Tayfun Uslu

Istanbul, Turkey

Member since January 19, 2017

Tayfun has provided financial expertise for companies in the eCommerce, renewable energy, and telecom sectors as well as investment banks and consultancies, reporting to founders and senior management. He has also co-founded two companies, one software development SaaS and one in the eCommerce space (which achieved $10M+ in revenue in three years). He freelances to gain exposure to companies in a variety of sectors and maturities.

Financial Planning & Analysis (FP&A)Valuation Financial Modeling Three Statement Operating Model Mergers & Acquisitions (M&A)Show more

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Career Highlights

Consultant
Freelance
Co-Founder & CEO
Dalf.io
Co-founder & COO
Sefamerve.com

Academic Highlights

Master's degree
Cornell University
Master's degree
Rochester Institute of Technology
Bachelor's degree
Rochester Institute of Technology

Portfolio

Valuation of a Mobile Payment Startup
- Valuation
- Capitalization Optimization
- Startups
- Mergers & Acquisitions (M&A)
- Business Planning
- Financial Planning & Analysis (FP&A)
Global Pharma Forecast
- Forecasting
- Macroeconomic Forecasting
- Primary Research (Interviews, Surveys, Focus Groups)
Fundraising for a Software Developer Tool Startup
- Fundraising
- Funding Presentations
- Presentation Design
- Pricing
- New Product Development
- Customer Segmentation
Renewable Energy Project Finance
- Financial Statement Preparation
- Financial Statement Analysis
- Debt Financing
- Equity
- Project Finance
- Financial Projections

Industry Expertise

Energy
Telecommunications

Software Expertise

Microsoft Excel
Microsoft PowerPoint

Other Expertise

Financial Planning & Analysis (FP&A)
SaaS
Valuation

Employment

Consultant
Freelance
2010 - PRESENT
- (Toptal) Analyzed pricing of a regional mobile eCommerce player. Suggested freemium and gradual pricing to increase conversion and retention based on Microsoft BI output. Prepared a flexible forecasting model to compare new and existing pricing plans' impact on the top line.
- Performed technical and financial due diligence for solar, wind, and biomass industries for a boutique investment bank. Helped prepare confidential information memoranda for project financing and M&A activity. Total project amount exceeds $400 million.
- Assisted in the preparation of financials and deck of a mobile geo-location app that raised $1 million from an angel investor.
- Analyzed customer preferences for a global chip manufacturer by conducting primary research mainly among Fortune 500 companies’ CIO/CTOs and developed data-backed recommendations from these surveys.
- Performed legal, technical, and financial due diligence of renewable energy projects with PV, CSP Solar, and ISCC technologies for an energy projects developer.
- Provided strategic overview of the Turkish market for a launch product in the medical devices market to be used as basis for emerging market countries for a top five global pharma player. Devised both a quantitative and a qualitative process.
- Implemented changes to decrease retention and increase profitability for a $100+ million product line for a major telecom company. The work involved a significant amount of modeling and cost-based pricing schemes.
Focus areas: Mergers & Acquisitions, Valuation, Financial Planning & Analysis (FP&A), Three Statement Operating Model, Due Dilligence, Fundraising
Co-Founder & CEO
Dalf.io
2015 - 2017
- Set the SaaS pricing based on product offering and customer segments in the developer tools market.
- Researched the marketplace for distribution of the product via inbound and outbound sales.
- As an investor, self-funded the company until the product reached its beta testing stage.
- Set up the company in the US and prepared sales terms and conditions.
- Prepared a fundraising deck aimed at angel investors.
Focus areas: Fundraising, Market Research, Pricing
Co-founder & COO
Sefamerve.com
2012 - 2014
- Assisted the startup in various functions to reach $10 million in yearly sales in three years.
- Expanded internationally to Europe and MENA via direct sales and partnerships.
- Performed cohort analysis to determine customer lifetime value (CLV) and used it to determine the efficiency of marketing budgets.
- Researched customer service call reasons and took corrective action in other departments to minimize or eliminate those reasons.
- Developed internal systems for order processing and financial projections.
- Formed an internal business intelligence tool to regularly access key business metrics including same customer orders, monthly recurring revenue, and more.
Focus areas: Financial Modeling, Financial Planning & Analysis (FP&A), Budgeting, Cost Reduction & Optimization, Revenue & Expense Projections

Other Experience

SaaS Pricing Models - Pricing Strategy Examples and Best Practices (Publication)
https://www.toptal.com/finance/pricing-consultants/saas-the-pricing-friendly-business-model
Pricing strategy is one of the most important financial levers that companies have at their disposal to influence the financial success of their business. However, it is not an easy task. This article analyzes SaaS software pricing strategies and finds that several of the operational characteristics of the business model generate some very useful pricing advantages that can help drive financial performance.

Education

Master's degree in Business Administration
Cornell University - Ithaca, NY, USA
2008 - 2009
Master's degree in Telecommunications
Rochester Institute of Technology - Rochester, NY, USA
2004 - 2007
Bachelor's degree in Computer Engineering Technology
Rochester Institute of Technology - Rochester, NY, USA
1999 - 2004

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