Scroll To View More
Andrew A. Arizpe

Andrew A. Arizpe

San Diego, CA, United States
Member since April 13, 2016
Andrew is a founder and certified scrum product owner obsessed with delivering the most amount of value possible. Strategy, collaboration, and execution are his key strengths as a product manager which are of most importance when setting priorities with a team to focus and accomplish goals. The edtech and fintech verticals are where he has spent most of his time, delivering user experiences and products around streaming video and payments.
Andrew is now available for hire
Project Highlights
  • Successfully increased video views per session from an average of 1.3 to 2.5—nearly doubling ad revenue.
  • Launched a video contest environment with the NFL and National Dairy Council; received thousands of video entries each year.
  • Utilized data to fairly analyze 67 different product lines and determine which ones to invest in, maintain, or sunset.
Expertise
  • Agile Product Management
  • Education Technology (Edtech)
  • Entertainment & Leisure
  • Financial Technology
  • Jira
  • Product Roadmaps
  • Video Streaming
Education
Select Certifications
Employment
  • Product Manager, Strategy
    2018 - 2019
    PayLease
    • Increased the predictability of managing multiple development teams in executing the roadmap.
    • Identified opportunities based on data and market research and planned roadmaps based on the highest impact on business goals.
    • Created users stories, wireframes, and prototypes based on requirements gathered from various stakeholders—increasing cohesion and eliminating the guessing game for engineers.
    • Worked with marketing, sales, client success, and engineering to drive success at every stage of the product lifecycle.
    • Created value propositions and built business cases to illustrate ROI potential, focusing efforts on the right products and positioning them for success.
    • Led the UX team to deliver the most engaging and profitable user experience. Analyzed user behavior and delivered features leading to more transactions per user and higher overall satisfaction.
    • Analyzed internal and external data to allow the organization to make better, fact-based decisions.
  • Chief Product Officer
    2007 - 2018
    SchoolTube
    • Created solutions that attracted users in 75,000 schools and $9 million in venture capital.
    • Collaborated with engineers in translating ideas into viable solutions.
    • Converted the development team from Waterfall to Agile—increasing predictability and efficiency.
    • Acted as an ambassador between engineering, sales, third parties, and the like to keep everyone on the same page and to keep working towards the same goals.
    • Made data-driven decisions about the direction of product and investment for the right products/features.
    • Managed software development process; built roadmaps, wrote user stories, managed sprints, and releases.
    • Developed go-to-market plans to encourage the adoption of new products/features leading to 100% YOY growth.
    • Identified and drove adoption of productivity tools that enable collaboration, transparency, and execution through complex projects.
    • Pitched to investors, closed clients and sponsors, and presented to the board of directors to sell the value of the company, our vision, and product offering.
Project History
  • Increase Engagement
    Successfully increased video views per session from an average of 1.3 to 2.5—nearly doubling ad revenue.

    After assessing different options to increase engagement, we honed in on related videos and the experience around them. Then taking an iterative approach, we began enhancing, testing, measuring, and taking the enhancement even further.

    Implemented Tasks:
    • Improved the related video engine for better results.
    • Added related videos to the video player.
    • Set the most related video to autoplay after ten seconds.
    • Set the most related video to autoplay after six seconds.

    With each step, we moved the needle and proved "related videos" was a lever we could pull to increase engagement/revenue.

  • NFL Contest
    Launched a video contest environment with the NFL and National Dairy Council; received thousands of video entries each year.

    The NFL's marketing division reached out to my company with interest in generating content from kids about eating and living healthy.

    From a business perspective, I closed and went on to manage the account.

    Working with the NFL, their third-party contractors, and our development teams, I led the software development effort serving in a product owner/project manager capacity.

    We successfully ran the program for three years throughout the duration of the NFL's initiative.

  • Product Health Score
    Utilized data to fairly analyze 67 different product lines and determine which ones to invest in, maintain, or sunset.

    One of the first projects at the fintech company was to establish a product health score and to back it up with data that mattered.

    After meeting with internal experts and gaining access to data, a scoring rubric was fabricated based on the most important and common traits/data points of the 67 different products.

    The traits were broken up into four categories, and each group was weighted based on importance and impact on the future success of our products.

    There was a lot of tribal knowledge and opinions on the "health" of particular products, but that knowledge and data of all the products had never been consolidated or presented in a way that could be easily consumed by the CEO.

    The final health score did confirm many assumptions but also brought to light potential opportunities and problems. These opportunities and challenges were easy to dig deeper into because of the way we presented the deliverable.

    It was a hit! Critical decisions were made with confidence. After building the health score manually and from scratch, it was transformed into an automated system that could be referenced based on quarterly data and insights.

Education
  • Bachelor of Science degree in Communications, Psychology
    2003 - 2007
    William Woods University - Fulton, MO, USA
Certifications
  • Certified Scrum Product Owner (CSPO)
    MAY 2015 - PRESENT
    Scrum Alliance
I really like this profile
Share it with others