Martin Concannon, Finance Expert in Washington, DC, United States
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Martin Concannon

Verified Expert  in Finance

Finance Expert

Washington, DC, United States
Toptal Member Since
February 3, 2017

With over 20 years of financial and strategic consulting experience, Marty has led projects in eight countries. He recently analyzed sales performance for over 100 leading US food and beverage brands—presenting to executives of those brands as well as several industry conferences. He has a passion for finding the business stories hidden among the data and joined the Toptal network to find challenging projects and to work with talented people.

Career Highlights

Managing Director
Lafayette Associates
Project Manager
Marakon Associates
Stern Stewart

Education Highlights

Green Belt
Motorola University
Bachelor's Degree
University of Kentucky

Case Studies

Work Experience

Managing Director

2006 - PRESENT
Lafayette Associates
  • Conducted detailed food & beverage brand studies using syndicated Nielsen data to study linkage between specific ingredients and brand sales. Presented findings to marketing teams of more than 50 leading national brands as well as at leading trade shows including IFP.
  • Provided strategic market analysis and annual planning support for a $2 billion auto-parts company—including a study of macro industry trends for key OEM customers using JD Power and other market data.
  • Built a sales category analysis and scorecard for the CPG business unit of a diversified Fortune 500 company.
  • Facilitated the strategic agenda and annual plan development for a $150 million Italian restaurant chain.
Focus areas: Three-statement Modeling, Financial Planning & Analysis (FP&A), Financial Benchmarking, Financial Modeling, Budgeting, Forecasting, Revenue & Expense Projections

Project Manager

2005 - 2006
Marakon Associates
  • Got the executive buy-in for a new internal growth strategic agenda that was used to secure $500 million in new investment from the European parent of a $4 billion mortgage business. Used detailed population and broker demographics study to redeploy sales staff to drive ~20% increase in loan originations.
  • Completed a competitive organizational design benchmark for a US regional banking company—served as input for CEO-led organizational redesign efforts around the cross-selling platform in business banking.
  • Created a turnaround strategy for a $160 million candy company—including a $10 million, 100-day plan that returned the company to profitability within 1 year.
Focus areas: Profitability Analysis, Financial Modeling, Financial Data, Forecasting, Revenue & Expense Projections


2003 - 2004
Hackett Group
  • Worked as a process improvement advisor using empirical research and benchmarking data to improve the effectiveness and reduce the cost of providing internal financial performance analysis and planning.
  • Prepared process redesign recommendations for reducing annual planning cycles to 12-16 weeks for several Fortune 500 companies: GE, DTE Energy, and United Airlines.
Focus areas: Financial Planning & Analysis (FP&A), Financial Benchmarking


1998 - 2002
Stern Stewart
  • Acted as the regional CEO of a consulting office serving clients in Australia and New Zealand—overseeing substantial regional market research activities, including widely published economic ranking the region’s top 150 public companies.
  • Served as regular economic commentator in Australian media, and was a featured conference speaker.
  • Developed relationships with executives at leading regional companies, brought in premier clients: Fonterra Dairies, Transurban CityLink, Snowy Hydro Power.
  • Co-led a project for $18 billion consumer company Diageo.
  • Developed an integrated market-planning model for Burger King that used operating data to fuse cooperation between business developers and operators, and drove ~$50 million in capital spending.
  • Led a value-based management system pilot project and handled the day-to-day implementation for Akzo Nobel.
  • Wrote an innovative financial literacy training program that was given to more than 1,000 managers at the $14 billion global chemical company.
  • Led the day-to-day implementation team of a value-based management system for Monsanto. Completed a series of detailed industry studies—including cost of capital and R&D spending.
Focus areas: Entrepreneurial Finance, Financial Modeling, Financial Planning & Analysis (FP&A), Valuation, Forecasting, Revenue & Expense Projections
2006 - 2006

Green Belt in Six Sigma

Motorola University - Chicago, IL, USA

1992 - 1995

Master of Business Administration (MBA) in Business Administration

University of Chicago - Chicago, IL, USA

1980 - 1984

Bachelor's Degree in Business Administration

University of Kentucky - Lexington, KY, USA


Budgeting, Financial Benchmarking, Discounted Cash Flow (DCF), Financial Modeling, DCF Valuation, Financial Planning & Analysis (FP&A), Three-statement Modeling, Forecasting, Valuation, Market Research, Revenue & Expense Projections, Profitability Analysis, Entrepreneurial Finance, Mergers & Acquisitions (M&A)

Output Software

Microsoft Excel, Microsoft Project

Industry Expertise

Banking & Finance, Food & Beverage, Chemicals, Financial Services, Automotive

Geographic Expertise

United States, Australia, United Kingdom

Data & Analysis Software

Financial Data, Microsoft Access, Tableau


Strategic Planning & Execution, Competitor Analysis & Profiling, Business Strategy, Executive Presentations, Client Presentations, Business Research, Business Planning, Business Models, Financial Analysis, Data Analytics, Growth Strategy, Evaluation, Board Presentations, Microsoft Visio, Branding, Operations Analytics, Dashboards, Microsoft Power BI, Market Sizing, Financial Reporting Dashboards, Writing & Editing

Collaboration That Works

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