Segun Aribido, Designer in Cambridge, United Kingdom
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Segun Aribido

Bio

Segun is a senior product designer with 8+ years of experience designing mobile, web, and USSD products across fintech, eCommerce, blockchain, edtech, entertainment, and AI. He specialises in UX strategy, UI design, wireframing, prototyping, and usability research. Known for solving complex problems, he collaborates closely with cross-functional teams and has led design initiatives that improve usability, drive adoption, and deliver measurable business impact.

Portfolio

Work Experience

Senior UX/UI Designer

2020 - PRESENT
One Acre Fund
  • Led FieldSmart design: +25% task completion, -35% overhead via end-to-end SaaS.
  • Accelerated delivery by 30% by building a scalable, accessible cross-platform system.
  • Optimized decision speed via UX strategy for complex, data-heavy admin dashboards.
  • Reduced friction in high-volume flows via A/B testing and analytics-driven iteration.
  • Guided roadmap and scalability by embedding research, feedback, and experimentation.
  • Cut rework and aligned distributed teams via structured design reviews and rituals.
  • Translated vague requirements into actionable prototypes, securing rapid client buy-in.
  • Ensured build quality and cut QA time via comprehensive specs and developer partnership.
  • Increased retention by transforming complex data sets into intuitive visualisations.
  • Streamlined concept-to-launch workflows, reducing time-to-market for key features.
Technologies: Figma, Zeplin, Adobe Illustrator, Miro, Slack, Material Design, ProtoPie, Jira, Product Design, Prototyping, Information Architecture (IA), Wireframing, User Flows, Visual Design, User Interviews, Leadership, UX Research, Mobile UX Design, Mobile UI Design, Fintech, Style Guides, App Design, Web Application Design, MVP Design, User Testing, Product Strategy, Mockups, Web Design, User Interface (UI), Dashboard Design, Web App Design, Data Visualization, Dashboards, Internal Apps, Web App UI, B2B, Bootstrap UI, UI Components, Layout, User Experience (UX), User Journeys, File Sharing, Mobile UI, Mobile Design, iOS, UX Wireframes, Customer Journey, User Personas, Graphic Design, UI Prototyping, Lean UX, Agile UX, Rapid Interactive Prototyping, Responsive UX Design, Rapid Prototyping, UXPin

UI Designer

2023 - 2023
itrvl, LLC
  • Designed a comprehensive and user-friendly dashboard specifically tailored for managing client orders.
  • Developed meticulously a comprehensive style guide that played a pivotal role in the project.
  • Conducted thorough user testing and implemented significant redesigns to ensure the previous designs aligned with the current industry standards.
Technologies: UI Design, User Interface (UI), Figma, Web App Design, Responsive Web Design (RWD), Component Libraries, UX Design, User Experience (UX), Product Design

UI/UX Designer

2023 - 2023
Human Marketing
  • Designed a mobile-responsive landing page for an eCommerce product.
  • Conducted usability testing on the mobile and web designs for an eCommerce product.
  • Created mobile-responsive email templates and carried out usability testing.
Technologies: Figma, Graphic Design, Visual Design, Branding, Email Templates, Collateral Design, Web Design, Illustration, Banner Ads, Social Media Design

Senior UI/UX Designer

2022 - 2023
B.S.D. Capital, Inc. dba Lendistry
  • Designed the management and dashboard apps for the business and end-user to help monitor transactions.
  • Conducted design A/B testing and worked closely with developers to ensure proper hand-off of designs.
  • Created different design solutions based on the personas and planned workshops/ideations.
Technologies: Figma, Web Design, Responsive Web Design (RWD), Desktop Web Design, Mobile Web Design, Visual Design, UX Design, UI Design, Mobile Design, Product Design, User Experience (UX), User Interface (UI), Mobile App Design, Interaction Design (IxD), Fintech, Digital Banking, Social Impact, Style Guides, App Design, Web Application Design, MVP Design, Mockups, Web App Design, Data Visualization, Dashboards, Internal Apps, Web App UI, B2B, Bootstrap UI, UI Components, Layout, User Journeys, File Sharing, Mobile UI, iOS, UX Wireframes, Customer Journey, User Personas, Graphic Design, UI Prototyping, Lean UX, Agile UX, Rapid Interactive Prototyping, Responsive UX Design, Rapid Prototyping, UXPin

Lead Product Designer

2018 - 2020
Exuus
  • Designed the digital saving mobile app, getsave.io, available on unstructured supplementary service data (USSD) for featured phone and mobile apps.
  • Worked on the design system that is used across the platform.
  • Created SavePlus, saveplus.io, a crowdfunding platform available on the web and progressive web app (PWA).
Technologies: Figma, Adobe Illustrator, Jira, Sketch, Miro, Adobe Photoshop, Product Design, Prototyping, Information Architecture (IA), Wireframing, User Flows, Visual Design, User Interviews, Leadership, UX Research, Mobile UX Design, Mobile UI Design, Fintech, Style Guides, App Design, Web Application Design, MVP Design, User Testing, Product Strategy, Mockups, Web Design, User Interface (UI), Dashboard Design, Web App Design, Data Visualization, Dashboards, Internal Apps, Web App UI, B2B, Bootstrap UI, UI Components, Layout, User Experience (UX), User Journeys, File Sharing, Mobile UI, Mobile Design, iOS, UX Wireframes, Customer Journey, User Personas, Graphic Design, UI Prototyping, Lean UX, Agile UX, Rapid Interactive Prototyping, Responsive UX Design, Rapid Prototyping, UXPin

UI/UX Designer

2017 - 2018
Ikooba Technology
  • Worked on the design of the Ikooba technology website.
  • Contributed to designing one accounting software for small-medium businesses called BMAC, onebmac.com.
  • Collaborated closely with the branding team to create the brand guidelines.
Technologies: Figma, Adobe Illustrator, Adobe Photoshop, Product Design, Prototyping, Information Architecture (IA), Wireframing, User Flows, Visual Design, User Interviews, UX Research, Mobile UX Design, Mobile UI Design, Fintech, Style Guides, App Design, Web Application Design, MVP Design, User Testing, Product Strategy, Mockups, Web Design, User Interface (UI), Dashboard Design, Web App Design, Data Visualization, Dashboards, Web App UI, B2B, Bootstrap UI, UI Components, Layout, User Experience (UX), User Journeys, File Sharing, Mobile UI, Mobile Design, iOS, UX Wireframes, Customer Journey, User Personas, Graphic Design, UI Prototyping, Lean UX, Agile UX, Rapid Interactive Prototyping, Responsive UX Design, Rapid Prototyping, UXPin

Junior Designer

2016 - 2017
Hotels
  • Collaborated with other designers on creating wireframes for the hotels.ng website.
  • Created users' stories and journey maps in collaboration with senior designers.
  • Worked closely with the lead designer on designing our internal staff management tool.
Technologies: Figma, Adobe, Adobe Illustrator, Product Design, Prototyping, Information Architecture (IA), Wireframing, User Flows, Visual Design, User Interviews, UX Research, Mobile UX Design, Mobile UI Design, Fintech, App Design, Web Application Design, MVP Design, User Testing, Mockups, Web Design, User Interface (UI), Dashboard Design, Web App Design, Dashboards, Web App UI, B2B, Bootstrap UI, UI Components, Layout, User Experience (UX), User Journeys, File Sharing, Mobile UI, UX Wireframes, Customer Journey, User Personas, Graphic Design, UI Prototyping, Rapid Interactive Prototyping, Responsive UX Design, Rapid Prototyping, UXPin

Designer Intern

2016 - 2016
COLAB
  • Worked with the design team to understand the design process.
  • Understood how to use some design tools to create mockups.
  • Created buttons and wireframes for websites and mobile apps.
Technologies: Figma, Adobe, Miro, Product Design, Prototyping, Information Architecture (IA), Wireframing, User Flows, Visual Design, User Interviews, Mobile UX Design, Mobile UI Design, Fintech, Web Application Design, MVP Design, User Testing, Mockups, Dashboard Design, Web App Design, Web App UI, Layout, User Experience (UX), User Journeys, Mobile UI, Mobile Design, UX Wireframes, Customer Journey, User Personas, Graphic Design, UI Prototyping

Education

2009 - 2011

Bachelor's Degree in Printing Technology

Kaduna Polytechnic - Kaduna, Nigeria

Certifications

MARCH 2025 - PRESENT

Professional Scrum with User Experience I (PSU I)

Scrum.org

JANUARY 2024 - PRESENT

Webflow Certification

Webflow

MARCH 2021 - PRESENT

Interaction Design for Usability (IDF)

Interaction Design Foundation

JANUARY 2021 - PRESENT

Become a UX Designer from Scratch

Interaction Design Foundation

SEPTEMBER 2020 - PRESENT

Web Design for Usability

Interaction Design Foundation

AUGUST 2020 - PRESENT

Human-Computer Interaction (HCI)

Interaction Design Foundation

APRIL 2020 - PRESENT

Enterprise Design Thinking Practitioner

IBM

Skills

Tools

Zeplin, Slack, Jira, Adobe Illustrator, ProtoPie, Adobe Experience Design (XD), Miro, UXPin, Sketch, Adobe Photoshop, InVision Studio, Google Meet, Adobe, Google Analytics

Platforms

Figma, iOS, Google Sites, Webflow

Languages

Charity

Other

Material Design, Design Systems, Design, UX Design, Web App UX, Mobile UX, Web Design, Web UX Design, Web UI, Progressive Web Applications (PWAs), Mobile UI, CRM Design, Pattern Design, SaaS Design, Dashboards, UI Design, eCommerce, Mobile eCommerce, eCommerce UI, eCommerce UX, eCommerce Web Design, Product Design, Mobile App Design, Responsive Web Design (RWD), Prototyping, Information Architecture (IA), Wireframing, User Flows, Visual Design, User Interviews, UX Research, Mobile UI Design, Fintech, Mobile Design, User Experience (UX), User Interface (UI), App Design, Web Application Design, MVP Design, Mockups, Dashboard Design, Web App Design, Data Visualization, Internal Apps, Web App UI, B2B, Bootstrap UI, Layout, User Journeys, File Sharing, UX Wireframes, Customer Journey, User Personas, Graphic Design, UI Prototyping, Lean UX, Jitter, Design Thinking, Material UI, UX Audits, Style Guides, Leadership, Mobile UX Design, User Testing, Product Strategy, UI Components, Agile UX, Rapid Interactive Prototyping, Responsive UX Design, Rapid Prototyping, Framer, Printing, Graphics, Human Interface Design, Travel, App UI, App UX, Hybrid Apps, Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Patterns, Blockchain, Cryptocurrency, Notion, Crypto, Donations, Web Dashboards, Heuristic Evaluation, Responsive Web Apps, Responsive UI, UI Style Guides, SaaS, Software as a Service (SaaS), Desktop Web Design, Mobile Web Design, Interaction Design (IxD), Digital Banking, Social Impact, Branding, Email Templates, Collateral Design, Illustration, Banner Ads, Social Media Design, Icon Sets, Iconography, Component Libraries, Scrum, WebGL

Experience

  • Figma - 8 years
  • Slack - 8 years
  • Design Systems - 8 years
  • Material Design - 8 years
  • Mobile UX - 8 years
  • UX Design - 7 years
  • Zeplin - 6 years
  • Jira - 6 years

Tools

  • Zeplin
  • Slack
  • Jira
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