Tayfun Uslu

Tayfun Uslu

Istanbul, Turkey
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Tayfun Uslu

Tayfun Uslu

Istanbul, Turkey
Member since January 19, 2017
Tayfun has provided financial expertise for companies in the eCommerce, renewable energy, and telecom sectors as well as investment banks and consultancies, reporting to founders and senior management. He has also co-founded two companies, one software development SaaS and one in the eCommerce space (which achieved $10M+ in revenue in three years). He freelances to gain exposure to companies in a variety of sectors and maturities.
Tayfun is now available for hire
Career Highlights
Academic Highlights
Portfolio
Industry Expertise
  • Energy
  • Telecommunications
Software Expertise
  • Microsoft Excel
  • Microsoft PowerPoint
Other Expertise
  • Financial Planning & Analysis (FP&A)
  • SaaS
  • Valuation
Employment
  • Consultant
    Freelance
    2010 - PRESENT
    • (Toptal) Analyzed pricing of a regional mobile eCommerce player. Suggested freemium and gradual pricing to increase conversion and retention based on Microsoft BI output. Prepared a flexible forecasting model to compare new and existing pricing plans' impact on the top line.
    • Performed technical and financial due diligence for solar, wind, and biomass industries for a boutique investment bank. Helped prepare confidential information memoranda for project financing and M&A activity. Total project amount exceeds $400 million.
    • Assisted in the preparation of financials and deck of a mobile geo-location app that raised $1 million from an angel investor.
    • Analyzed customer preferences for a global chip manufacturer by conducting primary research mainly among Fortune 500 companies’ CIO/CTOs and developed data-backed recommendations from these surveys.
    • Performed legal, technical, and financial due diligence of renewable energy projects with PV, CSP Solar, and ISCC technologies for an energy projects developer.
    • Provided strategic overview of the Turkish market for a launch product in the medical devices market to be used as basis for emerging market countries for a top five global pharma player. Devised both a quantitative and a qualitative process.
    • Implemented changes to decrease retention and increase profitability for a $100+ million product line for a major telecom company. The work involved a significant amount of modeling and cost-based pricing schemes.
    Focus areas: Mergers & Acquisitions, Valuation, Financial Planning & Analysis (FP&A), Three Statement Operating Model, Due Dilligence, Fundraising
  • Co-Founder & CEO
    Dalf.io
    2015 - 2017
    • Set the SaaS pricing based on product offering and customer segments in the developer tools market.
    • Researched the marketplace for distribution of the product via inbound and outbound sales.
    • As an investor, self-funded the company until the product reached its beta testing stage.
    • Set up the company in the US and prepared sales terms and conditions.
    • Prepared a fundraising deck aimed at angel investors.
    Focus areas: Fundraising, Market Research, Pricing
  • Co-founder & COO
    Sefamerve.com
    2012 - 2014
    • Assisted the startup in various functions to reach $10 million in yearly sales in three years.
    • Expanded internationally to Europe and MENA via direct sales and partnerships.
    • Performed cohort analysis to determine customer lifetime value (CLV) and used it to determine the efficiency of marketing budgets.
    • Researched customer service call reasons and took corrective action in other departments to minimize or eliminate those reasons.
    • Developed internal systems for order processing and financial projections.
    • Formed an internal business intelligence tool to regularly access key business metrics including same customer orders, monthly recurring revenue, and more.
    Focus areas: Financial Modeling, Financial Planning & Analysis (FP&A), Budgeting, Cost Reduction & Optimization, Revenue & Expense Projections
Other Experience
  • SaaS Pricing Models - Pricing Strategy Examples and Best Practices (Publication)
    Pricing strategy is one of the most important financial levers that companies have at their disposal to influence the financial success of their business. However, it is not an easy task. This article analyzes SaaS software pricing strategies and finds that several of the operational characteristics of the business model generate some very useful pricing advantages that can help drive financial performance.
Education
  • Master's degree in Business Administration
    Cornell University - Ithaca, NY, USA
    2008 - 2009
  • Master's degree in Telecommunications
    Rochester Institute of Technology - Rochester, NY, USA
    2004 - 2007
  • Bachelor's degree in Computer Engineering Technology
    Rochester Institute of Technology - Rochester, NY, USA
    1999 - 2004
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