
Andreza Godoy
Verified Expert in Product Management
Product Manager
New York, NY, United States
Toptal member since October 14, 2022
Andreza is a results-oriented professional with 25 years of experience in the information technology industry. Over the last 15+ years, she has worked in product management, driving results throughout the entire product lifecycle, including strategy, requirements, delivery, and continuous improvement of products. Andreza maintains a problem-solving, hands-on attitude while balancing three essential qualities of a leader—vision, execution, and measurement.
Project Highlights
Expertise
- Business Requirements
- Leadership
- Metrics
- Product Delivery
- Product Management
- Product Roadmaps
- Product Strategy
- Stakeholder Management
Work Experience
Principal Product Manager
Gympass
- Improved the experience of the SMB companies' sign-up and onboarding at Gympass.
- Collaborated closely with engineering, design, analytics, sales, and marketing teams to construct solutions to maximize the SMB's sign-ups and activations.
- Launched the SMB companies' sign-up experience for seven countries.
- Worked closely with data engineers and data analysts on defining the main data concepts and components of the first data platform of Gympass.
Director of Product Management
Gympass
- Launched a marketplace exclusively for Gympass fitness partners from scratch and started to operate it.
- Collaborated with other business areas, such as sales and marketing, to drive sales growth and ensure that all the product aspects were in place.
- Ensured that the third-party marketplace platform, Vtex, was customized and ready to be launched in three months.
- Managed the product designer and tech lead activities and also coordinated the demands for the third party hired to be the marketplace platform.
Global Senior Product Manager
Gympass
- Launched the first set of booking APIs that allowed Gympass's fitness partners to integrate with Gympass's platform.
- Increased the quality of the booking service integration, reducing the number of customer complaints.
- Set the long-term vision and strategy for the product.
- Ensured the achievement of growth objectives, including revenue and profit.
- Developed a strong and effective relationship with the main stakeholders.
Senior Product Manager
Geofusion
- Created a product vision and strategy for a new product based on data intelligence and location analytics to address the growing needs of the fast-moving consumer goods (FMCG) industry.
- Led the product discovery processes and development of the MVP to test the market fit for a product.
- Collaborated closely with data scientists to build models that use location data to target advertising and promotions to reach consumers with appropriate messaging in particular localities.
- Developed a partnership with a new data source to enrich the market analysis of customers and led the development of integration with a new dataset.
- Led the definition of quarterly OKRs and defined and tracked the product's KPIs to drive decisions.
Senior Product Manager
Locaweb
- Increased the NPS of the web hosting platform—a product with a major impact on the company's revenue—by 28 percentage points.
- Launched a new SSL certificate product, led the development of the team's initiatives, and worked closely with product markets to define the go-to-market strategy.
- Defined with the engineering manager a strategy to develop a new web hosting solution to replace the legacy one.
Project History
SMB Acquisition Flow
Developed the experience of SMB companies' sign-up and onboarding at Gympass for seven countries.
I defined, designed, and implemented the SMB companies’ sign-up and checkout flow for seven countries—the United States, Brazil, the United Kingdom, Spain, Germany, Chile, and Argentina. I was in charge of the whole product management and development, working closely with engineering, design, analytics, sales, and marketing teams to construct the solution in a way that would maximize SMB sign-ups and activations.
Booking APIs
Launched the first set of booking APIs that allowed Gympass's fitness partners to integrate with Gympass's platform.
Gympass is the world’s best corporate platform that offers unlimited access to gyms and wellbeing apps, being an all-in-one membership and digital product. It is a three-edge platform, one of which is the fitness partners—gyms and studios. To increase Gympass’s penetration in the US, it was critical to provide APIs so that the fitness partners in the US could integrate their class management systems into Gympass’s system and offer a first-class booking experience to their members.
Marketplace for Fitness Facilities
Built the marketplace from scratch and started to operate it in just three months.
Gympass Plus is a marketplace exclusively for Gympass fitness partners and a new Gympass business unit created to sell equipment and accessories at a very competitive price. I collaborated with other business areas, such as sales and marketing, to ensure that all the product’s aspects were in place in time for its launch.
Innovative Location Analytics Product
Led the product discovery process and development of the MVP to test the product-market fit of an innovative location analytics and data intelligence product to address the lead generation needs of the fast-moving consumer goods (FMCG) industry.
Geofusion is a location analytics platform, a B2B SaaS that enables huge companies in Brazil to make better market intelligence decisions. For FMCG vertical, the platform addresses the growth needs by providing a data intelligence solution to find high-quality leads and salesforce territory management.
SSL Certificate
Launched a new SSL certificate product by leading the development of the team's initiatives and working closely with product markets to define the go-to-market strategy.
Locaweb is the lead web hosting in Latin America, and I managed the development of the solution to offer an SSL certificate to their customers. I also led the team’s initiatives from the discovery phase to launch and collaborated closely with others, including legal and marketing teams and operations and customer support, to ensure that all aspects of the product were in place.
Education
Bachelor's Degree in Computer Science
Federal University of Pernambuco - Recife, Brazil
Certifications
Product Management Course
Gibson Biddle—Product Strategy
Course in Management 3.0
Adaptworks
Certified Professional for Requirements Engineering (CPRE-FL)
IREB GmbH
Product Design Course
Silicon Valley Product Group (SVPG)
Product Design Course
Cooper Professional Education
Product Management Course
Silicon Valley Product Group (SVPG)
Skills
Tools
Jira, Slack, Zoom, Google Docs, Figma, InVision, Google Analytics, HubSpot
Paradigms
Agile Product Management, Agile, Iterative Development, Agile Project Management, Requirements Analysis, Scrum, Kanban, Key Performance Metrics, User Testing, Marketplace Platforms, Agile Software Development
Industry Expertise
Healthcare, Exercise & Fitness, Health
Other
Product Management, Business Analysis, Communication, Planning, Product Roadmaps, Product Reviews, Product Requirements Documentation (PRD), Product Strategy, Business Requirements, Systems Analysis, Product Vision, Web Applications, SaaS Product Management, Enterprise SaaS, Agile Product Delivery, Stakeholder Management, Digital Product Development, User Needs, User Stories, Requirements, Product Development, Product Launch, Metrics, Product Delivery, Digital Product Management, Roadmaps, Sprint Planning, Feature Prioritization, MVP Design, Use Cases, Scope Management, Feature Analysis, Use Case Analysis, Startups, Feature Planning, SaaS, User Requirements, Feature Backlog Prioritization, Release Management, Product Lifecycle Management (PLM), Cross-functional Collaboration, Complex Problem Solving, Specs, Feature Roadmaps, Minimum Viable Product (MVP), Product Discovery, Discovery Workshops, Creative Problem Solving, Analytical Thinking, Product Strategy Consultant, Business to Business (B2B), Software as a Service (SaaS), Product Frameworks, Customer Insights, Consumer Applications, B2B Product Management, B2B, Scope, Business Models, Requirements & Specifications, Benchmarking, Product Ownership, System Requirements, Functional Requirements, Jobs to be Done (JTBD), Web & Mobile Applications, Product Owner, Miro, Google Meet, Metabase, User Experience (UX), Leadership, Critical Thinking, Project Management, Collaboration, APIs, Presentations, Objectives & Key Results (OKRs), Software Engineering, Algorithms, Interaction Design (IxD), User Personas, Teamwork, Team Management, Data Analytics, Key Performance Indicators (KPIs), eCommerce, eCommerce Platforms, Analytics, Geolocation, Geofencing & Geotargeting, Platform as a Service (PaaS), Web Hosting, Product Growth, Project Timelines, API Integration, Multi-sided Marketplaces, Fitness, UX Wireframes, Data Analysis, UX Design, Technical Product Management, System Integration, Technical Project Management, Booking Systems, Booking Apps, UI Prototyping, Stakeholder Engagement, Amplitude, Programming, UX Research, Sales Growth, Sales Funnel, Conversion Rate, Management, Salesforce, Machine Learning, Research, Go-to-market (GTM) Strategies, Product Design, User Research, Adyen Payments, Stripe Payments, Online Payments, Product-market Fit, Geographic Locations, Big Data
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