
Boris is available for hire
Hire BorisBoris Krstovic
Verified Expert in Product Management
Product Manager
Location
Berlin, Germany
Toptal Member Since
November 9, 2018
Boris is an entrepreneurial product leader driven by strong user empathy. He has a decade of product management and product development experience defining product strategies and product/market fits in a range of B2B/B2C industries—from his own startups (one exit, one bootstrapped to profitability) to Fortune 500 companies. Boris holds an MBA from the University of Cumbria and a computer science undergraduate degree (BSc).
Project Highlights
Gooten, Inc.
Brought it out to the market and led the growth from 0 to 350 stores; with an average Shopify rating of 4.5/5.
NewsCurve
Acted as the founder/CEO and landed the initial ten clients (major publishers). Also led the company through its acquisition.
Expertise
Work Experience
Senior Product Manager
2017 - PRESENT
GoDaddy, Inc.
- Defined the product vision and strategy for a $12 million product line.
- Led cross-functional teams and impacted multiple areas in the organization.
- Worked on customer discovery and validation.
- Garnered support for the initiatives.
Head of Product
2016 - 2017
ASmallWorld AG
- Defined the product strategy and roadmap.
- Built cross-functional relationships with business, technology, and customer-related stakeholders.
- Identified areas that if tackled could potentially result in a high business impact.
- Led a cross-functional team.
Senior Product Manager
2015 - 2016
Gooten, Inc.
- Conducted market research and held customer interviews.
- Constructed the prototype and product UX.
- Brought the initial version of the product to the market.
- Led the growth from 0 to 350 stores with an average Shopify app rating of 4.5/5.
Founder | CEO | Head of Product
2010 - 2013
NewsCurve | Neodata Intelligence
- Founded NewsCurve (a real-time decision support for publishers) in 2010.
- Landed the initial ten clients (major publishers) based in Europe and the US.
- Led the company through the acquisition by Neodata Intelligence, Inc. in 2012.
Project History
Gooten, Inc.
https://apps.shopify.com/gootenBrought it out to the market and led the growth from 0 to 350 stores; with an average Shopify rating of 4.5/5.
For this project, I integrated Gooten (a drop-shipping platform) with the Shopify platform and brought it out to the market. I also led the customer validation, built the roadmap, and onboarded the very first customers. In addition, I led the growth from 0 to 350 stores with an average Shopify app rating of 4.5/5.
NewsCurve
Acted as the founder/CEO and landed the initial ten clients (major publishers). Also led the company through its acquisition.
I founded NewsCurve (a real-time decision support platform for publishers) in 2010 and acted as its CEO. I landed its initial ten clients (major publishers) in Europe and the US and led the company through its acquisition by Neodata Intelligence, Inc. in 2012.
Education
2016 - 2018
Master of Business Administration (MBA) Degree in Business Administration
University of Cumbria - Ambleside, UK