Weiyun Hsu, Designer in Taipei, Taiwan
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Weiyun Hsu

Verified Expert  in Design


Taipei, Taiwan
Toptal Member Since
January 25, 2018

For the past seven years, Weiyun has been working as a data-informed UX designer, mainly dealing with complicated, international services that create massive business growth and high user satisfaction. Weiyun's cross-cultural and international experience, working with giant companies, global agencies, and promising startups, has benefited her with a comprehensive perspective on product design.


Work Experience

Design Lead

2018 - PRESENT
Alfred Labs
  • Led the first-ever rebranding project to convey new brand value, increasing the brand identity score by 24%.
  • Built up the internal design system to improve productivity, communication, and consistency, which included the customer support system design, the motion detection tutorial design, the loading status design, and the app satisfaction pop-up design.
  • Outperformed in increasing 10x the app rating and decreasing the customer support workload by 50%, user complaints by 20%, and the one-star rating of live sessions (by 16% on iOS and 28% on Android).
  • Oversaw the user experience and set up key metrics through the user lifetime feedback system.
  • Increased premium-user satisfaction and free-user purchase-rate via Zoom optimization.
Technologies: InVision, Sketch, Zeplin, Figma

UX Specialist

2017 - 2017
  • Worked with a professional team of designers from 19 countries to help our client, Emirates Airlines, achieve a better user experience.
  • Decreased the customer service cost for Emirates Airlines by self-navigating 80% of users to their needs.
  • Oversaw consistency of the website and received compliments via user feedback.
Technologies: User Research, Trello, Sketch, UXPin

Interaction Designer

2014 - 2016
Alipay, Ant Group (Financial Arm of Alibaba)
  • Designed a variety of financial products, including the first legitimate crowdfunding platform, the biggest insurance mobile service, and the most popular investment product. I was in charge of the entire user experience design from the structure wireframe to the guideline.
  • Created a design that successfully consolidated hundreds of complicated insurance plans and delivered a well-organized website that brought 80% of the users directly to their needs.
  • Designed for the first officially authorized equity crowdfunding platform in China, which helped funders achieve their complete funding goals—that was at least 1 million for every case—in a week and saved the application more than 50% of the time (from months to weeks).
  • Crafted a design for an entrepreneur-facing financing platform that helped users release their financial products for up to tens of millions of CYN. The visualization dashboard made users know the most profitable financial products to release.
  • Constructed a design that successfully promoted a daily-based MMF investment by providing users a well-organized landing page and a visualized daily revenue chart. Our users found frequent investments more manageable with our website.
  • Optimized more than ten products based on data and users’ feedback. For instance, I increased active users by organizing an introduction website for Alipay's eight payment methods and increased the conversion rate providing funnel analysis.
Technologies: Hype, Principle, Sketch, Axure
2012 - 2014

Master's Degree in Industrial Design

National Cheng Kung University - Tainan, Taiwan

2008 - 2012

Bachelor's Degree in Graphic Arts and Communications

National Taiwan Normal University - Taipei, Taiwan


Figma, Axure RP Pro, Photoshop CC, UXPin, Illustrator CC, Sketch 3, InVision, Zeplin, Principle, Sketch, Trello


iOS, Axure, Desktop

Industry Expertise

Insurance, Travel & Leisure


Mobile UX, iOS App Design, Prototyping, UX Design, Wireframing, User Research, Information Architecture (IA), Internet of Things (IoT), Mobile UI, UI Design, Responsive Web Design (RWD), Platform Design, UI Guidelines, B2B, Financial Design, Visual Design, AI Design, Android Camera App, Hype, App UX, Animated Interactions, Design Guidelines, Visualization, Data Analytics, Management Systems, Information Design, Landing Page Design, Crowdfunding, Complex Web Systems, Customer Service, A/B Testing, Click-through Rates (CTR), User Surveys, Workshops, Card Sorting, Fintech

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