Cody Anderson, Finance Expert in New York, NY, United States
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Cody Anderson

Verified Expert  in Finance

Finance Expert

Location
New York, NY, United States
Toptal Member Since
February 22, 2019

Cody, an INSEAD MBA, is experienced working with companies ranging in size from seed-stage to the Fortune 500. He has executed $590 million of M&A transactions, led teams of analysts that supported a $5 billion business unit, and advised Singaporean startups on fundraising. He freelances to help companies across stages, industries, and geographies to maximize business performance and value.

Corporate FinanceFinancial Planning & Analysis (FP&A)Financial ModelingBudgetingPost-merger IntegrationMergers & Acquisitions (M&A)ValuationBusiness DevelopmentProfitability AnalysisCross-border M&AFundraisingMarket Research

Work Experience

Finance Director

2019 - PRESENT
AB Inbev
  • Served as the finance head for the owned retail unit of a craft business unit.
  • Worked on project valuation, growth analysis, and other profitability analyses.
Focus areas: Project Evaluation, Integration, Profitability Analysis

Performance Marketing Intern (Performance Marketing and Go-to-market Strategy)

2018 - 2018
InMobi
  • Devised the go-to-market strategy and rollout plan for the launch of a marketing cloud product suite.
  • Created market size estimations for S.E.A. and developed the product use cases and strategy for targeting three new client verticals.
  • Built a model that estimated the size of the southeast Asian mobile advertising market.
  • Analyzed InMobi's market share versus the competition and created recommendations for new areas to target growth via lower competition.
  • Utilized the go-to-market strategy to pitch business opportunities with S.E.A.’s largest ride-share company and a top five Indonesian eCommerce company, leading to future recurring revenue of up to $100,000.
Focus areas: Market Research, Business Planning, Mobile Marketing

Fundraising and Business Plan Advisor

2018 - 2018
BoxGreen
  • Developed a series A investor presentation and distributed to multiple investors for fundraising process.
  • Advised the CEO on the fundraising strategy and identified potential investors.
Focus areas: Fundraising, Business Planning

Senior Finance Manager, Direct Sales

2017 - 2018
WW Grainger
  • Led a team of seven that were directly responsible for reporting the revenue and earnings forecasts and analysis for the direct sales group covering $5.0 billion of annual revenue and $800 million of operating earnings.
  • Managed the redesign and automation of the monthly operating package, creating alignment across sales vice presidents, the president, and head of North America to standardize the report across four sales functions and save the team 1-2 days of work per month.
  • Was named the financial development program's co-director following the redesign and implementation of a more robust development program for a team of 16 junior analysts.
  • Redesigned the sales force compensation plans across three separate sales organizations building a financial and commission model to assess the impact of the redesign on top and bottom-line growth. The implementation of the altered plan saved the company $10 million.
  • Led the sales goal planning process for a $5 billion organization, aligning stakeholders from sales, analytics, operations, and the C-suite.
Focus areas: Profit & Loss (P&L), Profitability Optimization, Contribution Margin Analysis, Inside Sales Budgeting, Sales Expense Forecasting, Commercial Finance, Business Planning, Profitability Analysis, Price Analysis, Mergers & Acquisitions (M&A), Financial Planning & Analysis (FP&A), Corporate Finance

Finance Manager, Medium Customer Organization

2017 - 2017
WW Grainger
  • Supported strategically an imperative $1.0 billion business unit during a turnaround process by providing financial guidance to the executive leadership team and helping to change the yearly volume growth trajectory from -20% to +25% with operating earnings that were 10%-15% higher than the core US business.
  • Created a new customer segmentation framework to highlight opportunities for digital customer acquisition and penetration with redesigned pricing programs which facilitated the digital marketing team's execution and added more than 50% in annual revenue growth.
  • Led the cost reduction work for a medium-sized customer organization identifying and executing $5 million of annual expense rationalizations.
  • Directed a six-person team responsible for the financial support of the digital and eCommerce, marketing, inside sales, and strategy and offer development functions.
  • Presented the financial analysis at monthly business reviews to the 500-person organization.
  • Built an operating forecast that integrated sales, marketing, customer and cost key performance indicators into a unified model enabling executive leadership to link investments to P&L performance.
Focus areas: Commercial Finance, Inside Sales Budgeting, Finance Strategy, Profit & Loss (P&L), P&L Forecasting, Customer Lifetime Value, Customer Acquisition Cost (CAC), Profitability Optimization, Corporate Finance, Financial Planning & Analysis (FP&A)

Finance Manager- M&A, Specialty Brands, Global Export

2015 - 2016
WW Grainger
  • Managed a global team responsible for the financial planning and analysis of three specialty brands totaling $300+ million of revenue, a global export organization totaling $80+ million of revenue and Latin American businesses spread across six countries.
  • Built discounted cash flow (DCF) models for three potential M&A transactions, providing a recommendation to not engage on each deal based on the analysis.
  • Analyzed the future cash flow of the Techni-Tool subsidiary, convincing executive management to sell the subsidiary to increase focus on higher potential core businesses.
  • Provided due diligence, merger, acquisition, and divestiture analysis and decision support for Grainger corporate and portfolio companies.
Focus areas: Integrated Financial Statements, Three-statement Modeling, P&L Forecasting, Profit & Loss (P&L), Private Company Valuation, Private Equity Valuation, Leveraged Buyout Modeling, Projected Cash Flow, Cash Flow Forecasting, Cash Flow Modeling, Cash Management, Cash Flow, Corporate Finance, Finance Strategy, Financial Planning & Analysis (FP&A), Mergers & Acquisitions (M&A)

Senior M&A Financial Analyst, Specialty Brands

2013 - 2015
WW Grainger
  • Conducted valuation modeling using discounted cash flow models, accretion/dilution and net working capital analysis on potential targets.
  • Assisted with financial due diligence, helping to close four deals worth $590+ million.
  • Owned the valuation and financial support for the Cromwell Holdings Acquisition of £310 million, interfacing with the CFO throughout the acquisition process.
  • Created a comprehensive valuation model for the Cromwell acquisition, comparing multiple transaction and capital structure scenarios.
  • Provided the final recommendation to CFO and internal team.
  • Led an onsite integration for acquired portfolio companies, managing leadership relationships to aid cultural and systems integrations and maintaining full P&L, balance sheet, and cash flow forecasting responsibility.
  • Designed a standardized valuation model for use by finance and corporate development teams in all future acquisitions.
Focus areas: Cross-border M&A, M&A (Buy-side), M&A Reporting, M&A Modeling, Cash Management, Cash Flow Calculation, Cash Flow Modeling, Cash Flow, Three-statement Modeling, Profit & Loss (P&L), P&L Forecasting, Financial Planning & Analysis (FP&A), Corporate Finance, Portfolio Analysis, Mergers & Acquisitions (M&A)

Financial Analyst

2012 - 2013
WW Grainger
  • Created supplier-based cost models for the merchandising team, allowing identification of best-priced suppliers across categories.
  • Designed and automated new cost inflation forecasting model for more than 1 million SKUs by utilizing SPSS software.
  • Supported the global supply chain team, specializing in product management finance.
Focus areas: Corporate Finance, Forecasting, Financial Planning & Analysis (FP&A)
2018 - 2018

Master of Business Administration (MBA) Degree in Strategy and General Management

INSEAD - Fontainebleau, France

2006 - 2010

Bachelor's Degree in Finance

Tulane University - New Orleans, LA, USA

JUNE 2014 - PRESENT

Valuation and Financial Modeling

Wall Street Prep

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