Taylor Kartavicius, Marketing Expert in Toronto, ON, Canada
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Taylor Kartavicius

Verified Expert  in Marketing

Bio

Taylor is a technical product marketer with strong foundations in AI and commercial intelligence who combines the unique ability to understand your customers with the appropriate technical skills to actually reach them. His specialty is customer interviews, product positioning, and developing marketing strategies for long-term growth. Taylor's strategic guidance is based on qualitative and quantitative insights, which guarantees consistent and predictable business growth.

Project Highlights

B2B Lead Conversions Increase
Conducted a complete website redesign optimized for lead generation, using customer interviews for qualitative data and SEO tools for quantitative data, resulting in a conversion rate increase from 2.72% to 24.37%.
Bootstrapped Software Startup Launch
Helped guide the marketing strategy for a solo founder and his web app from the initial conception to the public launch, resulting in hundreds of paid sign-ups in the first two weeks and a 4.9/5 rate from over 50 reviews.
Number One Organic Result for Targeted SEO Keyword
Created a practical guide that achieved the number one SEO ranking for "productive dental practice," a keyword we understood had a high overlap with dental software purchase intent.

Expertise

  • B2B Lead Generation
  • Customer Insights
  • Digital Marketing
  • Go-to-market Strategy
  • Marketing Strategy
  • Product Positioning
  • SaaS Product Marketing

Work Experience

Technical Product Marketing Consultant

2021 - PRESENT
Self-employed
  • Helped SaaS entrepreneurs with their go-to marketing strategy in a three-step process, interviewing the founders, their customers, and, when possible, the competition's customers.
  • Conducted research to gain customer insights and develop product positioning, marketing strategies, and organic growth tactics that resonate with the target audience.
  • Created comprehensive marketing plans, including defining the target market, proper messaging, lead capture system, sales conversion strategy, lifetime value increase, stimulating referrals, and orchestrating reviews.

Community Marketing Operations Manager

2022 - 2024
Georgian Partners
  • Used Voice of Customer research to analyze community needs and inform programming decisions, resulting in a 34% increase in sign-ups YoY.
  • Built a custom onboarding tool using AI that reduced time to value for our members, resulting in a 15.22% increase in monthly active users.
  • Collaborated with the AI team to help portfolio companies build 30+ new POCs. Of those already in production, one saved $120,000 per year by eliminating the need for an external vendor, while another enhanced the functionality of its core product.

Mergers & Acquisitions Marketing Manager

2021 - 2022
Constellation Software
  • Developed a community of software creators, gaining insights into their underlying motivations for selling their business and the strategies they used to grow.
  • Fostered a culture of knowledge sharing and collaboration.
  • Created organic content, nearly doubling LinkedIn followers and accumulating over 40,000 Twitter impressions in the first three months.
  • Implemented an in-depth understanding of the M&A process as a significant marketing function as more brands acquire media companies to help with customer acquisition and organic content.

Product Marketing Manager

2020 - 2021
Dovetail
  • Determined the brand's unique selling proposition and refined its positioning by conducting customer interviews, resulting in a significant reduction in the customer acquisition cost with more targeted messaging on the website and ad copy.
  • Developed and oversaw all other marketing activities using creative strategies to maximize marketing time and budget for Facebook, Google, and Capterra ads.
  • Managed external agencies implementing customer success to reduce churn and assisted sales with collateral and value proposition refinement.

Marketing Strategist

2020 - 2020
Clean Rooms Plus
  • Conducted a complete website redesign optimized for lead generation, resulting in a conversion rate increase from 3% to 24%.
  • Directed the pay-per-click development and execution and corresponding landing page creation, accompanied by keyword research and search engine optimization for organic traffic.
  • Created email marketing campaigns with automated segmentation and nurturing of the leads that entered the funnel.

Digital Marketing Coordinator

2019 - 2020
Muskoka Grown
  • Increased open and click-through rates by 106% and 179%, respectively, by segmenting and automating email lists based on customer personas.
  • Improved the website design and SEO while monitoring the website and social data to provide clear, concise, and constructive feedback for actionable outputs.
  • Implemented goal tracking throughout the funnel to attribute eCommerce sales.

B2B Lead Conversions Increase

Conducted a complete website redesign optimized for lead generation, using customer interviews for qualitative data and SEO tools for quantitative data, resulting in a conversion rate increase from 2.72% to 24.37%.

A local biotech manufacturing company was frustrated with the lack of qualified leads and their website's modest conversion rate of 2.4%.

We interviewed the current customers to discover their underlying motivations for choosing our business over the competition, especially in a highly fragmented and competitive market. We then backed up those qualitative insights with data from Google Search Console, Google Analytics, Hotjar, and Semrush.

In our interviews, we uncovered several commonalities. We learned the language of the industry so we could "talk shop" with the customers on the website and advertising copy and developed a more robust understanding of who they were, what they valued, and how they ultimately chose our business over the competition.

Bootstrapped Software Startup Launch

Helped guide the marketing strategy for a solo founder and his web app from the initial conception to the public launch, resulting in hundreds of paid sign-ups in the first two weeks and a 4.9/5 rate from over 50 reviews.

The task was to launch a software web app with zero marketing budget, with the help of the co-founder and some initial beta testers. We strategically targeted a specific niche audience for the voice-activated tool. By really focusing efforts on one segment, we gained substantial initial tracking. I also set up social listening tools for relevant keywords and jumped into online conversations to help guide them toward our solution. We built a solid initial list to launch the product using these strategies.

Number One Organic Result for Targeted SEO Keyword

Created a practical guide that achieved the number one SEO ranking for "productive dental practice," a keyword we understood had a high overlap with dental software purchase intent.

We conducted customer interviews to understand the jobs to be done and why they chose our business in a highly fragmented market. We discovered that many of our customers were small to mid-market, prioritizing efficiency with our software.

Using these insights, we repositioned ourselves only for small practices, making changes to the website copy and our ads. We rallied against a common enemy—the big players taking away local jobs. As a result, we reduced our customer acquisition cost, and we were able to reduce churn, as we were ultimately better suited for these smaller customers.
FEBRUARY 2024 - PRESENT

Building AI Apps with No-Code

NoCodeMBA

JUNE 2023 - PRESENT

Marketing Attribution Academy

Ruler Analytics

SEPTEMBER 2020 - PRESENT

Viral Marketing and How to Craft Contagious Content

University of Pennsylvania

MAY 2020 - PRESENT

Google Ads Search Certification

Google

AUGUST 2019 - PRESENT

Email Marketing Certification

HubSpot

JANUARY 2019 - PRESENT

Advanced Google Analytics

Google

Core

Marketing Strategy, Product Positioning, Digital Marketing, Go-to-market Strategy, Search Engine Optimization (SEO), Email Marketing, Search Engine Marketing (SEM), Digital Campaigns, Growth Hacking, A/B Testing

Platforms & Tools

Google Analytics 360, Google Analytics

Business Models

SaaS Product Marketing

Other

Customer Insights, Product Launch, B2B Lead Generation, Community Growth, Community Development, Post Sales Consulting, Artificial Intelligence (AI), Voice of the Customer (VoC), Apps, AIOps, No-code Development, Marketing Attribution, Attribution Accuracy

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