For the past five years, Weiyun has been working as a data-informed UX designer, mostly dealing with complicated services that create massive business growth and high user satisfaction. Weiyun's cross-cultural and international experiences—working with giant companies, global agencies, and promising startups—have provided her with a comprehensive perspective on product design.
Led the first-ever rebranding project to convey new brand value, increasing the brand identity score by 24%.
Built-up the internal design system to improve productivity, communication, and consistency, which included the customer support system design, the motion detection tutorial design, the loading status design, and the app satisfaction pop-up design.
Outperformed in increasing 10x the app rating and decreasing the customer support workload by 50%, user complaints by 20%, and the 1-star rating of live sessions (by 16% on iOS and 28% on Android).
Oversaw the user experience and set up key metrics through the user lifetime feedback system.
Increased premium-user satisfaction and free-user purchase-rate via Zoom optimization.
Technologies: InVision, Sketch, Zeplin, Figma
2017 - 2017
Worked with a professional team of designers from 19 countries to help our client, Emirates Airlines, achieve a better user experience.
Decreased the customer service cost for Emirates Airlines by self-navigating 80% of users to their needs.
Oversaw consistency of the website and received compliments via user feedback.
Technologies: User Research, Trello, Sketch, UXPin
2014 - 2016
Alipay, Ant Group (Financial Arm of Alibaba)
Designed a variety of financial products, including the first legitimate crowdfunding platform, the biggest insurance mobile service, and the most popular investment product. I was in charge of the entire user experience design from the structure wireframe to the guideline.
Created a design that successfully consolidated hundreds of complicated insurance plans and delivered a well-organized website that brought 80% of the users directly to their needs.
Designed for the first officially authorized equity crowdfunding platform in China, which helped funders achieve their complete funding goals—that was at least 1 million for every case—in a week and saved the application more than 50% of the time (from months to weeks).
Crafted a design for an entrepreneur-facing financing platform that helped users release their financial products for up to tens of millions of CYN. The visualization dashboard made users know the most profitable financial products to release.
Constructed a design that successfully promoted a daily-based MMF investment by providing users a well-organized landing page and a visualized daily revenue chart. Our users found frequent investments more manageable with our website.
Optimized more than ten products based on data and users’ feedback. For instance, I increased active users by organizing an introduction website for Alipay's eight payment methods and increased the conversion rate providing funnel analysis.