Peer is available for hire

Peer Hackman

Verified Expert in Finance

Management Consulting Expert

Location

London, United Kingdom

Toptal Member Since

August 24, 2022

Peer is a strategy and growth consultant with 20+ years of experience. He has worked with leading corporations, private equity firms, and top-tier consulting firms, such as McKinsey, PwC, and Capgemini, across strategy, growth, GTM, opportunity and market potential assessment, change management, digital transformation, innovation management, and operational improvement. Peer advises clients in technology, telecommunications, financial services, insurance, retail, healthcare, and energy.

Business Development Business Transformation Growth Strategy Consultants Growth Strategy Management Consulting Market Sizing Market Segmentation Pitch Deck Consultant Startup Consulting Market Research Analyst Post-merger Integration Market Research Revenue & Expense Projections Financial Planning & Analysis (FP&A)Mergers & Acquisitions (M&A)McKinsey Consultants Market Entry Operational Excellence

Career Highlights

Strategy and GTM Expert

Toptal Clients

Startup Strategy Expert

Stephen P Mayer

Head of Consulting (Contract)

Inviqa (Havas)

Expertise

Customer Engagement Customer Experience Management Digital Transformation Go-to-market Strategy Growth Strategy Market Research Operating Models Target Operating Models

Work Experience

Senior Post-merger Integration Expert

2023 - PRESENT

Candid Group B.V

Unified GTM strategies post-merger, enhancing market positioning and growth, and introduced ABM to a new organization, resulting in a 12% increase in CLV.
Provided executive coaching for founders/CEOs of the business to structure a new executive team for growth and develop new personal objectives and rules within the merged entity.
Aligned the strategic marketing objectives, ensuring a unified direction post-merger. Established clear goals that maximized the strengths of each agency, focusing on combined market positioning and growth strategies.
Developed a detailed PMI plan with a clear roadmap, outlining each phase of integration, key milestones, and timelines, ensuring all agencies align with overarching integration objectives and timelines.
Handled integration management and led a focused program with teams structured around value drivers, ensuring balanced leadership from all agencies.
Managed cultural integration, addressing diverse organizational cultures. Emphasized extensive communication among all stakeholders, fostering a unified culture and mitigating resistance to change.
Streamlined business planning for enhanced EBITDA margins, targeting cost reduction and revenue growth synergies.
Prioritized senior leadership involvement and speed, using pre-merger for future structure planning and swift post-merger value capture.
Crafted a comprehensive Day One plan, focusing on critical initial steps, stakeholder engagement, and operational readiness to ensure a smooth transition and immediate operational continuity post-merger.

Focus areas: Post-merger Integration, PMI, Business Models, Stakeholder Interviews, Advertising, Operating Models, Cost Reduction & Optimization, Organizational Design, EBITDA, Gross Profit Margin Growth, Strategic Marketing, Chief of Staff, Innovation Strategy, Pricing Models, Account-based Marketing (ABM), Performance Management, Team Leadership, Risk Management, Executive Coaching, Sales, Process Design, Microsoft 365, ServiceNow

Growth Strategy and Implementation Expert (via Toptal)

2023 - PRESENT

Smart Prop Trader LLC

Orchestrated a comprehensive marketing and growth strategy, aligning with Smart Prop Trader's business objectives.
Led a go-to-market strategy, driving a $10 million revenue milestone, delivering founder-like growth-focused delivery.
Managed and trained a high-performing marketing team, fostering a culture of innovation and excellence.
Led the development and launch of innovative products and services, driving market differentiation and growth.
Developed a partnership strategy. Created a targeted list of potential partners (online brokers, financial education platforms, trading tool providers) within the US financial services space that would align with Smart Prop Trader's target audience.
Deployed advanced analytics platforms, enhancing data-driven decision-making and marketing efficiency.
Handled the digital marketing plan and execution of paid, social, SEO, SEM, events, content marketing, and affiliates to increase conversions by 20% with ROAS of 8+.
Launched a blockchain-based algorithmic trading system to enhance trading strategies and secure transactions.
Coached the executive team (founder/CEO and COO) to help turn their sector expertise and insights into a clear strategy, decisive action, and accountability.
Structured partner incentives. Drafted a compelling incentives program that includes revenue share models, co-marketing opportunities, and referral bonuses to attract and motivate partners.

Focus areas: Growth Strategy, Growth Strategy Consultants, Revenue Strategy, Revenue Analysis, Business Modeling, Trading, Marketing, Data Analytics, Strategic Marketing, Go-to-market Plans, Go-to-market Strategy, PMI, Monetization, Innovation, Innovation Strategy, Pricing Models, SaaS, Subscriptions, Fundraising Strategy, Performance Management, Web3, Reporting, Team Leadership, Risk Management, Customer Analysis, Executive Coaching, Sales Effectiveness, Sales & Channel Enablement, Commercialization, IT Consulting, Sales Operations, Logistics & Supply Chain, Startups, Sales, Process Design, Algorithmic Trading, Microsoft 365

Strategy and Growth Consultant

2023 - PRESENT

Toptal Client

Assessed the growth opportunities for a US healthtech platform, facilitating B2B2C and B2C healthcare journeys.
Supported the valuation of the business and assessed different business and operating models (equity partnership, licensing/white labeling, VC funding, and more).
Identified and shortlisted partners across various industry sectors (wellness, fitness, pharmacies, retail, diagnostics, etc.) and mapped stakeholder relationships and needs.
Created the concept of smart health and wellness to position the brand uniquely in the US healthcare market.

Focus areas: Growth Strategy, B2B Partnerships, Go-to-market Strategy, Digital Health, New Products, Market Entry, Target Profiles, Early-stage Startups, Strategic Marketing, Monetization, Chief of Staff, Innovation Strategy, Pricing Models, SaaS, Subscriptions, Performance Management, Team Leadership, Customer Analysis, Executive Coaching, Sales Effectiveness, Sales & Channel Enablement, Commercialization, IT Consulting, Startups, Sales, Process Design, Microsoft 365, ServiceNow

Strategy and GTM Expert

2023 - PRESENT

Toptal Clients

Conducted comprehensive market research, providing analysis of the TAM, SAM, SOM, competitive landscape, and potential customer segments.
Collaborated with the founder to develop a robust business plan, outlining the customer value proposition and financial projections.
Provided management structure analysis. Defined roles and responsibilities within the Allogroom team, ensuring efficient operations and execution of business strategy.
Prepared a compelling pitch deck, a crucial tool for attracting potential investors.
Evaluated the business concept's feasibility, assessing market demand, technical requirements, and financial viability.
Conducted an opportunity analysis, identifying key market trends, potential opportunities, and challenges in the personality assessment industry.
Conducted surveys with potential users, B2B partners, therapists, and clinicians to understand users' preferences and price elasticity.
Assisted in fundraising efforts, leveraging the business plan and pitch deck to attract potential investors.
Worked on D2C and B2B operational frameworks and roadmaps. Created a well-defined, scalable business and service design that outlines the D2C strategy, including customer acquisition, retention, and lifetime value optimization.

Focus areas: Business Models, Business Planning, Market Opportunity Analysis, Go-to-market Strategy, Strategic Planning, Feasibility, Market Research, Valuation, Investor Presentations, Pitch Decks, Financial Modeling, Strategic Planning & Execution, Growth Hacking, Market Research & Analysis, Customer Success, Customer Satisfaction, Management Consulting, Change Management, Customer Segmentation, ROI, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Channel Optimization, Retail Strategy, Angel Investing, Pitch Deck Consultant, Revenue & Expense Projections, Stakeholder Analysis, Financing, Fundraising Consultant, Data Analytics, Surveys, Analysis, Direct to Consumer (D2C), B2B2C, Forecasting, Financial Forecasting, Software, Business Plan Consulting, Product Licensing, Benchmarking, Product Benchmarking, Business Operations, Operational Excellence, Operations, Organizational Strategy & Design, Startup Consulting, GPT, Financial Planning & Analysis (FP&A), Stakeholder Interviews, Mergers & Acquisitions (M&A), Market Research Analyst, PowerPoint Design, New Products, Product Design, Market Entry, Target Profiles, Early-stage Startups, Strategic Marketing, Monetization, Innovation, Pricing Models, SaaS, Customer Analysis, Sales Effectiveness, Sales & Channel Enablement, Commercialization, IT Consulting, Startups, Sales, Process Design, Microsoft 365

Business Strategy Advisor (via Toptal)

2023 - PRESENT

Digital VibesCA

Developed AI consulting services' GTM strategy, incorporating channel strategies and hands-on marketing execution.
Built a detailed analysis of market opportunities for AI consulting services and a SaaS product.
Designed a joint value proposition. Defined a clear value proposition for potential partners, highlighting how integrating Digital Vibes' AI offering would enhance their service value for their client base of accountants and financial services firms.
Worked on an AI chatbot and CXApp innovation and launch, which resulted in a 40% increase in client engagement and a 25% uplift in lead conversion within the 1st quarter post-launch.
Coached the CEO on sales strategy enablement and fundraising. Designed the business development and marketing plan and collateral.
Led the successful fundraising of $600,000 from angel investors.
Conducted market research analysis and developed buyer personas, journeys, and pricing strategies.
Assessed AI consulting market TAM, SAM, and SOM and identified the most attractive market segments and buyer behavior.
Identified strategic partnerships. Researched and targeted key accounting software providers, tax preparation platforms, and financial advisory firms in Canada that would benefit from integrating with Digital Vibes' AI-powered solutions.

Focus areas: Artificial Intelligence (AI), Business Services, Business Models, Strategy, Consulting, Business Strategy, Go-to-market Strategy, Go-to-market Plans, Coaching, Playbook, Artificial Intelligence as a Service (AIaaS), B2B Lead Generation, Tech Sales, Marketing Mix, Strategic Planning & Execution, Investments, Planning, Accountability, Small Business, Value Proposition, Investment Ideas, Fundraising Strategy, B2B Partnerships, Partnerships, Early-stage Startups, Digital Marketing, Web Marketing, United States, Valuation, Market Opportunity Analysis, Customer Success, Customer Satisfaction, Management Consulting, Change Management, Customer Segmentation, Market Research & Analysis, Financial Modeling, ROI, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Retail Strategy, Angel Investing, Pitch Deck Consultant, Revenue & Expense Projections, Stakeholder Analysis, Financing, Fundraising Consultant, Venture Capital, Data Analytics, Surveys, Marketing Research & Analysis, Platform as a Service (PaaS), Forecasting, Financial Forecasting, Software, Business Plan Consulting, Product Licensing, Product Benchmarking, Benchmarking, Market Research, Organizational Strategy & Design, Agile Coaching, Startup Consulting, GPT, Financial Planning & Analysis (FP&A), Stakeholder Interviews, Market Research Analyst, PowerPoint Design, New Products, Product Design, Market Entry, Target Profiles, Strategic Marketing, Go-to-market Optimization, Monetization, Chief of Staff, Innovation, Innovation Strategy, Pricing Models, SaaS, Web3, Customer Analysis, Executive Coaching, Sales Effectiveness, Sales & Channel Enablement, Commercialization, IT Services, IT Consulting, Sales Operations, Logistics & Supply Chain, Startups, Process Design, Microsoft 365

Market Strategist

2023 - PRESENT

Laura Yang

Designed and led eCommerce GTM strategy, focusing on customer acquisition and market penetration.
Served as a go-to-market strategist for a startup eCommerce business offering traditional Chinese medicine supplements.
Identified, evaluated, and developed growth strategies for pain relief, insomnia, and women's health portfolio.
Assessed and researched the market opportunity, including TAM, SAM, SOM, and the competitive environment. Analyzed market research to inform growth strategies.
Developed the retail strategy, selling into and parenting with large US retail chains.
Developed the fundraising strategy (angel, crowdsourcing, commercial funding, and more), including a pitch deck.
Developed and built out the D2C and eCommerce strategy, framework, and roadmap, including organizational structures and job descriptions.
Selected advertising agency and conceived advertising, brand annd marketing strategy.

Focus areas: eCommerce, Go-to-market Strategy, Nutrition & Supplements, Business to Consumer (B2C), B2C, United States, Market Research, Market Segmentation, Pricing, Sales, Go-to-market Plans, Startups, Consumer Health, Brand Strategy, Revenue Strategy, Marketing Communications (MarCom), Microsoft PowerPoint, Fundraising, Business Model Strategy, Pitch Decks, Coaching, Playbook, Marketing Mix, Strategic Planning & Execution, Investments, Planning, Accountability, Small Business, Value Proposition, Investment Ideas, Fundraising Strategy, Partnerships, Early-stage Startups, Digital Marketing, Web Marketing, Valuation, Market Opportunity Analysis, Growth Hacking, Market Research & Analysis, Customer Satisfaction, Management Consulting, Customer Segmentation, Financial Modeling, ROI, Client Presentations, Competitive Strategy, Channel Optimization, Retail & Wholesale, Retail Strategy, Angel Investing, Pitch Deck Consultant, Revenue & Expense Projections, COO, Financing, Fundraising Consultant, Surveys, Marketing Research & Analysis, Direct to Consumer (D2C), Organizational Design, Healthcare, Wellness, Forecasting, Financial Forecasting, Business Plan Consulting, Benchmarking, Product Benchmarking, Organizational Strategy & Design, Startup Consulting, Design, Financial Planning & Analysis (FP&A), Stakeholder Interviews, Consumer Packaged Goods (CPG), Market Research Analyst, PowerPoint Design, Digital Health, New Products, Product Design, Market Entry, Target Profiles, Strategic Marketing, Go-to-market Optimization, Monetization, Pricing Models, Subscriptions, Customer Analysis, Executive Coaching, Sales & Channel Enablement, Commercialization, CPG, Logistics & Supply Chain, Microsoft 365

Senior Post Merger Integration Expert

2024 - 2024

Candid Group B.V

Developed a unified go-to-market strategy post-merger, enhancing market positioning and growth and driving a 20% increase in customer lifetime value.
Streamlined business processes and systems post-merger, targeting cost reduction and revenue growth synergies and delivering a 15% increase in operational efficiency within six months.
Created a comprehensive company strategy for the merged entity, focusing on becoming a market leader in the Dutch media agency space and leveraging AI capabilities to drive innovation and differentiation.

Focus areas: Post-merger Integration, PMI, Business Models, Stakeholder Interviews, Advertising, Market Research, Chief of Staff, Process Design, Microsoft 365, ServiceNow

Lead Analyst (Data Analytics/Credit Scoring)

2023 - 2024

FICO - Main

Created a comprehensive learning and certification journey outlining the optimal training paths for staff, clients, and partners. Recommended delivery methods, content structure, and certification milestones based on industry best practices.
Developed a POC and phased implementation plan for the new training and certification program. The roadmap prioritized initiatives based on partner impact and feasibility, ensuring a smooth transition and continuous improvement.
Prepared a compelling business case highlighting the benefits of the proposed training and certification enhancements. This included ROI projections, competitive advantages, and alignment with the client's strategic objectives.

Focus areas: Product Benchmarking, Benchmarking, Strategy, Market Research, Service Design, Learning Management Systems (LMS), Business Cases, Business Models, Process Design, Microsoft 365, ServiceNow

Product Expert (Patient Care/Adherence/Discovery)

2023 - 2024

Toptal Client

Created a comprehensive patient journey map outlining key touchpoints, pain points, and opportunities for improving adherence and outcomes across the continuum of care.
Provided a detailed technology stack proposal, including AI-driven patient monitoring, telemedicine solutions, and integrated EHR systems to streamline care delivery and optimize resource utilization.
Developed a compelling business case, quantifying the potential cost savings, resource efficiency gains, and patient outcome improvements, along with a phased implementation roadmap for the client.

Focus areas: Product Strategy, Product Design, Product Development, Healthcare Services, Patient Services, Patient Care Coordination, User Journeys, Business Models, Chief of Staff, Process Design, Microsoft 365, ServiceNow

Startup Strategy Expert

2023 - 2024

Stephen P Mayer

Assembled a compelling business plan ($4 million/24) and pitch deck ($500,000 angel), showcasing Allogroom's value proposition in personal development, training, HR, psychology, and therapy.
SIdentified potential investors, aligning with Allogroom's vision for personal and team development growth. Pitches are currently being prepared.
Crafted a dynamic go-to-market strategy for Allogroom, focusing on market penetration and customer acquisition in personal development.
Devised growth strategies to scale Allogroom, targeting untapped markets and leveraging innovative personality testing.
Implemented a digital identity verification platform (MVP) using blockchain to ensure user authenticity and trust.

Focus areas: Fundraising, Business Strategy, Investment Ideas, Startups, Value Proposition, Fundraising Strategy, Market Research, Pitch Decks, Pitch Preparation, Pitch Deck Consultant, Monetization, Innovation, Pricing Models, Subscriptions, Web3, Risk Management, Customer Analysis, Executive Coaching, Sales & Channel Enablement, Commercialization, Process Design, Microsoft 365

GTM Strategist

2022 - 2023

Will Parsons Pty Ltd

Developed a comprehensive go-to-market plan for the launch of a B2C dating app in the Australian market.
Mentored the CEO in starting his first business and putting operational and marketing capabilities in place.
Designed innovative social and traditional marketing strategies to drive acquisition and customer lifetime value (CLV) targets.
Led the development of initiatives to support revenue growth, market share, and profitability. Created an agile, scalable operating model for growth.

Focus areas: Go-to-market Strategy, Go-to-market Plans, Marketing, Growth Strategy, Product Launch, Mobile Apps, Pricing Plans, Growth Marketing, TOM, Brand Strategy, Revenue Strategy, Trading, Investment Strategy, Marketing Communications (MarCom), Microsoft PowerPoint, Fundraising, Business Model Strategy, Pitch Decks, Coaching, Playbook, Marketing Mix, Strategic Planning & Execution, Investments, Planning, Accountability, Small Business, Value Proposition, Investment Ideas, Fundraising Strategy, B2B Partnerships, Partnerships, Early-stage Startups, Digital Marketing, Web Marketing, Recruitment, Market Opportunity Analysis, Growth Hacking, Customer Success, Customer Satisfaction, Management Consulting, Change Management, Customer Segmentation, Market Research & Analysis, Financial Modeling, ROI, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Event Management, Retail Strategy, Angel Investing, Pitch Deck Consultant, Revenue & Expense Projections, Stakeholder Analysis, Financing, Fundraising Consultant, Surveys, Forecasting, Software, Business Plan Consulting, Product Licensing, Product Benchmarking, Benchmarking, Market Research, Startup Consulting, Design, GPT, Financial Planning & Analysis (FP&A), Stakeholder Interviews, Market Research Analyst, PowerPoint Design, New Products, Product Design, Target Profiles, Strategic Marketing, Monetization, Internet of Things (IoT), Innovation, Pricing Models, Performance Management, Customer Analysis, Executive Coaching, Sales & Channel Enablement, Commercialization, Process Design, Microsoft 365

Operations/Project Manager

2022 - 2022

ZeroGeo Energy GmbH

Developed and managed the stakeholder engagement strategy, including central and local government and regulators.
Designed the civic and business communications plan and initiatives.
Created the go-to-market strategy and implementation plan.
Developed a strategic sales plan targeting contracts with major utilities.

Focus areas: Communication, Go-to-market Plans, Value Proposition, Playbook, Energy, Energy Utilities, Utilities, Tech Sales, Investments, Planning, Accountability, Small Business, B2B Partnerships, Partnerships, Early-stage Startups, Digital Marketing, Web Marketing, Recruitment, Customer Satisfaction, Management Consulting, Change Management, Business Proposals, Partnership Analysis, Germany, Channel Optimization, Revenue & Expense Projections, COO, Hiring, Stakeholder Analysis, Financing, Climate Change, Venture Capital, Organizational Change Management (OCM), Business Plan Consulting, Product Benchmarking, Benchmarking, Business Process Management (BPM), Business Process Flow (BPF), Startup Consulting, Industrial & Manufacturing, Stakeholder Interviews, New Products, Market Entry, Energy Management, Performance Management, Team Leadership, Risk Management, Customer Analysis, Logistics & Warehousing, Logistics & Supply Chain, Microsoft 365, ServiceNow

Head of Consulting (Contract)

2022 - 2022

Inviqa (Havas)

Spearheaded the PMI of Inviqa into Havas' existing advertising agency structure. Conducted stakeholder interviews and prepared a comprehensive PMI plan.
Conducted market and customer research and designed a TOM, growth strategy, D2C frameworks, and digital journeys for a large healthcare provider. The strategy targeted revenue growth of £67 million and a 25% increase in the conversion rate.
Developed a new GTM and eCommerce strategy for Misguided to drive sales in the female over 25 segments. Achieved 20% growth in online sales and 30% higher lifetime value within this new demographic.
Drove an 87% increase in the conversion rate for an extensive European tour operator by creating a TOM, business process reengineering, digital strategy market landscaping (TAM, SAM, and SOM), GTM, and eCommerce plan.
Developed a growth strategy for the global real estate chain's eCommerce and omni-channel sales, with a 20% increase in revenue. Conducted in-depth market analysis, guiding board-level strategic planning and prioritization decisions.
Guided a toy manufacturer through digital transformation and establishing D2C channels, creating an interactive app that boosted customer engagement by 30% and increased online sales by 20% within six months of launch.
Assisted a major UK retail chain in expanding to new markets by refining its supplier portfolio. Leveraged insights from fresh produce sectors and retail chains to devise a client-centric go-to-market strategy, enhancing market penetration.
Assessed the market opportunity for a RxaaS proposition around a marketplace platform for a large European pharmaceutical wholesaler. Conducted market sizing and customer segmentation analysis and developed a business case.
Crafted a comprehensive GTM strategy for Sage's cloud-native SaaS offer. Identified optimal GTM channels leading to effective market penetration and resulting in a 30% growth in the SME segments and a 20% uplift in ARR. Introduced ABM to AM.
Developed the accessibility services-as-a-service proposition and the GTM strategy for the customer experience/UX design practice, assessing the total addressable market (TAM). Launched the complimentary service to consulting successfully.

Focus areas: Customer Engagement, Strategy, Digital Transformation, Customer Journeys, Consulting, Customer Experience Management, Go-to-market Strategy, Customer Segmentation, Business Transformation, Service Design, Opportunity Assessments, Online Payments, eCommerce, Mobile Payments, Customer Experience, B2B, Social Media, Launch Strategy, Commercial Strategy, Business Strategy, Business, Analysis, Business Development, Cost Reduction & Optimization, Growth, Target Operating Models, Customer Service, Operating Models, Go-to-market Optimization, Growth Strategy Consultants, Marketing Strategy, Strategic Planning, Branding, Channel Management, Performance, App Development, User Experience (UX), Marketplace Platforms, Business to Business to Consumer (B2B2C), B2B2C, Organizational Design, SaaS, Go-to-market Plans, Product Roadmaps, Mobile Apps, Omnichannel Marketing, Project Management, Growth Strategy, Business Unit Strategy, Competitor Analysis & Profiling, Demand Sizing & Segmentation, Business Consulting, Sales Growth, Business Analysis, Management Consulting, Business Cases, Marketplaces, Workshops, Facilitation, Market Research, Hospitality, Workshop Facilitation, Digital Strategy, Digital Marketing Strategy, Executive Presentations, Presentations, Advisory, Program Management, Business Management, Sales Strategy, Opportunity Identification, Product-market Fit, Software as a Service (SaaS), Roadmaps, Digital Channels, Key Performance Indicators (KPIs), Total Addressable Market (TAM), Market Research & Analysis, Market Sizing, Market Segmentation, Competitive Analysis, Company Strategy, Operations, Change Management, Business to Consumer (B2C), B2C, Apps, Communication Strategy, Employee Experience, Communication, Stakeholder Management, Stakeholder Mapping, Marketing Plans, Direct to Consumer (D2C), Marketing Research & Analysis, Business Modeling, New Product Rollout, GAP Analysis, Customer Research, Competitive Intelligence, Business Research, Growth Marketing, Social Networks, Influencers, Mobile, Pricing Plans, Healthcare, Technology, Cloud Computing, Enterprise SaaS, Market Assessment, Route to Market, Market Fit, Organizational Change Management (OCM), TOM, Design Thinking, Design Sprints, Consumer Health, Pharmaceuticals, Marketing, Brand Strategy, Artificial Intelligence (AI), Business Services, Revenue Strategy, Revenue Analysis, Trading, Investment Strategy, Portfolio Optimization, Marketing Communications (MarCom), Microsoft PowerPoint, Business Model Strategy, Pitch Decks, Coaching, Playbook, Mentorship & Coaching, Sales Effectiveness, Energy, Energy Utilities, Utilities, New Business Development, Artificial Intelligence as a Service (AIaaS), B2B Lead Generation, Tech Sales, Marketing Mix, Strategic Planning & Execution, Investments, Planning, Accountability, Small Business, Governance, Value Proposition, Investment Ideas, B2B Partnerships, Partnerships, Early-stage Startups, Digital Marketing, Web Marketing, United States, Recruitment, Accessibility, Agile Product Management, Valuation, Market Opportunity Analysis, Growth Hacking, Customer Success, Customer Satisfaction, Financial Modeling, ROI, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Germany, Channel Optimization, Retail & Wholesale, Retail Strategy, Healthcare IT, Revenue & Expense Projections, Alternative Investments, Board Reporting, Hiring, Stakeholder Analysis, Financing, Climate Change, Data Analytics, Surveys, Market Research Operations, Wellness, Platform as a Service (PaaS), Forecasting, Financial Forecasting, Software, Business Plan Consulting, Operational Efficiency Improvement, Operating & Service Model Improvement, Organizational Strategy & Design, Agile Coaching, Startup Consulting, Real Estate, Design, Industrial & Manufacturing, Financial Planning & Analysis (FP&A), Apparel & Accessories, Clothing, Post-merger Integration, Stakeholder Interviews, PMI, Advertising, Consumer Packaged Goods (CPG), Food & Beverage, Mergers & Acquisitions (M&A), Luxury Goods, Market Research Analyst, PowerPoint Design, Digital Health, New Products, Product Design, Market Entry, Target Profiles, Strategic Marketing, Monetization, Chief of Staff, Energy Management, Internet of Things (IoT), Innovation, Innovation Strategy, Pricing Models, Subscriptions, Account-based Marketing (ABM), Performance Management, Web3, Management, Reporting, Team Leadership, Risk Management, Customer Analysis, Executive Coaching, Sales & Channel Enablement, IT Services, IT Consulting, Sales Operations, CPG, Logistics & Supply Chain, Process Design, Microsoft 365, ServiceNow

Managing Director, TMT

2021 - 2022

Webhelp

Developed and implemented the market segmentation, sizing, commercial growth, and operational strategy for a fiber/mobile bundled proposition for a large European telco, which achieved successful GTM and growth that exceeded sales forecasts by 20%.
Led multidiscipline digital transformation and customer experience (CX) re-engineering for clients such as Vodafone, BT/EE, Sage, Sky, Amazon, Apple, Google, and other leading technology, media, and telecommunications (TMT) businesses.
Designed a GTM and customer experience and support strategy for the launch of a leading online dating application in the UK and German markets, targeting 200,000 paying users by 2023.
Evaluated and advised a leadership team on the CX technology roadmap to achieve 20% OPEX efficiencies and a 7% reduction in COS.
Analyzed the TAM and SAM and developed the GTM for new finance as a service (FaaS) digital financial services and insurance platforms in the UK and German markets. Resulted in customer acquisition of 20% above plan at 3% lower costs.
Supported a global accounting software vendor by running a rapid diagnostic framework to assess the status of its operating model transition to cloud-based SaaS. Managed teams in South Africa, the United States, and Europe.
Advised Cisco on its GTM and growth strategy for its Umbrella cloud security service in Europe. Introduced strategic account-based marketing (ABM), resulting in the addition of 20 corporate clients.
Developed and implemented the account-based marketing strategy and execution in the Webhelp sales, marketing, and account management teams. CLV and conversion rates improved overall sales performance by 20%.

Focus areas: Consulting, Customer Engagement, Business Development, Digital Transformation, Cost Reduction & Optimization, Operational Efficiency Improvement, Target Operating Models, Business to Consumer (B2C), Business to Business (B2B), B2C, Strategy, Marketing, Wireless Systems, Sales, Customer Experience Management, Go-to-market Strategy, Customer Segmentation, Business Transformation, Customer Journeys, Opportunity Assessments, Omni-channel, Mobile Payments, Fintech, Customer Experience, B2B, Launch Strategy, Commercial Strategy, Business Strategy, Business, Analysis, Profit & Loss (P&L), Growth, Customer Service, Operating Models, Operational Excellence, Go-to-market Optimization, Growth Strategy Consultants, Marketing Strategy, Strategic Planning, Branding, Channel Management, Performance, App Development, User Experience (UX), Marketplace Platforms, B2B2C, Business to Business to Consumer (B2B2C), CRM Systems, Organizational Design, Telecom Business Support Systems (BSS), Operations Automation, SaaS, Go-to-market Plans, Product Roadmaps, Omnichannel Marketing, Project Management, Growth Strategy, Business Unit Strategy, Demand Sizing & Segmentation, Competitor Analysis & Profiling, Business Consulting, Sales Growth, Business Analysis, Management Consulting, Business Cases, Business Planning, Marketplaces, Workshops, Facilitation, Market Research, Workshop Facilitation, Digital Strategy, Digital Marketing Strategy, Startups, Business Models, Product Development, Executive Presentations, Presentations, Advisory, Program Management, Business Management, Sales Strategy, Opportunity Identification, Product-market Fit, Pricing, Business Process Analysis, Software as a Service (SaaS), Cloud, Agile Product Management, Roadmaps, Digital Channels, Key Performance Indicators (KPIs), Total Addressable Market (TAM), Market Research & Analysis, Market Sizing, Market Segmentation, Competitive Analysis, Company Strategy, Operations Improvement, Product Launch, Competition Research, Communication Strategy, Employee Experience, Communication, Stakeholder Management, Pricing Strategy, Stakeholder Mapping, Marketing Plans, Direct to Consumer (D2C), Marketing Research & Analysis, Business Operations, Business Modeling, Pricing Models, New Product Rollout, GAP Analysis, Customer Research, Competitive Intelligence, Business Research, Growth Marketing, Social Networks, Influencers, Mobile, Pricing Plans, China, Healthcare, Technology, Cloud Computing, Enterprise SaaS, Organizational Change Management (OCM), TOM, Artificial Intelligence (AI), Business Services, Revenue Strategy, Revenue Analysis, Investment Strategy, Portfolio Optimization, Marketing Communications (MarCom), Coaching, Playbook, Sales Effectiveness, Artificial Intelligence as a Service (AIaaS), B2B Lead Generation, Tech Sales, Marketing Mix, Strategic Planning & Execution, Investments, Planning, Accountability, Small Business, Value Proposition, Investment Ideas, B2B Partnerships, Partnerships, Early-stage Startups, Digital Marketing, Web Marketing, United States, Recruitment, Valuation, Market Opportunity Analysis, Customer Success, Customer Satisfaction, Financial Modeling, ROI, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Event Management, Germany, Channel Optimization, Retail & Wholesale, Retail Strategy, Revenue & Expense Projections, Board Reporting, Hiring, Stakeholder Analysis, Financing, Data Analytics, Surveys, Wellness, Platform as a Service (PaaS), Forecasting, Financial Forecasting, Software, Product Licensing, Product Benchmarking, Benchmarking, Business Process Management (BPM), Business Process Flow (BPF), Organizational Strategy & Design, Agile Coaching, Design, Financial Planning & Analysis (FP&A), Stakeholder Interviews, PMI, Consumer Packaged Goods (CPG), Mergers & Acquisitions (M&A), Luxury Goods, PowerPoint Design, New Products, Product Design, Market Entry, Target Profiles, Strategic Marketing, Innovation, Innovation Strategy, Subscriptions, Account-based Marketing (ABM), Performance Management, Management, Reporting, Team Leadership, Risk Management, Customer Analysis, Sales & Channel Enablement, Commercialization, IT Services, Sales Operations, CPG, Process Design, Microsoft 365, ServiceNow

Partner, TMT Consulting

2019 - 2021

Capita

Hired to run PMI of a digital agency into Capita's consulting arm. Designed and implemented change management strategies for end-to-end digital transformation projects. Achieved a 20-point NPS uplift and a 10% OPEX reduction.
Set up the digital strategy, TMT consulting, and transformation practice, delivering growth and GTM strategies, CX/XD, and digital transformation, including the data and technology strategy, OSS/BSS, 5G, AI, big data, IoT, and digital innovation.
Created the digital, CX, and AI maturity model and competitive benchmarking to guide investment decisions and digital transformation roadmap prioritization for the leading TMT and financial services companies.
Developed digital growth strategies, market segmentation, transformation roadmaps, target operating models (TOM), service designs, and products for telecoms, financial services, media, utilities, and public service.
Drove incremental revenue of £25 million+ (£14 million in TMT) by leading and managing all Capita TMT client accounts, including Telefonica/O2, BT, Three, and Virgin Media.
Designed a CEM technology roadmap to drive growth for a leading CSP's targets (20-point NPS uplift and 10% OPEX reduction) and GTM for new offerings to target market customer segments, increasing average revenue per user 25% and conversion rates 44%.
Developed a GTM strategy for a large telco operator's location insights product that drives an in-depth understanding of crowd-level visitor volumes, profiles, and patterns and a POC for a retail chain with a store refurbishment or close decision.
Developed the digital transformation and launch strategy for Sage to transform from an on-premises business and operating model to an insurance/FaaS cloud-based model. Increased the conversion rate by 25%, CLV by 16%, and renewal rates by 20%.
Created O2's roadmap for analytics/AI in retail settings: in the discovery phase, identified top use cases for AI for each business unit based on pain points and led a prioritization exercise to rank the opportunities based on impact.
Built marketplaces for European CSPs, connecting telco assets, customer needs, and partner capabilities in an ecosystem. This revolutionized the GTM approaches of CSPs and increased the client's deal value by 34% and conversion rate by 12.5%.

Focus areas: Digital Transformation, Growth, Customer Engagement, Customer Service, Customer Experience Management, Operating Models, SaaS, Business to Consumer (B2C), Business to Business (B2B), Mobile Apps, B2C, Product Launch, Strategy, Marketing, Wireless Systems, Sales, Consulting, Go-to-market Strategy, Business Transformation, Customer Journeys, Opportunity Assessments, Online Payments, Omni-channel, eCommerce, Mobile Payments, Fintech, Customer Experience, B2B, Social Media, Launch Strategy, M&A Strategy, Commercial Strategy, Business Strategy, Business, Analysis, Profit & Loss (P&L), Business Development, Cost Reduction & Optimization, Target Operating Models, Go-to-market Optimization, Growth Strategy Consultants, Strategic Planning, Channel Management, Performance, App Development, Marketplace Platforms, Business to Business to Consumer (B2B2C), B2B2C, CRM Systems, Organizational Design, Telecom Business Support Systems (BSS), Operations Automation, Business Architecture, Go-to-market Plans, Product Roadmaps, Omnichannel Marketing, Project Management, Growth Strategy, Business Unit Strategy, Competitor Analysis & Profiling, Demand Sizing & Segmentation, Business Consulting, Sales Growth, Business Analysis, Management Consulting, Business Cases, Business Planning, Marketplaces, Workshops, Facilitation, Market Research, Workshop Facilitation, Logistics, Digital Strategy, Digital Marketing Strategy, Business Models, Executive Presentations, Knowledge Management, Presentations, Advisory, Program Management, Business Management, Sales Strategy, Opportunity Identification, Product-market Fit, Pricing, Software as a Service (SaaS), Business Process Analysis, Cloud, Agile Product Management, Roadmaps, Digital Channels, Key Performance Indicators (KPIs), Total Addressable Market (TAM), Market Research & Analysis, Market Sizing, Market Segmentation, Competitive Analysis, Company Strategy, Operations Improvement, Operations, Competition Research, Change Management, Apps, Communication Strategy, Employee Experience, Communication, Stakeholder Management, Pricing Strategy, Stakeholder Mapping, Marketing Plans, Direct to Consumer (D2C), Marketing Research & Analysis, Business Modeling, Pricing Models, New Product Rollout, GAP Analysis, Customer Research, Competitive Intelligence, Business Research, Mobile, Pricing Plans, Technology, Organizational Change Management (OCM), TOM, Brand Strategy, Artificial Intelligence (AI), Business Services, Revenue Strategy, Revenue Analysis, Trading, Investment Strategy, Portfolio Optimization, Marketing Communications (MarCom), Microsoft PowerPoint, Business Model Strategy, Coaching, Playbook, Sales Effectiveness, Artificial Intelligence as a Service (AIaaS), B2B Lead Generation, Tech Sales, Marketing Mix, Strategic Planning & Execution, Planning, Accountability, Value Proposition, Investment Ideas, B2B Partnerships, Partnerships, Digital Marketing, Recruitment, Valuation, Market Opportunity Analysis, Customer Success, Customer Satisfaction, Financial Modeling, ROI, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Event Management, Channel Optimization, Retail & Wholesale, Retail Strategy, Healthcare IT, Revenue & Expense Projections, Board Reporting, Hiring, Stakeholder Analysis, Financing, Venture Capital, Data Analytics, Surveys, Design Thinking, CX Strategy, Platform as a Service (PaaS), Forecasting, Financial Forecasting, Software, Business Plan Consulting, Product Licensing, Product Benchmarking, Benchmarking, Business Process Management (BPM), Business Process Flow (BPF), Organizational Strategy & Design, Agile Coaching, Industrial & Manufacturing, Financial Planning & Analysis (FP&A), Post-merger Integration, Stakeholder Interviews, PMI, Mergers & Acquisitions (M&A), Market Research Analyst, PowerPoint Design, New Products, Product Design, Market Entry, Target Profiles, Strategic Marketing, Monetization, Internet of Things (IoT), Innovation, Innovation Strategy, Subscriptions, Account-based Marketing (ABM), Performance Management, Web3, Management, Reporting, Team Leadership, Risk Management, Customer Analysis, Executive Coaching, Sales & Channel Enablement, Commercialization, IT Services, IT Consulting, Sales Operations, Logistics & Supply Chain, Process Design, Microsoft 365

Senior Consultant

2018 - 2019

K2 Management

Acted as consultant to support due diligence and program management for offshore project owners through the Contracts for Difference (CfD) Allocation Round 3 bid process.
Delivered permitting, environmental contractor and authority management, project management and participants, and contractor interface management.
Performed project management for a knowledge management system and content for a solar program.

Focus areas: Advisory, Program Management, Renewables, Key Performance Indicators (KPIs), Company Strategy, Stakeholder Management, Stakeholder Mapping, Business Modeling, United States, GAP Analysis, Customer Research, Competitive Intelligence, Technology, Portfolio Optimization, Microsoft PowerPoint, Energy, Energy Utilities, Utilities, Strategic Planning & Execution, Investments, Planning, Customer Satisfaction, Management Consulting, Business Proposals, Competitive Strategy, Germany, Stakeholder Analysis, Climate Change, Venture Capital, Data Analytics, Benchmarking, Business Process Management (BPM), Business Process Flow (BPF), Startup Consulting, Industrial & Manufacturing, Stakeholder Interviews, Energy Management, Risk Management, Customer Analysis, Logistics & Warehousing, Microsoft 365

Strategy and Digital Transformation Director (Contract)

2018 - 2018

Unitel Group

Acted as the contractor while working with Unitel's CEO, management team, and 20+ consultants to develop digital business and growth strategies and market, competitor, and opportunity assessments.
Built operating models; a digital product pipeline; and a technology-led, 36-month transformation program from CSPs to digital service providers (DSPs), resulting in $200+ million in digital revenues and a 37-point increase in NPS.
Led development of the growth strategy for the mobile banking, payment service, app modeling market, and revenue opportunities, and developed the market entry strategy, segmentation, and competitor analysis.

Focus areas: Digital Transformation, Operating Models, Opportunity Assessments, Online Payments, Organizational Design, Business to Consumer (B2C), Business to Business (B2B), B2C, Product Launch, Strategy, Marketing, Wireless Systems, Sales, Consulting, Customer Experience Management, Go-to-market Strategy, Customer Segmentation, Business Transformation, Customer Journeys, Service Design, Omni-channel, eCommerce, Mobile Payments, Fintech, Customer Experience, B2B, Social Media, Launch Strategy, M&A Strategy, Commercial Strategy, Business Strategy, Business, Analysis, Customer Engagement, Cost Reduction & Optimization, Growth, Target Operating Models, Customer Service, Operational Excellence, Go-to-market Optimization, Growth Strategy Consultants, Strategic Planning, Branding, Channel Management, Business Setup, Performance, App Development, User Experience (UX), Marketplace Platforms, Business to Business to Consumer (B2B2C), B2B2C, Telecom Business Support Systems (BSS), Business Architecture, Go-to-market Plans, Product Roadmaps, Omnichannel Marketing, Project Management, Growth Strategy, Business Unit Strategy, Demand Sizing & Segmentation, Competitor Analysis & Profiling, Business Consulting, Sales Growth, Business Analysis, Management Consulting, Business Cases, Marketplaces, Workshops, Facilitation, Market Research, Workshop Facilitation, Digital Strategy, Digital Marketing Strategy, Asia-Pacific (APAC), Business Models, Product Development, Executive Presentations, Presentations, Advisory, Program Management, Opportunity Identification, Product-market Fit, Pricing, Cloud, Roadmaps, Digital Channels, Key Performance Indicators (KPIs), Total Addressable Market (TAM), Market Sizing, Market Segmentation, Competitive Analysis, Company Strategy, Change Management, Apps, Employee Experience, Communication, Stakeholder Management, Pricing Strategy, Stakeholder Mapping, Marketing Research & Analysis, Business Operations, Pricing Models, GAP Analysis, Customer Research, Competitive Intelligence, Growth Marketing, Mobile, Pricing Plans, Technology, TOM, Brand Strategy, Artificial Intelligence (AI), Business Services, Revenue Strategy, Revenue Analysis, Investment Strategy, Microsoft PowerPoint, Business Model Strategy, Coaching, Strategic Planning & Execution, Planning, Value Proposition, Partnerships, Digital Marketing, Web Marketing, Market Opportunity Analysis, Customer Satisfaction, Financial Modeling, ROI, Business Proposals, Client Presentations, Competitive Strategy, Channel Optimization, Retail Strategy, Pitch Deck Consultant, Stakeholder Analysis, Data Analytics, Organizational Change Management (OCM), Financial Forecasting, Software, Business Plan Consulting, Product Benchmarking, Benchmarking, Financial Planning & Analysis (FP&A), Stakeholder Interviews, Mergers & Acquisitions (M&A), Market Research Analyst, New Products, Product Design, Market Entry, Strategic Marketing, Monetization, Internet of Things (IoT), Team Leadership, Customer Analysis, Sales & Channel Enablement, Commercialization, Microsoft 365

Strategy and Digital Transformation Lead (Contract)

2018 - 2018

Capgemini

Acted as the contractor to design an end-to-end digital transformation program for six operating companies in Asia.
Supported the bid, commercial due diligence, and vendor selection.
Managed the key submission of Capgemini's bid for client tender.
Advised on the offering, channel, and CX strategy for a telco client's digital transformation, increasing digital channel sales by 75%.

Focus areas: Digital Transformation, Go-to-market Strategy, Customer Experience Management, Operating Models, Operations, Omnichannel Marketing, Business to Consumer (B2C), B2C, Product Launch, Strategy, Wireless Systems, Sales, Consulting, Customer Segmentation, Business Transformation, Customer Journeys, Service Design, Opportunity Assessments, Online Payments, Omni-channel, eCommerce, Mobile Payments, Customer Experience, B2B, Social Media, Launch Strategy, Commercial Strategy, Business Strategy, Business, Analysis, Customer Engagement, Cost Reduction & Optimization, Growth, Target Operating Models, Customer Service, Operational Excellence, Go-to-market Optimization, Growth Strategy Consultants, Strategic Planning, Channel Management, Performance, User Experience (UX), Business to Business to Consumer (B2B2C), B2B2C, Organizational Design, Telecom Business Support Systems (BSS), Operations Automation, Go-to-market Plans, Product Roadmaps, Project Management, Growth Strategy, Business Unit Strategy, Competitor Analysis & Profiling, Demand Sizing & Segmentation, Business Consulting, Business Analysis, Management Consulting, Business Cases, Business Planning, Workshops, Facilitation, Market Research, Workshop Facilitation, Logistics, Digital Strategy, Digital Marketing Strategy, Asia-Pacific (APAC), Singapore, Executive Presentations, Knowledge Management, Presentations, Advisory, Program Management, Opportunity Identification, Product-market Fit, Pricing, Business Process Analysis, Cloud, Roadmaps, Digital Channels, Key Performance Indicators (KPIs), Total Addressable Market (TAM), Market Sizing, Market Segmentation, Competitive Analysis, Company Strategy, Operations Improvement, Employee Experience, Communication, Stakeholder Management, Pricing Strategy, Stakeholder Mapping, Direct to Consumer (D2C), New Product Rollout, GAP Analysis, Customer Research, Competitive Intelligence, Business Research, Mobile, Technology, Cloud Computing, Enterprise SaaS, TOM, Artificial Intelligence (AI), Business Services, Investment Strategy, Portfolio Optimization, Marketing Communications (MarCom), Microsoft PowerPoint, Business Model Strategy, Marketing Mix, Strategic Planning & Execution, Planning, Value Proposition, B2B Partnerships, Partnerships, Digital Marketing, Customer Success, Customer Satisfaction, Financial Modeling, ROI, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Channel Optimization, Retail & Wholesale, Revenue & Expense Projections, Stakeholder Analysis, Venture Capital, Data Analytics, Organizational Change Management (OCM), Surveys, Forecasting, Software, Benchmarking, Business Process Management (BPM), Business Process Flow (BPF), Organizational Strategy & Design, Agile Coaching, Financial Planning & Analysis (FP&A), Post-merger Integration, Stakeholder Interviews, PMI, Market Research Analyst, Digital Health, New Products, Target Profiles, Strategic Marketing, Internet of Things (IoT), Innovation, Subscriptions, Web3, Team Leadership, Customer Analysis, Sales & Channel Enablement, IT Consulting, Logistics & Supply Chain, Process Design, Microsoft 365

Digital Transformation Director (Contract)

2017 - 2018

Wing | Cellcard

Created and led a greenfield, pure-play digital communication and financial service operator strategy, GTM, and launch for a mobile money platform.
Implemented the Agile operating model, transformation and product roadmap, partner ecosystem, omnichannel and eCommerce CX, and integrated technology platform (FSaaS/Cloud) in a regulated and transactional business environment.
Identified TAM, SAM, and SOM; delivered over one million customers and $100+ million in revenues; and optimized CAPEX and OPEX efficiency.
Launched the Wing mobile payment app, achieving 10,000 downloads in the first week of launch with an average transaction value of 46% compared to retail points.
Introduce a blockchain-enabled mobile payment solution to streamline transactions and enhance customer data security.

Focus areas: Digital Transformation, Mobile Apps, Product Roadmaps, Go-to-market Strategy, Go-to-market Plans, Digitization, Business Processes, Business to Consumer (B2C), B2C, Product Launch, Strategy, Marketing, Wireless Systems, Consulting, Customer Experience Management, Customer Journeys, Service Design, Opportunity Assessments, Online Payments, Omni-channel, eCommerce, Mobile Payments, Fintech, Customer Experience, B2B, Social Media, Launch Strategy, M&A Strategy, Commercial Strategy, Business Strategy, Business, Analysis, Customer Engagement, Cost Reduction & Optimization, Growth, Target Operating Models, Customer Service, Operating Models, Operational Excellence, Go-to-market Optimization, Growth Strategy Consultants, Channel Management, Business Setup, Performance, App Development, User Experience (UX), Marketplace Platforms, B2B2C, Business to Business to Consumer (B2B2C), CRM Systems, Organizational Design, Telecom Business Support Systems (BSS), Operations Automation, Business Architecture, Omnichannel Marketing, Project Management, Growth Strategy, Business Unit Strategy, Competitor Analysis & Profiling, Demand Sizing & Segmentation, Business Consulting, Sales Growth, Management Consulting, Business Cases, Workshops, Facilitation, Market Research, Workshop Facilitation, Digital Strategy, Digital Marketing Strategy, Asia-Pacific (APAC), Startups, Business Models, Product Development, Executive Presentations, Presentations, Advisory, Program Management, Sales Strategy, Opportunity Identification, Product-market Fit, Pricing, Cloud, Agile Product Management, Roadmaps, Digital Channels, Key Performance Indicators (KPIs), Total Addressable Market (TAM), Market Research & Analysis, Market Sizing, Market Segmentation, Company Strategy, Operations Improvement, Operations, Competition Research, Change Management, Apps, Communication Strategy, Employee Experience, Communication, Stakeholder Management, Stakeholder Mapping, Marketing Plans, Direct to Consumer (D2C), Marketing Research & Analysis, Business Operations, Business Modeling, Pricing Models, New Product Rollout, GAP Analysis, Customer Research, Competitive Intelligence, Growth Marketing, Influencers, Mobile, Pricing Plans, Technology, Cloud Computing, Organizational Change Management (OCM), TOM, Brand Strategy, Artificial Intelligence (AI), Revenue Strategy, Revenue Analysis, Marketing Communications (MarCom), Microsoft PowerPoint, Business Model Strategy, Playbook, Marketing Mix, Strategic Planning & Execution, Investments, Planning, Accountability, Value Proposition, B2B Partnerships, Partnerships, Digital Marketing, Web Marketing, Recruitment, Market Opportunity Analysis, Customer Satisfaction, Financial Modeling, ROI, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Channel Optimization, Retail & Wholesale, Retail Strategy, Pitch Deck Consultant, COO, Hiring, Stakeholder Analysis, Financing, Data Analytics, Surveys, Platform as a Service (PaaS), Software, Product Licensing, Product Benchmarking, Benchmarking, Startup Consulting, Design, Financial Planning & Analysis (FP&A), Post-merger Integration, Stakeholder Interviews, New Products, Market Entry, Target Profiles, Monetization, Internet of Things (IoT), Subscriptions, Management, Team Leadership, Customer Analysis, Executive Coaching, Sales & Channel Enablement, Sales Operations, Logistics & Supply Chain

Digital Transformation Director (Contract)

2016 - 2017

BearingPoint

Managed the bids, business case development, design, and implementation of a €50+ million complex business, customer strategy, and Agile digital transformation program for Eir Ireland (as a contractor).
Developed and implemented the BSS, CRM, cloud, big data, AI and analytics renewal, cloud migration, Salesforce, and SaaS platform strategy. Achieved a €30 million cost savings and OPEX efficiency.
Supervised the development of the business and operations plan, resulting in a €100+ million revenue uplift.

Focus areas: Digital Transformation, CRM Systems, Operating Models, Digitization, Customer Journeys, Market Assessment, B2C, Product Launch, Strategy, Wireless Systems, Consulting, Customer Experience Management, Go-to-market Strategy, Customer Segmentation, Service Design, Opportunity Assessments, Online Payments, Omni-channel, Mobile Payments, Fintech, Customer Experience, B2B, Launch Strategy, Commercial Strategy, Business Strategy, Business, Analysis, Cost Reduction & Optimization, Growth, Target Operating Models, Customer Service, Operational Excellence, Go-to-market Optimization, Growth Strategy Consultants, Marketing Strategy, Channel Management, Performance, App Development, User Experience (UX), B2B2C, Business to Business to Consumer (B2B2C), Organizational Design, Operations Automation, Business Architecture, SaaS, Go-to-market Plans, Product Roadmaps, Omnichannel Marketing, Project Management, Growth Strategy, Business Unit Strategy, Competitor Analysis & Profiling, Market Segmentation, Business Consulting, Business Analysis, Management Consulting, Workshops, Facilitation, Workshop Facilitation, Digital Strategy, Digital Marketing Strategy, Executive Presentations, Knowledge Management, Presentations, Advisory, Program Management, Product-market Fit, Business Process Analysis, Software as a Service (SaaS), Cloud, Roadmaps, Digital Channels, Key Performance Indicators (KPIs), Market Sizing, Company Strategy, Operations Improvement, Operations, Change Management, Business to Consumer (B2C), Communication Strategy, Communication, Stakeholder Management, Stakeholder Mapping, Direct to Consumer (D2C), Marketing Research & Analysis, Business Operations, Business Modeling, GAP Analysis, Customer Research, Competitive Intelligence, Business Research, Mobile, Technology, Cloud Computing, TOM, Artificial Intelligence (AI), Business Services, Microsoft PowerPoint, Business Model Strategy, Planning, Value Proposition, B2B Partnerships, Partnerships, Digital Marketing, Recruitment, Customer Satisfaction, Financial Modeling, ROI, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Channel Optimization, Retail & Wholesale, Board Reporting, Stakeholder Analysis, Data Analytics, Organizational Change Management (OCM), Forecasting, Financial Forecasting, Software, Business Plan Consulting, Benchmarking, Product Benchmarking, Business Process Management (BPM), Business Process Flow (BPF), Organizational Strategy & Design, Stakeholder Interviews, Mergers & Acquisitions (M&A), PowerPoint Design, New Products, Product Design, Target Profiles, Subscriptions, Account-based Marketing (ABM), Performance Management, Management, Reporting, Team Leadership, Risk Management, Customer Analysis, Executive Coaching, Sales & Channel Enablement, IT Services, Process Design, Microsoft 365

Digital Strategy Consulting Director (Contract)

2015 - 2016

Huawei Technologies Co.

Developed the strategy and CX roadmap for large, global telecom operators based on the Huawei data-driven customer experience management (CEM) platform, resulting in an NPS of 40+ points, ROI in less than 24 months, and a 7% OPEX reduction.
Developed a digital transformation roadmap for four service lines for a leading Chinese CSP. The CEM was driven by the OSS/BSS real-time data from the CEM journey and experience with an NPS of 30+ points.
Set up and recruited Huawei's TMT strategy consulting practice ($25+ million in consulting revenues).
Integrated Huawei's DaaS solution into a CEM offering to help carriers efficiently monetize and maximize data assets to drive CX and NPS.
Led Huawei's CEM project for KDDI, focusing on CX innovation and AI integration. Enhanced resource sharing and sustainability, boosting customer satisfaction by 15% and opening innovation avenues. Presented Huawei's always CEM vision to KDDI.
Launched a blockchain-as-a-service (BaaS) offering to enable CSPs to build secure and scalable blockchain applications.

Focus areas: Customer Experience Management, Digital Transformation, B2B, Consulting, Go-to-market Strategy, Business Transformation, Customer Journeys, Service Design, Opportunity Assessments, Online Payments, Strategy, eCommerce, Mobile Payments, Fintech, Customer Experience, Social Media, Launch Strategy, Commercial Strategy, Business Strategy, Business, Customer Engagement, Business Development, Cost Reduction & Optimization, Growth, Target Operating Models, Operating Models, Operational Excellence, Go-to-market Optimization, Growth Strategy Consultants, Marketing Strategy, Strategic Planning, Channel Management, Performance, CRM Systems, Organizational Design, Telecom Business Support Systems (BSS), Operations Automation, Business Architecture, SaaS, Go-to-market Plans, Product Roadmaps, Omnichannel Marketing, Project Management, Growth Strategy, Business Unit Strategy, Competitor Analysis & Profiling, Business Consulting, Sales Growth, Business Analysis, Management Consulting, Business Cases, Marketplaces, Workshops, Facilitation, Hospitality, Workshop Facilitation, Logistics, Digital Strategy, Digital Marketing Strategy, Asia-Pacific (APAC), Singapore, Business Models, Product Development, Executive Presentations, Knowledge Management, Presentations, Advisory, Program Management, Business Management, Sales Strategy, Opportunity Identification, Product-market Fit, Software as a Service (SaaS), Roadmaps, Key Performance Indicators (KPIs), Total Addressable Market (TAM), Market Research & Analysis, Market Sizing, Market Segmentation, Competitive Analysis, Company Strategy, Marketing, Competition Research, Communication Strategy, Communication, Stakeholder Management, Pricing Strategy, Stakeholder Mapping, Marketing Plans, Marketing Research & Analysis, Business Modeling, New Product Rollout, United States, GAP Analysis, Customer Research, Competitive Intelligence, Business Research, Growth Marketing, Mobile, China, Technology, Cloud Computing, Enterprise SaaS, Organizational Change Management (OCM), TOM, Artificial Intelligence (AI), Business Services, Revenue Strategy, Revenue Analysis, Trading, Investment Strategy, Portfolio Optimization, Microsoft PowerPoint, Business Model Strategy, Coaching, Playbook, Sales Effectiveness, B2B Lead Generation, Tech Sales, Marketing Mix, Strategic Planning & Execution, Investments, Planning, Accountability, Value Proposition, Investment Ideas, B2B Partnerships, Partnerships, Digital Marketing, Recruitment, Market Opportunity Analysis, Customer Success, Customer Satisfaction, Financial Modeling, ROI, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Event Management, Germany, Retail & Wholesale, Retail Strategy, Healthcare IT, Revenue & Expense Projections, Board Reporting, Hiring, Stakeholder Analysis, Financing, Data Analytics, Surveys, Platform as a Service (PaaS), Forecasting, Financial Forecasting, Software, Business Plan Consulting, Product Licensing, Product Benchmarking, Benchmarking, Business Process Management (BPM), Business Process Flow (BPF), Organizational Strategy & Design, Agile Coaching, Industrial & Manufacturing, Financial Planning & Analysis (FP&A), Stakeholder Interviews, Market Research Analyst, PowerPoint Design, Digital Health, New Products, Product Design, Market Entry, Target Profiles, Strategic Marketing, Monetization, Internet of Things (IoT), Innovation, Innovation Strategy, Account-based Marketing (ABM), Performance Management, Web3, Management, Reporting, Team Leadership, Risk Management, Customer Analysis, Executive Coaching, IT Services, IT Consulting, Sales Operations, Logistics & Supply Chain, Process Design, Microsoft 365

Chief Strategy Officer | Co-founder

2012 - 2015

wir.de

Developed the concept and GTM strategy for an online and mobile platform startup that connects local buyers, sellers, and exchanges (rentals).
Advised on business development opportunities, leveraging expertise in the UK and EU telco market to identify new revenue streams and growth opportunities.
Grew user base to 500,000 before acquisition by Deutsche Telekom, showcasing strategic growth and operational expertise.
Developed business relationships with museums and art galleries as part of local community engagement.

Focus areas: Advisory, Strategy, Startups, eCommerce, Social Media, Growth Marketing, Social Networks, Influencers, Pricing Plans, Technology, Cloud Computing, Organizational Change Management (OCM), TOM, Brand Strategy, Revenue Strategy, Revenue Analysis, Trading, Investment Strategy, Portfolio Optimization, Marketing Communications (MarCom), Microsoft PowerPoint, Fundraising, Business Model Strategy, Pitch Decks, Coaching, Playbook, Sales Effectiveness, Strategic Planning & Execution, Investments, Planning, Accountability, Small Business, Value Proposition, Investment Ideas, Fundraising Strategy, B2B Partnerships, Partnerships, Early-stage Startups, Digital Marketing, Web Marketing, Recruitment, Market Opportunity Analysis, Growth Hacking, Customer Success, Customer Satisfaction, Financial Modeling, ROI, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Event Management, Germany, Channel Optimization, Retail & Wholesale, Retail Strategy, Angel Investing, Pitch Deck Consultant, Revenue & Expense Projections, Alternative Investments, Board Reporting, Hiring, Stakeholder Analysis, Financing, Fundraising Consultant, Venture Capital, Data Analytics, Surveys, Platform as a Service (PaaS), Forecasting, Financial Forecasting, Product Licensing, Product Benchmarking, Benchmarking, Business Process Management (BPM), Business Process Flow (BPF), Organizational Strategy & Design, Startup Consulting, Real Estate, Design, Financial Planning & Analysis (FP&A), Stakeholder Interviews, PMI, Mergers & Acquisitions (M&A), PowerPoint Design, New Products, Product Design, Market Entry, Go-to-market Strategy, Monetization, Innovation, Innovation Strategy, Subscriptions, Account-based Marketing (ABM), Performance Management, Management, Reporting, Team Leadership, Risk Management, Executive Coaching, Sales Operations

Principal Fintech Consulting Lead (Contract)

2011 - 2012

EE

Launched iZettle and the MasterCard mobile payment platform and app for EE in the UK market (50,000+ users in six months).
Developed the GTM strategy and implemented best practice toolkits to create a 360-view of iZettle customers and adopt a customer-centric process and service approach.
Implemented automation and customer self-service on the app, resulting in a 20% lower cost to serve and a 50% increase in self-service channel usage.

Focus areas: Apps, Mobile Payments, Product Launch, Customer Journeys, B2B, Consulting, Digital Transformation, Customer Experience Management, Go-to-market Strategy, Customer Segmentation, Service Design, Opportunity Assessments, Strategy, Omni-channel, eCommerce, Fintech, Customer Experience, Social Media, Launch Strategy, Commercial Strategy, Business Strategy, Business, Analysis, Customer Engagement, Growth, Target Operating Models, Customer Service, Go-to-market Optimization, Growth Strategy Consultants, Marketing Strategy, Branding, Channel Management, Performance, App Development, Marketplace Platforms, Organizational Design, Go-to-market Plans, Product Roadmaps, Mobile Apps, Omnichannel Marketing, Project Management, Growth Strategy, Competitor Analysis & Profiling, Market Segmentation, Demand Sizing & Segmentation, Business Consulting, Sales Growth, Business Analysis, Management Consulting, Marketplaces, Workshops, Facilitation, Market Research, Workshop Facilitation, Digital Strategy, Digital Marketing Strategy, Executive Presentations, Presentations, Advisory, Program Management, Sales Strategy, Opportunity Identification, Product-market Fit, Pricing, Business Process Analysis, Agile Product Management, Roadmaps, Digital Channels, Key Performance Indicators (KPIs), Total Addressable Market (TAM), Market Research & Analysis, Market Sizing, Competitive Analysis, Company Strategy, Marketing, Competition Research, Business to Consumer (B2C), B2C, Communication, Stakeholder Management, Pricing Strategy, Stakeholder Mapping, Marketing Plans, Direct to Consumer (D2C), Marketing Research & Analysis, Business Operations, Business Modeling, Pricing Models, New Product Rollout, GAP Analysis, Customer Research, Competitive Intelligence, Growth Marketing, Mobile, Pricing Plans, Technology, Brand Strategy, Revenue Strategy, Revenue Analysis, Investment Strategy, Marketing Communications (MarCom), Microsoft PowerPoint, Marketing Mix, Planning, Small Business, Value Proposition, Partnerships, Early-stage Startups, Digital Marketing, Web Marketing, Market Opportunity Analysis, Customer Satisfaction, Financial Modeling, Partnership Analysis, Client Presentations, Competitive Strategy, Retail Strategy, Surveys, Forecasting, Product Licensing, Product Benchmarking, Benchmarking, Stakeholder Interviews, Market Research Analyst, New Products, Market Entry, Target Profiles, Strategic Marketing, Monetization, Internet of Things (IoT), Team Leadership, Customer Analysis

Director of Operations (Contract)

2010 - 2011

Monaco Telecom

Executed a business case and launched a new Afinis B2B brand in the MENA region with 1.7 million customers.
Developed an operating model for the MENA VSAT operating company.
Increased B2B revenues by 17% and customer numbers by 20%.

Focus areas: Launch Strategy, Operations, Business to Business (B2B), Consulting, Digital Transformation, Operational Efficiency Improvement, Customer Experience Management, Go-to-market Strategy, Business Transformation, Customer Journeys, Service Design, Opportunity Assessments, Strategy, Omni-channel, Mobile Payments, Customer Experience, Commercial Strategy, Business Strategy, Business, Customer Engagement, Profit & Loss (P&L), Business Development, Cost Reduction & Optimization, Growth, Target Operating Models, Customer Service, Operating Models, Operational Excellence, Go-to-market Optimization, Growth Strategy Consultants, Strategic Planning, Branding, Channel Management, Business Setup, Performance, User Experience (UX), Business to Business to Consumer (B2B2C), B2B2C, CRM Systems, Organizational Design, Telecom Business Support Systems (BSS), Business Architecture, Go-to-market Plans, Product Roadmaps, Omnichannel Marketing, Project Management, Growth Strategy, Business Unit Strategy, Competitor Analysis & Profiling, Market Segmentation, Demand Sizing & Segmentation, Business Consulting, Sales Growth, Management Consulting, Business Cases, Business Planning, Workshops, Facilitation, Hospitality, Workshop Facilitation, Digital Strategy, Business Models, Product Development, Executive Presentations, Knowledge Management, Presentations, Advisory, Program Management, Business Management, Sales Strategy, Product-market Fit, Cloud, Roadmaps, Key Performance Indicators (KPIs), Total Addressable Market (TAM), Company Strategy, Operations Improvement, Change Management, Communication Strategy, Employee Experience, Communication, Stakeholder Management, Stakeholder Mapping, Marketing Plans, Marketing Research & Analysis, Business Operations, New Product Rollout, Customer Research, Competitive Intelligence, Pricing Plans, Technology, Organizational Change Management (OCM), TOM, Brand Strategy, Business Services, Revenue Strategy, Trading, Investment Strategy, Portfolio Optimization, Microsoft PowerPoint, Business Model Strategy, Coaching, B2B Lead Generation, Strategic Planning & Execution, Planning, Accountability, Value Proposition, B2B Partnerships, Partnerships, Digital Marketing, Web Marketing, Recruitment, Market Opportunity Analysis, Customer Satisfaction, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Channel Optimization, Retail & Wholesale, Revenue & Expense Projections, COO, Board Reporting, Hiring, Stakeholder Analysis, Venture Capital, Data Analytics, Product Benchmarking, Benchmarking, Business Process Management (BPM), Business Process Flow (BPF), Organizational Strategy & Design, Industrial & Manufacturing, Financial Planning & Analysis (FP&A), Post-merger Integration, Stakeholder Interviews, Mergers & Acquisitions (M&A), New Products, Market Entry, Target Profiles, Account-based Marketing (ABM), Performance Management, Management, Team Leadership, Risk Management, Customer Analysis, Executive Coaching, Sales & Channel Enablement, Sales Operations, Logistics & Warehousing, Logistics & Supply Chain, Process Design

Director of Operations, Vodafone 360 (Contract)

2008 - 2010

Vodafone Group

Launched social networking and an app platform across Vodafone's main European operating companies (£500 million+ budget and 10 million users).
Raised the share price by 10% based on the CLV and engagement rate for a Vodafone 360 launch.
Outsourced and automated all customer support and services. Moderated a community-based model that reduced CTS by 90% and drove the CSAT score up by 50%.
Launched the Vodafone 360 ecosystem with an app, portal, custom handsets, and partner networks. Vodafone was the first mobile operator to challenge the iPhone ecosystem.

Focus areas: Product Launch, B2C, Social Media, Customer Experience, Consulting, Operational Efficiency Improvement, Customer Experience Management, Go-to-market Strategy, Customer Segmentation, Customer Journeys, Service Design, Opportunity Assessments, Online Payments, Strategy, Omni-channel, eCommerce, Mobile Payments, Fintech, Launch Strategy, Commercial Strategy, Business Strategy, Business, Customer Engagement, Digital Transformation, Growth, Target Operating Models, Customer Service, Operating Models, Operational Excellence, Go-to-market Optimization, Growth Strategy Consultants, Strategic Planning, Branding, Channel Management, Business Setup, Performance, App Development, User Experience (UX), Marketplace Platforms, CRM Systems, Organizational Design, Telecom Business Support Systems (BSS), Operations Automation, Business Architecture, Go-to-market Plans, Product Roadmaps, Mobile Apps, Omnichannel Marketing, Project Management, Growth Strategy, Business Unit Strategy, Competitor Analysis & Profiling, Demand Sizing & Segmentation, Business Consulting, Sales Growth, Management Consulting, Business Cases, Marketplaces, Workshops, Facilitation, Market Research, Workshop Facilitation, Logistics, Digital Strategy, Digital Marketing Strategy, Business Models, Product Development, Executive Presentations, Presentations, Program Management, Advisory, Business Management, Opportunity Identification, Product-market Fit, Pricing, Agile Product Management, Roadmaps, Digital Channels, Key Performance Indicators (KPIs), Total Addressable Market (TAM), Market Research & Analysis, Market Sizing, Market Segmentation, Competitive Analysis, Company Strategy, Operations Improvement, Operations, Marketing, Competition Research, Change Management, Business to Consumer (B2C), Apps, Communication Strategy, Employee Experience, Communication, Stakeholder Management, Pricing Strategy, Stakeholder Mapping, Marketing Plans, Direct to Consumer (D2C), Marketing Research & Analysis, Business Operations, Pricing Models, New Product Rollout, Customer Research, Competitive Intelligence, Growth Marketing, Social Networks, Influencers, Mobile, Pricing Plans, Technology, Cloud Computing, Organizational Change Management (OCM), TOM, Brand Strategy, Business Services, Trading, Portfolio Optimization, Marketing Communications (MarCom), Microsoft PowerPoint, Business Model Strategy, Coaching, Playbook, Tech Sales, Strategic Planning & Execution, Investments, Planning, Accountability, B2B Partnerships, Partnerships, Early-stage Startups, Digital Marketing, Web Marketing, United States, Recruitment, Market Opportunity Analysis, Customer Success, Customer Satisfaction, Financial Modeling, ROI, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Event Management, Germany, Channel Optimization, Retail & Wholesale, Retail Strategy, Revenue & Expense Projections, COO, Board Reporting, Hiring, Stakeholder Analysis, Data Analytics, Surveys, Forecasting, Financial Forecasting, Software, Benchmarking, Product Benchmarking, Business Process Management (BPM), Business Process Flow (BPF), Organizational Strategy & Design, Industrial & Manufacturing, Financial Planning & Analysis (FP&A), Stakeholder Interviews, Mergers & Acquisitions (M&A), Digital Health, New Products, Product Design, Market Entry, Strategic Marketing, Innovation, Subscriptions, Account-based Marketing (ABM), Performance Management, Management, Team Leadership, Risk Management, Customer Analysis, Executive Coaching, Sales & Channel Enablement, Sales Operations, Logistics & Warehousing, Logistics & Supply Chain, Process Design

Head of Business Markets (Contract)

2007 - 2008

3G

Developed Three's B2B customer strategy, proposition, and operations for 100,000+ customers with an ARPU of 37%.
Implemented a successful launch strategy across online, retail, and direct salesforce channels, acquiring 20,000 business customers in eight weeks.
Achieved the highest NPS score (54+) in Three's product portfolios.

Focus areas: Business, Launch Strategy, Product Launch, Consulting, Operational Efficiency Improvement, Customer Experience Management, Go-to-market Strategy, Customer Segmentation, Customer Journeys, Opportunity Assessments, Online Payments, Strategy, Omni-channel, eCommerce, Mobile Payments, Customer Experience, B2B, Commercial Strategy, Business Strategy, Customer Engagement, Business Development, Digital Transformation, Cost Reduction & Optimization, Growth, Target Operating Models, Operating Models, Go-to-market Optimization, Growth Strategy Consultants, Marketing Strategy, Channel Management, Performance, User Experience (UX), Business to Business to Consumer (B2B2C), B2B2C, Organizational Design, Telecom Business Support Systems (BSS), Business Architecture, Go-to-market Plans, Product Roadmaps, Mobile Apps, Omnichannel Marketing, Project Management, Growth Strategy, Business Unit Strategy, Competitor Analysis & Profiling, Demand Sizing & Segmentation, Business Consulting, Sales Growth, Business Analysis, Management Consulting, Business Cases, Business Planning, Workshops, Facilitation, Market Research, Workshop Facilitation, Digital Strategy, Digital Marketing Strategy, Business Models, Product Development, Executive Presentations, Presentations, Program Management, Business Management, Sales Strategy, Opportunity Identification, Product-market Fit, Pricing, Agile Product Management, Roadmaps, Digital Channels, Key Performance Indicators (KPIs), Total Addressable Market (TAM), Market Research & Analysis, Market Sizing, Market Segmentation, Competitive Analysis, Company Strategy, Operations Improvement, Operations, Marketing, Competition Research, Change Management, Apps, Communication Strategy, Communication, Stakeholder Management, Pricing Strategy, Stakeholder Mapping, Marketing Plans, Marketing Research & Analysis, Business Operations, New Product Rollout, GAP Analysis, Customer Research, Competitive Intelligence, Business Research, Growth Marketing, Mobile, Pricing Plans, Technology, TOM, Brand Strategy, Business Services, Revenue Strategy, Revenue Analysis, Investment Strategy, Marketing Communications (MarCom), Microsoft PowerPoint, Coaching, Playbook, B2B Lead Generation, Tech Sales, Marketing Mix, Strategic Planning & Execution, Investments, Planning, Accountability, Value Proposition, B2B Partnerships, Partnerships, Digital Marketing, Web Marketing, Recruitment, Market Opportunity Analysis, Customer Satisfaction, Financial Modeling, ROI, Business Proposals, Partnership Analysis, Client Presentations, Event Management, Channel Optimization, Retail & Wholesale, Retail Strategy, Revenue & Expense Projections, COO, Board Reporting, Hiring, Stakeholder Analysis, Data Analytics, Forecasting, Financial Forecasting, Software, Business Plan Consulting, Product Benchmarking, Benchmarking, Business Process Management (BPM), Business Process Flow (BPF), Organizational Strategy & Design, Financial Planning & Analysis (FP&A), Stakeholder Interviews, PowerPoint Design, New Products, Market Entry, Target Profiles, Strategic Marketing, Innovation Strategy, Subscriptions, Account-based Marketing (ABM), Management, Team Leadership, Risk Management, Customer Analysis, Executive Coaching, Sales & Channel Enablement, Logistics & Supply Chain

Chief Marketing Officer

2004 - 2007

Rebana Media

Launched the world's first 3G digital, mobile entertainment marketplace platform and operations. Completed the partnership deal with Three as the UK launch partner.
Acquired 10,000 customers with minimal marketing spend.
Sold the business to Skype and integrated the Estonian operations.
Supported art schools and freelance teachers with on-demand mobile lessons and co-creation.

Focus areas: Marketplaces, Marketing, Customer Acquisition, Branding, Sales Growth, Executive Presentations, Knowledge Management, Presentations, Program Management, Business Management, Sales Strategy, Opportunity Identification, Product-market Fit, Roadmaps, Digital Channels, Key Performance Indicators (KPIs), Total Addressable Market (TAM), Market Research & Analysis, Market Segmentation, Competitive Analysis, Company Strategy, Competition Research, Change Management, Business to Consumer (B2C), B2C, Apps, Communication, Stakeholder Management, Stakeholder Mapping, Marketing Plans, Marketing Research & Analysis, Business Operations, New Product Rollout, United States, Customer Research, Competitive Intelligence, Business Research, Growth Marketing, Social Networks, Mobile, Pricing Plans, Technology, TOM, Brand Strategy, Revenue Strategy, Investment Strategy, Marketing Communications (MarCom), Microsoft PowerPoint, Fundraising, Business Model Strategy, Pitch Decks, Coaching, Sales Effectiveness, Marketing Mix, Strategic Planning & Execution, Investments, Planning, Accountability, Small Business, Value Proposition, Investment Ideas, Fundraising Strategy, Partnerships, Early-stage Startups, Digital Marketing, Web Marketing, Recruitment, Market Opportunity Analysis, Growth Hacking, Customer Satisfaction, ROI, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Event Management, Channel Optimization, Retail Strategy, Angel Investing, Pitch Deck Consultant, Revenue & Expense Projections, Board Reporting, Hiring, Stakeholder Analysis, Financing, Fundraising Consultant, Venture Capital, Data Analytics, Organizational Change Management (OCM), Surveys, Forecasting, Software, Product Licensing, Benchmarking, Product Benchmarking, Organizational Strategy & Design, Startup Consulting, Design, Stakeholder Interviews, PMI, Advertising, Mergers & Acquisitions (M&A), PowerPoint Design, New Products, Product Design, Market Entry, Strategic Marketing, Monetization, Innovation, Management, Team Leadership, Customer Analysis, Executive Coaching, Sales & Channel Enablement, Logistics & Supply Chain

Director, Strategy Consulting

2003 - 2004

Orange

Led the PMI of Orange into the France Telecom Group, managing the adoption of the Orange brand for group companies globally.
Led the identification of M&A and license bid opportunities and deals, adding 50 million customers to Orange International's footprint.
Led the internal strategy and M&A consultancy practice (20+ staff) for all Orange and FT operating companies (35+), including B2C, B2H, and B2B (£10 million P&L).
Developed the Orange brand franchise model, generating $100+ million in additional revenues for the group.

Focus areas: Strategy, Consulting, M&A Strategy, Performance, Commercial Strategy, Business Transformation, Customer Journeys, Opportunity Assessments, Go-to-market Strategy, Mobile Payments, Customer Experience, B2B, Launch Strategy, Business Strategy, Customer Experience Management, Business, Customer Engagement, Profit & Loss (P&L), Business Development, Digital Transformation, Cost Reduction & Optimization, Growth, Target Operating Models, Go-to-market Optimization, Growth Strategy Consultants, Strategic Planning, Channel Management, Business to Business to Consumer (B2B2C), B2B2C, Organizational Design, Go-to-market Plans, Product Roadmaps, Omnichannel Marketing, Growth Strategy, Competitor Analysis & Profiling, Business Consulting, Business Analysis, Management Consulting, Business Cases, Business Planning, Marketplaces, Workshops, Facilitation, Market Research, Workshop Facilitation, Digital Strategy, Asia-Pacific (APAC), Singapore, Business Models, Executive Presentations, Knowledge Management, Presentations, Program Management, Advisory, Opportunity Identification, Roadmaps, Digital Channels, Key Performance Indicators (KPIs), Market Segmentation, Competitive Analysis, Company Strategy, Apps, Employee Experience, Communication, Stakeholder Management, Stakeholder Mapping, Direct to Consumer (D2C), Marketing Research & Analysis, Business Modeling, United States, GAP Analysis, Customer Research, Competitive Intelligence, Business Research, Mobile, China, TOM, Revenue Strategy, Revenue Analysis, Investment Strategy, Portfolio Optimization, Microsoft PowerPoint, Business Model Strategy, Coaching, Playbook, Tech Sales, Strategic Planning & Execution, Investments, Planning, Accountability, Investment Ideas, B2B Partnerships, Partnerships, Market Opportunity Analysis, Customer Satisfaction, Financial Modeling, ROI, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Germany, Channel Optimization, Retail Strategy, Pitch Deck Consultant, Hiring, Stakeholder Analysis, Data Analytics, Surveys, Platform as a Service (PaaS), Forecasting, Financial Forecasting, Business Plan Consulting, Product Licensing, Product Benchmarking, Benchmarking, Organizational Strategy & Design, Startup Consulting, Financial Planning & Analysis (FP&A), Post-merger Integration, Stakeholder Interviews, PMI, Mergers & Acquisitions (M&A), PowerPoint Design, Product Design, Market Entry, Innovation, Innovation Strategy, Account-based Marketing (ABM), Management, Team Leadership, Customer Analysis, Executive Coaching

Chief Commercial Officer

2000 - 2003

Orange

Launched Orange in Thailand with full P&L responsibility, growth, sales, and profitability targets with one million customers in less than 12 months and £1+ billion in revenue.
Introduced innovative, first-to-market communications and handset products and services in the Thai market, e.g., per-second billing, handset vending machines, and 7-Eleven retail distribution, resulting in the fastest-growing network in Thailand.
Developed bundled fixed-mobile offers with fixed-line partner Telecom Asia. Gained 50,000 customers in six months with an average revenue per user of $27 against a $16 average.

Focus areas: Business Setup, Commercial Strategy, Sales, Marketing, Customer Experience, Channel Management, eCommerce, Product Roadmaps, Consulting, Operational Efficiency Improvement, Customer Experience Management, Go-to-market Strategy, Customer Segmentation, Business Transformation, Customer Journeys, Service Design, Opportunity Assessments, Online Payments, Strategy, Omni-channel, Mobile Payments, B2B, Launch Strategy, M&A Strategy, Business Strategy, Business, Analysis, Customer Engagement, Profit & Loss (P&L), Business Development, Digital Transformation, Cost Reduction & Optimization, Growth, Operating Models, Go-to-market Optimization, Growth Strategy Consultants, Marketing Strategy, Strategic Planning, Branding, Performance, App Development, User Experience (UX), Marketplace Platforms, B2B2C, Business to Business to Consumer (B2B2C), CRM Systems, Organizational Design, Telecom Business Support Systems (BSS), Business Architecture, Go-to-market Plans, Mobile Apps, Omnichannel Marketing, Project Management, Growth Strategy, Business Unit Strategy, Competitor Analysis & Profiling, Market Segmentation, Demand Sizing & Segmentation, Business Consulting, Sales Growth, Business Analysis, Management Consulting, Business Cases, Business Planning, Marketplaces, Workshops, Facilitation, Market Research, Hospitality, Workshop Facilitation, Logistics, Digital Strategy, Digital Marketing Strategy, Asia-Pacific (APAC), Singapore, Product Development, Executive Presentations, Presentations, Program Management, Advisory, Business Management, Opportunity Identification, Product-market Fit, Pricing, Roadmaps, Digital Channels, Key Performance Indicators (KPIs), Total Addressable Market (TAM), Market Research & Analysis, Market Sizing, Competitive Analysis, Company Strategy, Operations Improvement, Operations, Competition Research, Change Management, Business to Consumer (B2C), B2C, Apps, Employee Experience, Communication, Stakeholder Management, Stakeholder Mapping, Marketing Plans, Direct to Consumer (D2C), Marketing Research & Analysis, Business Operations, New Product Rollout, Customer Research, Competitive Intelligence, Growth Marketing, Social Networks, Mobile, Pricing Plans, Technology, TOM, Brand Strategy, Business Services, Revenue Strategy, Revenue Analysis, Investment Strategy, Marketing Communications (MarCom), Microsoft PowerPoint, Business Model Strategy, Coaching, Playbook, Sales Effectiveness, B2B Lead Generation, Marketing Mix, Strategic Planning & Execution, Planning, Accountability, Value Proposition, Investment Ideas, B2B Partnerships, Partnerships, Web Marketing, Recruitment, Market Opportunity Analysis, Customer Success, Financial Modeling, ROI, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Event Management, Channel Optimization, Retail & Wholesale, Retail Strategy, Revenue & Expense Projections, Board Reporting, Hiring, Stakeholder Analysis, Organizational Change Management (OCM), Surveys, Forecasting, Financial Forecasting, Product Benchmarking, Benchmarking, Business Process Management (BPM), Business Process Flow (BPF), Organizational Strategy & Design, Design, Financial Planning & Analysis (FP&A), Stakeholder Interviews, Advertising, PowerPoint Design, New Products, Product Design, Market Entry, Strategic Marketing, Monetization, Innovation Strategy, Subscriptions, Account-based Marketing (ABM), Performance Management, Management, Team Leadership, Risk Management, Customer Analysis, Executive Coaching, Sales & Channel Enablement, Sales Operations, Logistics & Warehousing

Head of Marketing and Strategic Planning

1998 - 2000

Orange

Developed the group marketing strategy for 12 international opcos and new license bids.
Led the strategic planning to bring the Orange brand into 50 countries with an additional 50 million customers.
Developed and implemented a license bid strategy for 20 3G license bids and awards. Won six new 3G licenses with 45 million customers.

Focus areas: Marketing Strategy, Operations, Consulting, Go-to-market Strategy, Customer Journeys, Opportunity Assessments, Strategy, Customer Experience, Launch Strategy, Commercial Strategy, Business Strategy, Customer Experience Management, Business, Analysis, Customer Engagement, Digital Transformation, Growth, Target Operating Models, Go-to-market Optimization, Growth Strategy Consultants, Branding, Channel Management, Performance, User Experience (UX), B2B2C, Business to Business to Consumer (B2B2C), Organizational Design, Go-to-market Plans, Product Roadmaps, Mobile Apps, Omnichannel Marketing, Project Management, Growth Strategy, Business Unit Strategy, Competitor Analysis & Profiling, Market Segmentation, Demand Sizing & Segmentation, Business Consulting, Business Analysis, Management Consulting, Business Cases, Business Planning, Workshops, Facilitation, Market Research, Workshop Facilitation, Digital Strategy, Digital Marketing Strategy, Business Models, Product Development, Executive Presentations, Knowledge Management, Presentations, Program Management, Advisory, Opportunity Identification, Roadmaps, Digital Channels, Key Performance Indicators (KPIs), Company Strategy, Marketing, Competition Research, Communication, Stakeholder Management, Stakeholder Mapping, Marketing Research & Analysis, GAP Analysis, Customer Research, Competitive Intelligence, Business Research, Growth Marketing, Mobile, Brand Strategy, Investment Strategy, Microsoft PowerPoint, Fundraising, Coaching, Playbook, Sales Effectiveness, Marketing Mix, Strategic Planning & Execution, Investments, Planning, Accountability, Value Proposition, Partnerships, Early-stage Startups, United States, Market Opportunity Analysis, Customer Satisfaction, Financial Modeling, ROI, Business Proposals, Partnership Analysis, Client Presentations, Competitive Strategy, Event Management, Germany, Channel Optimization, Board Reporting, Hiring, Stakeholder Analysis, Data Analytics, Surveys, Forecasting, Software, Benchmarking, Product Benchmarking, Stakeholder Interviews, PowerPoint Design, Digital Health, New Products, Product Design, Market Entry, Subscriptions, Performance Management, Management, Team Leadership, Customer Analysis

Consultant (Associate, Senior, Contract)

1993 - 1998

Management Consultancies

Provided consultancy to various strategy and commercial consulting assignments across the TMT, energy, retail, and other industries as an Associate Consultant with McKinsey (1993-1995).
Acted as a contract consultant with PwC in 1995 for diverse strategy and commercial consulting assignments across the TMT, energy, retail, and other sectors.
Set up the strategy consulting function for the WPP research agency as Senior Consultant, Research International.

Focus areas: Commercial Strategy, Consulting, Go-to-market Strategy, Business Transformation, Customer Journeys, Opportunity Assessments, Strategy, Customer Experience, Launch Strategy, Business Strategy, Business, Analysis, Cost Reduction & Optimization, Growth, Target Operating Models, Go-to-market Optimization, Marketing Strategy, Strategic Planning, Channel Management, Performance, App Development, User Experience (UX), Organizational Design, Growth Strategy, Competitor Analysis & Profiling, Market Segmentation, Business Consulting, Business Analysis, Management Consulting, Business Cases, Workshops, Facilitation, Hospitality, Workshop Facilitation, Logistics, Digital Strategy, Asia-Pacific (APAC), Business Models, Executive Presentations, Presentations, Program Management, Advisory, Product-market Fit, Roadmaps, Key Performance Indicators (KPIs), Total Addressable Market (TAM), Competitive Analysis, Company Strategy, Competition Research, Business to Consumer (B2C), B2C, Communication, Stakeholder Management, Stakeholder Mapping, Marketing Research & Analysis, United States, Nutrition & Supplements, GAP Analysis, Customer Research, Competitive Intelligence, Business Research, Healthcare, Technology, TOM, Consumer Health, Business Services, Portfolio Optimization, Microsoft PowerPoint, Business Model Strategy, Energy, Energy Utilities, Utilities, Planning, ROI, Client Presentations, Channel Optimization, Healthcare IT, Stakeholder Analysis, Data Analytics, Surveys, Benchmarking, Real Estate, Industrial & Manufacturing, Stakeholder Interviews, PowerPoint Design, New Products

Education

1992 - 1993

Master's Degree in Business Communications

Hochschule der Künste - Berlin, Germany

1989 - 1992

Bachelor's Degree in Politics and History

University College London - London, UK

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Peer Hackman

Verified Expert in Finance

Management Consulting Expert

Career Highlights

Case Studies

Digital Transformation for End-to-end Customer Engagement

Digital Transformation and Growth Strategy

Go-to-market for Mobile Payment

Growth Strategy Consultant

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Work Experience

Senior Post-merger Integration Expert

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Growth Strategy and Implementation Expert (via Toptal)

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Strategy and Growth Consultant

Toptal Client

Strategy and GTM Expert

Toptal Clients

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Market Strategist

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FICO - Main

Product Expert (Patient Care/Adherence/Discovery)

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Stephen P Mayer

GTM Strategist

Will Parsons Pty Ltd

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ZeroGeo Energy GmbH

Head of Consulting (Contract)

Inviqa (Havas)

Managing Director, TMT

Webhelp

Partner, TMT Consulting

Capita

Senior Consultant

K2 Management

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Unitel Group

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Capgemini

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Wing | Cellcard

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BearingPoint

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Huawei Technologies Co.

Chief Strategy Officer | Co-founder

wir.de

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EE

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Monaco Telecom

Director of Operations, Vodafone 360 (Contract)

Vodafone Group

Head of Business Markets (Contract)

3G

Chief Marketing Officer

Rebana Media

Director, Strategy Consulting

Orange

Chief Commercial Officer

Orange

Head of Marketing and Strategic Planning

Orange

Consultant (Associate, Senior, Contract)

Management Consultancies

Education

Master's Degree in Business Communications

Bachelor's Degree in Politics and History

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