Rehan Saiyed, Designer in Melbourne, Victoria, Australia
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Rehan Saiyed

Verified Expert  in Design


Melbourne, Victoria, Australia
Toptal Member Since
May 24, 2019

Rehan is an award-winning designer specializing in branding, interactive experiences, and digital twin solutions. With a deep passion for multidisciplinary creative endeavors, he has demonstrated exceptional leadership across multiple sectors, seamlessly merging art, design, storytelling, and technology. His expertise lies in the jobs-to-be-done theory and value proposition design. Rehan is known for his collaborative spirit and portfolio of award-winning work featured in global publications.


Work Experience

Customer and Brand Experience Designer

2008 - PRESENT
Storm Worldwide
  • Designed the developed the end-to-end UX, UI, IxD, and branding for an iOS and Android app iDO, a digital service for booking local and domestic services such as plumbers, electricians, and other skilled trades.
  • Designed the end-to-end customer experience and service design for the boutique hotel El Dorado, addressing all brand touch-points from physical space to digital products across the entire customer journey.
  • Addressed the pain-points of the customer experience from booking to leaving a hotel room, incorporating digital and analog booking platforms, architecture, the room interiors, experiences during their stay, food served, and many other elements.
  • Designed an augmented reality-based digital Wayfinding and information app for Mathaf (The Arab Museum of Modern Arts) permanent gallery for visitors and scholars. The augmented feature incorporated videos, text, and audio.
  • Designed the branding and UI of a financial dashboard for a bank on a Windows and MacOS platform.
  • Designed the digital product and ecosystem of a healthcare device linked with mobile devices on iOS and Android. This was developed for people with accessibility and old age concerns needing immediate medical attention during an emergency.
  • Utilized Lumion to design the architectural/product visualization and digital twins and connected brand experiences—architecture, interiors, and branding from strategy to execution across all touch points in physical and digital space.
Technologies: Adobe Captivate, Sketch 4, UX Research, UX Strategy, Dashboard Design, Prototyping, Digital Product Design, Product Design, User Journey Maps, User Flows, Information Architecture (IA), User Interface (UI), User Experience (UX), Data Visualization, Branding, Overflow, Processing, Tableau, Zeplin, OmniGraffle, InVision, Sketch, Adobe Experience Design (XD), Adobe After Effects, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

User Experience Designer

2019 - 2020
Target Australia
  • Facilitated discovery workshops, research, UX, and UI design for the order status and checkout redesign.
  • Crafted design system, icons, typography, and forms for web and mobile from the ground up.
  • Mapped out holistic CX, UX journey aligning with the process map for OFC.
  • Designed IA, prototypes, user testing to validate ideas, and high-fidelity screens for hand-offs.
Technologies: Sketch 4, UX Strategy, Prototyping, Digital Product Design, Product Design, User Journey Maps, Information Architecture (IA), User Interface (UI), User Experience (UX), UX Research, Salesforce, User Flows,, Figma, Miro

Senior UX Researcher and Designer

2018 - 2019
DDB Group
  • Developed the strategy, research, personas, MVP, MXP, and framework design for redefining Volkswagen's retail digital experience in Australia.
  • Carried out qualitative and quantitative research. Addressed pain-points during the customer journey, providing design solutions and initiatives to create engaging experiences with apps–Volkswagen Pay, Volkswagen Go, and Volkswagen Service.
  • Managed the prototyping, user testing, and validating forms for Volkswagen Australia.
  • Created the customer experience journey and personas through qualitative and ethnography research methodologies for British Paints Novice Painter Journey to discover new opportunities and increase market share.
  • Created the UX and UI design for Business of Tomorrow by Westpack Bank.
  • Carried out CX research for Australian Customer Index published by Track DDB.
  • Designed the UX and UI for an eCommerce website for a natural health product. I conducted a roadmap and discover workshop, created the re-branding and visual guide, and designed the system to UI and IxD hand-offs for developers.
Technologies: Sketch 4, UX Research, UX Strategy, Dashboard Design, Prototyping, Digital Product Design, Product Design, User Journey Maps, User Flows, Information Architecture (IA), User Interface (UI), User Experience (UX), Overflow, Adobe CC, Tableau, Zeplin, InVision, OmniGraffle, Sketch, Adobe Experience Design (XD)

Senior Brand Experience Designer

2017 - 2018
Institute of Public Administration Australia
  • Re-branded the IPAA and its chapters across Australia.
  • Completed brand research, typography, image, communication, tone, and language design.
  • Re-launched a refreshed brand for this public sector establishment, operating since 1904 in Australia.
Technologies: Product Design, User Journey Maps, Branding, Sketch, Adobe Experience Design (XD), Adobe CC

Branding and Customer Experience Specialist

2014 - 2017
Commercial Bank of Qatar
  • Developed the strategy, discovery workshop, research, UX, UI, IxD, and branding for the CB Touch mobile app. It helps the human capital division and the bank staff to perform day-to-day routine activities digitally over iOS and Android phones.
  • Designed the UX, UI, IxD for an exit permit app, which helps overseas bank employees apply for their exit permit when they want to leave the country on holidays or for business-related travel.
  • Developed branding and the UI for the Commercial Bank financial fact dashboard for C-level executives. It is displayed over their desktop or TV to get an overview at a glance about the bank's performance on various fronts.
  • Designed the UX and UI for a responsive recruitment portal, which facilitates an easy and trackable application process for candidates. At the same time, the portal offers easy organization for the HR staff to keep applicants' information up-to-date.
  • Created the learning experience, UI, IxD, and branding for Bawabah, an internal L&D learning portal.
Technologies: Adobe Captivate, Sketch 4, UX Research, UX Strategy, Dashboard Design, Prototyping, Digital Product Design, Product Design, User Journey Maps, User Flows, Information Architecture (IA), User Interface (UI), User Experience (UX), Data Visualization, Branding, OmniGraffle, InVision, Sketch, Adobe CC

Customer and Brand Experience Design Specialist

2011 - 2014
Qatar Museums
  • Designed the customer experience and framework from research to design, prototyping, user testing, and final deliverables for digital and analog products and services.
  • Designed the employee experience and framework for digital products facilitating ease of use between HR and staff.
  • Developed the UX, UI, wireframing, prototyping, user testing, branding, and communication for the Naira web app.
  • Developed the digital transformation of internal branding and communication, creating an entire ecosystem framework and an MVP.
  • Designed the UX and UI of the microsite Be Amusing Career Fair, which helps students and candidates pursue a career in the museum sector.
  • Designed the UX and UI for an internal L&D intranet.
Technologies: Adobe Captivate, Sketch 4, UX Research, UX Strategy, Prototyping, Digital Product Design, User Journey Maps, User Flows, Information Architecture (IA), User Interface (UI), User Experience (UX), Data Visualization, Branding, Apple Keynote, InVision, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Design Director

2005 - 2008
Lausanne Project Management
  • Led a team of designers in New Zealand and Australia for a Hilton and GHM resorts project in Fiji.
  • Designed spatial and architectural design concepts for The Talei, resort in Fiji managed by GHM, Fiji Beach Resort and Spa, Suite 3, and Hilton Residency managed by Hilton.
  • Created full fledged integrated branding, advertising and communication campaigns for the resorts’ pre-sales, launch, and promotional advertising post launch, including motion graphics, architectural rendering, and interior design.
Technologies: Branding, Adobe Dreamweaver, Adobe Flash, Adobe Photoshop, Adobe InDesign, Adobe Illustrator

Senior Designer

2003 - 2005
Image Centre
  • Executed marketing projects from conception to production and art directed photo shoots for clients.
  • Designed websites, brand identity, brochures, magazines, and product packaging.
  • Reviewed junior designers’ work to ensure high quality of design and production.
Technologies: Adobe Dreamweaver, Adobe Flash, Adobe Photoshop, Adobe InDesign, Adobe Illustrator

Senior Designer

2002 - 2003
Mind Works
  • Carried out projects from concept to production. I began as the sole designer for a boutique.
  • Designed for a boutique set-up, including brand identity, website design, interactive CDs, magazine design, product catalogs, retail advertising, and sales promotional campaigns.
  • Designed monthly product catalogs for Adidas, Mizuno, and Yamaha.
Technologies: Adobe Director, Adobe Dreamweaver, Adobe Flash, Adobe Photoshop, Adobe InDesign, Adobe Illustrator


1994 - 2002
  • Assisted local and national agencies on a freelance basis as a junior visualizer across Mumbai, Delhi, and Baroda.
  • Established my own studio as an independent freelance designer, an individual startup studio, Strategies. Carried out projects for clients and fellow design and advertising studios in India.
  • Carried out print and digital design projects for companies in Silicon Valley, USA, during the dot com boom. Designed tutorials and Flash-based animation and websites for clients in the USA and India.
  • Authored various CBT CDs in Macromedia Director for Tata Mcgraw Hill publication in India.
Technologies: Adobe Director, Adobe Dreamweaver, Adobe Flash, Adobe Photoshop, Adobe InDesign, Adobe Pagemaker, Adobe Illustrator
1990 - 1993

Bachelor of Fine Arts Degree in Applied Arts with Typography

Maharaja Sayajirao University of Baroda - Baroda, India


Human Computer Interface Design Certificate

Indian Institute of Technology


Miro, Figma,, Sketch, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Experience Design (XD), Apple Keynote, InVision App, Affinity Diagrams, Adobe Dimension, Origami, Sketch 4, Adobe CC, InVision, Zeplin, Twinmotion, Articulate Storyline, Adobe Captivate, Lumion, InVision Studio, Articulate Storyline 3, Autodesk Revit, Maxon Cinema 4D, Flinto Prototyping, OmniGraffle, Unreal Engine, Adobe After Effects, Tableau, Adobe Flash, Adobe Dreamweaver, Adobe Director, Adobe Pagemaker, Adobe Premiere Pro, Creo, Revit, Adobe Substance 3D


Visual Design Language, Processing


iOS, Webflow CMS, MacOS, Android, Webflow, Salesforce, Windows, Arduino

Industry Expertise

Banking & Finance, Applied Design


Instructional Design, Online Course Design, User Research, Interface Design, Human-centered Design (HCD), User Testing, Web UX, Intranets, Arabic Typography, Web UX Design, Presentation Design, Discovery Workshops, Journey Mapping, Icon Design, Visual Design, Visual Research, User Needs, Card Sorting, Ethnographic Interviews, User Interviews, Stakeholder Interviews, Stakeholder Management, Website Redesign, Adaptive Design, User Acceptance Testing (UAT), Wireframing, Web UI Design, Adaptive, Responsive UI, Portals, Design Patterns, Heuristics, Golden Ratio Grid, Desktop Web Design, Mobile Web Design, Iconography, Line Icons, Rapid Prototyping, Paper Prototyping, Remote Prototyping, Minimum Viable Product (MVP), Qualitative Research, E-learning, Mobile Learning, UX Sketching, Learning, Storyboarding, Interactive Design, App UX, Mobile App Design, UI Design, Persona Design, Affinity Mapping, Wireframe to Product, UX Pattern Design, Service, Booking UX, Logo Design, Brand Design, Mobile Splash Screens, User Journeys, User Empathy, User Validation, Writing & Editing, Brand Guidelines, Logotype, Logo Systems, Brand Architecture, Type Design, Grid Systems, Stationery Design, Typography, Hand Lettering, Lettering, Corporate Identity, Responsive Email Templates, Tone of Voice, GRID, Book Typesetting, Brochure Design, Publication Design, Newsletter Design, EPUB, PDF Design, Spatial Design, Award-winning, Taxonomy, Corporate Branding, State Government, Event Branding, Environmental Graphics, Space Planning, Store Design, Symbol Design, Design Thinking, Environmental Design, Interior Design, Signage, Wayfinding, Typesettings, Signage Design, Digital Branding, Digital Brand Identity, Letterhead Design, Brand Positioning, Web UI, Responsive UX Design, Atomic Design, Infographics, Interactive Maps, Web Design, Illustration, Branding, User Experience (UX), User Interface (UI), Information Architecture (IA), User Flows, User Journey Maps, Empathy Mapping, Customer Experience, Service Design, Google Material Design, Design Systems, VR Interfaces, Augmented Reality (AR), Virtual Reality (VR), UX Strategy, Design Sprints, Design Research, UX Research, Data Visualization, Prototyping, Print, Graphic Design, Marketing Design, Product Design, Dashboard Design, Digital Product Design, Interactive UX, Microinteraction Design, Interactive PDFs, Lottie, Interactive UI, Creative Direction, Design Direction, Web Development, Recruitment, Performance Management, Career Coaching, Typography Animation, Kinetic Typography, 3D Design, 3D Floor Plan Design, Motion Logo Design, 3D Visualization, Saudi Arabia, Business Card Design, Healthcare Management Systems, Motion Graphics, Motion Design, Personas, Interaction Design (IxD), Remote User Testing, Remote Usability Testing, Voice User Interfaces (VUI), Hype, X Reality (XR), Virtual Reality App Design, Unreal Engine 5, Overflow, User Validation Testing, CornerStone, Animation, iOS Design Guidelines, System Usability, Custom Typeface Design, Stationery, Brand Identity, Envelope Design, Art, Internet of Things (IoT), Blockchain, Unity, UX Design, Landing Page Design, Responsive Web Design (RWD), UX Prototyping, Relux

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