teams.

Oskar is now available for hire

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Portfolio

Digital Design

Web Design | Guides Platform
- User Interface (UI)
- User Experience (UX)
- User Flows
- Prototyping
- Wireframing
- Figma
- Branding
- Interactive UI
- Landing Page Design
- User Onboarding
- Onboarding
- UI Design
- MVP Design
- UX Design
- Web Design
- Miro
- Design Sprints
- Platform Design
- Community Growth
- Community
- Low-fidelity Prototypes
- Design Systems
- User Journeys
- Brand Design
- Mood Board Design
Rebranding & Web Design for Retail Data Company
- Web Design
- Branding
- eCommerce
- Style Guides
- Brand Books
- Design Workshops
- Illustration
- Web Illustration
- Typography
- Design Systems
- Brand Design
- Mood Board Design
Cooking App for the Whole Family
- iPad
- Education
- User Experience (UX)
- Animation
- iOS
- Prototyping
- User Interface (UI)
- Style Guides
- Principle
- Food
- Children's Illustration
- Hand Lettering
- Recipes & Cooking
- Lean UX
- Sketch
- Minimum Viable Product (MVP)
- Icon Design
- Typography Animation
- Low-fidelity Prototypes
- Interface Design
- MVP Design
- UI Design
- Product Design
- Early-stage Startups
- Native Mobile Apps
- Mobile Design
Web Portal for College Counseling
- UX Design
- UI Prototyping
- User Interface (UI)
- Sketch
- InDesign CC
- Personas
- Flowcharts
- Wireframing
- UI Animation
- Branding
- Icon Design
- Iconography
- Portals
- User Onboarding
- Brochure Design
- Interactive PDFs
- Design Systems
- User Journeys
- Mood Board Design
Web Design & Branding for Golf Startup
- Landing Page Design
- Web UX
- Web UI
- Branding
- Logotype
- Web Design
- Mobile Web Design
- Platform Design
- Startups
- Interface Design
- MVP Design
- Web App Design
- Wireframing
- UI Design
- SaaS Design
- Product Design
- Logo Design
- Early-stage Startups
- Low-fidelity Prototypes
- Brand Design
- Mood Board Design
Web Design for Online Persuasion Index
- Web
- Index
- Marketing
- Responsive Design
- Branding
- Retail & Wholesale
- Web Illustration
- Lead Generation
- Interface Design
- UI Design
- Landing Page Design
- Brand Design
- Mood Board Design
A Startup for the Dutch Hospitality Market
- Prototyping
- Branding
- Mobile
- Early-stage Startups
- Hospitality
- Restaurants & Dining
- App UX
- User Flows
- Low-fidelity Prototypes
- Lean Testing
- Mobile Banking
- POS
- Mobile App Design
- iPhone
- Interface Design
- MVP Design
- Wireframing
- UI Design
- iOS
- User Experience (UX)
- Product Design
- Logo Design
- Native Mobile Apps
- User Journeys
- Mobile Design
- Brand Design
- Mood Board Design
Exclusive High-end Concierge App
- Fintech
- Banking & Finance
- High-end Design
- Concierge
- High-fidelity Prototypes
- Onboarding
- Microinteractions
- Card UI
- Private Banking
- Mobile App Design
- iPhone
- Interface Design
- UI Design
- iOS
- SaaS Design
- Product Design
- Low-fidelity Prototypes
- Native Mobile Apps
- Mobile Design
Miscellaneous App Icons and Branding
- Apps
- Brand Identity
- Logo Design
- Style Guides
- Brand Books
- iPhone
- Branding
- Design Sprints
- Early-stage Startups
- Native Mobile Apps
- Mobile Design
- Brand Design
- Mood Board Design

Employment

UX/UI Designer
2020 - 2022
Self-employed via Toptal
- Unified the look and feel across all IvyWise communications and expanded the brand identity with brand elements, typography, and new colors.
- Conducted user interviews for their internal portal, distilled into personas that helped inform user stories and design decisions.
- Improved usability and performance of their internal web portal by simplifying workflows, search, and user onboarding.
- Wireframed, prototyped and tested the design for a new online dashboard that was introduced with different widgets depending on the type of user.
Technologies: UX Design, UI Prototyping, Annotated Wireframes, User Interface (UI), Branding, UX Research, Web UI, User Onboarding, Visual Design, Sketch, UI Design, UX Flows, Design Systems, User Journeys, Web Design, Brand Design, Mood Board Design
Web Designer
2019 - 2019
Self-employed via Toptal
- Created the brand identity, including colors, typography, logo, UI elements, photography, and illustrations.
- Wireframed and designed web and mobile interfaces for the entire platform.
- Designed the landing page and onboarding experience.
Technologies: Web Design, Web UX, Web UI, Wireframing, Branding, Visual Design, Sketch, UI Design, UX Flows, iPhone, Logo Design, Early-stage Startups, User Journeys, Brand Design, Mood Board Design
Designer | Screenwriter | UX Head
2013 - 2018
Fonk
- Designed the UX and UI with a special focus on mobile.
- Helped startups define, visualize, and market their brands.
- Prototyped, tested, and iterated on digital products.
- Delivered production-ready assets and guidelines for development.
- Mentored a creative team of UX and visual designers.
- Developed tools and processes for internal collaboration.
Technologies: Product Design, SaaS Design, User Experience (UX), UI Design, Wireframing, Information Architecture (IA), Interface Design, Mobile App Design, iPhone, Flinto, Zeplin, Adobe After Effects, Apple Keynote, Principle, Jira, GitLab, InVision, Sketch, Adobe Illustrator, Adobe Photoshop, Photoshop CC, Visual Design, Android, UX Flows, Logo Design, Early-stage Startups, Low-fidelity Prototypes, Design Systems, Native Mobile Apps, User Journeys, Mobile Design, Web Design, Brand Design, Mood Board Design
Designer, Screenwriter/UX Head
2012 - 2013
Moblio
- Created an interaction and visual design with a focus on mobile interfaces.
- Designed social media campaigns and banner content.
- Led the design for a startup that aimed to digitalize business cards.
Technologies: Product Design, User Experience (UX), UI Design, Wireframing, Information Architecture (IA), Interface Design, Mobile App Design, iPhone, Adobe After Effects, Web Pages, Apple Keynote, Sketch, Microsoft Edge, Adobe Illustrator, Adobe Photoshop, Photoshop CC, Visual Design, Android, UX Flows, Early-stage Startups, Native Mobile Apps, User Journeys, Mobile Design
Designer, Screenwriter/UX Head
2011 - 2012
Isobar
- Created social media content, mockups, pitch decks, and final designs for web and mobile projects.
- Designed social media campaigns for brands such as Grolsch, BMW, Opel, Philips, and Bijenkorf.
- Published articles and created downloadable assets on the topic of mobile design.
Technologies: UI Design, Wireframing, Interface Design, Mobile App Design, iPhone, OmniGraffle, Adobe Illustrator, Adobe Photoshop, Photoshop CC, Visual Design, Android, UX Flows, Native Mobile Apps, Mobile Design

Education

Vocational Education in Mobile Applications
2010 - 2011
Hyper Island - Karslkrona

Certifications

Nederlands 5
JULY 2014 - PRESENT
British Language Training Centre
Nederlands 3
DECEMBER 2013 - PRESENT
British Language Training Centre

Experience

Prototyping12 years
Wireframing12 years
User Experience (UX)12 years
Product Design12 years
Mobile App Design12 years
Early-stage Startups7 years
Landing Page Design6 years
Branding6 years

Location

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Designer in Malmö, Sweden

Portfolio

Employment

UX/UI Designer

Web Designer

Designer | Screenwriter | UX Head

Designer, Screenwriter/UX Head

Designer, Screenwriter/UX Head

Education

Certifications

Experience

Location