Segun Aribido
Verified Expert in Design
Designer
Cambridge, United Kingdom
Toptal member since January 13, 2022
Segun is a senior product designer with 8+ years of experience designing mobile, web, and USSD products across fintech, eCommerce, blockchain, edtech, entertainment, and AI. He specialises in UX strategy, UI design, wireframing, prototyping, and usability research. Known for solving complex problems, he collaborates closely with cross-functional teams and has led design initiatives that improve usability, drive adoption, and deliver measurable business impact.
Portfolio
Cubos | An AI-driven News Classification Platform
Experience
- Figma - 8 years
- Slack - 8 years
- Design Systems - 8 years
- Material Design - 8 years
- Mobile UX - 8 years
- UX Design - 7 years
- Zeplin - 6 years
- Jira - 6 years
Tools
- Zeplin
- Slack
- Jira
Work Experience
Senior UX/UI Designer
One Acre Fund
- Led FieldSmart design: +25% task completion, -35% overhead via end-to-end SaaS.
- Accelerated delivery by 30% by building a scalable, accessible cross-platform system.
- Optimized decision speed via UX strategy for complex, data-heavy admin dashboards.
- Reduced friction in high-volume flows via A/B testing and analytics-driven iteration.
- Guided roadmap and scalability by embedding research, feedback, and experimentation.
- Cut rework and aligned distributed teams via structured design reviews and rituals.
- Translated vague requirements into actionable prototypes, securing rapid client buy-in.
- Ensured build quality and cut QA time via comprehensive specs and developer partnership.
- Increased retention by transforming complex data sets into intuitive visualisations.
- Streamlined concept-to-launch workflows, reducing time-to-market for key features.
UI Designer
itrvl, LLC
- Designed a comprehensive and user-friendly dashboard specifically tailored for managing client orders.
- Developed meticulously a comprehensive style guide that played a pivotal role in the project.
- Conducted thorough user testing and implemented significant redesigns to ensure the previous designs aligned with the current industry standards.
UI/UX Designer
Human Marketing
- Designed a mobile-responsive landing page for an eCommerce product.
- Conducted usability testing on the mobile and web designs for an eCommerce product.
- Created mobile-responsive email templates and carried out usability testing.
Senior UI/UX Designer
B.S.D. Capital, Inc. dba Lendistry
- Designed the management and dashboard apps for the business and end-user to help monitor transactions.
- Conducted design A/B testing and worked closely with developers to ensure proper hand-off of designs.
- Created different design solutions based on the personas and planned workshops/ideations.
Lead Product Designer
Exuus
- Designed the digital saving mobile app, getsave.io, available on unstructured supplementary service data (USSD) for featured phone and mobile apps.
- Worked on the design system that is used across the platform.
- Created SavePlus, saveplus.io, a crowdfunding platform available on the web and progressive web app (PWA).
UI/UX Designer
Ikooba Technology
- Worked on the design of the Ikooba technology website.
- Contributed to designing one accounting software for small-medium businesses called BMAC, onebmac.com.
- Collaborated closely with the branding team to create the brand guidelines.
Junior Designer
Hotels
- Collaborated with other designers on creating wireframes for the hotels.ng website.
- Created users' stories and journey maps in collaboration with senior designers.
- Worked closely with the lead designer on designing our internal staff management tool.
Designer Intern
COLAB
- Worked with the design team to understand the design process.
- Understood how to use some design tools to create mockups.
- Created buttons and wireframes for websites and mobile apps.
Education
Bachelor's Degree in Printing Technology
Kaduna Polytechnic - Kaduna, Nigeria
Certifications
Professional Scrum with User Experience I (PSU I)
Scrum.org
Webflow Certification
Webflow
Interaction Design for Usability (IDF)
Interaction Design Foundation
Become a UX Designer from Scratch
Interaction Design Foundation
Web Design for Usability
Interaction Design Foundation
Human-Computer Interaction (HCI)
Interaction Design Foundation
Enterprise Design Thinking Practitioner
IBM
Skills
Tools
Zeplin, Slack, Jira, Adobe Illustrator, ProtoPie, Adobe Experience Design (XD), Miro, UXPin, Sketch, Adobe Photoshop, InVision Studio, Google Meet, Adobe, Google Analytics
Platforms
Figma, iOS, Google Sites, Webflow
Languages
Charity
Other
Material Design, Design Systems, Design, UX Design, Web App UX, Mobile UX, Web Design, Web UX Design, Web UI, Progressive Web Applications (PWAs), Mobile UI, CRM Design, Pattern Design, SaaS Design, Dashboards, UI Design, eCommerce, Mobile eCommerce, eCommerce UI, eCommerce UX, eCommerce Web Design, Product Design, Mobile App Design, Responsive Web Design (RWD), Prototyping, Information Architecture (IA), Wireframing, User Flows, Visual Design, User Interviews, UX Research, Mobile UI Design, Fintech, Mobile Design, User Experience (UX), User Interface (UI), App Design, Web Application Design, MVP Design, Mockups, Dashboard Design, Web App Design, Data Visualization, Internal Apps, Web App UI, B2B, Bootstrap UI, Layout, User Journeys, File Sharing, UX Wireframes, Customer Journey, User Personas, Graphic Design, UI Prototyping, Lean UX, Jitter, Design Thinking, Material UI, UX Audits, Style Guides, Leadership, Mobile UX Design, User Testing, Product Strategy, UI Components, Agile UX, Rapid Interactive Prototyping, Responsive UX Design, Rapid Prototyping, Framer, Printing, Graphics, Human Interface Design, Travel, App UI, App UX, Hybrid Apps, Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Patterns, Blockchain, Cryptocurrency, Notion, Crypto, Donations, Web Dashboards, Heuristic Evaluation, Responsive Web Apps, Responsive UI, UI Style Guides, SaaS, Software as a Service (SaaS), Desktop Web Design, Mobile Web Design, Interaction Design (IxD), Digital Banking, Social Impact, Branding, Email Templates, Collateral Design, Illustration, Banner Ads, Social Media Design, Icon Sets, Iconography, Component Libraries, Scrum, WebGL
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