Tatiana Pavlova
Verified Expert in Design
Product Designer
London, United Kingdom
Toptal member since May 19, 2020
Tatiana has 17+ years of design experience, including UI/UX design of digital products for the luxury travel sector, healthcare, B2C eCommerce, and airline industries. Past clients include Samsung, SLH, Six Senses, iconic London hotels, and private member clubs. For the past two years, Tatiana has consulted and created MVPs for digital startups. She has a master's degree in UX design and uses a structured, user-centered approach to design and problem-solving.
Experience
- Web Design - 13 years
- Prototyping - 10 years
- Wireframing - 7 years
- User Flows - 5 years
- Minimum Viable Product (MVP) - 5 years
- User Testing - 5 years
- UX Design - 5 years
- Webflow - 2 years
Portfolio
Website Evaluation and Redesign for Six Senses
Work Experience
UX Designer
Rebolt Financial Technologies
- Collaborated with Rebolt, a modern payments platform for community banks. I audited and redesigned their money-transfer POC.
- Created a functional prototype through vibe-coding (Replit).
- Ran unmoderated remote usability tests to validate the improved flow.
Product Designer
Dott Technology
- Led the end-to-end UX design for Dott, a startup reimagining how people preserve and share memories.
- Covered research, strategy, and full product design – from mapping user journeys and creating interactive prototypes to developing the brand identity, design system, and pre-launch landing page.
- Launched MVP successfully on the App Store, secured investor funding, and received highly positive early user feedback, validating the product’s emotional and functional impact.
UI/UX Designer
An American Airline
- Produced a functional prototype of an analytics platform for an American airline based on the proof-of-concept (POC) model. A top-tier consulting firm engaged me (via Toptal) to develop this for one of its clients.
- Created a UI/UX work plan with a timeline to meet the tight deadline.
- Collaborated with data scientists and developers to define the prototype requirements.
- Designed and conducted user interviews and user testing.
UI/UX Designer
A Startup Beauty Business
- Built an MVP web app, beginning as a startup beauty product shop browser.
- Designed the startup, including branding, wireframing, high-fidelity prototypes, user testing, and product requirements documentation for developers.
- Delivered a functional prototype made in Bubble and worked closely with developers on building the React version of the MVP.
- Designed a browser extension for Chrome and developed a landing page in Webflow.
Founder | Product Designer
GAIR App CIC
- Developed the business strategy for the first gaming addiction identification and recovery (GAIR) app.
- Conducted market and user research and launched GAIR's landing page.
- Launched the GAIR app in the App Store, featuring an internet gaming disorder test (IGD-20).
- Secured a place in the Cambridge Social Ventures Incubator at Cambridge Judge Business School and the Lloyds Bank Social Entrepreneurs startup program.
- Progressed toward developing the MVP, designed a marketing survey, and built a design system.
Web Designer | Graphic Designer | Photographer | Product Designer
Freelance Clients
- Conducted a usability evaluation for the Six Senses luxury hotel chain, including task analysis, experimental design, UX testing, feedback analysis, and high-fidelity prototyping.
- Delivered user-centered design (research, analysis, IA, wireframing, prototyping, data gathering, personas, user journeys, and scenarios) for the RSPB mobile app redesign (an AR children's book) and GAIR (the first gaming disorder mobile app).
- Reviewed the elicitation design for Feefo, a firm that provides customer-experience solutions.
- Developed the art direction and photography styling for Earth To You, a botanical oil brand, and executed a photoshoot and postproduction.
- Designed and developed a responsive portfolio website from scratch using Adobe Muse CC. The site was an Adobe Site of the Day winner.
- Executed photoshoots and postproduction for Stanton Manor Hotel (interior, food, and location) and the BioScience Center's website (interior, location, and lifestyle).
- Redesigned a website for Wedding People, one of Russia's top professional wedding planners and organizers (weddingpeople.ru).
- Designed and developed a website for Vera Moore, a London artist, including branding and photography.
- Completed the graphic design for a Christmas charity event in London.
Web Designer | Graphic Designer | Photographer
John Henry Ltd
- Delivered digital designs for marketing campaign microsites and eCommerce products for top brands.
- Designed for SLH, Six Senses, and InterContinental Hotels Group in the luxury travel sector; iconic London hotels; and private member clubs, including Royal Automobile Club, Farmers Club, and Watch Club.
- Collaborated with developers and client-facing teams on a wide range of websites and platforms for clients of PRCo, a leading global PR agency.
- Designed prototypes, engaging graphic content, visual assets, and site navigation.
- Directed and executed photoshoots, product photography, and postproduction.
Web Designer
Freelance
- Designed a website for BornSoon, a maternity clothing boutique.
- Created the website design for Elize, a chain of perfumery and cosmetics stores.
- Designed the website for Unistar, an energy efficiency investment company.
- Created the website design for a residential and commercial real estate investment company.
Web Designer | Graphic Designer
Deluxe Interactive Agency
- Played a key role in the design of animated flash promo microsites for Samsung.
- Created website mockups and wireframes; designed web banners, ads, and storyboards; and delivered technical illustrations and designs.
- Performed ongoing design and redesign of new and existing websites and portals for agency clients.
Web Designer | Graphic Designer
Art Lebedev Studio and Freelance
- Created visual content, such as flyers, banners, posters, and internal pages of a children's web portal for Looky, a startup business.
- Contributed to information designs, icons, technical illustrations, and technical designs.
- Edited image content and retouched photographs.
Co-founder | Director | Project Manager
Snowhead Design Studio
- Designed, tested, and delivered web designs to agency clients; executed technical illustrations, technical designs, icons, and graphic designs for others; and published a local commercial magazine.
- Planned, managed, tracked, and delivered all work that came into the agency.
- Managed sales and administration and led a team of designers, developers, and account managers.
Graphic Designer
Cifra
- Visualized and designed print materials, such as brochures, display pieces, business cards, and magazines.
- Created layouts and printed materials that were sent to printing presses for production.
- Collaborated with creative and advertising teams on client projects and provided customer service.
- Performed prepress and postproduction activities and operated digital printing equipment.
Education
Master's Degree in User Experience Design
Kingston University - London, England, UK
Certifications
Rhino 3D Intermediate Level
SimplyRhino
Webflow Masterclass (online course)
Flux Academy
Bubble Bootcamp
Million Labs
Social Venture Incubator (12-month program)
Cambridge Judge Business School
SSE Start-up (12-month program)
School for Social Entrepreneurs Hampshire
HTML and CSS
Chelsea College of Art and Design
Skills
Tools
Adobe Photoshop, Adobe Experience Design (XD), Adobe Illustrator, Adobe Lightroom, Airtable, Tableau, Bubble, Rhinoceros 3D, Rhino
Platforms
Webflow, Userlytics, Webflow CMS, Figma, Shopify
Industry Expertise
Hospitality
Other
User Flows, Wireframing, User Personas, Web App Design, Prototyping, Web Design, UX Design, Surveys, Landing Page Design, Responsive Design, Mockups, User Experience (UX), Overflow, Product Photography, Nonprofits, Dashboard Design, Dashboards, Web App UX, Visual Design, Responsive Web Design (RWD), Web App UI, eCommerce, Web UI Design, Web UI, Websites, UI Design, User Interface (UI), User Interviews, Mobile Design, Mobile UI, Product Design, Branding, Hierarchical Task Analysis (HTA), Mobile UX, Interactive Prototypes, Mobile UX Design, Remote User Testing, eCommerce Web Design, User Testing, Mobile App Design, User Journey Maps, UX Analysis, Mobile UI Design, Minimum Viable Product (MVP), Mobile First, eCommerce UI, eCommerce UX, Art Direction, Illustration, Brand Design, UX Research, Typeform.io, Typeform, User Research, Mobile Apps, Survey Design, Personas, Design Systems, Research, System Usability, Performance Analysis, Experimental Design, Heuristic Evaluation, App UI, Redesign, Microsites, Interactive UI, Product Retouching, B2C, Package Design, Design Thinking, User Journeys, High-fidelity Prototypes, No-code Development, High-fidelity Mockups, Functional Prototype, MVP Design, Style Guides, WebApp, Qualitative Research, Social Impact, Social Enterprise, Entrepreneurship, UX Audits, Graphic Design, Data Visualization, Landing Pages, Funding Process, Finance, Data Analysis, Replit
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