For the past 5 years, I have been working as a data-informed UX Designer — mostly dealing with complicated services that create massive business growth and high user satisfaction. My cross-cultural and international experiences that, working with giant companies, global agency, and promising start-up have benefited me with a comprehensive perspective on product design.
AlfredCamera is the winner of Google Play Best of 2019.
Top 1 rated by 30 million users on Google Play (4.7) and App Store (4.8) in the home security category.
Decrease 50% Customer Support workload via Customer Support System design.
Decrease 20% user complaints via Motion Detection Tutorial design.
Increase 10x app rating via App Satisfaction Pop-up design.
Decrease 1-star rating of Live session 16% on iOS, 28% on Android via Loading Status design.
Increase Premium user satisfaction, Free user purchase rate via Zoom Optimization.
Lead the first-ever rebranding project to convey new brand value, and increase 24% brand identity score to “Friendly”, and get positive feedback.
Build up the internal design system to improve productivity, communication, and consistency.
User lifetime feedback system to oversee user experience and set up key metrics.
Technologies: Figma, Zeplin, Sketch, InVision
2017 - 2017
Work with a professional team consists of designers from 19 countries to help our client Emirates Airlines achieve a better user experience.
Decreased the customer service cost for Emirates Airline by self-navigating 80% of users to their needs.
Oversee consistency of website and received compliments via user feedback.
Technologies: UXPin, Sketch, Trello, Remote User Research Tools
2014 - 2016
Alipay, Ant Group (Financial Arm of Alibaba)
Designed a variety of financial products, including the first legitimate crowdfunding platform, the biggest insurance mobile service, the most popular investment product, and more. I was in charge of the entire user experience design from the structure, wireframe to the guideline.
Created a design that successfully consolidated hundreds of complicated insurance plans and delivered a well-organized website that brought 80% users directly to their needs.
Designed for the first officially authorized equity crowdfunding platform in China which helped funders achieve their complete funding goals (that was at least 1 million for every case) in a week and saved the application time more than 50% (from months to weeks).
Crafted a design for an entrepreneur-facing financing platform helped users release their financial products for up to tens of millions of CYN. The visualized dashboard made users know the most profitable financial products to release.
Constructed a design that successfully promoted a daily-based MMF investment by providing users a well-organized landing page and a visualized daily revenue chart. Our users found frequent investments more manageable with our website.
Optimized more than ten products based on data and users’ feedback. For instance, I increased active users by organizing an introduction website for eight payment methods of Alipay and increased the conversion rate to Alipay by funnel analysis.