Boris Krstovic
Verified Expert in Product Management
Product Manager
Berlin, Germany
Toptal member since November 9, 2018
Boris is an entrepreneurial product leader driven by strong user empathy. He has a decade of product management and product development experience defining product strategies and product/market fits in a range of B2B/B2C industries—from his own startups (one exit, one bootstrapped to profitability) to Fortune 500 companies. Boris holds an MBA from the University of Cumbria and a computer science undergraduate degree (BSc).
Project Highlights
Expertise
- Agile Product Management
- B2B
- Business to Business to Consumer (B2B2C)
- Pricing Models
- Product Development
- Product Strategy
- UX Design
- Wireframing
Work Experience
Senior Product Manager
GoDaddy, Inc.
- Defined the product vision and strategy for a $12 million product line.
- Led cross-functional teams and impacted multiple areas in the organization.
- Worked on customer discovery and validation.
- Garnered support for the initiatives.
Associate Director of Product Management
Wayfair
- Redesigned the team topology and orchestrated the collaboration of cross-functional teams within a complex internal ecosystem, and realigned them to user needs instead of the org structure.
- Strongly impacted the performance and success of the global product catalog.
- Coached high-performing PMs to promotion; helped build a strong PM bench by mentoring outside direct reports, and improved hiring.
Head of Product
ASmallWorld AG
- Defined the product strategy and roadmap.
- Built cross-functional relationships with business, technology, and customer-related stakeholders.
- Identified areas that if tackled could potentially result in a high business impact.
- Led a cross-functional team.
Senior Product Manager
Gooten, Inc.
- Conducted market research and held customer interviews.
- Constructed the prototype and product UX.
- Brought the initial version of the product to the market.
- Led the growth from 0 to 350 stores with an average Shopify app rating of 4.5/5.
Founder | CEO | Head of Product
NewsCurve | Neodata Intelligence
- Founded NewsCurve (a real-time decision support for publishers) in 2010.
- Landed the initial ten clients (major publishers) based in Europe and the US.
- Led the company through the acquisition by Neodata Intelligence, Inc. in 2012.
Project History
Gooten, Inc.
https://apps.shopify.com/gootenBrought it out to the market and led the growth from 0 to 350 stores; with an average Shopify rating of 4.5/5.
NewsCurve
Acted as the founder/CEO and landed the initial ten clients (major publishers). Also led the company through its acquisition.
Education
Master of Business Administration (MBA) Degree in Business Administration
University of Cumbria - Ambleside, UK
Skills
Paradigms
Agile Product Management, B2C, B2B2C, Business to Business to Consumer (B2B2C), Marketplace Platforms, Hosting, Rapid Prototyping
Other
Product Strategy, Product Development, Product Management, Business Analysis, Requirements, Product Roadmaps, Go-to-market Plans, User Research, Product Design, Product Marketing, Product Frameworks, Innovation, Product Ownership, Product Discovery, Artificial Intelligence (AI), B2B, Wireframing, Pricing Models, Analytics, UX Design, Media, Business Models, WordPress
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring