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Paulina Jozwik
Verified Expert in Design
Designer
Warsaw, Poland
Toptal member since April 29, 2020
Bio
Paulina is a product designer with over eight years of experience. She has worked on projects of varying levels of complexity and excels at launching new web products and rebranding. She has worked with startups, public service companies, and global corporations such as Practitest, Qatar Development Bank, LR Health & Beauty, and Numera Lighting. Her expertise in UI/UX, branding, and testing, ensure the delivery of successful products.
Experience
- Logo Design - 8 years
- Branding - 7 years
- Web Design - 7 years
- User Flows - 6 years
- App UI - 5 years
- User Experience (UX) - 5 years
- App UX - 5 years
- User Interface (UI) - 5 years
Portfolio
Faces | Responsive Website for Employer Branding Campaign
Responsive Web Design (RWD)User Interface (UI)User Experience (UX)3DUser FlowsInformation Architecture (IA)+ 21 more
Tablao | SEO Responsive Website and Booking Tool
Responsive Web Design (RWD)User Experience (UX)User Interface (UI)AgileScrumDigital Branding+ 25 more
Lamden | Responsive Website for US Blockchain
Responsive Web Design (RWD)User Experience (UX)User Interface (UI)User FlowsInformation DesignAgile+ 26 more
Numera | Responsive Website for the Exclusive Lighting Brand
Responsive Web Design (RWD)User Experience (UX)User Interface (UI)Lean UXDesign SprintsAgile+ 21 more
Work Experience
UX Designer
2024 - 2024
Rockwell Automation
- Led UI/UX design efforts for the Motion Analyzer redesign, collaborating closely with engineers and product managers to create intuitive user interfaces for motion control software;
- Designed and prototyped a better user experience for the ICT Catalog in Emulate 3D (simulation software is used to simulate the behavior and performance of the digital twin).
- Worked closely with development teams to ensure design feasibility and implementation according to specifications.
Technologies: Figma, Adobe, Web App Design, Responsive Layout, B2B, Enterprise Design
Web Designer
2023 - 2023
Sulis Fine Art Ltd
- Conducted a UX audit of the current website in order to identify problems that limit the usability of the website and prevent the user from achieving goals.
- Created brand guidelines for the new website, allowing the gallery to stand out and better communicate the company's values.
- Created rebranded user interface that better meets the client's business goals.
- Improved the user experience by analyzing user flow and creating mockups that better organize elements on the website.
Technologies: Web Design, Web UI, Web UX, Web UI Design, Web UX Design, Websites, Responsive Web Design (RWD), Branding, Shopping, UX Wireframes, Layout Design, Pixel Perfect, UI Audits, Web, Mockups, Responsive Layout, Mobile First, B2B
Product Designer
2022 - 2023
Loop App
- Developed UI and UX of Loop app following requirements aligned with business objectives.
- Provided conceptual ideas for the future of the product based on major problems and gaps.
- Expanded and updated the design system to reflect the needs of users, design direction, and general product design trends.
Technologies: Figma, App UX, App UI, User Experience (UX), User Interface (UI), Design Systems, UX Wireframes, Layout Design, Pixel Perfect, Feature Prioritization, UI Components, Mockups, Professional Services, Responsive Layout, Mobile First, Mobile Design, Mobile UI Design, iOS App Design, B2B, Enterprise Design
Product Designer
2022 - 2023
GOODONES APP
- Guided all stages of the user experience design process to build an AI-powered photo assistant app that helps organize and edit photos.
- Developed new features and improved the user experience in accordance with usability tests.
- Created brand assets (a logo, book, and illustrations) and a design system.
Technologies: Figma, Illustration, Wireframing, Prototyping, User Flows, Lean UX, User Interface (UI), User Experience (UX), Web Design, Logo Design, App UX, App UI, UX Wireframes, Layout Design, Pixel Perfect, Feature Prioritization, 3D Design, UI Components, Mockups, Professional Services, Responsive Layout, Mobile First, Mobile Design, Mobile UI Design, iOS App Design, B2B, Enterprise Design, Visual Art, Brand Design, Digital Brand Identity, Brand Logos
Web/UI Designer
2022 - 2023
CLA Code Labs GmbH
- Did the website redesign for Code Labs Academy, a company offering intensive tech boot camps focused on cybersecurity, data science, design, and development.
- Created brand refresh according to the client's business goals.
- Conducted a UX audit of the current website to identify user pain points and business value opportunities.
- Designed new user interfaces according to new visual guidelines and better user experience objectives.
Technologies: UI Design, User Interface (UI), Responsive Web Design (RWD), Web Design, Figma, Web UI, Web UI Design, Visual Design, UX Wireframes, Layout Design, Pixel Perfect, UI Audits, Feature Prioritization, Web, Mockups, Web App Design, Responsive Layout, B2B, Enterprise Design, CSS, HTML
Web Designer
2022 - 2023
Sulis Fine Art Ltd
- Conducted a UX audit of the current website in order to identify problems that limit the usability of the website and prevent the user from achieving goals.
- Created brand guidelines for the new website, allowing the gallery to stand out and better communicate the company's values.
- Improved the user experience by analyzing the user flow and creating mockups that better organize elements on the website.
- Created a rebranded user interface that better meets the client's business goals.
- Helped clients create new visual assets for social media that are better aligned with their brand image.
Technologies: Web Design, Web UI, Web UX, Web UI Design, Web UX Design, Websites, Responsive Web Design (RWD), Branding, Shopping, UX Wireframes, Layout Design, Pixel Perfect, UI Audits, Web, Mockups, Responsive Layout, B2B
Brand and UX/UI Designer
2022 - 2022
Mood Product Group LLC
- Created a brand image for a cannabis eCommerce, helping the company communicate its values and attract the right group of customers.
- Created brand assets (the logo and brand book) and a design system.
- Created information architecture and user flows according to the client's business goals.
- Created wireframes of the views of the single to help better organize content according to user needs.
- Designed a user interface that allows users to easily navigate the site and quickly find the products they are looking for.
- Designed product packaging and labels according to brand guidelines.
Technologies: Branding, eCommerce Design, UX Wireframes, Layout Design, Pixel Perfect, UI Components, Web, Mockups, Responsive Layout, B2B, CSS, HTML, Brand Design, Digital Brand Identity, Brand Logos
UI Designer
2022 - 2022
Korke SpA
- Worked on the website redesign and brand refresh for a French travel agency specializing in tailor-made trips to Chile and Argentina.
- Created a visual concept of a sales landing page that helps customers select and book a new trip.
- Improved the user experience by creating a booking process that allows users to easily and quickly select travel destinations and book trips.
Technologies: Web Design, UI Design, No-code Development, Interaction Design (IxD), Visual Design, UX Wireframes, Branding, Interactive Maps, Layout Design, Pixel Perfect, UI Audits, Web, Mockups, Mobile First, B2B
UX/UI Designer
2022 - 2022
Kimberbell Kids, LLC
- Defined and created a visual language as an extension of the brand (illustrations, icons, colors, typography, animations, etc.).
- Developed and conceptualized a comprehensive UI/UX design strategy for the brand.
- Translated user needs into meaningful and captivating experiences considering business needs, company strategy, technical opportunities, and constraints.
Technologies: UX Design, Web Design, UI Design, Responsive Web Design (RWD), Business Card Design, Visual Identity, Brand Guidelines, eCommerce, Marketing Design, Visual Design, Websites, Maze, Product Detail Pages, Purchase Orders, Art, Information Design, Web UI Design, Digital Branding, Responsive UX Design, Digital Design, UI Branding, Identity Design, Brand Identity, Web UX Design, User Interface (UI), User Experience (UX), User Research, Figma, Template Design, Mobile UX, Responsive Web Apps, Design Systems, Research, eCommerce Design, Digital Product Design, User Flows, UX Wireframes, Layout Design, Pixel Perfect, UI Audits, Web, Mockups, Mobile First, B2B, Enterprise Design, CSS, HTML
Branding and UX/UI Designer
2022 - 2022
Mood Product Group LLC
- Set the visual direction for a new cannabis eCommerce. Created the brand direction, branding guidelines book, logo, and marketing assets.
- Tackled all stages of the product development lifecycle by applying user-centered design processes.
- Collaborated with engineering and product partners on technical feasibility design, methodology, and implementation.
Technologies: Branding, eCommerce Design, Adobe Illustrator, Figma, Jira, Visual Identity, Brand Guidelines, Print Design, eCommerce, Visual Design, Websites, UX Design, Product Detail Pages, Purchase Orders, Information Design, Web UI Design, Digital Branding, Lean Project Management, Responsive UX Design, Adobe Photoshop, Digital Design, UI Branding, Identity Design, Brand Identity, Web UX Design, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Web Design, Publication Design, User Research, Brand Books, Template Design, Mobile UX, Responsive Web Apps, Design Systems, InDesign CC, Research, Digital Product Design, User Flows, Shopping, UX Wireframes, Health & Wellness, Layout Design, Pixel Perfect, Web, Mockups, Web App Design, Mobile First, B2B, Brand Design, Digital Brand Identity, Brand Logos
Web Designer
2022 - 2022
Sulis Fine Art Ltd
- Conducted a UX audit of the current responsive website for an art gallery in the UK.
- Tackled all stages of product rebranding and website redesign.
- Executed all phases of the user experience design process and applied new visual direction to the existing digital product.
Technologies: Web Design, Web UI, Web UX, Web UX Design, Responsive Web Design (RWD), Branding, Visual Identity, Brand Guidelines, eCommerce, Visual Design, UX Design, Product Detail Pages, Purchase Orders, Art, Information Design, Digital Branding, Responsive UX Design, Adobe Photoshop, Digital Design, UI Branding, Identity Design, Brand Identity, User Interface (UI), User Experience (UX), User Research, Figma, Mobile UX, Responsive Web Apps, Design Systems, Research, eCommerce Design, Digital Product Design, User Flows, UX Wireframes, Layout Design, Pixel Perfect, UI Audits, Web, Mockups, Mobile First, B2B
Brand Designer
2021 - 2021
The Perry Group, LLC
- Contributed to the branding refresh and visual assets for a real estate company.
- Created marketing material according to the new brand direction participles.
- Proposed the feel and look of the new digital product assets.
Technologies: Branding, Print Design, Brand Identity, Logo Design, Web Design, Business Card Design, eCommerce, Marketing Design, Visual Design, Websites, UX Design, Information Design, Web UI Design, Digital Branding, Responsive UX Design, Digital Design, UI Branding, Identity Design, Web UX Design, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Publication Design, Data Visualization, Digital Publication, User Research, Figma, Adobe InDesign, Research, Digital Product Design, User Flows, UX Wireframes, Layout Design, Pixel Perfect, UI Audits, Web, Mockups, B2B
Product Designer
2021 - 2021
Vectornator by Linearity
- Designed, ran, and iterated experiments and features with the product manager and the engineers for Vectornator’s iPad and Mac software.
- Created and implemented design concepts for conversion optimization and broader retention strategies.
- Conducted user testing, interviews, and data analysis in connection with the implementation and optimization of new and current functions.
- Cooperated cross-functionally with programmers in implementing projects and supporting their final flows and assets.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Figma, Marvel App, InVision, InDesign CC, Visual Design, Websites, Maze, UX Design, Information Design, Web UI Design, Design Sprints, Lean Project Management, Scrum, Responsive UX Design, Software, Digital Design, Agile Software Development, Web UX Design, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Web Design, User Research, Design Systems, Mobile UX, Responsive Web Apps, Research, App UX, App UI, Digital Product Design, User Flows, UI Branding, UX Wireframes, Layout Design, Pixel Perfect, UI Audits, Feature Prioritization, 3D Design, UI Components, Mockups, Professional Services, Web App Design, Mobile First, Mobile Design, Mobile UI Design, iOS App Design, B2B, Enterprise Design
Web Designer for Luxury eCommerce Revamp
2020 - 2021
Silver Gold Bull Inc.
- Built and maintained UX/UI design of the Canadian trusted silver and gold bullion dealer eCommerce website.
- Built several digital products that help customers buy, sell, and trade silver and gold bullion worldwide.
- Collaborated with the interdisciplinary team over consistent brand communication through all sale tools.
Technologies: Web Design, Figma, Adobe Illustrator, Adobe Photoshop, Websites, Maze, UX Design, Information Design, Web UI Design, Digital Branding, Infographics, Responsive UX Design, Digital Design, UI Branding, Identity Design, App UX, App UI, Brand Identity, Web UX Design, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Android, iOS, User Research, Design Systems, Mobile UX, Responsive Web Apps, Print Design, Research, Digital Product Design, User Flows, Layout Design, Pixel Perfect, UI Audits, Feature Prioritization, UI Components, Web, Mockups, Professional Services, Mobile First, Mobile Design, B2B, Enterprise Design, CSS, HTML
Product Designer
2020 - 2021
Feeld
- Collaborated with engineering and product partners on technical feasibility design, methodology, and implementation.
- Prototyped and created wireframes according to the technical requirements.
- Assisted in defining project design goals with the research and management teams. Ran ideation sessions with the team.
- Produced designs after conducting research and observing feedback. This enabled the team to test and validate assumptions.
- Expanded and updated the design system to reflect the needs of users, the design direction, and general product design trends.
Technologies: Product Design, Photoshop CC, Figma, Prototyping, Wireframing, Agile, Information Architecture (IA), Mobile UI, Mobile UX Design, Adobe After Effects, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop, Flinto, Marvel App, InVision, Sketch, Confluence, Zeplin, Webflow, Marketing Design, Visual Design, Websites, Maze, UX Design, Information Design, Web UI Design, Design Sprints, Lean Project Management, Abstracts, Scrum, Responsive UX Design, Digital Design, Agile Software Development, Web UX Design, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Web Design, User Research, Design Systems, Mobile UX, Responsive Web Apps, Research, App UX, App UI, Digital Product Design, User Flows, UI Branding, Layout Design, Pixel Perfect, UI Audits, Feature Prioritization, UI Components, Mockups, Professional Services, Mobile First, Mobile Design, iOS App Design, B2B, Enterprise Design
Web Designer for Edits and Redesigns in Figma
2020 - 2020
STARV, Inc.
- Identified requirements, use cases, and user journeys.
- Created brand identity: logo, brand book, and the visual direction of digital products.
- Defined user flows and a digital strategy for the product.
Technologies: Web Design, Figma, Responsive Web Design (RWD), UX Design, UI Design, Visual Identity, Brand Guidelines, Visual Design, Websites, Information Design, Web UI Design, Digital Branding, Responsive UX Design, Digital Design, Brand Identity, Web UX Design, User Interface (UI), User Experience (UX), User Research, Mobile UX, Responsive Web Apps, Design Systems, Research, Digital Product Design, User Flows, UI Branding, Layout Design, Pixel Perfect, Web, Mockups, Mobile First, B2B
Lead Product Designer
2019 - 2019
The Make-It Co., Ltd.
- Created a user-friendly mobile app that allows users to create and buy personalized bags. Developed branding and digital marketing tools.
- Conducted usability tests with users. Defined the digital strategy for the product.
- Collaborated with multifaceted teams across the organization to meet performance goals.
Technologies: Product Design, Photoshop CC, Figma, Prototyping, Wireframing, Information Architecture (IA), Mobile UI, Mobile UX Design, Adobe After Effects, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop, Flinto, Marvel App, InVision, Sketch, eCommerce Design, Basecamp, Visual Identity, Brand Guidelines, eCommerce, Marketing Design, Visual Design, Websites, UX Design, Information Design, Web UI Design, Digital Branding, Scrum, Responsive UX Design, Digital Design, Brand Identity, Web UX Design, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Web Design, User Research, Mobile UX, Responsive Web Apps, Design Systems, Research, App UI, App UX, Digital Product Design, User Flows, UI Branding, Layout Design, Pixel Perfect, Web, Mockups, Professional Services, Responsive Layout, Mobile First, Mobile UI Design, B2B, Visual Art, Digital Brand Identity, Brand Logos
UX/UI Designer
2019 - 2019
GOG/Good Old Games
- Developed the UI and UX for the GOG Galaxy app following requirements aligned with business objectives.
- Helped define project design goals with the research and management teams.
- Built and tested interactive prototypes and apply findings by creating new features.
- Collaborated closely with the development team and, where possible, got involved with the development to ensure the design was up to the highest standard.
Technologies: Product Design, Photoshop CC, Figma, Prototyping, Wireframing, Agile, Information Architecture (IA), Mobile UI, Mobile UX Design, Adobe After Effects, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop, Marvel App, InVision, Sketch, Jira, Basecamp, Confluence, Marketing Design, Visual Design, Websites, UX Design, Information Design, Web UI Design, Scrum, Responsive UX Design, Digital Design, Web UX Design, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Web Design, User Research, Mobile UX, Responsive Web Apps, Design Systems, Research, App UI, App UX, Digital Product Design, User Flows, UI Branding, Layout Design, Pixel Perfect, UI Audits, Feature Prioritization, UI Components, Web, Mockups, Professional Services, Responsive Layout, Mobile First, Mobile Design, Mobile UI Design, iOS App Design, B2B, Enterprise Design
Senior Product Designer
2017 - 2019
Boldare
- Created the entire Boldare branding and the company's effective sales website, using the lean methodology and researching the effectiveness of applied solutions.
- Designed a complex corporate website for LR Health & Beauty. The website contained tools that allowed company partners to manage data and information.
- Created an employer branding campaign and website concept for Europe's leading direct sales enterprises from Germany, collaborating with engineering and product partners on technical feasibility design, methodology, and implementation.
- Developed the brand identity and SEO, increasing the website with a booking tool for Barcelona's famous Tablao, tackling all stages of the product development lifecycle by applying user-centered design processes.
- Redesigned the website and developed the visual identity for a US blockchain company, focusing on developing a site that will strengthen the community and raise funds for development.
Technologies: Product Design, Photoshop CC, Prototyping, Wireframing, Agile, Information Architecture (IA), Mobile UI, Mobile UX Design, Adobe After Effects, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop, Marvel App, InVision, Sketch, Jira, Basecamp, Confluence, Zeplin, Webflow, InDesign CC, Visual Identity, Brand Guidelines, Marketing Design, Visual Design, Websites, UX Design, Hotels & Lodging, Information Design, Web UI Design, Digital Branding, Design Sprints, Infographics, Lean Project Management, Scrum, Responsive UX Design, Digital Design, Isometric Design, Agile Software Development, Identity Design, Brand Identity, Web UX Design, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Web Design, Digital Publication, User Research, Illustration, Figma, Adobe InDesign, Brand Books, Animation, Mobile UX, Responsive Web Apps, Design Systems, Print Design, Research, Digital Product Design, User Flows, UI Branding, Layout Design, Pixel Perfect, UI Audits, Feature Prioritization, UI Components, Web, Mockups, Professional Services, Mobile First, Mobile UI Design, iOS App Design, Enterprise Design, Visual Art, CSS, HTML, Brand Design, Digital Brand Identity, Brand Logos
Education
2013 - 2017
Bachelor's Degree in Graphic Design
Academy of Fine Arts - Katowice, Poland
2008 - 2011
Bachelor's Degree in Cultural Studies
University of Silesia - Katowice, Poland
Skills
Tools
Sketch, Adobe Illustrator, Adobe InDesign, Marvel App, Adobe Premiere Pro, Adobe After Effects, Photoshop CC, InVision, Flinto, Jira, Basecamp, Confluence, Zeplin, Adobe Photoshop, Blender, Maze, InDesign CC, Adobe
Platforms
Figma, Web, iOS, Android, Webflow
Industry Expertise
Restaurants & Dining, Entertainment & Leisure, Fashion, Health & Wellness, Hotels & Lodging, Professional Services
Languages
CSS, HTML
Other
Information Design, Purchase Orders, Digital Product Design, IT, Agile Sprints, Mobile UX, Responsive Web Apps, User Journeys, UX Audits, Mobile UX Design, Responsive UX Design, Mobile UI, Agile, Scrum, Wireframing, Information Architecture (IA), Prototyping, Product Design, Branding, UI Design, UX Design, Logo Design, Web Design, Data Visualization, Web UI, Design Systems, UX Wireframes, Layout Design, Pixel Perfect, UI Audits, Feature Prioritization, UI Components, Mockups, Web App Design, Responsive Layout, Mobile First, Mobile Design, Mobile UI Design, iOS App Design, B2B, Enterprise Design, Visual Art, Brand Design, Digital Brand Identity, Brand Logos, UI Branding, Cosmetics, Illustration, Animation, Lean Project Management, User Research, Abstracts, Digital Publication, Publication Design, eCommerce Design, eCommerce Web Design, Interactive Maps, Adobe Premiere, 3D Design, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Digital Branding, Web UI Design, Web UX Design, Template Design, Art, Attractions, Travel, Booking, Brand Identity, Responsive Design, App UI, App UX, 3D, Lean UX, Accessory Design, Customization, Web UX, Identity Design, Agile Software Development, User Flows, Isometric Design, Digital Design, Blockchain, Bitcoin, Software, Product Detail Pages, Design Sprints, Brand Books, Digital Graphics, Graphic Design, Infographics, Research, Websites, Visual Design, Marketing Design, eCommerce, Print Design, Brand Guidelines, Visual Identity, Business Card Design, No-code Development, Interaction Design (IxD), Shopping
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