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Boris Krstovic

Boris Krstovic

Belgrade, Serbia
Member since October 16, 2018
Boris is an entrepreneurial product leader driven by strong user empathy. He has a decade of product management and product development experience defining product strategies and product/market fits in a range of B2B/B2C industries—from his own startups (one exit, one bootstrapped to profitability) to Fortune 500 companies. Boris holds an MBA from the University of Cumbria and a computer science undergraduate degree (BSc).
Boris is now available for hire
Project Highlights
  • Brought it out to the market and led the growth from 0 to 350 stores; with an average Shopify rating of 4.5/5.
  • Acted as the founder/CEO and landed the initial ten clients (major publishers). Also led the company through its acquisition.
Expertise
  • Agile Product Management
  • B2B
  • B2B2C
  • Pricing Models
  • Product Development
  • Product Strategy
  • UX Design
  • Wireframing
Employment
  • Senior Product Manager
    2017 - PRESENT
    GoDaddy, Inc.
    • Defined the product vision and strategy for a $12M product line.
    • Led cross-functional teams and impacted multiple areas in the organization.
    • Worked on customer discovery and validation.
    • Garnered support for the initiatives.
  • Head of Product
    2016 - 2017
    ASmallWorld AG
    • Defined the product strategy and roadmap.
    • Built cross-functional relationships with business, technology, and customer-related stakeholders.
    • Identified areas that if tackled could potentially result in a high business impact.
    • Led a cross-functional team.
  • Senior Product Manager
    2015 - 2016
    Gooten, Inc.
    • Conducted market research and held customer interviews.
    • Constructed the prototype and product UX.
    • Brought the initial version of the product to the market.
    • Lead the growth from 0 to 350 stores with average Shopify app rating 4.5/5.
  • Founder | CEO | Head of Product
    2010 - 2013
    NewsCurve | Neodata Intelligence
    • Founded NewsCurve (a real-time decision support for publishers) in 2010.
    • Landed the initial ten clients (major publishers) based in Europe and the US.
    • Led the company through the acquisition by Neodata Intelligence, Inc. in 2012.
Project History
  • Gooten, Inc.
    Brought it out to the market and led the growth from 0 to 350 stores; with an average Shopify rating of 4.5/5.

    For this project, I integrated Gooten (a drop-shipping platform) with the Shopify platform and brought it out to the market. I also led the customer validation, built the roadmap, and onboarded the very first customers. In addition, I led the growth from 0 to 350 stores with an average Shopify app rating of 4.5/5.

  • NewsCurve
    Acted as the founder/CEO and landed the initial ten clients (major publishers). Also led the company through its acquisition.

    I founded NewsCurve (a real-time decision support platform for publishers) in 2010 and acted as its CEO. I landed its initial ten clients (major publishers) in Europe and the US and led the company through its acquisition by Neodata Intelligence, Inc. in 2012.

Education
  • Master of Business Administration (MBA) degree in Business Administration
    2016 - 2018
    University of Cumbria - Ambleside, UK
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