Weiyun Hsu

Weiyun Hsu

Taipei, Taiwan
Member since January 22, 2018
For the past four years, Weiyun has been working as a UX designer—mostly dealing with complicated financial services that create massive business growth. She always takes on ownership and stands both with the users and business. She has cross-cultural and international experiences that, along with working with giant companies and global agency, have benefited her with a comprehensive perspective on user behavior.
Weiyun is now available for hire
Digital Design
  • UX Specialist
    2017 - 2017
    • Decreased the customer service cost for Emirates Airline by self-navigating 80% of users to their needs.
    • Assisted my client in overseeing consistency of website and received compliments via user feedback.
    • Applied the exclusive method "Catalyst" to manage assumptions and determined the problems.
    • Conducted remote user research to validate my design.
    Technologies: UXPin, Sketch, Trello, Remote User Research tools
  • Interaction Designer
    2014 - 2016
    Alipay, Ant Group (Financial Arm of Alibaba)
    • Designed a variety of financial products, including the first legitimate crowdfunding platform, the biggest insurance mobile service, the most popular investment product, and more. I was in charge of the entire user experience design from the structure, wireframe to the guideline.
    • Created a design that successfully consolidated hundreds of complicated insurance plans and delivered a well-organized website that brought 80% users directly to their needs.
    • Designed for the first officially authorized equity crowdfunding platform in China which helped funders achieve their complete funding goals (that was at least 1 million for every case) in a week and saved the application time more than 50% (from months to weeks).
    • Crafted a design for an entrepreneur-facing financing platform helped users release their financial products for up to tens of millions of CYN. The visualized dashboard made users know the most profitable financial products to release.
    • Constructed a design that successfully promoted a daily-based MMF investment by providing users a well-organized landing page and a visualized daily revenue chart. Our users found frequent investments more manageable with our website.
    • Optimized more than ten products based on data and users’ feedback. For instance, I increased active users by organizing an introduction website for eight payment methods of Alipay and increased the conversion rate to Alipay by funnel analysis.
    Technologies: Axure, Sketch, Principle, Hype 3
  • Master's degree in Industrial Design
    2012 - 2014
    National Cheng Kung University - Tainan, Taiwan
  • Bachelor's degree in Graphic Arts and Communications
    2008 - 2012
    National Taiwan Normal University - Taipei, Taiwan


Taipei, Taiwan

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